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The Role of Medical Personnel Responsiveness and Competency in Improving Brand Image and The Annual Number of Hospital Visits Renny Hartanti; Hasyim Hasyim; Duta Liana
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.16760

Abstract

In 2023, there has been a decrease in the number of general patients visiting hospitals, which is a serious concern for the management. The factor suspected to affect this decline is the public's perception of the responsiveness and competence of the services provided by the hospital. The purpose of this study is to empirically reveal the influence of responsiveness and competence on patients' decisions to visit hospitals with brand image as an intervening variable. The type of research is included in the quantitative with a cross-sectional study design. The results of the analysis prove that responsiveness and competence affect the patient's decision to visit the hospital, with brand image as an intervening variable. The implication of these findings is the need to improve the variables that affect the brand image, such as staff knowledge, service skills, and managerial considerations in providing responsive and competent services. These improvement efforts can improve the hospital's brand image and ultimately help attract more patients to re-choose the hospital as their healthcare provider.
Pengaruh Electronic Word of Mouth dan Digital Marketing Terhadap Revisit Intention yang Dimediasi Hospital Image Pada Pasien Rumah Sakit X Bogor Sari Putri Utami; Aprilita Rina Yanti; Hasyim Hasyim
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 2 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i2.3572

Abstract

Jumlah kunjungan merupakan hal penting bagi karena akan berdampak pada keberlanjutan pengelolaan operasional rumah sakit. Permasalah di RS X Bogor ialah menurunnya tingkat kunjungan ulang serta kurangnya niat pasien untuk berkunjung ulang. Tujuan Penelitian adalah memberikan solusi bagi upaya peningkatan jumlah kunjungan rumah sakit dengan melakukan identifikasi terhadap faktor-faktor yang menyebabkan berkurangnya niat kunjungan ulang. Penelitian menggunakan desain kuantitatif kausalitas yang menganalisis pengaruh sebab akibat beserta analisis deskriptif menggunakan three box method. Metode pengambilan sampel menggunakan purposive sampling yang dibatasi dengan kriteria inklusif. Jumlah responden sebanyak 220 pasien. Metode analisis data menggunakan partial least square equation modeling. Hasil penelitian menunjukkan electronic word of mouth masing-masing berpengaruh positif terhadap hospital image dan revisit intention. Digital marketing masing-masing berpengaruh positif terhadap hospital image dan revisit intention. Hospital image berpengaruh positif terhadap revisit intention. Penelitian selanjutnya dapat memperluas cakupan ruang di tingkat kota atau yang lebih besar guna menggeneralisasikan hasil penelitian. Penelitian selanjutnya dapat menggunakan pasien khusus BPJS atau Non BPJS saja untuk melihat perbedaannya.
THE INFLUENCE OF CHARISMATIC LEADERSHIP STYLE, CLARITY OF COMMUNICATION AND WORK ENVIRONMENT ON WORK MOTIVATION Christine Christine; Hasyim Hasyim; Anastina Tahjoo
Jurnal Cinta Nusantara Vol. 1 No. 1 (2023): Januari-Maret, Education and Social Science Studies
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v1i1.6

Abstract

Work motivation is a force that encourages employees to behave, directing behavior according to their abilities in a goal-oriented manner by involving themselves in work. The strength and weakness of a worker's work motivation also determines the size of his or her achievements. Based on the results of the observations made, it appears that there are still obstacles related to communication, the role of the unit head and the work environment, which influences employee work motivation. The aim of this research is to analyze the influence of the work environment, clarity of communication and leadership style on work motivation both simultaneously and partially. This research uses a descriptive statistical method with a correlational associative quantitative approach and a survey method using a questionnaire. The sampling technique used systematic random sampling with a total of 157 permanent employees from nursing and medical support units. This research uses multiple linear regression tests. Based on the results of the regression analysis, it was found that the variable value of communication clarity had the most influence on employee work motivation. The results of data analysis and hypothesis testing state that simultaneously and partially there is a significant influence between the work environment, clarity of communication and leadership style on work motivation .
INTERVENSI MOTIVASI KERJA PADA HUBUNGAN BEBAN KERJA DAN SISTEM MENTORING TERHADAP KESELAMATAN PASIEN HELENA PARISIANNE IRIANTO; HASYIM HASYIM; NATSIR NUGROHO
Journal of Nursing and Public Health Vol 13 No 1 (2025)
Publisher : UNIVED Press, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jnph.v13i1.8490

Abstract

Pendahuluan: Penelitian ini dilandaskan pada permasalahan dinamika kualitas pelayanan yang terjadi pada tahun 2020 - 2021 di mana setiap permasalahannya belum ada yang mencapai target sesuai ketetapan manajemen Rumah Sakit. Metode: Tujuan penelitian ini adalah untuk memperoleh bukti empiris pengaruh beban kerja dan sistem mentoring terhadap keselamatan pasien dengan motivasi kerja sebagai variabel intervening dengan menggunakan desain cross sectional study dan menjadikan 67 perawat instalasi rawat inap sebagai unit analisa. Hasil dan Pembahasan: Hasil analisa sub struktur 1 membuktikan bahwa secara simultan dan parsial beban kerja dan sistem mentoring berpengaruh langsung secara positif dan signifikan terhadap motivasi kerja dan hasil analisa sub struktur 2 membuktikan bahwa secara simultan dan parsial beban kerja, sistem mentoring dan motivasi kerja berpengaruh langsung secara positif dan signifikan terhadap keselamatan pasien, serta motivasi kerja berperan positif memediasi hubungan beban kerja dan sistem mentoring terhadap keselamatan pasien. Kesimpulan: Dengan adanya motivasi kerja, maka beban kerja dan keselamatan pasien dapat lebih tinggi mempengaruhi keselamatan pasien dibandingkan tanpa adanya motivasi kerja.