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All Journal Jurnal Ilmu Dasar Biotropika Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Masyarakat Waradin Manajemen Kreatif Jurnal Jurnal Ekonomi Manajemen Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen Journal of Islamic Economics and Finance Jurnal Pengabdian Masyarakat Nasional Jurnal Manajemen Bisnis Era Digital Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Purwatiningsih Purwatiningsih
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Mathematics Social Sciences Other

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Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

 1 
Pengaruh Brand Image, Kualitas Pelayanan dan Price terhadap Loyalitas Tamu pada CV. Betah Banget Corp Hany Octafiany; Purwatiningsih Purwatiningsih
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2198

Abstract

This study aims to empirically analyze the influence of Brand Image, Service Quality, and  Price on Guest Loyalty in CV Betah Banget Corp, an entity in the accommodation industry that faces fierce competition in the digital era. The quantitative method was used with a multiple linear regression analysis approach to test the relationships between variables. The results of the partial test showed that Brand Image had a significant influence on Guest Loyalty (Count = 2.701 > Ttable = 1.659; sig = 0.008 < 0.05), confirming that positive perception of Brand Image is a key factor in building customer loyalty. Service quality showed a very significant influence (Thcal = 7,338 > Ttable = 1,659; sig = 0.000 < 0.05), strengthening the role of service as a key driver of guest retention amid increasing consumer expectations. In contrast, the  Price variable did not show a significant influence on Guest Loyalty (Thcal = 0.709 < Ttable = 1.659; sig = 0.480 > 0.05), indicating that the  Price aspect is not a major determinant in a customer's decision to remain loyal. These findings provide strategic implications for accommodation industry players to prioritize strengthening Brand Image and improving service quality in an effort to maintain customer loyalty.
Pengaruh Gaya Kepemimpinan dan Budaya Organisasi terhadap Kinerja Karyawan PT. Indomarco Prismatama Cabang Kelapa Gading Erlina, Eka Kartikasari; Purwatiningsih Purwatiningsih
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2201

Abstract

Human resources (HR) play a crucial role in determining the success of an organization. PT Indomarco Prismatama is a leading company in the modern retail sector, operating the Indomaret minimarket network that provides essential daily needs for the community. Within this context, employee performance becomes a critical factor that directly influences business continuity and service quality. However, several issues remain, such as high absenteeism, low motivation, and disharmonious workplace relationships. These conditions highlight the importance of effective leadership styles and a strong organizational culture in enhancing employee performance. This study aims to analyze the influence of leadership style and organizational culture, both partially and simultaneously, on employee performance at PT Indomarco Prismatama, Kelapa Gading Branch. The research employed a quantitative approach with an associative design. The population consisted of 102 employees, with a sample of 81 respondents determined using Slovin’s formula. Data were collected through a Likert-scale questionnaire and analyzed using validity and reliability tests, multiple linear regression, t-tests, and F-tests to examine the relationships among variables. The findings reveal that leadership style significantly influences employee performance, while organizational culture also has a positive and measurable effect. Furthermore, the simultaneous influence of both variables shows a significant impact on improving performance. These results indicate that a combination of effective leadership and a supportive organizational culture plays a vital role in enhancing productivity and achieving organizational goals at PT Indomarco Prismatama, Kelapa Gading Branch.
Pengaruh Beban Kerja dan Kepuasan Kerja terhadap Turnover intention Karyawan di PT Indosato Jaya Makmur Yusman Oktavian; Purwatiningsih Purwatiningsih
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2202

Abstract

PT. Indosato Jaya Makmur is a company engaged in the culinary sector through the operation of a family restaurant called Washoku Sato, which serves authentic Japanese cuisine. The company is committed to maintaining taste quality, hygiene, and production consistency by utilizing mostly locally sourced raw materials. However, the company faces a serious challenge in the form of high employee turnover intention, which can negatively affect operational continuity, team stability, and service quality. This study aims to analyze the influence of workload (X1) and job satisfaction (X2) on turnover intention (Y). A quantitative research approach was employed, with data collected through the distribution of Likert-scale questionnaires to 86 permanent employees as respondents. The data were analyzed using a series of statistical tests, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The findings reveal that workload has a positive and significant effect on turnover intention, indicating that the higher the workload perceived by employees, the greater their tendency to leave the company. Conversely, job satisfaction has a negative and significant effect, suggesting that higher job satisfaction reduces the likelihood of turnover intention. Simultaneously, both independent variables significantly influence turnover intention, with an Adjusted R² value of 35.6%, while the remaining 64.4% is influenced by other factors not examined in this study. These findings emphasize the importance of balanced workload management and continuous efforts to improve job satisfaction in order to minimize turnover intention and support the company’s operational sustainability.
Co-Authors Adi Rahmawan Afridayani Afridayani Aisyah Nur Iman Dwi Putri Al Habib Muzakki Alan Budi Kusuma Aldyas Az-Zahra Desi Marlina Dhelvia Devitha Shalihah Dhuha Safria Elis Yusnia Elmira Siska Endah Finatariani Erlina, Eka Kartikasari Eva Fitriani Aritonang Farah Alya Nadilah Frida Aprillia Gatot Kusiyanto Hadyati Harras Haliza Nur Ramadina Hany Octafiany Hari Purnomo Hasanudin Hasanudin Holifatun Fatonah Intan Nur Hovifa Irdham Hawari Iwan Iwan Jaka Saputra Junia Rahmawatiara Kahar Muzakhar Marce Anggun Lestari Mariana, Juwita Maulidya Edelweis Melisa Melisa Missella Anugrah Widia Muna Salsabila Nadya Farhana Nandha Puspita Putri Dhiva Wulandari Qonita Rachmadani Rahmat Ardiansyah Rani Rani Ratih Setyo Rini Rini Septiowati Rini Utami Safitri, Finka Silvia Sari Sopyan Sopyan Suciati Muanifah Suripto Suripto Tira Sri Yulistiani Yusman Oktavian