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All Journal JAM : Jurnal Aplikasi Manajemen IMAGE Conference on Innovation and Application of Science and Technology (CIASTECH) JCRS (Journal of Community Research and Service) Jurnal Ilmu Manajemen Jurnal Manajemen dan Bisnis Kreatif Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Governors Journal of Public and Business Accounting Journal Community Service Consortium Abadi: Jurnal Ahmad Dahlan Mengabdi Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan TGO Journal of Community Development Jurnal Pengabdian Nasional (JPN) Indonesia Clean and Sustainable Production Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies Jurnal Ilmiah Manajemen Dan Kewirausahaan
Hanif Rani Iswari
Universitas Widyagama Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Bulletin of Management and Business

 1 
Bibliometric Analysis and Visualization of Bootstrapping Strategy Articles by Indonesian Authors Suci, Rahayu Puji; Iswari, Hanif Rani; Purwanto, Arief; Sodik, Sodik; Kirana, Prambayu Candra; Ainun, Siti Nur
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.316

Abstract

This research aims to analyze bibliometric characteristics and trends of crowdfunding bootstrapping strategy articles indexed by Indonesian authors. Information was extracted from the Google Scholar database. The study employed bootstrapping and its variations as search terms, with Indonesian author affiliations considered. Simple statistical techniques were applied, and VOS Viewer software was utilized for bibliometric analysis. In this study, patterns of keyword co-occurrence, document citations, citation relationships, and bibliographic coupling were visualized. The results indicate that the main trend in current startup research is the adoption of bootstrapping strategy, particularly network-based bootstrapping, due to its ability to support startup growth without relying on external funding but rather on a network.
Mediating Customer Satisfaction: Examining The Impact of Service Quality, Product Quality, and Price Perception on Consumer Loyalty at D’gunung Angkringan Malang Iswari, Hanif Rani; Ainun, Siti Nur
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.321

Abstract

This study explores the pivotal role of customer satisfaction as a key aspect of the business strategy, investigating its mediation among service quality, product quality, pricing, and customer loyalty at modern coffee shop D’Gunung Angkringan Malang. Modern coffee shop, a renowned local Indonesian brand, offers a diverse array of coffee beverages. Employing a quantitative descriptive approach and Structural Equation Modeling (SEM) analysis, this research examines the intricate interplay among service quality, product quality, pricing, customer satisfaction, and customer loyalty. With non-probability accidental sampling involving 50 respondents, regression analysis uncovers a significant direct correlation among the variables. Additionally, indirect effects highlight the substantial impact of the independent variables on customer loyalty, mediated by customer satisfaction. The findings underscore the importance of customer satisfaction in the coffee shop industry, crucial for retaining loyal customers. Notably, product quality, service, and pricing emerge as sensitive factors significantly contributing to customer satisfaction. Therefore, prioritizing attention to these aspects in coffee shop business can fortify customer loyalty and bolster overall business performance. This study provides valuable insights into consumer behavior dynamics within café settings, offering strategic implications for strengthening customer relations and improving business performance.
Network-Based Entrepreneurial Marketing Through Strategic Collaboration With Sez Singhasari: a Case Study of Animation Startups in Malang Raya Suci, Rahayu Puji; Iswari, Hanif Rani
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.413

Abstract

This study explores how creative startups in Malang Raya utilize entrepreneurial marketing strategies within the ecosystem of SEZ Singhasari—Indonesia’s first Special Economic Zone focused on digital and creative industries. While traditional marketing frameworks often fail to address the contextual needs of early-stage creative businesses, this research adopts a qualitative thematic approach to understand how collaboration, local value integration, and network-based bootstrapping enhance startup visibility, engagement, and differentiation. Using in-depth interviews with animation startup founders, the study identifies three key strategic patterns: (1) the role of SEZ infrastructure as a catalyst for resource optimization and lean marketing, (2) co-marketing through mutual digital platforms and network-based content creation, and (3) integration of local cultural narratives into branding to create culturally resonant products. These themes are discussed through the lens of entrepreneurial marketing theory, resource advantage theory, and cultural branding. Findings suggest that SEZ Singhasari plays a significant enabling role by facilitating co-created campaigns, shared branding platforms, and cultural legitimacy—allowing bootstrapped startups to compete beyond resource limitations. The study highlights that marketing within creative economies is not only a transactional function but also a social and cultural process, shaped by ecosystemic interdependence. Practical implications are offered for SEZ planners, creative policymakers, and local entrepreneurs seeking to foster sustainable, place-based business strategies.
Student Word of Mouth in Higher Education: A Systematic Review of Key Determinants and Implications for Underserved Regions Raya, Silfanus Lebu; Mulyono, Mulyono; Iswari, Hanif Rani
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.435

Abstract

Abstfac student word of mouth (WOM) plays a strategic role in enhancing the reputation and attractiveness of higher education institutions, particularly in regions with limited access to formal information such as Nusa Tenggara Timur (NTT). WOM represents a voluntary form of communication that reflects students’ authentic academic experiences and serves as a credible, cost-effective promotional channel for reaching prospective students. This study aims to identify key factors influencing the formation of WOM in higher education through a Systematic Literature Review (SLR) approach. A total of 52 peer-reviewed articles published between 2020 and 2024 were analyzed thematically. The findings reveal that academic service quality, perceived value, and institutional image are the most dominant determinants of positive student WOM. Academic service quality contributes to student satisfaction, perceived value acts as a cognitive-affective bridge that strengthens students’ intention to recommend their institution, and institutional image reinforces student trust and long-term loyalty. These findings offer practical implications for higher education institutions seeking to expand student recruitment from underserved regions such as NTT. By prioritizing high-quality academic services and fostering strong perceptions of value, institutions can organically stimulate WOM as a sustainable and impactful marketing strategy to attract students from these areas.
Bootstrapping as a Survival Strategy Amid Psychological Pressure and Trust Crisis among Digital Startup Founders in Malang City Iswari, Hanif Rani; Mas, Nasharuddin; Zahroh, Viony Alfiyatu
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.437

Abstract

The rise of fraud cases among Indonesian startups has triggered a trust crisis within the funding ecosystem, affecting both investors and entrepreneurs. In this context, some founders opt for bootstrapping not merely due to resource constraints, but as a deliberate response to external pressures and a desire to maintain integrity and business direction. This study employs a descriptive qualitative approach through in-depth interviews with three digital startup founders in Malang City who are currently practicing or have previously practiced bootstrapping strategies. The findings reveal that the decision to reject external funding is influenced by psychological pressure, the need to preserve autonomy, and behavioral biases such as overconfidence and illusion of control. Furthermore, concerns about excessive intervention and reputational risks due to associations with fraudulent practices also reinforce the choice to bootstrap. These findings indicate that financial decisions within startups cannot be separated from the psychological and social contexts surrounding them. Therefore, a more empathetic funding approach that aligns with the personal values of founders is necessary to restore trust and support the holistic sustainability of startups.
Co-Authors Ahmad Syifaudin Ainun, Siti Nur Alfiana Alfiana Ana Sopanah, Ana Arief Purwanto Atim Djazuli Aulia, Elcyntha Azis, Santika Abd Baits Nur, Ayu Wandani Mustika Rahma Budi Eko Soetjipto Chaerani, Aura Choirul Anam Choirul Anam AM Diponegoro Cipto Wardoyo Ery Tri Djatmika RWW Fauziah, Riris Zahrotul Hamida, Ika Fitria Nur Hendry Kurniawan Heni Pujiastuti Heri Pratikto I Gusti Bagus Wiksuana Ika Fitria Nur Hamida Indriani, Tantri Intyas, Yekti Khasanah, Rizki Dwi Farotul Khojanah Hasan Kirana, Prambayu Candra Lely Dista Safitri Maya Ratnasari Mulyono Mulyono Nanda Apriliya Nasharuddin Mas Niken Paramita Nur, Ayu Wandani Mustika Rahma Baits Nurasiah Nurasiah Nurika Restuningdiah Puji Handayati Purnomowati, Wiwin Rahayu Puji Suci Rahmawati, Widiya Ratnasari, Maya Raya, Silfanus Lebu Rusdianti, Imanita Septian Safitri, Lely Dista Salamah, Salafiatus Sodik Sodik, Sodik Survival SURVIVAL - - Syaadzan, Daiva Permana Ardanu Ubud Salim Ulfi Alifatu Solihah Wahju Wulandari Yekti Intyas Rahayu Yuni Agung Nugroho Zahroh, Viony Alfiyatu Zulkifli