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All Journal Jurnal Riset Mahasiswa Akuntansi (JRMA) Berkala Ilmu Kesehatan Kulit dan Kelamin SIGMA: Jurnal Pendidikan Matematika HIGEIA (Journal of Public Health Research and Development) Islamic Management: Jurnal Manajemen Pendidikan Islam Jurnal Locus Penelitian dan Pengabdian International Journal of Applied Business and International Management Journal of Economics Magna Neurologica MADANI Abdimas | Jurnal Penelitian dan Pengabdian Masyarakat
Saiful Hidayat
Pusat Teknologi Nuklir Bahan dan Radiometri – BATAN
Religion Aerospace Engineering Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Immunology & microbiology Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Optimizing Company Resources for Sustainable Competitive Advantage: The Mediating Role of Digital Transformation in Indonesian MSMEs Firdaussiah, Safina Najah; Sutjipto, Mohammad Riza; Hidayat, Saiful
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4524

Abstract

Micro, small, and medium (MSMEs) enterprises contribute crucially in this national economy, but there are always difficulties in transforming internal resources into sustainable competitive advantages in the digital era. This reseacrh aims to examine the “effect of company resources on competitive advantage, both directly and indirectly through digital transformation”. A quantitative approach was employed using data from 400 Indonesian MSMEs registered on the PaDi UMKM platform, analyzed from the SEM model or Structural Equation Modeling with LISREL 8.70. Resulting if company resources contributed significantly positively to competitive advantage (b = 0.15, t = 2.76) and on digital transformation (b = 0.71, t = 13.91). Digital transformation contribute strongly positively to competitive advantage (b = 0.66, t = 9.61), representing the most influential relationship in the model. Furthermore, the indirect effect of company resources on competitive advantage through digital transformation is significant (b = 0.469, t = 7.884), indicating partial mediation (VAF = 75.8%). The model explains 50% of digital transformation and 60% of competitive advantage, suggesting that digital transformation is the primary pathway through which resources translate into sustainable competitive advantage among MSMEs.
Co-Authors Al Kattani, Abdul Hayyie Anwar Made Awanis, Ghina Shabrina Damastiwi, Lorisna Hardiknastia Firdaussiah, Safina Najah Flora Ramona Sigit Prakoeswa Gatot Yudoko Godwin, Ross James Hakim, Ahmad Husnul Krisnaningsih, Gunarti Maryati, Yullytia Franika Mohammad Riza Sutjipto Muhiba, Lalu Nawawi, Abd. Muid Prabowo, Prayudi Rizky Esti Utami, Rizky Esti Sari, Winda Atika Satria, Yohanes Aditya Adhi Sembiring, Paulus Stephen Pulung Aditya Nugraha Tamam, Abas Mansur Tamam, Badru Yogivaria, Doni Wirshandono Yusuf Alam Romadhon