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All Journal Jurnal Computech & Bisnis (e-Journal) International Journal of Quantitative Research and Modeling Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Journal of Economics, Management, and Entrepreneurship Journal of Economics, Management, and Entrepreneurship IJSS: International Journal of Social Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Dudung Juhana
STIE Pasundan, Bandung.
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences

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Pengaruh Promosi Dan Saluran Distribusi Terhadap Keputusan Pembelian: Survey Produk Fashion Pada Salah Satu Departement Store di Kota Cimahi Sipa Sopiani; Irena Larashati; Dudung Juhana; Ester Manik
Majalah Bisnis & IPTEK Vol. 15 No. 1 (2022): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/9hd5d818

Abstract

The decline in sales of fashion products in one of the department stores in Cimahi City is the background of this research. So the authors want to know whether there is an influence of promotion and distribution channels on purchasing decisions on fashion products at one of the department stores in Cimahi City. Researchers surveyed customers who had made fashion products that became the object of study. The research method used is path analysis because this research, in addition to getting an overview of purchasing decisions associated with promotions and distribution channels, also gets an overview of the pattern of relationships and the influence of the research variables determined. The study results show a positive relationship between promotion (X1) and distribution channel (X2), 0.826. There is a positive and significant effect of promotion (X1) on purchasing decisions (Y) that is equal to 40.67%; there is a positive and significant influence of distribution channels (X2) on purchasing decisions (Y) of 32.53%. Therefore, there is a positive and significant influence of promotion (X1) and distribution channel (X2) on purchasing decisions (Y) together, which is 73.2%, and the rest by other factors or also called epsilon by 26.8%. These studies stated that improving purchasing decisions can be done by increasing promotion and location.
Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Dudung Juhana
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 12 No. 1 (2018): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/x1znw494

Abstract

In recent times, the level of business competition is hugely dynamic and complex. Moreover, the competition is full of uncertainties. It causes the companies to create the competitiveness that can be achieved in creative and innovative ways. One way to support the company profits is the consumer decisions which is caused by the satisfactory product quality and the interactive promotional efforts. This study attempts to determine the effect of product quality and promotion on purchase decisions of distro’s products in Bandung. The distro customers are the samples to prove the hypothesis. The research hypothesis has a significant effect. Thus, it can be said that excellent product quality and interactive promotion lead the consumers to buy distro’s products.
Co-Authors Ali Mulyawan Ali Mulyawan Boy Suzanto Cendikia, Ranny Maulani Damanik, Firmansyah Daniel Yahya Desi Lestari, Desi Desi Rismawati Dessy Riyani Ester Manik Ester Manik Haryati Haryati Haryati Haryati Hidayat, Hendi Hendian Horas Djulius Irena Larashati Irmal, Irmal Jaja Suteja Kadir, Kadir Kadir, Kadir Kusuma, Alvina Faradila Larashati, Irena Larashati, Irena Megawati, Imelda Mulyawan, Ali Nurul Oktaviani Putri Purana, R. Deni Putri, Nurul Oktaviani Reni Ambarsari Septiarini, Eka Sipa Sopiani Sipa Sopiani Suswanto, Djadjat Titi, Titi Zulfikar, Vicky Achmad