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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Jurnal Manajemen dan Agribisnis Indonesian Journal of Agricultural Science JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Business Review and Case Studies International Journal of Social Service and Research Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Heny Kuswanti Suwarsinah
School Of Business, Bogor Agricultural University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Bisnis UMKM Berbasis E-Commerce Pada Online Shop Adiva Shakila Chiko Muhamad Riza; Heny Kuswanti Suwarsinah; Sahara
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.962

Abstract

Digital transformation is an urgency for micro, small and medium enterprises (MSMEs) in facing global challenges. The benefits of digital transformation through the application of e-commerce include entering the global market, increasing productivity and efficiency. Adiva Shakila Perlengkapan Bhayangkari dan Organisasi (ASPBO) is an e-commerce-based MSME that experienced a decline in profits throughout 2020 and 2021. The purpose of this study is to analyze the factors that affect the decline in APSBO performance, formulate business strategies that are in accordance with the external and internal environment ASPBO, and determine priority strategies that can be implemented by ASPBO. The selection of respondents was carried out using the purposive sampling method with the assumption that the respondent's knowledge of the object of study. The analytical tools used in this research are internal factor evaluation, external factor evaluation, strength weakness opportunity threat, and quantitative strategic planning matrix. The results of this study indicated that social restrictions are the main threat, the unemployment rate in the textile and textile product industry is the main opportunity, a good reputation is the main strength, and the disruption of product supply is the main weakness. The results also showed that there are four strategy formulations with the first priority, namely empowering the surrounding community who have expertise in the garment sector as an alternative supplier, the second priority is the evaluation and efficiency of business activities, the third priority is sales promotion through the provision of discounts and online advertising, and the fourth priority. namely increasing consumer loyalty. Keywords: e-commerce, MSMEs, QSPM, strategy formulation, SWOT
The Factors Affecting Intention To Save at Indonesian Islamic Banks Using The Theory of Planned Behavior (TPB) Sulistiowati; Heny Kuswanti Suwarsinah; Megawati Simajuntak
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.91

Abstract

During the increasingly fierce competition in the Islamic finance industry, strategic steps are needed to increase public intention to save. This study aims to analyze the influence of shariah financial literacy, religiosity, attitudes, subjective norms, and behavior control on the intention to save at Indonesian Islamic Banks with the Theory of Planned Behavior (TPB) approach and formulate managerial implications for Indonesian Islamic Banks. This research was conducted on 200 respondents selected by voluntary sampling with Muslim criteria who had never had savings at Bank Syariah Indonesia and lived in the Greater Jakarta area. Data were collected online using a questionnaire and Structural Equation Modelling. The results showed that financial literacy has no significant effect on attitudes and behavior control; on the contrary, religiosity has a significant positive effect on attitudes and behavior control. Furthermore, subjective norms positively affect the intention to save but do not affect attitudes. On the other hand, attitude and behavior control significantly positively affect the intention to save. Based on the research results, Indonesian Islamic Banks can develop business by emphasizing the religiosity side to inspire people to prefer Islamic banks over conventional banks. Furthermore, Bank Syariah Indonesia should use social-environmental reference factors like friends and family. Keywords: Indonesian Islamic banks, intention to save, financial literacy, religiosity, theory of planned behavior
ANALISIS PEMASARAN BERAS ORGANIK DI PROVINSI SUMATERA BARAT Julia Mardalisa; Andriyono Kilat Adhi; Heny Kuswanti Suwarsinah
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 11 No. 2 (2023): Desember 2023 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2023.11.2.262-276

Abstract

Berdasarkan data SPOI tahun 2020, komoditas beras organik merupakan salah satu produk organik yang paling banyak digunakan. Beras merupakan salah satu komoditas teratas untuk produk organik. Pada tahun 2017 dan 2018, luas lahan yang dikonversi menjadi organik tumbuh signifikan sebesar 53.000 hektar. Luas area komoditas beras organik yang dihasilkan sejauh tahun 2016 terdapat 5 kabupaten/kota yang paling luas. Berdasarkan data dari SPOI, Provinsi Sumatera Barat merupakan salah satu tempat di Indonesia dengan lahan padi organik terbanyak (2017). Sejak tahun 2006, Pemerintah Provinsi Sumatera Barat telah memiliki kebijakan untuk membantu pertumbuhan pertanian organik. Terdapat beberapa permasalahan dalam pemasaran beras organik di Sumatera Barat yaitu kurangnya akses pasar oleh petani sehingga hanya sebagian kecil hasil panen petani padi organik diserap sebagai produk akhir beras organik dan produk dijual dengan harga beras konvensional. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis efisiensi pemasaran dan operasional pemasaran (margin, farmer’s share dan rasio keuntungan) beras organik di Provinsi Sumatera Barat. Penentuan lokasi penelitian menggunakan metode purposive. Purposive sampling digunakan untuk menentukan responden petani, dan snowball sampling digunakan untuk menentukan responden pedagang. Penelitian ini menggunakan pendekatan kualitatif dan kuantitatif deskriptif. Rasio keuntungan terhadap biaya, farmer's share, dan analisis margin pemasaran adalah alat analisis kuantitatif. Temuan ini menunjukkan terdapat empat jalur pemasaran beras organik di Sumatera Barat, yang semuanya didukung oleh lima lembaga pemasaran yang berbeda yaitu pedagang pengumpul, pedagang besar, petani bandar, pedagang pengecer skala kecil dan pedagang pengecer skala besar (supermarket). Petani – pedagang pengumpul – pedagang besar - pengecer skala kecil (saluran 2) merupakan pola saluran yang paling banyak dipilih oleh petani yaitu sebesar 50%. Saluran 4 merupakan pola saluran yang paling efisien karena merupakan saluran terpendek, memiliki margin terendah sebesar Rp 5.500, dan memiliki nilai farmer's share tertinggi sebesar 50%.
Understanding The Role of Lifestyle and Personality Traits in Sustainable Food Purchase Intention Natalia Puteri Widiastuti; Heny Kuswanti Suwarsinah; Ririn Wulandari
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.263

Abstract

Background: Demand for sustainable food products in the global market experienced a significant increase in 2020. When compared with the Asia Pacific and global regions, the per capita growth of Indonesian sustainable food products in 2021 2021 is only 0.06 USD. The market for sustainable food products in Indonesia is still in its early stages and is expected to increase by 6.1% from 2021-2026.Purpose: This study aimed to analyze factors that influenced sustainable food purchase intention and its managerial implications in the design of sustainable food marketing strategy.Design/methodology/approach: The study involved six variables: consumer lifestyle, consumer personality, attitudes toward sustainable food products, subjective norms, perceived behavioral control, and sustainable food purchase intention. Data were collected from 209 respondents in the Jabodetabek area and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM).Findings/results: The results of this study indicated that consumer lifestyle and personality had no significant direct effect on sustainable food purchase intention. However, the study showed that consumer lifestyle and personality positively and significantly affected attitudes toward sustainable food products. Furthermore, attitudes toward sustainable food products, subjective norms, and perceived behavioral control positively and significantly impacted sustainable food purchase intention. Additionally, consumer lifestyle and personality had a significant indirect effect on sustainable food purchase intention through attitudes toward sustainable food products.Conclusion: The factors that influenced sustainable food purchase intention directly included attitudes toward sustainable food products, subjective norms, and perceived behavioral control. In contrast, consumer lifestyle and personality had an indirect effect on sustainable food purchase intention through attitudes toward sustainable food products.Originality/value (State of the art): This study uses the LOHAS lifestyle and the Big Five personality traits to understand sustainable food purchase intention in the Jabodetabek area. Keywords: LOHAS lifestyle, personality traits, organic food, sustainability, theory of planned behavior
The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image Syaprudin, R.; Simanjuntak, Megawati; Heny Kuswanti Suwarsinah
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.44

Abstract

Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on consumer preference for chicken nuggets through the brand image formed in the market. The respondents consisted of 251 individuals who were selected through voluntary sampling. These respondents were people who had consumed Fiesta and So Good brand chicken nuggets in the last three months. Data were collected through an online questionnaire and analyzed using descriptive and Structural Equation Modeling. The results for Fiesta show that place has a significant effect on brand image. Meanwhile, product, reference group, and brand image have a significant effect on brand preference. The results for Fiesta also indicate that brand image is an intervening variable. Therefore, this study concludes that place significantly affects brand preference through brand image. For So Good, the results show that place and promotion significantly affect brand image, but product, price, and reference group have no significant effect on brand image. Furthermore, product, reference group, and brand image significantly affect brand preference. The indirect effects of So Good's brand with brand image as an intervening variable indicate that place significantly affects brand preference through brand image. Keywords: brand image, chicken nugget, marketing mix, preference, the reference group
Evaluation of The Accuracy and Success of Providing Smart Indonesia Card Assistance - Independent Lectures at XYZ University and ABC University Saputra, Prabetti Amriyadi; Sailah, Illah; Kuswanti, Heny
International Journal of Social Service and Research Vol. 4 No. 01 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i01.655

Abstract

The provision of the Indonesia Smart Card-Independent College (KIP-KM) has been running since 2021. The current condition of KIP-KM is decreasing in numbers in almost all regions of Indonesia. Some universities still often change recipients and stop giving KIP-KM. Until now there is no information about the accuracy and success of the program, so there needs to be an academic study. This research aims to evaluate the implementation of providing KIP-KM to poor students in private universities under the guidance of LLDIKTI Region XII. XYZ University and ABC were chosen because these two universities are the largest private universities in LLDIKTI Region XII and have a large KIP-KM quota in Maluku. This research is qualitative research with analysis techniques Miles and Huberman (2014). Data collection using documentation and interviews. Data were analyzed using the CIPP evaluation model. The results showed that: 1) The KIP-KM program is contextually not entirely appropriate but has been successful; 2) The input is correct, but not yet fully successful; 3) The process is correct, but not yet fully successful; 4) Product-wise it is correct and successful.
Peningkatan Adopsi Teknologi untuk Menurunkan Nilai Susut Pascapanen pada Rantai Pasok Buah Manggis Fauziana, Diyah Ratna; Marimin; Suwarsinah, Heny Kuswanti; Eko Agus Prasetio
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 6 No 2 (2024): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0602.889-895

Abstract

Salah satu masalah yang dihadapi rantai pasok buah manggis adalah nilai susut pascapanennya yang tinggi, yaitu 37% yang mengurangi produktivitas rantai pasok dan pendapatan para pelaku rantai pasoknya. Selain itu, nilai susut yang tinggi juga berdampak negatif pada aspek sosial dan lingkungan, sehingga mengganggu keberlanjutan rantai pasok manggis. Pada aspek sosial, rendahnya pendapatan pelaku rantai pasok berdampak tidak langsung pada peningkatan kemiskinan. Sedangkan pada aspek lingkungan, produktivitas yang rendah mendorong dilakukannya ekstensifikasi lahan dengan pembukaan lahan baru yang dapat merusak ekosistem lingkungan. Berdasarkan penelitian terdahulu, teknologi yang digunakan di sepanjang rantai pasok pangan terbukti dapat menurunkan nilai susut; tetapi penggunaan teknologi pada rantai pasok buah manggis di Indonesia, khususnya pada Provinsi Jawa Barat sebagai penghasil buah manggis terbesar, masih perlu ditingkatkan. Intervensi peningkatan adopsi teknologi untuk menurunkan nilai susut pascapanen diperlukan, mengingat tidak semua pelaku rantai pasok dapat melakukan adopsi teknologi secara mandiri. Dari berbagai alternatif inisiatif intervensi, kolaborasi melalui kemitraan merupakan inisiatif yang dapat meningkatkan adopsi teknologi dan menurunkan nilai susut pascapanen dalam jumlah yang signifikan (lebih dari 50%). Hal ini sesuai target Sustainable Development Goals (SDG) 12.3, yaitu menurunkan nilai food loss dan food waste pada rantai pasok pangan, minimal sebesar 50% di tahun 2030
Analisis Efisiensi dan Pendapatan Usahatani Kedelai di Kabupaten Garut Provinsi Jawa Barat Mahabirama, Aditya Kusuma; Kuswanti, Heny; Daryanto, Suwarsinah; Winandi, Ratna
Jurnal Aplikasi Manajemen Vol. 11 No. 2 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to analyze efficiency and revenue in soybean farming. In order to attain the objective, this study uses primary data that are collected from 72 soybean farmers taken purposively. Production factor analysis using Cobb Douglas production function to analyze factors that fect soybean production showed that Male Labor, Seeds and Land Area variables had positive effect; meanwhile, Women Labor had negative effect on soybean farming. Based on the analysis of soybean farming revenue in Garut district, farmers can still earn the cash revenue compared to the cash cost as much as Rp 2,027,455.92 and earn revenue from the total cost of Rp 968,474.41, with R/C ratio of 1:35 and 1:14. R/C ratio value indicates that soybean farming in Garut is still feasible and profitable when cultivated. Efficiency is obtained from a comparison between the Value of Marginal Product and Marginal Cost. The results showed that the production inputs in soybean farming are not yet efficient. MaleLabor and Manure should be reduced from 89.76 HOK; 591.04 Kg to 80.67 HOK; 115.52 Kg. In addition, Female Labor and Chemical Fertilizer should not be used since it causes more losses due to using these inputs. Pesticides, Seeds and Land Area inputs shall be increased from 709.70 ml; 77.27 Kg; 0.35 to 241.98 ml; 297.43 Kg; 9.77 Ha.
Co-Authors ., Harianto Adhyta Puspita Summase Aditya Kusuma Mahabirama Aldha Hermianty Alang Amzul Rifin Andina Dyah Rahmadhani Aditya Andriyono Kilat Adhi Angelia Leovita Arif Imam Suroso Arifah Qurrotu Aina Burhanuddin Burhanuddin Chiko Muhamad Riza Decy Ekaningtias Eko Agus Prasetio Endang Gumbira Sa'id Eva Zhoriva Yusuf Fauziana, Diyah Ratna Hastuti Hastuti Hepi Risenasari Illah Sailah Julia Mardalisa Kuntjoro Kuntjoro Lainatussifa Lainatussifa Lukman M. Baga Maria Trisanti Saragih Marimin , Megawati Simajuntak Megawati Simanjuntak Muhammad Firdaus Muhammad Firdaus Muhammad Irfan Ghifari Naafi Fatimah Harwanti Natalia Puteri Widiastuti Novianti Br Gultom Palupi Permata Rahmi Puspi Eko Wiranthi Putri Kusumaningtyas Qiki Qilang Syachbudy Ratna Winandi Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Ririn Wulandari Rizma Aldillah Saputra, Prabetti Amriyadi Sugiharto Soeleman Sulistiowati Suwarsinah Daryanto Syaprudin, R. Ujang Sumarwan Utami Nuraniputri Wahyu Budi Priatna