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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Mantik Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Vokasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Operations Management and Information System Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mejuajua J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Malikussaleh Public Economics Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal For Management Student (JFMS) Buletin Pengabdian Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Solusi Masyarakat Dikara Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Sapna Biby
Faculty Of Economics And Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Mahasiswa (Studi Pada Perpustakaan Fakultas Ekonomi Dan Bisnis Unimal Widyana Verawaty Siregar; Sapna Biby; Murdani Murdani
Jurnal Visioner & Strategis Vol 9, No 1 (2020)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 This study aims to examine the effect of physical evidence, reliability, responsiveness, assurance and empathy on consumer satisfaction (Studies in the Library of the Faculty of Economics and Business, University of Malikussaleh). The data used are primary data by using accidental sampling method. The sample used was 142 visitors to the Library of the Faculty of Economics and Business, University of Malikussaleh. The results of the study partially show that the variables of Physical Evidence, Responsiveness, Assurance and Empathy have a significant effect on the variable of Customer Satisfaction (Studies in the Library of the Faculty of Economics and Business, University of Malikussaleh). While the reliability variable does not have a significant affect on to consumer Satisfaction variable (Study at the Library of the Faculty of Economics and Business, University of Malikussaleh). Simultaneously the results of this study indicate that physical evidence, reliability, responsiveness, assurance and empathy have a significant effect on the dependent variable of consumer satisfaction (Studies in the Library of the Faculty of Economics and Business, University of Malikussaleh). Keywords: Physical Evidence, Reliability, Responsiveness, Guarantee of Empathy and Customer   Satisfaction
Millennial Generation and Smartphone Purchase Intention Yuli Asbar; Sapna Biby; Razif Razif; Widyana Verawaty Siregar
Management Research and Behavior Journal Vol 1, No 2 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i2.6379

Abstract

Smartphones are the most popular in use among the younger generation, with 81% of young people having their own phones. Smartphone technology, with its high functionality, certainly change the behavior of people, especially young adults as the frequent use of smartphones at this time. From the findings of young adult behavior change and the increasingly competitive issues between brands of smartphones, this research will identify the intentions of purchasing their smartphones. From the results of the above research can be concluded that the purchase of consumer influenced by brand image. The higher status of brand image, the more purchase intentions there are. The correlation between product knowledge and purchase intentions is known that consumer purchase intentions are influenced by the amount of product knowledge. Perceived of price as a moderator, from the statistical results can be concluded that when consumers buy better (high) on the suitability of prices to the products with higher brand image. Meanwhile, price conformity does not contribute to the correlation between product knowledge and buyer intentions.
The influence of millennial women's lifestyle, perceptions, and consumer preferences on skincare purchasing decisions: A case study on millennial women in East Aceh Regency G Gebrina; Sapna Biby; Azhar Hasan; Z Zulkifli
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.7536

Abstract

This study examined the influence of millennial women's lifestyle, perceptions, and consumer preferences on skincare purchasing decisions (a case study on millennial women in East Aceh Regency). This study used primary data obtained by distributing questionnaires to 100 respondents selected using the Purposive sampling method. The data analysis method used was the multiple linear regression method with the help of SPSS. The results partially showed that lifestyle did not influence skincare purchasing decisions for millennial women in East Aceh Regency, perceptions positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency, and consumer preferences positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency. Simultaneously, lifestyle, consumer perceptions, and preferences positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency.
The Analisys of The Green Economy Implementation on Sustainability Small and Medium Enterprise in lhokseumawe City Sapna Biby; Yuli Asbar; Jufridar Jufridar
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 1 (2023): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v24i1.875

Abstract

The amount of SME’s in Lhokseumawe city was 2058 that consist of different production sector, culinary, craft and other sector under the guidance of the Industrial agency, trade, union and Small Medium Enterprises in Lhokseumawe). The sustainability of MSMEs is a problem that needs attention from researchers considering that the existence of MSMEs is very important in supporting the community's economy. Sustainability is inseparable from various factors ranging from Green Input, Green Process, Green Output, and Green Marketing. The results of the study conclude that green input has a significant effect on entrepreneur knowledge, Green Input has no significant effect on MSME sustainability, Green Marketing has no significant effect on entrepreneur knowledge, Green Marketing has no significant effect on MSME sustainability, Green process has no significant effect on entrepreneur knowledge, Green the process has a significant effect on the sustainability of MSMEs, green products have a significant effect on the knowledge of entrepreneurs, green products have a significant effect on the sustainability of MSMEs, the knowledge of entrepreneurs has a significant effect on the sustainability of MSMEs, Green Input has an insignificant effect on the sustainability of MSMEs through entrepreneur knowledge, Green Marketing has a significant effect on MSME Sustainability through entrepreneur knowledge and green products have no significant effect on MSME sustainability through entrepreneur knowledge. Lhokseumawe City Government can disseminate and provide guidance to MSME entrepreneurs regarding sustainable business that found to have a weak performances. In addition, MSME entrepreneurs could increase the awareness of the environment side to side with the business activities.
GREEN MARKETING DAN KEPUTUSAN PEMBELIAN PRODUK TUPPERWARE Aprilianti Aprilianti; Naufal Bachri; Sapna Biby; Muchsin Muchsin
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 7, No 1 (2023): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v7i1.6739

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh green product, green price, green place dan green promotion terhadap keputusan pembelian konsumen pada produk tupperware di lingkungan Universitas Malikussaleh. Jenis penelitian ini adalah penelitian kuantitatif, yaitu menggunakan data yang diperoleh dari menyebarkan kuesioner terstruktur. Data yang digunakan sebanyak 119 responden yang dipilih dengan metodejudgement sampling. Metode analisa data menggunakan multiple linear regression dengan bantuan software SPSS. Indikator yang digunakan mengadopsi dan mengadaptasi studi peneliti sebelumnya dan dijadikan instrumen penelitian yang diuji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa variabel green product, green price, green place dan green promotion berpengaruh positif dan signifikan terhadap Keputusan Pembelian konsumen di lingkungan Universitas Malikussaleh. Hasil penelitian membuktikan bahwa konsep green marketing berpengaruh terhadap keputusan pembelian. Penelitian ini berimplikasi pada pengembangan teori perilaku konsumen. Penelitian memiliki keterbatasan seperti terbatasnya jumlah sampel dan variabel yang digunakan. Seyogyanya, peneliti selanjutnya dapat menggunakan variabel lain yang terkait dengan keinovasian produk untuk menemukan kebaruan studi.
PENGARUH PREFERENSI KONSUMEN TERHADAP KEPUTUSAN MEMILIH JASA TRANSPORTASI KERETA API CUT MEUTIA DI STASIUN COT SEURANI, KRUENG MANE KECAMATAN MUARA BATU KABUPATEN ACEH UTARA Khalisa, Usnul; Siregar, Widyana Verawaty; Bachri, Naufal; Biby, Sapna
Journal for Management Student (JFMS) Vol. 3 No. 4 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i4.6757

Abstract

This study examined the influence of consumer preferences on the decision to choose the Cut Meutia rail transportation service at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency. This study used primary data obtained by distributing questionnaires to 185 respondents selected using purposive sampling. The data analysis method used was the factorial test analysis method and the multiple linear regression analysis methods with the help of SPSS. The results of partial test for factor 1 showed that security, word of mouth, brand image, and lifestyle positively and significantly influenced the decision to use Cut Meutia Railway transportation services, and factor 2 showed that price and service quality positively and significantly influenced the decision to choose the Cut Meutia Railway transportation service. Factor 1 and factor 2 simultaneously had a positive and significant effect on the decision to use Cut Meutia Railway transportation services at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency.
PENGARUH PREFERENSI KONSUMEN TERHADAP KEPUTUSAN MEMILIH JASA TRANSPORTASI KERETA API CUT MEUTIA DI STASIUN COT SEURANI, KRUENG MANE KECAMATAN MUARA BATU KABUPATEN ACEH UTARA Khalisa, Usnul; Verawaty Siregar, Widyana; Bachri, Naufal; Biby, Sapna
Journal for Management Student (JFMS) Vol. 2 No. 1 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i1.7288

Abstract

This study examined the influence of consumer preferences on the decision to choose the Cut Meutia rail transportation service at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency. This study used primary data obtained by distributing questionnaires to 185 respondents selected using purposive sampling. The data analysis method used was the factorial test analysis method and the multiple linear regression analysis methods with the help of SPSS.  The results of partial test for factor 1 showed that security, word of mouth, brand image, and lifestyle positively and significantly influenced the decision to use Cut Meutia Railway transportation services, and factor 2 showed that price and service quality positively and significantly influenced the decision to choose the Cut Meutia Railway transportation service. Factor 1 and factor 2 simultaneously had a positive and significant effect on the decision to use Cut Meutia Railway transportation services at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency.
Sosialisasi Serta Edukasi Literasi dan Perencanaan Keuangan Wahyuddin; Saharuddin; Sapna Biby; Khairil Anwar; Hilmi
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 3 No. 2 (2023): Desember 2023
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v3i2.103

Abstract

Tingkah laku konsumerisme yang telah menjadi kebiasaan masyarakat mengakibatkan kecenderungan berkurangnya pengembangan budaya. Masih terdapat banyak manusia yang tidak menyadari akan pentingnya memiliki pandangan tentang manajemen keuangan dalam kehidupan pribadi karena anggapan bahwa perencanaan keuangan pribadi berupa investasi hanya dimiliki orang-orang berpenghasilan tinggi. Tujuan dilaksanakannya pengabdian masyarakat pada siswa siswi SMA adalah ikut berpartisipasi menyadarkan siswa siswi tersebut melalui penyuluhan keuangan, agar generasi Z dan generasi milenial memahami dan mengenali literasi keuangan dan tingkat investasi yang dapat dilakukan. Menggali minat investasi, motivasi dari siswa siswi terhadap perencanaan investasi keuangan pribadi. Serta memperhatikan lingkungan sosial siswa siswi untuk lebih memahami tentang investasi itu sendiri
PELATIHAN PENINGKATAN KOMPETENSI PENGUSAHA UMKM DALAM PENYUSUNAN RENCANA BISNIS Biby, Sapna; Nazaina, Nazaina
Jurnal Vokasi Vol 5, No 2 (2021): Oktober
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v5i2.2398

Abstract

Kota Lhoksemawe merupakan salah kota di Provinsi Aceh, Indonesia. Kota ini berada ditengah-tengah jalur timur Sumatera berada di antara Banda Aceh dan Medan, sehingga kota ini merupakan jalur vital distribusi dan perdagangan di Aceh. Berdasarkan data pada dinas Koperasi dan UKM Aceh pada saat ini Kota Lhoksemawe memiliki 2.354 Usaha Mikro Kecil Menengah UMKM. UMKM kota Lhokseumawe saat ini belum berkembang dengan optimal, dengan berbagai permasalahan melilit gerak langkah UMKM diantaranya terkait permodalan, pemasaran produk, inovasi dan pemanfaatan teknologi, pemakaian bahan baku, peralatan produksi, penyerapan dan pemberdayaan tenaga kerja, rencana pengembangan usaha dan kesiapan menghadapi tantangan lingkungan eksternal. Untuk itu pengetahuan tentang penyusunan rencana bisnis (business plan) sangat diperlukan bagi pengusaha UMKM. Menurut Richard L. Daft dalam bukunya Management menyebutkan bahwa business plan adalah dokumen yang merincikan detail-detail bisnis yang disiapkan oleh seorang wirausahawan sebelum membuka sebuah bisnis baru, Daft (2007: 265). Business plan merupakan rencana perjalan atau road map yang akan diikuti oleh wirausaha. Dalam rangka peningkatan kompetensi para pengusaha UMKM diperlukan pelatihan dalam penyusunan rencana bisnis (business plan). Adapun metode pelaksanaan kegiatan yang akan dilakukan diawali dari identifikasi UMKM yang ada di Kota Lhokseumawe, pemilihan UMKM yang ikut serta dalam pelatihan dan yang terakhir pelaksanaan pelatihan dilakukan dalam metode workshop selama satu hari dimana narasumber dapat memaparkan dari teori dan konsep serta praktik dalam menyusun rencan bisnis, sehingga peserta dapat menyusun rencana bisnis dengan baik.
The Influence of Influencers, Video Duration, and Discounts on Impulsive Buying of Bostanten Brand on TikTok Shop Rika Andriani Br Sinaga; Mariyudi Mariyudi; Sapna Biby; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of influencers, video duration, and discounts on impulsive buying behavior of Bostanten products in TikTok Shop. The research was conducted using a quantitative approach with primary data collected through questionnaires distributed to 100 respondents who had previously purchased Bostanten products. Multiple linear regression analysis with SPSS version 25.0 was employed to test the proposed hypotheses. The findings indicate that influencers have a positive and significant effect on impulsive buying (p-value 0.002 < 0.05; t-value 1.756 > t-table 1.665). Video duration also shows a significant and positive impact (p-value 0.004 < 0.05; t-value 2.943 > t-table 1.665). Similarly, discounts significantly influence impulsive buying (p-value 0.001 < 0.05; t-value 3.327 > t-table 1.665). The adjusted R² value of 0.583 demonstrates that 58.3% of impulsive buying behavior can be explained by the independent variables, while the remaining 41.7% is influenced by other factors not included in this model. These results highlight the importance of social media marketing strategies, especially the role of influencers, engaging video content, and price promotions, in shaping consumer impulsive buying decisions. The study contributes to the understanding of digital marketing effectiveness and provides insights for practitioners in designing promotional strategies on social commerce platforms such as TikTok Shop.
Co-Authors Abror Abror Adinda Surgana Adnan Adnan Adnan Agustinawati Aini Liza Alisa Alisa Andi Prayitno Angga Pratama Anggita Prinanda Aprilianti Aprilianti Aril Priyadipa Asbar, Yuli Aulia Ul Mursalin Ayu Sahara Azhar Hasan Budy Geotama Chalirafi, Chalirafi Darmawati Darmawati Darul Irfan Dedi Supoyo Duwi Permata Enik Wijayanti Erlangga, E Fachry Zaldi Farah Aidilla Farah Aidilla Ferji Hariansyah Fitrah Rahmadhani Fitriatun Nadila G Gebrina Hendri Kurniawan Heriyana Heriyana Heriyana Heriyana Hilmi Hilmi Hilmi Husaini Ikramuddin, Ikramuddin Ilham Dy Satria Irada Sinta Irvan Iskandarsyah Iswadi, I Janner Simarmata Jufridar Jufridar Jullimursyida Khairil Anwar Khairil Anwar Khalisa, Usnul M Mursalin M.Subhan Mariyudi Mariyudi Mariyudi Mariyudi Maryudi Matriadi, Faisal Mohd Heikal Mohd. Heikal Mohd. Heikal Muammar Khaddafi MUCHSIN Muchsin Muchsin Muhammad Ali Muhammad Aris Muladi Muhammad Nasrol Muhammad Roni Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Muliani, M Munandar Murdani Murdani Muttaqien Nadya Restianda Naufal Bachri, Naufal naz'aina, naz'aina Nazaina Nazaina Nazaina, Nazaina Nurainun Nurainun Nurainun Nurhayati Nurhayati Nurul Azmi Prayitno, Andi Puja Ramadhani Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Razif Razif Razif, Razif Reza Juanda Rico Nur Ilham Rika Andriani Br Sinaga Riska Munanda Rosa Zachrul Phonna Rosa Zachrul Phonna Rusydi Abubakar Rusydi Abubakar Safrina Safrina Saharuddin Saleha Samsul Bahri Siregar, Widyana Verawaty Siti Maimunah Siti Maimunah Sri Sauzi Amalia Syerina Dwi T. Edyansyah, T. Edyansyah Tia Riska Ayunda Verawaty Siregar, Widyana W Wahyuddin, W Wahyuddin Widyana Verawaty Siregar Yuli Asbar yuli asbar Yurina Yurina Zikra Bunga Afsara Zulkifli