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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Jurnal Manajemen dan Agribisnis Indonesian Journal of Agricultural Science JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Business Review and Case Studies International Journal of Social Service and Research Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Heny Kuswanti Suwarsinah
School Of Business, Bogor Agricultural University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Evaluation of The Accuracy and Success of Providing Smart Indonesia Card Assistance - Independent Lectures at XYZ University and ABC University Saputra, Prabetti Amriyadi; Sailah, Illah; Kuswanti, Heny
International Journal of Social Service and Research Vol. 4 No. 01 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i01.655

Abstract

The provision of the Indonesia Smart Card-Independent College (KIP-KM) has been running since 2021. The current condition of KIP-KM is decreasing in numbers in almost all regions of Indonesia. Some universities still often change recipients and stop giving KIP-KM. Until now there is no information about the accuracy and success of the program, so there needs to be an academic study. This research aims to evaluate the implementation of providing KIP-KM to poor students in private universities under the guidance of LLDIKTI Region XII. XYZ University and ABC were chosen because these two universities are the largest private universities in LLDIKTI Region XII and have a large KIP-KM quota in Maluku. This research is qualitative research with analysis techniques Miles and Huberman (2014). Data collection using documentation and interviews. Data were analyzed using the CIPP evaluation model. The results showed that: 1) The KIP-KM program is contextually not entirely appropriate but has been successful; 2) The input is correct, but not yet fully successful; 3) The process is correct, but not yet fully successful; 4) Product-wise it is correct and successful.
Peningkatan Adopsi Teknologi untuk Menurunkan Nilai Susut Pascapanen pada Rantai Pasok Buah Manggis Fauziana, Diyah Ratna; Marimin; Suwarsinah, Heny Kuswanti; Eko Agus Prasetio
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol. 6 No. 2 (2024): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0602.889-895

Abstract

Salah satu masalah yang dihadapi rantai pasok buah manggis adalah nilai susut pascapanennya yang tinggi, yaitu 37% yang mengurangi produktivitas rantai pasok dan pendapatan para pelaku rantai pasoknya. Selain itu, nilai susut yang tinggi juga berdampak negatif pada aspek sosial dan lingkungan, sehingga mengganggu keberlanjutan rantai pasok manggis. Pada aspek sosial, rendahnya pendapatan pelaku rantai pasok berdampak tidak langsung pada peningkatan kemiskinan. Sedangkan pada aspek lingkungan, produktivitas yang rendah mendorong dilakukannya ekstensifikasi lahan dengan pembukaan lahan baru yang dapat merusak ekosistem lingkungan. Berdasarkan penelitian terdahulu, teknologi yang digunakan di sepanjang rantai pasok pangan terbukti dapat menurunkan nilai susut; tetapi penggunaan teknologi pada rantai pasok buah manggis di Indonesia, khususnya pada Provinsi Jawa Barat sebagai penghasil buah manggis terbesar, masih perlu ditingkatkan. Intervensi peningkatan adopsi teknologi untuk menurunkan nilai susut pascapanen diperlukan, mengingat tidak semua pelaku rantai pasok dapat melakukan adopsi teknologi secara mandiri. Dari berbagai alternatif inisiatif intervensi, kolaborasi melalui kemitraan merupakan inisiatif yang dapat meningkatkan adopsi teknologi dan menurunkan nilai susut pascapanen dalam jumlah yang signifikan (lebih dari 50%). Hal ini sesuai target Sustainable Development Goals (SDG) 12.3, yaitu menurunkan nilai food loss dan food waste pada rantai pasok pangan, minimal sebesar 50% di tahun 2030
Analisis Efisiensi dan Pendapatan Usahatani Kedelai di Kabupaten Garut Provinsi Jawa Barat Mahabirama, Aditya Kusuma; Kuswanti, Heny; Daryanto, Suwarsinah; Winandi, Ratna
Jurnal Aplikasi Manajemen Vol. 11 No. 2 (2013)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study aims to analyze efficiency and revenue in soybean farming. In order to attain the objective, this study uses primary data that are collected from 72 soybean farmers taken purposively. Production factor analysis using Cobb Douglas production function to analyze factors that fect soybean production showed that Male Labor, Seeds and Land Area variables had positive effect; meanwhile, Women Labor had negative effect on soybean farming. Based on the analysis of soybean farming revenue in Garut district, farmers can still earn the cash revenue compared to the cash cost as much as Rp 2,027,455.92 and earn revenue from the total cost of Rp 968,474.41, with R/C ratio of 1:35 and 1:14. R/C ratio value indicates that soybean farming in Garut is still feasible and profitable when cultivated. Efficiency is obtained from a comparison between the Value of Marginal Product and Marginal Cost. The results showed that the production inputs in soybean farming are not yet efficient. MaleLabor and Manure should be reduced from 89.76 HOK; 591.04 Kg to 80.67 HOK; 115.52 Kg. In addition, Female Labor and Chemical Fertilizer should not be used since it causes more losses due to using these inputs. Pesticides, Seeds and Land Area inputs shall be increased from 709.70 ml; 77.27 Kg; 0.35 to 241.98 ml; 297.43 Kg; 9.77 Ha.
The Factors Affecting Intention To Save at Indonesian Islamic Banks Using The Theory of Planned Behavior (TPB) Sulistiowati; Suwarsinah, Heny Kuswanti; Simajuntak, Megawati
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.91

Abstract

During the increasingly fierce competition in the Islamic finance industry, strategic steps are needed to increase public intention to save. This study aims to analyze the influence of shariah financial literacy, religiosity, attitudes, subjective norms, and behavior control on the intention to save at Indonesian Islamic Banks with the Theory of Planned Behavior (TPB) approach and formulate managerial implications for Indonesian Islamic Banks. This research was conducted on 200 respondents selected by voluntary sampling with Muslim criteria who had never had savings at Bank Syariah Indonesia and lived in the Greater Jakarta area. Data were collected online using a questionnaire and Structural Equation Modelling. The results showed that financial literacy has no significant effect on attitudes and behavior control; on the contrary, religiosity has a significant positive effect on attitudes and behavior control. Furthermore, subjective norms positively affect the intention to save but do not affect attitudes. On the other hand, attitude and behavior control significantly positively affect the intention to save. Based on the research results, Indonesian Islamic Banks can develop business by emphasizing the religiosity side to inspire people to prefer Islamic banks over conventional banks. Furthermore, Bank Syariah Indonesia should use social-environmental reference factors like friends and family. Keywords: Indonesian Islamic banks, intention to save, financial literacy, religiosity, theory of planned behavior
Isu Kritis Dalam Pelayanan Persalinan Sesar: Analisis ISI Gultom, Novianti Br; Sumarwan, Ujang; Suwarsinah, Heny Kuswanti; Yusuf, Eva Zhoriva
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.159

Abstract

The increase in an unnecessary caesarean section can endanger the mother, baby and also threaten the sustainability of the financing of the National Health Insurance (NHI) program. This study aims to identify critical issues surrounding managing consumer intentions to perform unnecessary caesarean sections and identify the role of stakeholders. Data collection was carried out through Focus Groups Discussion (FGD) with 14 experts and In-Depth Interviews (IDI) with 6 postpartum women. We transcribed interviews during the FGD and IDI into an interview text. The method of content analysis was carried out on the interview text. This study highlights the importance of managing the intention of the caesarean section in participants of the NHI and the importance of the three stakeholders, namely the role of the Ministry of Health, the role of BPJS Kesehatan, and the role of professional organizations. In particular, it is necessary to increase the role of doctors, midwives, and health workers through professional organizations together with the Ministry of Health and BPJS Health in managing the intention of caesarean section to educate pregnant women, especially primigravida women. In addition, the Ministry of Health needs to immediately establish guidelines for caesarean section services for medical indications, which are value for money guaranteed in the JKN program. Keywords: content analysis, intention, National Health Insurance, unnecessary caesarean section, value for money
Strategi Bisnis UMKM Berbasis E-Commerce Pada Online Shop Adiva Shakila Riza, Chiko Muhamad; Suwarsinah, Heny Kuswanti; Sahara
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.962

Abstract

Digital transformation is an urgency for micro, small and medium enterprises (MSMEs) in facing global challenges. The benefits of digital transformation through the application of e-commerce include entering the global market, increasing productivity and efficiency. Adiva Shakila Perlengkapan Bhayangkari dan Organisasi (ASPBO) is an e-commerce-based MSME that experienced a decline in profits throughout 2020 and 2021. The purpose of this study is to analyze the factors that affect the decline in APSBO performance, formulate business strategies that are in accordance with the external and internal environment ASPBO, and determine priority strategies that can be implemented by ASPBO. The selection of respondents was carried out using the purposive sampling method with the assumption that the respondent's knowledge of the object of study. The analytical tools used in this research are internal factor evaluation, external factor evaluation, strength weakness opportunity threat, and quantitative strategic planning matrix. The results of this study indicated that social restrictions are the main threat, the unemployment rate in the textile and textile product industry is the main opportunity, a good reputation is the main strength, and the disruption of product supply is the main weakness. The results also showed that there are four strategy formulations with the first priority, namely empowering the surrounding community who have expertise in the garment sector as an alternative supplier, the second priority is the evaluation and efficiency of business activities, the third priority is sales promotion through the provision of discounts and online advertising, and the fourth priority. namely increasing consumer loyalty. Keywords: e-commerce, MSMEs, QSPM, strategy formulation, SWOT
Website Quality Evaluation of OKE Garden Using WebQual, Marketing Mix, and Importance-Performance Analysis Faiqoh, Nadya Kamilia; Popong Nurhayati; Heny Kuswanti Suwarsinah
Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Vol. 11, No. 1, February 2026
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kinetik.v11i1.2420

Abstract

The rapid advancement of digital technologies has significantly impacted various service sectors, including the garden landscape industry. In response to this development, OKE Garden has implemented a website-based e-commerce platform aimed at improving service accessibility and operational efficiency. This study seeks to evaluate the usability and service quality of this digital platform from the user’s perspective by adopting the Technology Acceptance Model (TAM) as an analytical framework. Within this framework, Perceived Ease of Use (PEOU) is assessed using WebQual 4.0 indicators, while Perceived Usefulness (PU) is measured through the four elements of the marketing mix, namely Product, Price, Place, and Promotion. To analyze the alignment between user expectations and actual service performance, the Importance-Performance Analysis (IPA) method was utilized. Data were obtained from 57 respondents in the Greater Jakarta area (Jabodetabek), primarily first-time users who had previously interacted with the OKE Garden website. Prior to analysis, the data underwent validity and reliability testing to ensure robustness. The findings show that users rated the importance of website attributes higher than their actual performance, indicating a gap that highlights areas requiring improvement. Several key indicators were identified, including ease of navigation, clarity of information, data security, and pricing strategy, which were categorized in Quadrant I (high importance, low performance), indicating areas that require immediate attention. Overall, the results suggest that while digital technology adoption has taken place, user acceptance remains suboptimal. Therefore, a more comprehensive enhancement of usability and service quality is necessary to meet user expectations and improve overall satisfaction.
Analysis of Internal and External Factors in Business Development Strategy Fratama, Radha Niska; Jahroh, Siti; Suwarsinah, Heny Kuswanti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4188

Abstract

The popularity of Japanese food has increased in Indonesia, particularly in Bogor, creating both opportunities and challenges for micro, small, and medium enterprises. This study examines a small enterprise offering takoyaki and okonomiyaki near a university campus to enhance its business performance. The goal is to analyze internal and external factors, develop strategies, and identify the best approaches for growth. The research used surveys, interviews, and observations from December 2024 to March 2025, involving customers, employees, and local stakeholders, with various analysis tools to process the data. Findings show strengths, such as its location and customer loyalty, but also weaknesses like pricing and operational issues. Opportunities include a growing student market, while threats involve competition and substitutes. The business is positioned to maintain its market share while exploring growth, with top strategies like campus promotions and price adjustments. In conclusion, applying these strategies can help boost competitiveness and achieve long-term success in the Japanese food market by addressing weaknesses and adapting to trends.
MODEL PENGEMBANGAN USAHA PENANGKARAN BENIH PADI BERSERTIFIKAT DI KABUPATEN PINRANG, SULAWESI SELATAN Summase, Adhyta Puspita; Baga, Lukman Mohammad; Kuswanti, Heny
Jurnal Agribisnis Indonesia Vol. 10 No. 1 (2022): Juni 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.1.1-14

Abstract

Indonesia telah melakukan berbagai upaya dalam mencapai swasembada pangan. Salah satu upaya yang dilakukan adalah menyediakan benih bersertifikat bagi petani. Penelitian ini bertujuan untuk mengembangan usaha penangkaran benih padi dengan memetekan model bisnis, mengidentifikasi kondisi ekternal dan internal yang dimiliki usaha, serta membuat rancangan pengambangan usaha penangkaran benih padi bersertifikat di Kabupaten Pinrang, Sulawesi Selatan. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Pada penelitian ini, penentual sampel yang digunakan yaitu purposive sampling dan terpilihlah UPB Tanete Tani Jaya sedangkan untuk pengumpulan data menggunakan teknik wawancara mendalam. Analisis yang digunakan yaitu analisis Business Model Canvas (BMC), SWOT, dan Blue Ocean Strategy (BOS) dalam merumuskan model pengembangan usaha penangkaran benih padi bersertifikat. Hasil penelitian menunjukkan bahwa perlu adanya perbaikan terhadap elemen-elemen yang ada pada model bisnis UPB Tanete Tani Jaya. Alternatif strategi yang dapat dilakukan dalam mengembangkan usaha penangkaran dapat difokuskan kepada elemen customer segment, channels, dan key partnerships yaitu dengan memperluas segmen pelanggan yang akan dilayani, mengoptimalkan penggunaan media sosial, menambah dan meningkatkan kemitraan yang kemudian akan berpengaruh terhadap peningkatan value proposition, key activities, key resourches, revenue streams, dan cost structure.
ANALISIS PEMASARAN BERAS ORGANIK DI PROVINSI SUMATERA BARAT Mardalisa M, Julia; Mardalisa, Julia; Kilat Adhi, Andriyono; Suwarsinah, Heny Kuswanti
Jurnal Agribisnis Indonesia Vol. 11 No. 2 (2023): Desember 2023 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2023.11.2.262-276

Abstract

Berdasarkan data SPOI tahun 2020, komoditas beras organik merupakan salah satu produk organik yang paling banyak digunakan. Beras merupakan salah satu komoditas teratas untuk produk organik. Pada tahun 2017 dan 2018, luas lahan yang dikonversi menjadi organik tumbuh signifikan sebesar 53.000 hektar. Luas area komoditas beras organik yang dihasilkan sejauh tahun 2016 terdapat 5 kabupaten/kota yang paling luas. Berdasarkan data dari SPOI, Provinsi Sumatera Barat merupakan salah satu tempat di Indonesia dengan lahan padi organik terbanyak (2017). Sejak tahun 2006, Pemerintah Provinsi Sumatera Barat telah memiliki kebijakan untuk membantu pertumbuhan pertanian organik. Terdapat beberapa permasalahan dalam pemasaran beras organik di Sumatera Barat yaitu kurangnya akses pasar oleh petani sehingga hanya sebagian kecil hasil panen petani padi organik diserap sebagai produk akhir beras organik dan produk dijual dengan harga beras konvensional. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis efisiensi pemasaran dan operasional pemasaran (margin, farmer’s share dan rasio keuntungan) beras organik di Provinsi Sumatera Barat. Penentuan lokasi penelitian menggunakan metode purposive. Purposive sampling digunakan untuk menentukan responden petani, dan snowball sampling digunakan untuk menentukan responden pedagang. Penelitian ini menggunakan pendekatan kualitatif dan kuantitatif deskriptif. Rasio keuntungan terhadap biaya, farmer's share, dan analisis margin pemasaran adalah alat analisis kuantitatif. Temuan ini menunjukkan terdapat empat jalur pemasaran beras organik di Sumatera Barat, yang semuanya didukung oleh lima lembaga pemasaran yang berbeda yaitu pedagang pengumpul, pedagang besar, petani bandar, pedagang pengecer skala kecil dan pedagang pengecer skala besar (supermarket). Petani – pedagang pengumpul – pedagang besar - pengecer skala kecil (saluran 2) merupakan pola saluran yang paling banyak dipilih oleh petani yaitu sebesar 50%. Saluran 4 merupakan pola saluran yang paling efisien karena merupakan saluran terpendek, memiliki margin terendah sebesar Rp 5.500, dan memiliki nilai farmer's share tertinggi sebesar 50%.
Co-Authors ., Harianto Aditya Kusuma Mahabirama Aldha Hermianty Alang Amzul Rifin Andina Dyah Rahmadhani Aditya Andriyono Kilat Adhi Angelia Leovita Arif Imam Suroso Arifah Qurrotu Aina Burhanuddin Burhanuddin Decy Ekaningtias Eko Agus Prasetio Endang Gumbira Sa'id Faiqoh, Nadya Kamilia Fauziana, Diyah Ratna Fratama, Radha Niska Gultom, Novianti Br Hastuti Hastuti Hepi Risenasari Illah Sailah Kuntjoro Kuntjoro Lainatussifa Lukman M. Baga Mardalisa M, Julia Mardalisa, Julia Maria Trisanti Saragih Marimin , Megawati Simanjuntak Muhammad Firdaus Muhammad Firdaus Muhammad Irfan Ghifari Naafi Fatimah Harwanti Natalia Puteri Widiastuti Palupi Permata Rahmi Popong Nurhayati Puspi Eko Wiranthi Putri Kusumaningtyas Qiki Qilang Syachbudy Ratna Winandi Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Ririn Wulandari Riza, Chiko Muhamad Rizma Aldillah Sahara Saputra, Prabetti Amriyadi Simajuntak, Megawati Siti Jahroh Sugiharto Soeleman SULISTIOWATI Summase, Adhyta Puspita Suwarsinah Daryanto Syaprudin, R. Ujang Sumarwan Utami Nuraniputri Wahyu Budi Priatna Yusuf, Eva Zhoriva