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All Journal JURNAL RELASI STIE MANDALA JEMBER International Journal of Social Science and Business YUME : Journal of Management JIAI (Jurnal Ilmiah Akuntansi Indonesia) Jurnal Pengabdian Masyarakat IPTEKS Jurnal Sains Manajemen dan Bisnis Indonesia MBA: Journal of Management and Business Aplication Jurnal Teknik Informatika (JUTIF) Jurnal Terapan Manajemen dan Bisnis JAKUMA : Jurnal Akuntansi dan Manajemen Keuangan ABM: International Journal of Administration, Business and Management Jurnal Pengabdian Masyarakat (JPM) Wiga : Jurnal Penelitian Ilmu Ekonomi Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Riset Akuntansi (RISTANSI) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Relasi : Jurnal Ekonomi JEBD ABM: International Journal of Administration, Business and Management Jurnal Pengabdian Masyarakat Clean and Sustainable Production International Journal of Economics, Commerce, and Management KUNKUN Journal of Multidisciplinary Research Journal of Management
Muhaimin Dimyati
Institut Teknologi Dan Sains Mandala
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Bauran Pemasaran 5P Terhadap Kepuasan Pelanggan Grosir Gotong Royong Jaya Jember Budi iwantoro; Dimyati, Muhaimin; Dimyati, Haifah
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to determine and analyze the effect of price, service quality, product diversity, word of mouth and store atmosphere on customer satisfaction at the Gotong Royong Jaya Jember wholesale store. The problems studied include whether each of these independent variables has a partial or simultaneous effect on customer satisfaction. This research uses a quantitative approach with survey methods and explanatory design. Data were collected through distributing questionnaires to 60 respondents who had visited at least once to the Gotong Royong Jaya Wholesale Store, with purposive sampling technique. The research instrument used a Likert scale and the data was analyzed using multiple linear regression with the help of SPSS. The results showed that the variables of price, service quality, product diversity, word of mouth and store atmosphere simultaneously had a significant effect on customer satisfaction. Partially, service quality and store atmosphere have the most dominant influence. These findings confirm the importance of a comfortable consumer experience-based marketing strategy in increasing customer satisfaction and loyalty in the wholesale industry
Co-Authors Ade Permana, Angga Agung Muliawan Agus Dedi Mustofa Agustin HP, Agustin Ahmad Sauqi Ahmad Sauqi Aini, Siti Isriyah Nurul Ajeng Eka Pratama Alfiatin Alfiatin Anastasya Dyah Puspita Andini Angga Ade Permana Arofatul Jannah Bambang Sulistio Budi iwantoro Danang Wikan Carito Devi Indah Permatasari Dimyati, Haifah Eka Pratama, Ajeng Eka Pratiwi, Yanna Fauziah, Difari Afreyna Fitri, Ayu Ningratul Fitria Ningsih, Wiwik Frandy Irawan Handayani, Yuniorita Indah Handayani, Yuniorita Indah Handayani Hanipan, Hanipan Hary Sulaksono Hary Sulaksono Hayatul Maspufah Hilmiyah, Siti Imam Suroso Istichomah Istichomah Lia Rachmawati Mauliyati, Mauliyati Mrenda Ayu Setyowati Muchamad Taufiq Muhammad Firdaus Muhammad Firdaus Muzakki Hidayat Nanda Widaninggar Nanda Widaninggar Nanda Widaninggar, Nanda Noviansyah Rizal Nur Fadilah Nurma Yunita Nurma Yunita Nurshadrina Kartika Sari Nury Yasien Rachmatullah Petrus Amat Sutadi Ponang Undaghi T Prastyowati, Agustin Hari R. Hedy Ubaidillah Ratih Rakhmawati Ratna Wijayanti Daniar Paramita Retno Widiyastiwi Rini Ekowati St. Nur Fadilah Sucipto, Afan Supardi Supardi Supardi Supardi Supardi Supardi Sutadi, Petrus Amat Suwignnyo Widagdo Suwignyo Widagdo Suwognyo Widagdo Syamsiar, Syamsiar Tamriatin Hidayah Taufiqqurachman Trio Akbar Pamungkas Ummu Hanik Vicky Andika Prahemas Widagdo, Suwognyo Wigatiningsih, Wigatiningsih Wiwik Fitria Ningsih Wiwik Supriyatin Yanna Eka Pratiwi Yeni Kumalasari Yulianto - Yuniorita Indah Handayani Zainollah Zainollah Zainollah Zainollah Zainul Ulum