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All Journal JAM : Jurnal Aplikasi Manajemen IMAGE Conference on Innovation and Application of Science and Technology (CIASTECH) JCRS (Journal of Community Research and Service) Jurnal Ilmu Manajemen Jurnal Manajemen dan Bisnis Kreatif Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Governors Journal of Public and Business Accounting Journal Community Service Consortium Abadi: Jurnal Ahmad Dahlan Mengabdi Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan TGO Journal of Community Development Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Pengabdian Nasional (JPN) Indonesia Clean and Sustainable Production Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies Jurnal Ilmiah Manajemen Dan Kewirausahaan
Hanif Rani Iswari
Universitas Widyagama Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : tgo journal of community development

 1 
Digital Marketing Training through the 4C Formula Copywriting Method in Kampung Gerabah Penanggungan Chaerani, Aura; Rahmawati, Widiya; Syaadzan, Daiva Permana Ardanu; Salamah, Salafiatus; Iswari, Hanif Rani
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.017

Abstract

This community service initiative focused on enhancing the digital marketing skills of the residents in Kampung Gerabah Penanggungan through a 10-day training program. Twenty community members participated in the program, where they received training on fundamental aspects of digital marketing, such as social media marketing and search engine optimization (SEO). Additionally, the participants were equipped with knowledge and skills in employing the 4C formula copywriting method, a proven approach for crafting compelling marketing content. The results of the study showed that the training program was effective in improving the participants' knowledge and skills in digital marketing. The participants were able to create effective marketing content for their products and services. They were also able to use social media to reach a wider audience.
Increasing Financial Literacy in Empowering Women Bead Craftsmen in Jodipan Colorful Village Hamida, Ika Fitria Nur; Safitri, Lely Dista; Ratnasari, Maya; Iswari, Hanif Rani
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.005

Abstract

Jodipan Colorful Village is one of the popular tourist destinations in Malang City, East Java. Behind its beauty, there is a community of women bead craftsmen who are still struggling to improve their economic welfare. Lack of financial literacy is one of the factors inhibiting the village's progress. This community service aims to increase financial literacy and empower women bead craftsmen in Jodipan Colorful Village. Activities carried out include socialization regarding basic financial concepts, financial management, and marketing strategies for bead products. The activity evaluation method is carried out through pre-test and post-test at each session. Apart from that, in-depth interviews and thematic analysis were also carried out with activity participants. To triangulate the data, in-depth interviews were also conducted with KWJ administrators. The results of the service show that the financial literacy of women bead craftsmen in the Jodipan Colorful Village has increased. This is evidenced by their increased knowledge of basic financial concepts, financial management and marketing strategies for bead products.
Assistance in Increasing the Efficiency of the Cost of Goods Sold for Herbal Medicine Fauziah, Riris Zahrotul; Khasanah, Rizki Dwi Farotul; Iswari, Hanif Rani
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.006

Abstract

The Community Service Program (PKM) aims to increase production efficiency and cost management in traditional herbal medicine businesses. Through a series of training and mentoring, this program focuses on implementing more effective and efficient cost management strategies, with the hope of increasing the competitiveness of herbal medicine products in the market. A qualitative approach was used to understand the obstacles and challenges faced by herbal medicine entrepreneurs in managing production costs. Qualitative data was collected through in-depth interviews with herbal medicine entrepreneurs and direct observation of the production process. Meanwhile, a quantitative approach is used to measure cost efficiency before and after the intervention. Quantitative data is collected through financial document analysis and surveys. The results of this program show a significant increase in production cost efficiency and participants' understanding of business financial management. The conclusion of this activity indicates that by implementing the right strategy, traditional herbal medicine businesses can further develop and compete in a wider market. Recommendations in the long term, product diversification and wider market penetration can be strategies to increase business sustainability. With a commitment to increasing efficiency and innovation, Satrio Turonggo Jati can continue to develop and make a positive contribution to the local and national economy.
Governance Assistance to Reinforce Sharia Financial in Sharia-Based Learning Management System (LMS) Startups Mas, Nasharuddin; Iswari, Hanif Rani; Ainun, Siti Nur
TGO Journal of Community Development Vol. 2 No. 2 (2024): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.014

Abstract

Sharia-based financial management has become a necessity for many startups, especially those serving Islamic schools, pesantren, and foundations, given the Islamic values that underpin their operations. This article discusses the implementation of Sharia governance in startups providing Learning Management System (LMS) platforms for Islamic schools, pesantren, and foundations. This mentoring initiative identified the main challenges faced by startups, in particular limited understanding of Sharia principles in financial systems, difficulties in Sharia business contracts as syirkah, mudharabah, etc, and financial recording. Through a community service approach, we provide practical solutions to address these challenges to support the sustainability of Sharia-based startup businesses.
Reflective Financial Awareness for Student Bootstrapping Founders: A Community Engagement Approach Iswari, Hanif Rani; Zahroh, Viony Alfiyatu; Nur, Ayu Wandani Mustika Rahma Baits
TGO Journal of Community Development Vol. 3 No. 1 (2025): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2025.002

Abstract

This community service initiative aims to cultivate reflective financial behavior among student startup founders who rely on bootstrapping as their primary funding strategy. Conducted over four months, the program engaged a student-led startup operating in both private tutoring and catfish farming sectors. The initiative addressed common behavioral finance biases—such as overconfidence, sunk cost fallacy, and status quo bias—through contextualized education, reflective journaling, decision-mapping, and low-cost tools like pre-mortem analysis and behavioral checklists. The results revealed tangible improvements in financial self-awareness, decision quality, and emotional regulation. Participants began implementing structured pause points before making financial commitments, differentiated financial logic between service-based and production-based businesses, and revised pricing strategies based on both operational realities and psychological insight. The program also fostered a psychologically safe environment for discussing financial anxiety and learning from failure. This intervention demonstrates that reflective financial education can serve as an impactful and scalable early-stage support model for young entrepreneurs. Its low-barrier, behaviorally-informed approach can be replicated across educational institutions and community-based startup ecosystems, particularly those lacking formal financial mentorship structures. The outcomes suggest that empowering founders to understand their financial behavior is just as crucial as teaching them to manage financial tools.
HR Audit-Based SOP Development for Sustainable Workforce Retention in Culinary MSMEs Kedai Bakso Pemuda Spesial Kuah Bening Fadilah, Mega Fianita; Iswari, Hanif Rani; Sudiyono, Sudiyono; Bahtiar , Muhammad Yusuf; Zahroh, Viony Alfiyatu; Nur, Ayu Wandani Mustika Rahma Ba'its
TGO Journal of Community Development Vol. 3 No. 2 (2025): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2025.005

Abstract

This community service project was conducted to address the high turnover rate among mobile bakso sales employees at Kedai Bakso Pemuda Spesial Kuah Bening in Malang City. The initiative aimed to enhance workforce stability through a structured Human Resource Audit (HRA) and the development of Standard Operating Procedures (SOPs) based on job analysis and placement principles. The project applied a participatory action approach, involving both management and employees in diagnosing human resource problems and co-developing solutions. The HRA process included five key stages: problem identification, job analysis, job evaluation, job placement, and SOP formulation, followed by monitoring and review. Data were collected through structured interviews, observations, and performance record analysis. Findings revealed that unclear job boundaries, overlapping responsibilities, and a lack of standardized performance monitoring were the primary causes of employee dissatisfaction and turnover. As a result, four major SOPs were developed covering recruitment and orientation, route management, sales operation, and reporting procedures. These SOPs provided clear task guidelines, transparent performance metrics, and fair compensation mechanisms. Within two months of implementation, employee turnover decreased by 25%, and satisfaction levels improved significantly, especially regarding communication and role clarity. This program demonstrates that human resource auditing, when combined with participatory SOP design, can transform informal MSME labor structures into efficient and sustainable systems. The model offers a replicable framework for other small enterprises that rely on mobile or field-based sales personnel, promoting workforce professionalism and long-term business resilience.
Co-Authors Agus Hermawan Ahmad Syifaudin Aini, Asfa Agustina Nusba Ainun, Siti Nur Albaba, M Ziaelfikar Alfiana Alfiana Ana Sopanah, Ana Arief Purwanto Atim Djazuli Aulia, Elcyntha Aurelia Jedina Azis, Santika Abd Baits Nur, Ayu Wandani Mustika Rahma Budi Eko Soetjipto Chaerani, Aura Choirul Anam Choirul Anam Choirul Anam AM Diponegoro Cipto Wardoyo Ery Tri Djatmika RWW Fadilah, Mega Fianita Fauziah, Riris Zahrotul Hamida, Ika Fitria Nur Hendry Kurniawan Heni Pujiastuti Heri Pratikto I Gusti Bagus Wiksuana Ika Fitria Nur Hamida Imanita Septian Rusdianti Indriani, Tantri Intyas, Yekti Jedina, Aurelia Khasanah, Rizki Dwi Farotul Khojanah Hasan Kirana, Prambayu Candra Laili, Choirun Nisful Lely Dista Safitri Maya Ratnasari Meilani, Cindy Mulyono Mulyono Nanda Apriliya Nasharuddin Mas Niken Paramita Nisful Laili, Choirun Nur, Ayu Wandani Mustika Rahma Ba'its Nur, Ayu Wandani Mustika Rahma Baits Nurasiah Nurasiah Nurika Restuningdiah Puji Handayati Purnomowati, Wiwin Rahayu Puji Suci Rahmawati, Widiya Ratnasari, Maya Raya, Silfanus Lebu Ruhmawati Safitri, Lely Dista Salamah, Salafiatus Sodik Sodik, Sodik Sudarmiatin Sudiyono Sudiyono Survival SURVIVAL - - Syaadzan, Daiva Permana Ardanu Ubud Salim Ulfi Alifatu Solihah Vemy Martha Aulia Wandani Mustika Rahma Ba'its Nur, Ayu Yekti Intyas Rahayu Yuni Agung Nugroho Zahroh, Viony Alfiyatu Zulkifli