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All Journal JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes International Journal of Health, Engineering and Technology Research Horizon Jurnal Ilmiah Keperawatan Gigi IIJSE Economic and Business Horizon KINERJA : Jurnal Ekonomi dan Bisnis
Retno Hidayati
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Journal : Diponegoro Journal of Management

 1 
ANALISIS PENGARUH PERSEPSI RISIKO, KUALITAS SITUS WEB, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN E-COMMERCE SHOPEE DI KOTA SEMARANG Zulfa, Latifah; Hidayati, Retno
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was conducted to analyze the factors that affect consumers in the city of Semarang in making purchasing decisions on e-commerce shopee. The independent variables consist of perceived risk (X1), website quality (X2), and consumer trust (X3). The dependent variable is the purchase decision (Y).In this study the sample amounted to 100 respondents taken using accidental sampling technique. The questionnaire test was done by semantic test analysis technique and statistical test. Data processing is done by index number and multiple linear regression analysis by fulfilling the classical assumption, R2 test and F test and t test. The result of multiple linear regression equation is, Y = -0.127 X1 + 0,288 X2 + 0,367 X3. The independent variable that has the most influence on the dependent variable is variable consumer trust (0.367). R2 test results show that the independent variables can only explain by 43% dependent variable. F test results state that the model offered is feasible or fit. The result of t test shows that perceived risk has negative effect and not significant on purchasing decision, while website quality and consumer trust have positive effect and significant to purchasing decision.
ANALISIS PENGARUH CITRA MEREK, KEWAJARAN HARGA, DAN LINGKUNGAN FISIK TERHADAP KEPUASAN KONSUMEN PADA TOWER CAFE TEMBALANG Wijaya, Fransiska Sari; Hidayati, Retno
Diponegoro Journal of Management Volume 9, Nomor 3, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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This research came from the dissatisfaction problem that occured at Tower Cafe Tembalang. Dissatisfaction that happens can cause things that are detrimental to the sustainability of the cafe, such as the possibility of the emergence of negative WOM and low interest in repurchasing the product. One strategy that is generally used to overcome this problem is to increase customer satisfaction. Therefore, this research aims to understand what factors that can increase customer satisfaction. This research also wanted to find out whether there is an influence of brand image, price reasonableness, and physical environment toward customer satisfaction in Tower Cafe Tembalang.The population in this research was consumer of Tower Cafe Tembalang. Data obtained through questionnaires from 150 samples, using non-probability approach, purposive sampling. Then, the data is processed and analyzed using multiple linear regression and T test.The result showed that brand image, price reasonableness, and physical environment have a significant positive effect on customer satisfaction. In other words, all hypotheses that said there are a positive influence between brand image, price reasonableness, and physical environment on customer satisfaction, are accepted.
PENGARUH PERSEPSI HARGA, INTENSITAS PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA OPTIK FAMILI Abdul Rahman, Yusuf; Hidayati, Retno
Diponegoro Journal of Management Volume 10, Nomor 2, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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This research aims to analyze the influence of price perceptions, promotion intensity,and service quality on purchase decisions at Optik Famili. The sampling method used on this research is non-probability sampling with purposive sampling technique. Samples were collected from 100 respondents who have purchased a product at least once at Optik Famili. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test, and t test. The result showed that all independent variables: price perceptions, promotion intensity,and service quality has positive and significant influence towards on purchase decisions at Optik Famili.
PENGARUH PERSEPSI HARGA, INTENSITAS PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA OPTIK FAMILI Rahman, Yusuf Abdul; Hidayati, Retno
Diponegoro Journal of Management Volume 10, Nomor 3, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This research aims to analyze the influence of price perceptions, promotion intensity,and service quality on purchase decisions at Optik Famili. The sampling method used on this research is non-probability sampling with purposive sampling technique. Samples were collected from 100 respondents who have purchased a product at least once at Optik Famili. Analysis method used here is multiple regression analysis which includes validity test, reliability test, classic assumption test, multiple linear regression test, t-test, f-test, determination test, and t test. The result showed that all independent variables: price perceptions, promotion intensity,and service quality has positive and significant influence towards on purchase decisions at Optik Famili.
ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL, DUTA MEREK, DAN CITRA MEREK TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN (Studi Empiris Pada Konsumen Produk Y.O.U Beauty di Kota Semarang) Varentiningtyas, Widya; Hidayati, Retno
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The beauty industry is currently experiencing rapid growth. Y.O.U. Beauty is one of the alternative choices of skincare and cosmetic products for consumers. This study aims to analyze the effect of social media marketing, brand ambassadors, and brand image on purchasing decisions for consumers of Y.O.U. Beauty products in Semarang City. The population used in this study were consumers of Y.O.U. Beauty products in Semarang City. In this study, data collection methods were carried out through questionnaires from a sample of 150 respondents using non-probability sampling and purposive sampling techniques. Then, the data was processed and analyzed using multiple linear regression analysis techniques with SPSS (Statistical Package for Social Science) software version 26. The results showed that social media marketing, brand ambassadors, and brand image had a significant positive effect on purchasing decisions for consumers of Y.O.U. Beauty products in the city of Semarang, so all hypotheses are determined between social media marketing, brand ambassadors, and brand image on purchasing decisions for consumers of Y.O.U. Beauty products in Semarang City were accepted.
ANALISIS PENGARUH EKUITAS MEREK DAN KUALITAS PRODUK TERHADAP PEMBUATAN KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Empiris Pada Mahasiswa FEB Universitas Diponegoro Semarang yang Pernah Memakai Produk Apple lebih Dari 1 Tahun) Dyah Pramesti, Ardea Ayu; Hidayati, Retno
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT One of the important factors in doing marketing is to build brand equity, product quality and consumer trust to produce purchasing decisions. Apple is a technology company that has successfully led the competition by holding the title of The World's Most Valuable Brands based on Forbes in 2019 and is also ranked in the top three technology brands with the most distribution of smartphones based on Canalys Smartphone Market Pulse 2019. Seeing these conditions, this study aims to analyze brand equity and product quality on purchasing decision making through consumer trust as an intervening variable for FEB Undip Semarang students. The population used in this study were FEB Undip Semarang students who had already purchased apple products. The number of samples used in this study were 150 respondents. The method of data collection is done by questionnaire. The data that has been collected is processed and analyzed using the Structural Equation Modeling (SEM) analysis technique with the AMOS 26.0 analysis tool. The results of this study indicate that consumer confidence has a positive effect on purchasing decision making. Brand Equity has a positive effect on Purchase Decision Making. Brand Equity has a positive effect on Consumer Confidence. Product quality has a positive effect on Purchase Decision Making. Product quality has a positive effect on consumer confidence
PENGARUH CITRA MEREK, PERSEPSI HARGA DAN INTENSITAS PROMOSI TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN (Studi Empiris Pada Konsumen Produk Uniqlo Mahasiswa Universitas Diponegoro) Putri, Meylisa Eka; Hidayati, Retno
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT In the current era of globalization, the fashion business is one type of business that is quite popular among consumers after the food business. Uniqlo is an alternative fashion choice for consumers. However, there are still many consumers who are confused when making purchasing decisions regarding fashion products, especially Uniqlo. Paying attention to brand image, price perception and promotional intensity could be a strategic solution for a company to convince consumers to decide to buy a product. This research aims to analyze the influence of brand image, price perception and promotional intensity on purchasing decisions among Uniqlo product consumers, Diponegoro University students. The population in this study were Uniqlo product consumers, Diponegoro University students. Data was obtained through questionnaires from a sample of 142 people using a non-profitability, purposive sampling approach. Then, the analysis technique uses multiple linear regression. The results of the research show that brand image, price perception, and promotional intensity have a significant positive effect on consumer purchasing decisions for Uniqlo products among Diponegoro University students. In this way, the company must further improve its brand image, price perception and promotional intensity to improve Uniqlo consumer decision making.
Co-Authors Abdul Rahman, Yusuf Amie Kusumawardhani, Amie Asyazilal, Abieta Aziz, Muhammad Fikri Nur Bagaskhara, Reyzza Anferditya chusnah, Chusnah Dewanda Maulana Dyah Pramesti, Ardea Ayu Edi Rahardja Eisha Lataruva GL. Hery Prasetya Gofita Dharana Zenaislamey Novadhiyavast Intan Setianingrum, Putri Kuncoro, Wicaksono Andy Mahmud, Renaldi Mustara, Mustara Mutianto, Pradwipa Novriyenni, Novriyenni Nurhayati Nurhayati Nurmasari, Salwa Salsabila Nurul Hudha Palalangan, Reza Pala’langan, Reza Prakosa, Hilman Putranto, Andre Novia Putri, Meylisa Eka Rahman, Yusuf Abdul Rizqulloh, Ahmad Dafa Bahits Salsabila Puspitasari, Azzahra Saragi, Naomi Jesika Suhartini Suhartini Taftazani, Rieza Zulfahmi Thoriq, Ezar Aufa Utami, Dian Sri Varentiningtyas, Widya Wahyu Setiawan, Abraham Wijaya, Fransiska Sari Wisnu Mawardi Zulfa, Latifah