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All Journal E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Mantik Operations Management and Information System Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) J-MIND (Jurnal Manajemen Indonesia) Comsep : Jurnal Pengabdian Kepada Masyarakat Journal of Malikussaleh Public Economics Visioner & Strategis Management Research and Behavior Journal
Sapna Biby
Faculty Of Economics And Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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The Analisys of The Green Economy Implementation on Sustainability Small and Medium Enterprise in lhokseumawe City Sapna Biby; Yuli Asbar; Jufridar Jufridar
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 1 (2023): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v24i1.875

Abstract

The amount of SME’s in Lhokseumawe city was 2058 that consist of different production sector, culinary, craft and other sector under the guidance of the Industrial agency, trade, union and Small Medium Enterprises in Lhokseumawe). The sustainability of MSMEs is a problem that needs attention from researchers considering that the existence of MSMEs is very important in supporting the community's economy. Sustainability is inseparable from various factors ranging from Green Input, Green Process, Green Output, and Green Marketing. The results of the study conclude that green input has a significant effect on entrepreneur knowledge, Green Input has no significant effect on MSME sustainability, Green Marketing has no significant effect on entrepreneur knowledge, Green Marketing has no significant effect on MSME sustainability, Green process has no significant effect on entrepreneur knowledge, Green the process has a significant effect on the sustainability of MSMEs, green products have a significant effect on the knowledge of entrepreneurs, green products have a significant effect on the sustainability of MSMEs, the knowledge of entrepreneurs has a significant effect on the sustainability of MSMEs, Green Input has an insignificant effect on the sustainability of MSMEs through entrepreneur knowledge, Green Marketing has a significant effect on MSME Sustainability through entrepreneur knowledge and green products have no significant effect on MSME sustainability through entrepreneur knowledge. Lhokseumawe City Government can disseminate and provide guidance to MSME entrepreneurs regarding sustainable business that found to have a weak performances. In addition, MSME entrepreneurs could increase the awareness of the environment side to side with the business activities.
THE INFLUENCE OF PEOPLE, PROCESS, PHYSICAL EVIDENCE ON PATIENT SATISFACTION IN A HOSPITAL CUT MEUTIA NORTH ACEH Fitrah Rahmadhani; Sapna Biby; Heriyana; Nurainun
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1463

Abstract

Patient satisfaction is a common phenomenon that poses challenges in marketing. In 2022, every year there will be ups and downs in the number of inpatients at Cut Meutia Hospital. Where in 2022 alone, the number of inpatients will only be 11,876 patients. This number decreased slightly from the previous year's number, namely 14,827 patients for 2021 at the Cut Meutia Hospital, North Aceh. The decrease in the number of patient visits is a problem that must be considered by hospital management. The decreasing number of patient visits will affect hospital income/income. Another impact is that operational activities are disrupted. A decrease in patient visits indicates that patients are disloyal which can be caused by patient dissatisfaction with the services provided by the hospital. The aim of this research is to determine the influence of people, process, physical evidence on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh. The population in this study were patients at Cut Meutia Hospital, North Aceh and the sample in this study was 96 respondents selected using the accidental sampling method. The data analysis method used is multiple linear regression analysis. The results of this research show that people, process, physical evidence have a significant effect on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION APPAREL PRODUCTS Adinda Surgana; Heriyana; Muchsin; Sapna Biby
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1526

Abstract

This research aims to analyze the influence of social media marketing on intention to purchase clothing products. Social media marketing is seen from several dimensions, namely interactivity, informativeness, personalization, trendiness and WOM. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 108 respondents. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially Interactivity has a significant effect on the intention to buy Rabbani products, Informativeness has a significant effect on the intention to buy Rabbani products, Personalization has a significant effect on the intention to buy Rabbani products, Trendines has a significant effect on the intention to buy Rabbani products and Worth of mouth has a significant effect on the intention to buy Rabbani products. Simultaneously, interactivity, informativeness, personalization, trendiness and worth of mouth have a significant effect on the intention to purchase Rabbani products.
THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON PURCHASING DECISIONS FOR SHINZUI BRAND BATH SOAP PRODUCTS BY THE PUBLIC IN LANGSA CITY Anggita Prinanda; Rusydi Abubakar; Sapna Biby; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1861

Abstract

The purpose of this study was to determine the effect of Word of Mouth, Product Quality and Sales Promotion on Purchasing Decisions for Shinzui Brand Bath Soap Products by the Public in Langsa City. Data for this study were collected through a survey method using a questionnaire as a data collection instrument. The population in the study were 119 consumers who used shinzui brand bath soap products in Langsa city. This study uses a quantitative approach with linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. Hypotheses, coefficients are determined using the SPSS version 25.0 programme. The results of this study indicate that partially sales promotion has no positive and significant effect on purchasing decisions on shinzui brand bath soap products by people in the city of Langsa, while word of mouth, and product quality have a positive or significant effect on purchasing decisions for shinzui brand bath soap products by people in the city of Langsa. Simultaneously, each variable word of mouth, product quality and sales promotion has a positive and significant effect on purchasing decisions for shinzui brand bath soap products by the public in the city of Langsa. The R Square value of 0.159 obtained from the variables can be explained by the independent variables, namely word of mouth, product quality and sales promotion 15.9% while the remaining 84.1% can be explained by other variables not analysed by this study.
Co-Authors Abror Abror Adinda Surgana Andi Prayitno Angga Pratama Anggita Prinanda Aril Priyadipa Azhar Hasan Budi Mulia Darmawati Darmawati Darul Irfan Duwi Permata Fitrah Rahmadhani G Gebrina Heriyana Heriyana Hilmi Hilmi Ilham Dy Satria Janner Simarmata Jufridar Jufridar Khairil Anwar Maryudi Muchsin Muchsin Mulfachriza Mulfachriza Murdani Murdani Naufal Bachri, Naufal Nazaina Nazaina Nurainun Razif Razif Rusydi Abubakar T. Edyansyah, T. Edyansyah Widyana Verawaty Siregar yuli asbar Yuli Asbar Zulkifli