Article Per Year (5 Year)
p-Index From 2021 - 2026
6.354
P-Index
This Author published in this journals
All Journal Scriptura Jurnal e-Komunikasi Harati: Jurnal Pendidikan Kristen Scriptura: Jurnal Ilmiah Komunikasi Journal of Content and Engagement
Felicia Goenawan
Ilmu Komunikasi Universitas Kristen Petra
Religion Education Languange, Linguistic, Communication & Media Social Sciences

Published : 121 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 121 Documents
Search

 9   10   11   12   13 
Search Engine Optimization (SEO) for Journalistic Content in Building Brand Image for Innovation Products Felicia Goenawan; Ido Prijana Hadi; Amelia Sidik
Scriptura Vol. 13 No. 1 (2023): JULY 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.13.1.38-57

Abstract

The product innovations produced by Meal for 60+ focused on healthy food for the elderly. The purpose of Meal for 60+ is as a medium that can help everyone, be it mothers, fathers, teenagers, and children, in serving healthy food for the elderly at home. It is not easy for people to accept an innovative product. Companies must be able to build a Brand Image for their innovative products in the eyes of potential consumers. Therefore, the purpose of this research is to find out what factors are in the diffusion of innovative products and can be used to create messages on websites and Instagram. The paradigm in this research is positivistic with a quantitative approach and the research method used is a survey. The distribution of the questionnaire focused on respondents in Solo and Tulungagung. The results of this study indicate that Meal for 60+ should be more aggressive in conveying information related to their products. This is because respondents need acceptance from the surrounding community first before accepting innovative products. The keyword "healthy diet menu" is the main reference for respondents in searching for news. “HEREDITY.ID” will be one of the portal websites that can be accessed by the public, accommodates and becomes a source of detailed information on patent products in Indonesia.
Co-Authors Adrian Iskandar Alexandra Claudia Hendratno Almasih, Lisa Amanda Alicia Leha Amelia Sidik Amelia Sidik Amelia Sidik Amelia Sidik Amelia Sidik Ariella Harman Astri Yogatama Astri Yogatama Astri Yogatama Audrey Zabrina Silas Darmawan Axel Yonatan Bella Laurenzia Berlian Rahmawati Bernadheta Yoshy Gaviota Biantoro, Nico Indrasukmana Bramantyo Dhanurgrah Carolin Yoko Casandra Celine Vivian Chory Angela Wijayanti Christabel Nathania Christian, Hans Christianus D. Wijaya Cindy Monica Claudia Olivia Madeline Mangarek Claudia Thendywinaryo Cornelius Felix Dea Ardina Paraditha Dhanurgrah, Bramantyo Dilecia, Faustine Eunike Setiawan Evelyn, Fedora Evelyne, Violetta Sydney Fanny Irwan Fanny Lesmana Farenza Farenza Faustine Dilecia Fedora Evelyn Felicia Brigitta Lavenia Felicia Budi Felicia Clairine Ariella Felicia Kosasih Felita Wibowo Florencia Fortuna Saputra Gabrielle Priscilla Ruru Gaby Lingga Safira Gatut Priyowidodo Geraldina Kumala Gladys Graciella Lodri Hans Christian Ido Prijana Hadi Inri Inggrit Indrayani Inri Inggrit Indrayani Inri Inggrit Indrayani Irene Yenawan Irving Williem Jandy Luik Jeannie Nugroho Jerry Indrawan Jessica Hadi Jessica Michelle Hartono Jocelin Alice Agape Johar Firdaus Lisapaly Judy Djoko W. Tjahyo Judy Djoko Wahjono Tjahjo Juliana Laurensia Manuel Kevin Gunawan Kezia Novelia Kezia Yemima Susanto Kumala, Geraldina Lady Joanne Tjahyana Lady Joanne Tjahyana Larasati, Vincentia Claudia Laurensia Sherin Hadi Leci Illona Telaumbanua Lenny Sulistyo Leoni Leoni Lisa Almasih Lita Marsella Wijoyo Lois Nathania Lydia Tjioe Melina Yanti Melinda Melinda Metta Devina Michael Hudson Lawrence Michelle Michelle Michelle Sunartio Monica Angelina Monica Felysia Monica Rusdianto Monica, Vita Monica, Vita Nancy Nancy Natasha Citra Wijaya Natasya Rachel Nico Indrasukmana Biantoro Nugroho, Jeannie Obelia Oktaviana Oktavianus Filemon Tallo Otto Bambang Wahyudi Prayogo, Pricillia Audrey Pricillia Audrey Prayogo Ricky Ciputra Rika Dewi Tanumiharjo Ronaldo Budialim Rr. Aulia Zerlina Maheswari Ruru, Gabrielle Priscilla Safira, Gaby Lingga Santoso, Vanessa Michelle Sarah Azaliah Karsa Satyadi Lukito Setiawan, Eunike Sherin Fongana Stefanny Soesanto Stephanie Oktavia Suyanto, Richard Alejandre Tallo, Oktavianus Filemon Tiffany Tiffany Tiffany Valentina Yunita Titi Nur Vidyarini Tjahyo, Judy Djoko W. Trisno Lidya Natania Vanessa Michelle Santoso Vania Muljadi Velly Christine Ratu Edo Victoria Amijaya Vincentia Claudia Larasati Vincentius Alvin Vincentius Jason Antaufhan Violetta Sydney Evelyne Vionita Septiana Gunawan Vita Monica Vita monica Vita Monica Vita Monica Vita Monica Wijaya, Natasha Citra Wijoyo, Lita Marsella Yohana Suwanto Yolanda Atikasari Soetikno Yonatan, Axel Yonathan Kurniawan Yoshin Rini