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All Journal Jurnal Manajemen Teknologi Journal of Business and Management JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Asian Journal of Technology Management (AJTM) Asia-Pacific Management and Business Application Hasanuddin Economics and Business Review Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Jurnal Darma Agung Jurnal Syntax Transformation Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Journal of Economics and Business UBS Jurnal Media Ekonomi Jurnal Nasional Manajemen Pemasaran dan SDM Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Locus Penelitian dan Pengabdian BISMA (Bisnis dan Manajemen) Journal of International Conference Proceedings International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies Applied Quantitative Analysis (AQA) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal Integration of Social Studies and Business Development IIJSE JER
Pri Hermawan
School Of Business And Management, Institut Teknology Bandung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Social Sciences Other

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DECISION MAKING FOR PROJECT SELECTION IN PT. JKT WITH ANALYTIC HIERARCHY PROCESS (AHP) METHOD R. Daffa Andaru Fawwaz Naufal; Pri Hermawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2451

Abstract

The focus of this study is how PT. Jawara Kanistha Tibra (JKT) makes decisions about three projects: "Reggae Festival", "A Night at the Orchestra: Dewa 19," and "Suara Akal Summit". PT. JKT faces challenges in choosing between three projects. Each project has different risks and benefits, and many different stakeholders participate in it. The Analytical Hierarchy Process (AHP) method is used to provide a systematic framework for evaluating and selecting the project that best aligns with the organization's strategic objectives. The results show that "A Night at the Orchestra: Dewa 19" received the highest score, indicating that this project meets all assessment criteria. This decision helps the company achieve its long-term goals in addition to short-term financial benefits. PT JKT can provide better direction for future project evaluation and selection by using a more objective and methodical approach.
DECISION MAKING FOR MARKETING STRATEGIES PT ZXC FOR PT QWE’S PRODUCT IN INCREASING SALES WITH AHP Adam Riztama Amora; Pri Hermawan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2455

Abstract

Using the Analytic Hierarchy Process (AHP) method, this study attempts to find and evaluate efficient marketing methods to boost sales of Dosing Pump products from PT QWE through PT ZXC. Particularly for PT QWE items that contribute significantly to the company's revenue, PT ZXC's sales have stalled over the last five years. The nationwide demand for products with HS code 8413.50.90 has increased despite a decline in purchases from PT ZXC, suggesting fierce rivalry at the supplier level. The primary target markets were determined by historical data analysis and AHP to be businesses with high purchase frequency and value, such as oil and gas, power plants, water/wastewater, and petrochemicals. The Technical Workshop Masterclass was the most successful marketing technique, according to the AHP statistics, because it was relevant to the target market and improved product comprehension. It is therefore recommended that PT ZXC concentrate on setting up technical workshops, expanding its target market, and enhancing its after-sales support. To guarantee long-term efficacy, marketing techniques should also be periodically reviewed and modified in response to consumer input. It is anticipated that PT ZXC will boost sales of PT QWE products and solidify its place in the cutthroat industry with this approach.
Co-Authors Adam Riztama Amora Agung Wibowo Allya Ghina Syafira Wini Amar Ma’ruf Anna Riana Putriya Ardi Andra Margusano Ardiansyah Putra, Topan Astri Ghina Avianto, Teten W Bangun Nuswantoro, Bangun Chandra Kurniawan Darmawan Tri Nugroho Devilia Sari Dewi Riani Dhanan Sarwo Utomo Dini Turipanam Alamanda Dwi Hariana Pane Eka Yuliana Eko Agus Prasetio Farah Nadira Iriawan Febri Rio Cahyono Febriany Martiana Nasel Felicia Alvina Gemilaksono, Hari Gerra Maulana Hakim , Arif Rahman Hari Gemilaksono Hariz , Luthfi Harry Kurniawan Hendrawan Hermawan Hermawan Istanto, Dimas Ivana Jahja Jelsi Ratu Berlianne Kamal , Jamaluddin Kartika Tjendana Khanza, Alya Raisa Khrisna Ariyanto Kusuma, Lisa Putri Kyoichi Kijima Lisa Putri Kusuma Manahan Siallagan Margusano, Ardi Andra Melinda, Sisca Muhammad Habibullah Iskandar Narendra Radi Muhammad Narendra Radi Muhammad, Narendra Radi Natalia Natalia Nengah Rama Gautama Nuraeni, Shimaditya Pradana, Mega Dita Prasetya, Ivan Putro, Utomo Sarjono Putro, Utomo Sarjono Putro, Utomo Sarjono R. Daffa Andaru Fawwaz Naufal Ramadhan, Mohamad Ramadhani Meifariza Sari, Fiana Amanda Suryanto, Crista Fialdila Susanto, James Daniel Syujana, Alvin Topan Ardiansyah Putra Utami, Edya Ariana Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo, Dhanan Sarwo Utomo, Dhanan Sarwo Vania Stella Elena Vincent Saragossa Handa Prasetyo Wahyudi WAHYUDI Wijaya, Gito William Sukyono Willy Pradhana Wulan Asti Rahayu Yos Sunitiyoso Yos Sunitiyoso