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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENDIDIKAN TAMBUSAI ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi ASSET: Jurnal Manajemen dan Bisnis Budimas : Jurnal Pengabdian Masyarakat AKTUAL Jurnal Kewarganegaraan Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen dan Pemasaran Jasa Jurnal Pengabdian Manajemen Jurnal Pengabdian Masyarakat Manage
Umi Farida
Universitas Muhammadiyah Ponorogo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Other

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Journal : Jurnal Manajemen dan Pemasaran Jasa

 1 
PENGARUH INSTITUTIONAL IMAGE TERHADAP STUDENTS LOYALTY MELALUI WORD OF MOUTH DI UNISSULA SEMARANG La Ode Sugianto; Umi Farida
Jurnal Manajemen dan Pemasaran Jasa Vol. 9 No. 2 (2016): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4621.592 KB) | DOI: 10.25105/jmpj.v9i2.2094

Abstract

The purpose of this paper is to investigate the impact of institutional image on students loyalty trough word of mouth at Sultan Agung Islamic University. The type of research used in this study is hypothesis testing. The instrument used in this study was a questionnaire. After distributing the relevant questionnaires among 99 students, all usable questionnaires are returned. Then the data collections are analyzed by using Structural Equation Modeling (SEM). Research findings show that institutional image has a positive significant effect on word of mouth and students loyalty. Then, word of mouth has a positive significant effect on loyalty. The research has given description well that Institutional Image and word of mouth variables still give positive contribution toward students loyalty in Sultan Agung Islamic University. 
Co-Authors Adi Santoso Agum Gumelar Anggi Arsita Indriyadini Anis Setiyorini Bintang Vian Tri prasetya Chamidah, Siti Edi Santoso Eka Destriyanto Pristi Eka Wulandari Fery Setiawan Fitriana Fitriana Hasan Nursukma Isnaini Rahayu Mahmudah La Ode Sugianto Laila Fijannatin Naim Lailatul Affifah Lilik Dwi Wulandari Naning Kristiyana Norma Hapsary Oki Juwa Angger Madona Prasuditya Rimba Saputri Prestilia Windy Pratiwi Purwanto . Qhori Agistina Ratri Widya Wulandari Restiana ana Riska Amalinda Anugrawati Rizki Listyono Putro Rizki Listyono Putro Rizki Putro Sekar Widari Setyo Adjie Setyo Aji Siti Julaika SITI MUNAWAROH Sri Hartono Tegoeh Hari Abrianto Titi Rapini Titis Purwaningrum Wahna Widhianingrum Widiya Belle Pransiska Wijianto Wijianto Yuliya Pratiwi Yurike Meida Trisnaningtyas Zulfan Cholid Bahtiar