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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding Bisma: Jurnal Bisnis dan Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences As-Sidanah : Jurnal Pengabdian Masyarakat JPMA MIMBAR INTEGRITAS International Journal of Management Research and Economics Relasi : Jurnal Ekonomi TGO Journal of Community Development Global Management: International Journal of Management Science and Entrepreneurship eJEBA NurseLine Journal
Diah Yulisetiarini
Fakultas Ekonomi Dan Bisnis, Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of E-Servqual, E-Wom, and E-Trust on Customer Loyalty Through the E-Customer Satisfaction Application of the Darussalam Islamic Boarding School Students, Blokagung Banyuwangi Nurul Alviah; Diah Yulisetiarini; Hari Sukarno
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 1 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i1.44

Abstract

Digital transformation in educational services is an important need to improve efficiency and user satisfaction, especially in Islamic boarding schools. One of these innovations is the SISANTRI application used at the Darussalam Blokagung Islamic Boarding School, Banyuwangi, to facilitate the management of information and transactions for guardians of students. However, the effectiveness of this application still faces challenges, such as stagnation in feature development and negative reviews from users.This study aims to analyze the influence of E-Servqual, E-WOM, and E-Trust on E-Customer Satisfaction. Then, analyze the influence of E-Servqual, E-WOM, E-Trust, and E-Customer Satisfaction on customer loyalty. And analyze the role of E-Customer Satisfaction as a mediator of the influence of E-Servqual, E-WOM, and E-Trust on customer loyalty.The research method used is exploratory research and a quantitative approach with data collected through questionnaires distributed to 364 guardians of students selected using the Proportional Stratified Random Sampling technique. The research instrument uses a Likert scale to measure research variables. Then, the collected data is analyzed through several stages, namely determining the value of the variables, testing the research instrument (validity and reliability tests), path analysis using the Partial Least Square (PLS) method, hypothesis testing, and path calculations.The results of the study showed that E-Servqual, E-WOM, and E-Trust significantly influenced E-Customer Satisfaction. In addition, E-Servqual, E-WOM, E-Trust, and E-Customer Satisfaction significantly influenced customer loyalty. Then, customer satisfaction was not able to be a mediating variable between E-Servqual, E-WOM, E-Trust, and customer loyalty, but still contributed to loyalty directly.It can be concluded that improving E-Servqual, E-WOM, and E-Trust is very important to strengthen E-Customer Satisfaction and Customer Loyalty, although E-Customer Satisfaction does not mediate the relationship. Further development should be focused on improving these three main factors that affect customer loyalty.
SERVICE QUALITY, SATISFACTION, AND LOYALTY ON PATIENT DENTAL HOSPITAL OF JEMBER UNIVERSITY Satar; Diah Yulisetiarini; Hendriyono
NurseLine Journal Vol. 1 No. 1 (2016): May 2016
Publisher : Program Studi Ilmu Keperawatan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/nlj.v1i1.60076

Abstract

Business competition is now entering the era of high competition. The company has always tried to maintain maximum customer who has achieved. Various methods through excellent service, competitive prices, indirect aspects such as brand image with the purpose of providing satisfaction to customers through the services or products offered. This research is explanatory or confirmatory or testing the hypothesis that explains the influence or causal relationships between variables through hypothesis testing. This study describes the relationship between the exogenous variables (quality of service), endogenous intervening (satisfaction), and the endogenous variables bound (loyalty). The relationship between these variables is described in the structural relationships directly or indirectly, partially or simultaneously. The study population includes outpatient clinics oral surgery, dental conservation, prosthodontics, perio and oral medicine at the Hospital University of Jember. The sample size of 120 people were taken to the cluster and purposive technique. This study using path analysis or flow charts. Then make equation modeling and analysis include: 1) designing a model based on the theory; 2) prepare the path diagram; 3) change the path diagram into a structural equation; 4) selecting an input matrix for data analysis; 5) assess the model identification; 6) evaluating the model estimation; 7) the interpretation of the model. There is a direct effect of service quality on satisfaction (0.215). The direct effect of service quality on loyalty (0.290). The direct effect of satisfaction on loyalty (0.636). There is no direct influenceon the quality of service loyalty (0,447). There are a total effect of service quality on satisfaction (0.703). Effect of total quality of service loyalty (0.736). Effect of total satisfaction on loyalty (0.636). Direct effect on the quality of service satisfaction, andsatisfaction effect on patient loyalty Dental Hospital of the University of Jember. Quality of service is not direct effect on patient loyalty Dental Hospital of the University of Jember. Quality of service is the total effect on patient satisfaction Dental Hospital ofthe University of Jember.
Strengthening MSME Marketing based on Cultural Festival Imanita Septian Rusdianti; Diah Yulisetiarini; Haifa Haifa
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.387

Abstract

The purpose of this activity is to strengthen MSMEs in Balung Lor Village, Jember through collaboration with cultural festivals as a strategy for local economic development as well as the preservation of traditions. The method used is Focus Group Discussion to explore the needs and challenges of business actors, as well as participatory observation in cultural festivals as a medium for promoting local products. Data analysis was carried out with a qualitative approach, resulting in a deep understanding of the perceptions of association chairs, academics, local communities, and MSME actors. The results of the study show that this activity is able to open new market access, increase the selling value of products, strengthen community networks, and foster community pride in village cultural identity. The discussion emphasized that cultural integration and MSMEs are not just promotions, but holistic strategies that are sustainable, relevant to previous research, and able to create a double impact, namely strengthening the local economy while preserving cultural heritage.
PEMBERDAYAAN INDUSTRI KECIL MENENGAH MELALUI AKSI NYATA DESA BERDAYA (PELATIHAN DIGITAL MARKETING DAN PERIJINAN BERUSAHA PADA PELAKU INDUSTRI MAKANAN DI DESA PELEYAN) Randika Fandiyanto; Bambang Irawan; Rachmi Masnilah; Diah Yulisetiarini; Sudarsih Sudarsih; Susanti Prasetyaningtiyas
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 2 (2025): AGUSTUS 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i2.6543

Abstract

This activity was carried out for food industry players in Peleyan Village, Kapongan District, Situbondo Regency. The implementation of the training activity was in collaboration with the Peleyan Village Government, Rumah BUMN, Situbondo, Abdurachman Saleh University, Situbondo and Jember University. The training activity was held on Saturday, May 17, 2025 at the Peleyan village hall. Attended by 30 participants, housewives who are food and beverage business actors in the village area. The purpose of this activity is to provide education about the importance of food business permits such as Business Identification Number (NIB), Household Industry Products (PIRT) and Halal Certification as well as how to make promotional videos. The participants were also given an understanding of the material and practicum in promoting their products through social media Instagram, Tiktok through e-commerce media such as Shopee and Tokopedia. The participants were very enthusiastic in participating in the training activities, marked by several video results of their products that began to be uploaded on each participant's social media. The results of this activity are expected to be able to improve the progress of the small and medium industry sector, especially in the food business in Peleyan Village, Kapongan District, so that they can utilize their legality and digital marketing capabilities in improving their business performance.
Co-Authors Aulia Nugraheni Azimatul Mauna Bambang Irawan Bambang Irawan Bambang Irawan /E21207042 Deasy Wulandari Febri Sharenda Akbar Gusti Ayu Wulandari Hadi P Hafifatul Hijriah Haifa Haifa Handriyono Handriyono Hari Sukarno Hendriyono Imam Suroso Imanita Septian Rusdianti Irmawati, Herliana Ketut Indraningrat Kristian Suhartadi Widi Nugraha Maemonah, Maemonah Mochammad Farid Afandi Mochammad Nasirudin Mohamad Jajang I Mohammad Dimyati Nadifa Diendara Nurul Alviah Olza Yahzunka Edcintha Rachmi Masnilah Randika Fandiyanto Rasikh Hardilegawa Catureswara Reiga Ritomiea Ariescy Rini Kartika Sari Rizal Syahrial Riadi Satar Satar Satar Sudarsih Sudarsih SUDARSIH SUDARSIH Susanti Prasetiyangtyas Susanti Prasetiyaningtiyas Susanti Prasetyaningtiyas Susanti Prasetyaningtyas Tatok Endhiarto Utomo, Hardian Dwi Vidia Yunita Kurnia Yudhiharso, Wiji Zulham Zulham