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All Journal Jurnal Ilmu Dasar Biotropika Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Masyarakat Waradin Manajemen Kreatif Jurnal Jurnal Ekonomi Manajemen Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen Journal of Islamic Economics and Finance Jurnal Pengabdian Masyarakat Nasional Jurnal Manajemen Bisnis Era Digital Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Purwatiningsih Purwatiningsih
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Mathematics Social Sciences Other

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Journal : Sammajiva: Jurnal Penelitian Bisnis dan Manajemen

 1 
Pengaruh Kualitas Pelayanan dan Loyalitas Terhadap Kepuasan Pelanggan di Radio Republik Indonesia (RRI) Qonita Rachmadani; Rani Rani; Purwatiningsih Purwatiningsih
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.344

Abstract

Pada era digital ini, telah banyak kemajuan di berbagai bidang, khususnya yang berkaitan dengan teknologi informasi. Di antara media massa yang berkembang dengan baik, diantaranya radio, televisi dan film. Radio salah satu media komunikasi jenis massa satu arah yang berperan untuk menyampaikan pesan kepada masyarakat dengan jangkauan yang sangat luas. Untuk menganalisis dan membuktikan pengaruh kualitas pelayanan secara parsial terhadap kepuasan pelanggan di Radio Republik Indonesia. Tujuan penelitian ini Untuk menganalisis dan membuktikan pengaruh kualitas pelayanan dan loyalitas terhadap kepuasan pelanggan yang ada di Radio republik Indonesia secara parsial dan simultan yang di hasilkan. Penelitian ini menggunakan metode kuantitatif yang di mana menggunakan data random sampling dan Data yang di olah menggunakan SPSS versi 25. Berdasarkan hasil penelitian dapat disimpulkan bahwa Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan Radio Republik Indonesia. loyalitas juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan Radio Republik Indonesia. terdapat pengaruh yang signifikan setelah dilakukan uji simultan atau keseluruhan dari variabel kualitas pelayanan dan loyalitas terhadap kepuasan pendengar Radio Republik Indonesia.
Pengaruh Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT Pupuk Indonesia Logistik Jakarta Intan Nur Hovifa; Rani Rani; Purwatiningsih Purwatiningsih
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.348

Abstract

PT Pupuk Indonesia Logistik Jakarta menyediakan Jasa Pengiriman dan Transportasi Laut. Disiplin kerja, lingkungan kerja dan kinerja karyawan sangat bermanfaat bagi perusahaan, sebab apabila disiplin yang kurang pada pegawai dan lingkungan kerja yang tidak kondusif, maka bisa terjadi kesalahan dalam mengerjakan tugasnya, sehingga bisa menyebabkan kinerja karyawan kurang maksimal. Tujuan dari pengkajian ini ialah guna mengetahui Pengaruh Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT Pupuk Indonesia Logistik Jakarta. Jenis data penelitian yang dipergunakan yaitu penelitian kuantitatif dengan menggunakan metode analisis data model regresi linear berganda dan data diolah menggunakan SPSS versi 26. Teknik pengambilan sampel yang akan dipergunakan ialah Non-Probability Sampling dengan menggunakan sampel jenuh (sensus) yang berjumlah 70 orang. Sumber data yang dipergunakan yakni data primer dan sekunder. Hasil penelitian membuktikan bahwasanya Disiplin Kerja dan Lingkungan Kerja terdapat pengaruh positif dan signifikan secara parsial dan simultan terhadap Kinerja Karyawan pada PT Pupuk Indonesia Logistik Jakarta
Pengaruh Lingkungan Kerja Kompensasi dan Beban Kerja Terhadap Kepuasan Kerja Karyawan Pada PT Nusapala Group Putri Dhiva Wulandari; Rani Rani; Purwatiningsih Purwatiningsih
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.349

Abstract

This study aims to analyze the influence of work environment, compensation and workload on employee satisfaction at PT Nusapala Group. This research is a causal associative research using a quantitative approach. The population of this study amounted to 80 employees. In determining the sample used non-probability sampling with purposive sampling technique, obtained as many as 40 employees. Data collection techniques used were observation, interviews, and distributing questionnaires. The data analysis method used is multiple linear regression analysis, F test, T test and the coefficient of determination. The classic assumption test used is the normality test, multicollinearity test, and heteroscedasticity test. Data analysis in this study used SPSS Version 26. The results of this study indicate that the work environment has a positive and significant effect on job satisfaction, compensation has a positive and significant effect on job satisfaction, workload has no positive and no significant effect on job satisfaction. There is a positive and significant influence between work environment, compensation, and workload on employee job satisfaction
Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan Pada PT Snapindo Warlab Sukses Tebet Farah Alya Nadilah; Rani Rani; Purwatiningsih Purwatiningsih
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.351

Abstract

The purpose of conducting this research was to find out whether there is an influence of workload and work stress on employee performance at PT Snapindo Warlab Sukses Tebet. Workload and work stress are issues that need to be considered by companies because they can reduce employee performance. In this study the authors used quantitative methods, using primary and secondary data sources. The sample in this research is a number of 36 respondents. Data collection techniques through observation, questionnaires and literature study. The analytical method used in this study used the multiple regression analysis method and to process the data using SPSS version 26. The results in this study stated that: 1) Workload has a partial positive and significant effect on employee performance at PT Snapindo Warlab Sukses Tebet 2) Work stress has a negative and partially significant effect on employee performance at PT Snapindo Warlab Sukses Tebet 3) Workload and work stress have a positive and significant effect simultaneously on employee performance at PT Snapindo Warlab Sukses Tebet.
Pengaruh Strategi Pemasaran Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Coffee Shop Coffhouse Di Cengkareng Eva Fitriani Aritonang; Rani Rani; Purwatiningsih Purwatiningsih
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.360

Abstract

This study aims to analyze the influence of marketing strategies and service quality on coffee shop Coffhouse customer satisfaction. The research method used is quantitative research using primary data through the distribution of questionnaires to Coffhouse customers. The study sample consisted of 75 respondents. The collected data were analyzed using the SPSS 25 program using multiple linear regression analysis techniques. The results showed that: 1) there was a positive and significant influence between marketing strategies on customer satisfaction which was shown from the calculated results of 11,653 with a significant 0,000. 2) There is a positive and significant influence between service quality and customer satisfaction as shown from the results of a calculation of 4,111 with a significant 0,000. 3) there is a positive and significant influence between marketing strategy and service quality on customer satisfaction, this is shown by the Fcalculate value of 380,319 with a significant value of 0,000. With a large influence of 91.1% while the remaining 8.9% was influenced by other variables outside the study
Pengaruh Kualitas Pelayanan, Harga Dan Kepercayaan Terhadap Loyalitas Pelanggan Pada Jasa Pengiriman J&T Express Cabang Kedoya Raya 2 Holifatun Fatonah; Rani Rani; Purwatiningsih Purwatiningsih
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.361

Abstract

This study aims to analyze the effect of service quality, price and trust on customer loyalty at J&T Express Kedoya Raya 2 branch. This type of research uses descriptive quantitative. Theauthors in this study are all J&T Express Kedoya Raya Branch Customers 2. Determination of the number of research samples using accidental sampling techniques, namely by multiplying the analyzed indicators by multiplier factors so that as many as 100 samples are obtained. The collected data was analyzed using the SPSS 25 program. The results showed that: (1) service quality did not have a significant effect on customer loyalty at J&T Express Kedoya Raya Branch 2, (2) price did not have a significant effect on customer loyalty at J&T Express Kedoya Raya Branch 2, (3) trust had a significant effect on customer loyalty at J&T Express Kedoya Raya Branch 2, (4 ) s 53.3% of the variables of service quality, price and trust simultaneously have a significant influence on customer loyalty at J&T Express Kedoya Raya Branch 2.
Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan PT Romindo Primavetcom di Jakarta Al Habib Muzakki; Purwatiningsih Purwatiningsih; Ratih Setyo Rini
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 3 No. 1 (2025): SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v3i1.1598

Abstract

This study aims to analyze the effect of work motivation and work discipline on employee performance at PT Romindo Primavetcom. The research utilized a quantitative approach, with data collected through questionnaires distributed to 55 respondents. The data was analyzed using multiple linear regression to examine the relationship between the variables. The results show that work motivation has a significant partial effect on employee performance, as indicated by the t-value (3.772) being greater than the t-table (2.00575) and a significance value (0.000) below 5%. Similarly, work discipline significantly affects employee performance with a t-value (2.911) greater than the t-table (2.00575). Simultaneously, work motivation and discipline collectively have a significant effect on employee performance, demonstrated by the F-value (83.411) exceeding the F-table (3.18) and a significance value (0.000) below 5%. The conclusion of this study is that both work motivation and discipline, whether partially or simultaneously, significantly influence employee performance. PT Romindo Primavetcom can enhance employee performance by focusing on effective motivation programs, such as providing incentives, and enforcing consistent discipline policies. This approach can foster a more productive work environment and support the achievement of organizational goals.  
Analisis Efektivitas Iklan Instagram sebagai Media Promosi UMKM Brown Bottle Coffee di Jakarta Aisyah Nur Iman Dwi Putri; Purwatiningsih Purwatiningsih; Ratih Setyo Rini
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 3 No. 1 (2025): SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v3i1.1599

Abstract

The development of social media is currently increasingly rapid, marked by the increasing number of internet users in Indonesia. The large number of social media followers is a problem found by several coffee shop SMEs in assessing how effective advertising is via social media, where with almost the same menu list as REN Coffee & Eatery at the same time as Brown Bottle Coffee joined Instagram in September 2020, there are differences in the number of followers on their respective Instagrams, for REN Coffee & Eatery it has 16,600 Instagram followers, but Brown Black Coffee only has 14,600 Instagram followers. Through this research, the author aims to determine the level of effectiveness of Brown Bottle Coffee Instagram advertising. Based on the research results, the largest dimension score is 4.37 for the persuasion dimension. The persuasion dimension (Persuasion) shows that the promotion carried out by SMEs using Instagram was successful in attracting interest and building the trust of respondents to decide to buy the product provided. The promotion was effective in convincing consumers, because it did not only rely on images, but also videos. The EPIC rate for all dimensions based on the EPIC model is 4.30.
Co-Authors Adi Rahmawan Afridayani Afridayani Aisyah Nur Iman Dwi Putri Al Habib Muzakki Alan Budi Kusuma Aldyas Az-Zahra Desi Marlina Dhelvia Devitha Shalihah Dhuha Safria Elis Yusnia Elmira Siska Endah Finatariani Erlina, Eka Kartikasari Eva Fitriani Aritonang Farah Alya Nadilah Frida Aprillia Gatot Kusiyanto Hadyati Harras Haliza Nur Ramadina Hany Octafiany Hari Purnomo Hasanudin Hasanudin Holifatun Fatonah Intan Nur Hovifa Irdham Hawari Iwan Iwan Jaka Saputra Junia Rahmawatiara Kahar Muzakhar Marce Anggun Lestari Mariana, Juwita Maulidya Edelweis Melisa Melisa Missella Anugrah Widia Muna Salsabila Nadya Farhana Nandha Puspita Putri Dhiva Wulandari Qonita Rachmadani Rahmat Ardiansyah Rani Rani Ratih Setyo Rini Rini Septiowati Rini Utami Safitri, Finka Silvia Sari Sopyan Sopyan Suciati Muanifah Suripto Suripto Tira Sri Yulistiani Yusman Oktavian