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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENDIDIKAN TAMBUSAI ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi ASSET: Jurnal Manajemen dan Bisnis Budimas : Jurnal Pengabdian Masyarakat AKTUAL Jurnal Kewarganegaraan Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Manajemen Jurnal Pengabdian Masyarakat Manage
Umi Farida
Universitas Muhammadiyah Ponorogo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Other

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Journal : AKTUAL

 1 
PENGARUH PERSEPSI KUALITAS, BRAND IDENTITY, DAN BRAND TRUST TERHADAP LOYALITAS MEREK PADA PENGGUNA SMARTPHONE OPPO DI PONOROGO Sekar Widari; Umi Farida; Fery Setiawan
Jurnal AKTUAL Vol 20, No 2 (2022): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v20i2.264

Abstract

This study aims to determine how the influence of perceived quality, brand identity and brand trust on brand loyalty of Oppo smartphone users in Ponorogo whose research was conducted at one of the outlets in Ponorogo, namely Imago Home, Jl. Sultan Agung No. 53, Bangunsari. Oppo Smartphone is a product launched by OPPO Electronic Corp., Ltd. which is engaged in electronics that needs to pay attention to consumer behavior to know loyalty. This research is a quantitative study with a Likert scale as a measure of attitudes, opinions, and perceptions of individuals or groups towards social phenomena. The data collection technique is the questionnaire method. For testing the instrument using validity and reliability tests. The data analysis technique used multiple linear regression.Keywords :Marketing Mix, Perceived Quality, Brand Identity, Brand Trust, Brand LoyaltyAbstrakPenelitian ini bertujuan untuk mengetahui bagaimana pengaruh persepsi kualitas, brand identity dan brand trust terhadap loyalitas merek pengguna smartphone Oppo di Ponorogo yang penelitiannya dilakukan di salah satu outlet di Ponorogo yaitu Imago Home, Jl. Sultan Agung No. 53, Bangunsari. Smartphone Oppo merupakan produk yang diluncurkan oleh OPPO Electronic Corp, Ltd yang bergerak di bidang elektronik yang perlu memperhatikan perilaku konsumen untuk megetahui loyalitas. Penelitian ini merupakan penelitian kuantitatif dengan skala likert sebagai alat ukur sikap, pendapat, dan persepsi individu atau kelompok terhadap fenomena sosial. Teknik pengumpulan data yaitu dengan metode kuesioner. Untuk pengujian instrumen menggunakan uji validitas dan rliabilitas. Teknik analisis data menggunakan regresi linier berganda.Keywords : Bauran Pemasaran, Persepsi Kualitas, Brand Identity, Brand Trust, Loyalitas 
PENGARUH STRES KERJA, LINGKUNGAN KERJA, DAN GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA GURU PADA SMK NEGERI 1 PONOROGO Siti Munawaroh; Umi Farida; Sri Hartono
Jurnal AKTUAL Vol 21, No 1 (2023): Jurnal AKTUAL
Publisher : STIE Trisna Negara OKU Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47232/aktual.v21i1.291

Abstract

This study aims to determine the effect of work stress, work environment, and leadership style on teacher job satisfaction at SMK Negeri 1 Ponorogo. The population in this study were all teachers at SMK Negeri 1 Ponorogo, totaling 77 people. and the sample used was 30 respondents. The sampling technique in this study was Nonprobability Sampling using Saturated Sampling. This research uses quantitative research methods. Data collection techniques using observation, interviews/interviews, and questionnaires. To test the instrument using the validity test and reliability test. The data analysis technique uses multiple linear regression analysis and analysis of the coefficient of determination (R2). The results showed that 1) Job Stress has a negative effect on Job Satisfaction with a significance of 0.046. 2) Work environment has a positive effect on job satisfaction with a significance of 0.014. 3) Leadership style has a positive effect on job satisfaction with a significant value of 0.000. 4) Job Stress, Work Environment, and Leadership Style simultaneously influence Job Satisfaction by 49.3% and the remaining 50.7% are influenced by other variables outside the variables in this study.
Co-Authors Adi Santoso Agum Gumelar Anggi Arsita Indriyadini Anis Setiyorini Bintang Vian Tri prasetya Chamidah, Siti Edi Santoso Eka Destriyanto Pristi Eka Wulandari Fery Setiawan Fitriana Fitriana Hasan Nursukma Isnaini Rahayu Mahmudah La Ode Sugianto Laila Fijannatin Naim Lailatul Affifah Lilik Dwi Wulandari Naning Kristiyana Norma Hapsary Oki Juwa Angger Madona Prasuditya Rimba Saputri Prestilia Windy Pratiwi Purwanto . Qhori Agistina Ratri Widya Wulandari Restiana ana Riska Amalinda Anugrawati Rizki Listyono Putro Rizki Listyono Putro Rizki Putro Sekar Widari Setyo Adjie Setyo Aji Siti Julaika SITI MUNAWAROH Sri Hartono Tegoeh Hari Abrianto Titi Rapini Titis Purwaningrum Wahna Widhianingrum Widiya Belle Pransiska Wijianto Wijianto Yuliya Pratiwi Yurike Meida Trisnaningtyas Zulfan Cholid Bahtiar