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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PADA PERUSAHAAN INDEKS LQ45 DI BEI PERIODE 2018-2022 Astika, Binar; Astuti, Diana Dwi; Haifa, Haifa
RISTANSI: Riset Akuntansi Vol. 5 No. 1 (2024): RISTANSI: Riset Akuntansi, Volume 5, Nomor 1, Juni 2024
Publisher : Program Studi Akuntansi Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/ristansi.v5i1.1825

Abstract

The purpose of this study is to analyze the influence of asset structure, company size, profitability, business risk, and liquidity on capital structure, using companies listed in the LQ45 index on the Indonesia Stock Exchange (IDX) as the research objects. This research was conducted over five consecutive years, from 2018 to 2022, involving 16 companies selected through purposive sampling. The analysis method used is multiple linear regression. The results of the study indicate that, partially, asset structure, business risk, and liquidity significantly influence capital structure, while company size and profitability do not have a significant effect on capital structure. Simultaneously, asset structure, company size, profitability, business risk, and liquidity significantly influence capital structure.
MARKETING STRATEGY ANALYSIS USING SWOT (STRENGTH WEAKNESS OPPORTUNITY THREAT) AT CAFE FOX COFFEE & ROASTERY JEMBER Reza Ardiansyah; Haifa Haifa; Hayatul Masfufah
ABM: International Journal of Administration, Business and Management Vol 3 No 2 (2021)
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v3i1.538

Abstract

This study aims to determine the marketing strategy at Fox Coffee & Roastery Jember cafe, using a SWOT analysis (strength weakness opportunity threat). The data used in this study are primary data and secondary data. This research uses qualitative research. Methods of data collection using observation, interviews, documentation, questionnaires, and literature study. The sample used in this study was purposive sample. The resource persons taken in this study were company managers and 15 consumers of Fox Coffee & Roastery Jember cafe. Methods of data analysis using the IFE matrix, EFE matrix and SWOT matrix. The results of this study indicate that the marketing strategy used by Fox Coffee & Roastery Jember cafe is an aggressive strategy. This can be proven by the high score on the table of strength (strength) and opportunity (opportunity) owned by the cafe. So, Fox Coffee & Roastery Jember cafe has the potential to become a cafe that can dominate the market in Jember itself. Keywords: Strength, weakness, opportunity, threats, and marketing strategies
Analysis of Factors Influencing Financial Statement Fraud With Company Size As An Intervening Variable In The Stock Exchange of Thailand Lia Nurfarida; Haifa Haifa; Mainatul Ilmi
ABM: International Journal of Administration, Business and Management Vol 5 No 2 (2023)
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v5i2.977

Abstract

This study aimed to analyze the factors that influence financial statement fraud with company size as an intervening variable. The data that used were financial statements (annual report) during 2015-2019. The sample method was purposive sampling. The whole samples consisted of 13 property and construction company that listed in Stock Exchange of Thailand. Data analysis technique that used was path analysis. The result showed that financial target and quality of external auditor have significant effect to company size, while ineffective monitoring, change of company director and the number of photos CEO have no significant effect. Quality of external auditor, change of company director and company size have significant effect to financial statement fraud, while financial target, ineffective monitoring and the number of photos CEO have no significant effect. Company size can be intervening variable between financial target, quality of external auditor and the number of photos CEO in financial statements to financial statement fraud.
Strengthening MSME Marketing based on Cultural Festival Imanita Septian Rusdianti; Diah Yulisetiarini; Haifa Haifa
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.387

Abstract

The purpose of this activity is to strengthen MSMEs in Balung Lor Village, Jember through collaboration with cultural festivals as a strategy for local economic development as well as the preservation of traditions. The method used is Focus Group Discussion to explore the needs and challenges of business actors, as well as participatory observation in cultural festivals as a medium for promoting local products. Data analysis was carried out with a qualitative approach, resulting in a deep understanding of the perceptions of association chairs, academics, local communities, and MSME actors. The results of the study show that this activity is able to open new market access, increase the selling value of products, strengthen community networks, and foster community pride in village cultural identity. The discussion emphasized that cultural integration and MSMEs are not just promotions, but holistic strategies that are sustainable, relevant to previous research, and able to create a double impact, namely strengthening the local economy while preserving cultural heritage.
Pengaruh Kualitas Pelayanan, Promosi, Lokasi, Fasilitas Dan Harga Terhadap Kepuasan Pasien Di Klinik Dokter Gigi Budhi Jember Richa Aprilia; Haifa Haifa; Saiful Amin
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The research aim to examine the influence of Service Quality, Promotion, Location, Facility, price on patient satisfaction at the Klinik Dokter gigi Budhi Jember. Patient satisfaction is an important factor in maintaining loyalty and improving the clinic's image in the midst of increasingly fierce health service competition. This study uses quantitative methods, with data collection techniques through distributing questionnaires to 60 respondents who are patients of Klinik Dokter Gigi Budhi Jember. Data analysis was carried out using multiple linear regression with the help of SPSS software version 29. The results showed that promotion and price have a positive influence on patient satisfaction. However, the variables of service quality, location and facilities did not show a significant effect. This indicates that although aspects such as service, location, and facilities contribute to patient experience, patient perceptions of attractive promotions and affordable prices are more instrumental in shaping overall satisfaction in the context of health services at dental clinics.
Analisis Rasio Keuangan Untuk Menilai Kinerja Keuangan PT Aneka Tambang dan PT PErtamina Periode 2021-2024 Khoirul Budi Cahyono; Haifah Haifah; Ahmad Sauqi
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to evaluate and compare the financial results of PT Aneka Tambang Tbk and PT Pertamina from 2021 to 2024 using financial ratio analysis. The ratios used include liquidity ratios such as the Current Ratio, Quick Ratio, and Cash Ratio; solvency ratios such as the Debt to Asset Ratio and Debt to Equity Ratio; activity ratios such as Working Capital Turnover, Fixed Assets Turnover, and Total Assets Turnover; and profitability ratios such as Net Profit Margin, Return on Assets, and Return on Equity. The research method used is quantitative research with a descriptive approach. The data used are secondary data obtained from the annual financial reports of PT Aneka Tambang Tbk and PT Pertamina for the period 2021 to 2024. Data analysis techniques are carried out by calculating financial ratios, comparing them with industry standards, and conducting cross-sectoral analysis to determine differences in the financial performance of the two companies. The results show that PT Aneka Tambang Tbk performed better in terms of liquidity and profitability, while PT Pertamina excelled in terms of activity and sales capacity, supported by its larger operational size. In terms of debt repayment capacity, both companies have different levels of debt in accordance with the characteristics of their respective industries. Overall, the financial performance of PT Aneka Tambang Tbk and PT Pertamina from 2021 to 2024 is considered satisfactory, although several ratios still fall short of industry standards and require further improvement in financial management efficiency.
Pengaruh Citra Merek, Harga, Promosi, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Myrepublic Di Kabupaten Jember Imel Triana Ghausillah; Yuniorita Indah Handayani; Haifa Haifa
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of brand image, price, promotion, product quality, and service quality on MyRepublic customer satisfaction in Jember Regency. A quantitative approach was employed using purposive sampling, involving 100 active MyRepublic customers as respondents. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination (R²), t-test, and F-test with the assistance of SPSS version 20. The findings indicate that brand image, product quality, and service quality have a positive and significant partial effect on customer satisfaction, whereas price and promotion do not have a significant effect. Simultaneously, all independent variables significantly influence customer satisfaction. These findings suggest that MyRepublic customers place greater emphasis on product quality, service quality, and brand image than on price and promotional factors when evaluating their satisfaction. The results are expected to provide useful insights for the company in developing marketing strategies focused on improving service quality and strengthening brand image.