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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Jurnal Manajemen dan Agribisnis Indonesian Journal of Agricultural Science JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Business Review and Case Studies International Journal of Social Service and Research Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Heny Kuswanti Suwarsinah
School Of Business, Bogor Agricultural University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PENDAPATAN DAN EFISIENSI TEKNIS USAHATANI HORENSO KELOMPOK TANI AGRO SEGAR KECAMATAN PACET KABUPATEN CIANJUR JAWA BARAT Decy Ekaningtias; Heny Kuswanti Suwarsinah Daryanto
Forum Agribisnis Vol 3 No 1 (2013): FA Vol 3 No 1 Maret 2013
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.3.1.87-110

Abstract

Vegetable is one of agricultural commodities that has potential related with economic value. Nowadays, business in vegetable field especially Japanese vegetable is beginning to develop. A large number of Japanese restaurant in Jabodetabek becomes a big opportunity for surrounding Japanese vegetable farmer to become supplier. One of Japanese vegetable that widely consumed and now beginning to attract horticultural farmers is Horenso. Agro Segar Farmers Group is one of the farmers group in Cianjur that cultivate Japanese vegetable include Horenso. The income from Japanese vegetable is more profitable than other commodities and demand from Japanese restaurants and hotels in Jabodetabek are also quite high. Horenso demand that reached 70 kilogram per day requires an adequate supply in everyday. Highly demand of Horenso with limited land ownership and production takes an efficient production methods in order to optimize crop yields per unit area of land and also maximize farm income. The purposes of this research are to analyze farmers income in Agro Segar Farmers Group and to analyze technical efficiency of Horenso cultivation. Income analysis applied using R/C ratio and  frontier production function applied using MLE estimation procedure with assuming that Cobb Douglas is a functional form of production function in this research. The result from R/C ratio is 2,79 and 2,72. It shows that farmer’s income in Agro Segar Farmers Group is profitable. Seed and pesticide have a negative effect on production function. Farmer’s age, experience, counseling dummy and land ownership dummy have a positive effect on technical inefficiency.
ANALISIS KINERJA KEUANGAN DAN KEPUASAN NASABAH TERHADAP PELAYANAN LEMBAGA KEUANGAN MIKRO AGRIBISNIS (LKM-A) “RUKUN TANI” DI KABUPATEN BOGOR Putri Kusumaningtyas; Heny Kuswanti Suwarsinah Daryanto
Forum Agribisnis Vol 2 No 1 (2012): FA Vol 2 No 1 Maret 2012
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.2.1.69-90

Abstract

One of agricultural problems that occurred in Indonesia is the lack of capital received by farmers to develop their business. The existence of microfinance institutions agribusiness “Rukun Tani” are expected to be a solution to these problems. Evaluation of  LKM-A“Rukun Tani” is necessary, because LKM-A “Rukun Tani” is the formation of the government’s development program. As we know, many government programs that fail in development. Evaluation is done by looking at performance from two sides, from financial performance and from customer satisfaction. This research, showed that the financial performance of LKM-A “Rukun Tani” showed a very good condition. Indicated by the ratio which is above the minimum standard. And for customer satisfaction, is measured by using Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). Based on the measurements, showed that the respondents expressed satisfaction with the performance of LKM-A “Rukun Tani”.
PENERAPAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) DALAM PENENTUAN PRIORITAS PENINGKATAN KUALITAS LAYANAN RESTORAN PRINGJAJAR Hepi Risenasari; Heny Kuswanti Suwarsinah Daryanto
Forum Agribisnis Vol 1 No 1 (2011): FA Vol 1 No 1 Maret 2011
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.1.1.20-38

Abstract

Restaurant is a kind of service sector which has significant gowth. One of restaurant which has to increase their service quality due to the competitif condition is Pringjajar. The purposes of this research were: 1)  identify customer needs or WHATs and Technical needs or HOWs ; 2) to analyze implementation of QFD in increasing service quality of Pringjajar. This study conducted on Mei until June 2009. Primary data was collected from 60 consumers and Pringjajar’s management. Quality Function Deployment (QFD) was applied to analyze the evident and compare with RM. Prima. The results show that quality position of  Pringjajar is more than RM. Prima on some atributes. There are some attributes include in the matrix that valued based on competitive requirements, value target customers, sales points, onscale factors of Customer reqirements. Absolute weights of customer reqirements that needs to be prioritized is the comfortable and cleanliness of the room place. For the technical requirements, attributes value based on competitive assessment, value of the target requirements, degree of difficulty is used to calculate the Absolute weights and relatives weights of technical requirements.  Based on absolute weights of technical requirements, the priority that most need to be improved are ripeninglater service. Based on relatives weights the attributes that should be improved are the same order priority of absolute weights. However, two actions should be improved to increase the servise  quality of  Pringjajar (beginning from first priority) namely (1) improvement of quality of taste ; and (2) improvement of cooking process.
PENGARUH MODERNITAS SIKAP KEWIRAUSAHAAN TERHADAP KEBERHASILAN UMKM TEMPE DAN TAHU DI KABUPATEN BOGOR Andina Dyah Rahmadhani Aditya; Heny Kuswanti Suwarsinah Daryanto
Forum Agribisnis Vol 5 No 1 (2015): FA VOL 5 NO 1 MARET 2015
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.5.1.25-45

Abstract

Entrepreneurship widely-known as the boosting factor for competent human resources. Entrepreneurship has relation with the development of SMEs, such as business in tempeh and tofu. Bogor has many soybean products SMEs. The entrepreneurs must have modernity entrepreneurship attitude to develop the business. The purpose of this study is to analyze the influence of modernity entrepreneurship attitude towards the success of soybean SMEs unit in Bogor Regency. The data were analyzed descriptively and quantitatively using Partial Least Square analyzing the influences between latent variables. The results showed that the attributes of modernity entrepreneurship attitude that are found for tempe producers are innovative, hardwork, respect for time, and individual responsibility, where attributes for the entrepreneurs who produce tofu are innovative, hardwork, respect for time, achievement motivation, self-confidence, and individual responsibility. Attributes of success of the business run by both tempe and tofu producers are the increasing number of consumer and profit gained. Modernity entrepreneurship attitude significantly influenced the success of the business. Government’s support are required in order to support the capital incentive, events of entrepreneurship competition, and achievement/reward for the entrepreneurs.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU WIRAUSAHA MOMPRENEUR (STUDI KASUS : KOMUNITAS BUNDA ONLINE) Arifah Qurrotu Aina; Heny Kuswanti Suwarsinah; Burhanuddin Burhanuddin
Forum Agribisnis Vol 8 No 1 (2018): FA VOL 8 NO 1 MARET 2018
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.8.1.17-34

Abstract

Rapid development of mompreneur in Indonesia become economic potential. Join the community to become one of the characteristics that can strengthen the mompreneur in running the business Komunitas Bunda Online (KBO) is one of the active community of mompreneurs who provide support to their members. The purpose of this study to determine what factors affect the entrepreneurial behavior of mompreneurs, especially those who join the community The sample in this study were 41 respondents, selected using judgment sampling technique that is based on the criteria of owning a business and having at least one child. This study analyzes the influence of individual factors and external factors on entrepreneurial behavior with the approach of Partial Least Square (PLS). The result shows that the individual factor that has the most positive effect on the behavior is the achievement desire. External factors proved to positively affect the behavior in which the growth of e-commerce in Indonesia gives a strong influence.
Analisis Kepuasan dan Kepercayaan Pengunjung Agrowisata Edukasi Sentulfresh Lainatussifa Lainatussifa; Wahyu Budi Priatna; Heny Kuswanti Suwarsinah
Forum Agribisnis Vol 11 No 1 (2021): FA VOL 11 NO 1 MARET 2021
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.11.1.45-64

Abstract

Changes in the children's learning curriculum that emphasize children's activities and experiences not just reading material, making agro-tourism an alternative learning media for interaction that is chosen by the school. As one of the agro-education objects, Sentulfresh needs always to evaluate their performance of the marketing mix (product, price, place, promotion, people, process and physical evidence) through visitor satisfaction and trust. This study aims to analyze any marketing mix variables that affect the satisfaction variable, is there effect of satisfaction on trust and where is the satisfaction level of Sentulfresh visitors. Data collection was carried out on 70 respondents who had visited Sentulfresh. The data analysis method used were the Structural Equation Model Partial Least Square (SEM PLS) and the Customer Satisfaction Index (CSI). SEM-PLS analysis results show that all marketing mix variables have no significant effect on visitor satisfaction, while satisfaction has a significant effect on visitor trust. CSI analysis results shows that Sentulfresh visitor satisfaction is at the “satisfied” level.
Pengaruh Penerapan Bea Keluar Biji Kakao Terhadap Daya Saing Serta Ekspor Produk Kakao Indonesia Maria Trisanti Saragih; Harianto Harianto; Heny Kuswanti
Forum Agribisnis Vol 11 No 2 (2021): FA VOL 11 NO 2 SEPTEMBER 2021
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.11.2.133-152

Abstract

The development of Indonesia's cocoa beans before the export duty policy shows that almost 90 per cent of cocoa beans exports were exported from total production which leads Indonesia as one of the biggest cocoa beans exporters in the world. However, on the other side, the cocoa exports to destination countries cause the domestic stock of raw materials for cocoa beans Domestic stock has decreased. Therefore, Indonesian government implements a cocoa bean export duty policy. This research aimed to analyze the effect of export duties policy on the competitiveness and exports of Indonesian cocoa products to export destination countries. Revealed Comparative Advantage (RCA) method is used to measure competitiveness, while Fully Modified Ordinary Least Square (FMOLS) is used to analyze the long-term effect of export duties on cocoa beans on competitiveness and exports of cocoa products. Based on the analysis result, all cocoa products have competitiveness. Indonesian cocoa butter has the highest competitiveness in export destination countries. Export duties policy has a long-term effect on competitiveness and exports of cocoa paste and powder but have no long-term effect on competitiveness and exports of cocoa butter.
Performance Measurement Analysis of Ciawi Hospital During the Covid 19 Pandemic with A Balanced Scorecard Approach Muhammad Irfan Ghifari; Amzul Rifin; Heny Kuswanti Suwarsinah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5939

Abstract

RSUD Ciawi is a general hospital own by Bogor districts government and located at Main Road Puncak No, 479, Bogor Districts, West Java Province. RSUD Ciawi had fluctuation amount of revenue and problems managing budget to make RSUD Ciawi work more efficiently. Some problems are cause by marketing factor, the internal companies were not work optimally, and external factor that significantly effect RSUD Ciawi during Pandemic Covid 19. The purposes of this research are to identify the design of performance measurement system and measure the performance of RSUD Ciawi. Balanced scorecard measuring the performance with four perspectives that is financial perspective, customer perspective, internal business processes perspective and learning and growth perspective. The data were collected from November 2021 to March 2022 by interviewing top management of RSUD Ciawi, customers, and employees using questionnaires. RSUD Ciawi performance is in the category of very healthy (AAA) with a total score of 104.44 percent. RSUD Ciawi is expected to improve the inefficient administration system and poor human resource management. RSUD Ciawi is expected to be able to implement a performance measurement system with BSC. Through the application of the BSC concept, the Ciawi Hospital can assess its performance as a whole and more comprehensively either.
Understanding The Role of Lifestyle and Personality Traits in Sustainable Food Purchase Intention Natalia Puteri Widiastuti; Heny Kuswanti Suwarsinah; Ririn Wulandari
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.263

Abstract

Background: Demand for sustainable food products in the global market experienced a significant increase in 2020. When compared with the Asia Pacific and global regions, the per capita growth of Indonesian sustainable food products in 2021 2021 is only 0.06 USD. The market for sustainable food products in Indonesia is still in its early stages and is expected to increase by 6.1% from 2021-2026.Purpose: This study aimed to analyze factors that influenced sustainable food purchase intention and its managerial implications in the design of sustainable food marketing strategy.Design/methodology/approach: The study involved six variables: consumer lifestyle, consumer personality, attitudes toward sustainable food products, subjective norms, perceived behavioral control, and sustainable food purchase intention. Data were collected from 209 respondents in the Jabodetabek area and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM).Findings/results: The results of this study indicated that consumer lifestyle and personality had no significant direct effect on sustainable food purchase intention. However, the study showed that consumer lifestyle and personality positively and significantly affected attitudes toward sustainable food products. Furthermore, attitudes toward sustainable food products, subjective norms, and perceived behavioral control positively and significantly impacted sustainable food purchase intention. Additionally, consumer lifestyle and personality had a significant indirect effect on sustainable food purchase intention through attitudes toward sustainable food products.Conclusion: The factors that influenced sustainable food purchase intention directly included attitudes toward sustainable food products, subjective norms, and perceived behavioral control. In contrast, consumer lifestyle and personality had an indirect effect on sustainable food purchase intention through attitudes toward sustainable food products.Originality/value (State of the art): This study uses the LOHAS lifestyle and the Big Five personality traits to understand sustainable food purchase intention in the Jabodetabek area. Keywords: LOHAS lifestyle, personality traits, organic food, sustainability, theory of planned behavior
The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image Syaprudin, R.; Simanjuntak, Megawati; Heny Kuswanti Suwarsinah
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.44

Abstract

Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on consumer preference for chicken nuggets through the brand image formed in the market. The respondents consisted of 251 individuals who were selected through voluntary sampling. These respondents were people who had consumed Fiesta and So Good brand chicken nuggets in the last three months. Data were collected through an online questionnaire and analyzed using descriptive and Structural Equation Modeling. The results for Fiesta show that place has a significant effect on brand image. Meanwhile, product, reference group, and brand image have a significant effect on brand preference. The results for Fiesta also indicate that brand image is an intervening variable. Therefore, this study concludes that place significantly affects brand preference through brand image. For So Good, the results show that place and promotion significantly affect brand image, but product, price, and reference group have no significant effect on brand image. Furthermore, product, reference group, and brand image significantly affect brand preference. The indirect effects of So Good's brand with brand image as an intervening variable indicate that place significantly affects brand preference through brand image. Keywords: brand image, chicken nugget, marketing mix, preference, the reference group
Co-Authors ., Harianto Aditya Kusuma Mahabirama Aldha Hermianty Alang Amzul Rifin Andina Dyah Rahmadhani Aditya Andriyono Kilat Adhi Angelia Leovita Arif Imam Suroso Arifah Qurrotu Aina Burhanuddin Burhanuddin Decy Ekaningtias Eko Agus Prasetio Endang Gumbira Sa'id Faiqoh, Nadya Kamilia Fauziana, Diyah Ratna Fratama, Radha Niska Gultom, Novianti Br Hastuti Hastuti Hepi Risenasari Illah Sailah Kuntjoro Kuntjoro Lainatussifa Lukman M. Baga Mardalisa M, Julia Mardalisa, Julia Maria Trisanti Saragih Marimin , Megawati Simanjuntak Muhammad Firdaus Muhammad Firdaus Muhammad Irfan Ghifari Naafi Fatimah Harwanti Natalia Puteri Widiastuti Palupi Permata Rahmi Popong Nurhayati Puspi Eko Wiranthi Putri Kusumaningtyas Qiki Qilang Syachbudy Ratna Winandi Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Ririn Wulandari Riza, Chiko Muhamad Rizma Aldillah Sahara Saputra, Prabetti Amriyadi Simajuntak, Megawati Siti Jahroh Sugiharto Soeleman SULISTIOWATI Summase, Adhyta Puspita Suwarsinah Daryanto Syaprudin, R. Ujang Sumarwan Utami Nuraniputri Wahyu Budi Priatna Yusuf, Eva Zhoriva