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All Journal Jurnal Dakwah Risalah JURNAL EDUCATION AND DEVELOPMENT Jurnal Teras Kesehatan Musamus Law Review Communicare : Journal of Communication Studies INFOKUM Acta Diurna: Jurnal Ilmu Komunikasi Educenter: Jurnal Ilmiah Pendidikan EDUCENTER JURNAL PENDIDIKAN
Hindina Maulida
Universitas Tidar
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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THE EFFECT OF THE SOCIAL MEDIA INSTAGRAM @UNTIDAR.OFFICIAL FULFILLMENT THE INFORMATION NEEDS OF FOLLOWERS Savita, Aldilla Kurnia Eka; Prawira, R. Yogie; Maulida, Hindina
Acta Diurna: Jurnal Ilmu Komunikasi Vol 22 No 1 (2026)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.actadiurna.2026.22.1.19864

Abstract

Instagram is one of the social media platforms widely used as a means of disseminating information, including by educational institutions. Therefore, this study was conducted with the aim of determining and explaining the effect of using the Instagram social media account @untidar.official on meeting the information needs of followers using the Uses and Gratifications Theory. This study used a quantitative method. Data analysis techniques used validity tests, reliability tests, classical assumption tests, and simple linear regression analysis. The results of the study indicate that the use of Instagram @untidar.official social media has a significant effect on meeting the information needs of followers.
Examining Instagram uses & gratification on followers @pandemictalks Hindina Maulida
Educenter : Jurnal Ilmiah Pendidikan Vol. 5 No. 1 (2026): Educenter: Jurnal Ilmiah Pendidikan (In press)
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v5i1.1654

Abstract

The Covid-19 pandemic has driven an increase in public demand for health information that is fast, accurate, and easily accessible. Social media, particularly Instagram, has become one of the main sources for meeting this demand. This study aims to analyze the motives for using Instagram as a medium for searching for health information related to COVID-19 among followers of the @pandemictalks account using the Uses and Gratifications theory approach. The research method used was a quantitative approach with a survey technique of followers of the @pandemictalks account. The results showed that the main motives for using Instagram in this context included fulfilling information needs, increasing health knowledge, reducing uncertainty, and active engagement through user interaction and participation. These findings indicate that the @pandemictalks account plays a significant role as an alternative source of science-based health information amid the pandemic crisis. The novelty of this research lies in its focus on analyzing independent Instagram accounts with information visualization strategies and their relationship with active audience engagement in the context of health risk communication during the Covid-19 pandemic.
Co-Authors Meydora Cahya Nugrahenti Meydora Cahya Nugrahenti R. Yogie Prawira W Savita, Aldilla Kurnia Eka Siti Sofro Sidiq Willya Achmad Winanta, Rizza Arge