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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Equilibrium Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Journal of Management and Business Review Jurnal Akuntansi dan Pajak Asia-Pacific Management and Business Application Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat JURISMA: Jurnal Riset Bisnis & Manajemen EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) BERNAS: Jurnal Pengabdian Kepada Masyarakat Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan JURNAL ILMIAH GLOBAL EDUCATION Indonesian Collaboration Journal of Community Services (ICJCS) Indonesian Journal of Multidisciplinary Science Journal of Social Research Journal of Social Science DIGIBE: Digital Business and Entrepreneurship Journal
Lili Karmela Fitriani
Universitas Kuningan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pelatihan Optimalisasi Pemasaran Digital Produk Unggulan bagi Pelaku UMKM Perempuan di Desa Geresik Fitriani, Lili Karmela; Harjadi, Dikdik; Lesmana, Arief Surya; Ningsih, Liya; Firdaus, Galih Adam; Anastasya, Tyas Fitria
Empowerment : Jurnal Pengabdian Masyarakat Vol. 8 No. 01 (2025): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v8i01.11306

Abstract

This community service program is expected to optimize digital marketing for flagship products of women-led MSMEs in Geresik Village, Ciawigebang District, Kuningan Regency. The limited understanding of the participants about digital marketing hinders them from increasing their market share and competitiveness in a wider environment. The approach employed was in the form of hands-on mentorship, gifting participants the knowledge and acumen to wield digital tools like social media, online marketplaces, and content creation techniques. The study shows that respondents’ ability to digitally market their products has increased because of the support provided, where more visibility attracts customers and can lead to sales. Some other outcomes or results of the program were collaboration among the MSME sector and the adoption of sustainability in marketing practice. The recommendations go to the sustainability of the program through: establishing a digital community of MSMEs, continuous training, and solidifying ties with government and private stakeholders. This initiative thus illustrates the potential impact of digital marketing for empowering rural MSMEs in support of economic development at the local level.
PENGARUH DIGITAL MARKETING DAN KOMPETENSI KEWIRAUSAHAAN TERHADAP KINERJA PEMASARAN UMKM MELALUI KEUNGGULAN BERSAING Al-atsari, Zafar Shidiq; Fitriani, Lili Karmela; Djuniardi, Dede
Digital Business and Entrepreneurship Journal Vol. 3 No. 2 (2025): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v3i2.310

Abstract

UMKM makanan ringan memiliki peran penting dalam mendukung pertumbuhan ekonomi daerah, namun masih menghadapi berbagai tantangan dalam meningkatkan daya saing dan kinerja pemasarannya. Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital dan kompetensi kewirausahaan terhadap kinerja pemasaran UMKM makanan ringan di Kabupaten Majalengka, dengan keunggulan bersaing sebagai variabel mediasi. Populasi penelitian mencakup seluruh UMKM makanan ringan, yang diperkirakan berjumlah sekitar 30% dari total 32.743 UMKM di sektor makanan dan kuliner. Sampel ditentukan sebanyak 240 responden berdasarkan rumus sepuluh kali jumlah indikator penelitian, yaitu sebanyak 24 indikator. Pendekatan kuantitatif dengan desain asosiatif digunakan digunakan untuk menganalisis hubungan antar variabel. . Hasil penelitian menunjukkan bahwa pemasaran digital dan kompetensi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja pemasaran. Selain itu, keduanya juga berpengaruh positif terhadap keunggulan bersaing, yang terbukti memediasi hubungan dengan kinerja pemasaran. Temuan ini menegaskan pentingnya penguatan kapasitas digital dan kompetensi kewirausahaan dalam menciptakan keunggulan bersaing bagi UMKM. Oleh karena itu, pelaku UMKM diharapkan meningkatkan keterampilan digital dan manajerial, sedangkan pemerintah daerah disarankan untuk menyediakan program pelatihan dan pendampingan yang berkelanjutan guna memperkuat daya saing UMKM secara menyeluruh.
PENGARUH BEBAN KERJA DAN KOMPENSASI TERHADAP TURNOVER INTENTION KARYAWAN FAJAR TOSERBA TALAGA Jaenal Hak, Muhammad Rapi; Fitriani, Lili Karmela; Arraniri, Iqbal
Indonesian Journal of Strategic Management Vol. 7 No. 1 (2024): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v7i1.8691

Abstract

The problem in this research is the Employee Turnover Intention at Fajar Toserba Talaga which is still not optimal. The purpose of this study was to determine the effect of workload and compensation both partially and simultaneously on employee turnover intention at Fajar Toserba Talaga. The method used in this study is a quantitative method. The population is all employees of Fajar Toserba Talaga totaling 51 employees. The conclusions from the results of this study are: (1) Workload and compensation simultaneously have an influence on employee turnover intention. (2) Workload has an effect on employee turnover intention, (3) Compensation has no effect on employee turnover intention.
SYSTEMATIC LITERATURE REVIEW DIGITAL MARKETING ANALYSIS OF TIKTOKSHOP APPLICATION FEATURES ON PURCHASING DECISIONS Fitriani, Lili Karmela; Ramdan, Mohamad; Omar, Abdisamad Abdirahman
Indonesian Journal of Strategic Management Vol. 8 No. 1 (2025): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v8i1.11473

Abstract

The digital era has brought about a significant transformation in the global marketing landscape, with TikTok Shop emerging as an e-commerce platform that integrates creative content with commercial transactions. This study aims to analyze the influence of digital marketing on consumer purchasing decisions on the TikTok Shop platform through a systematic and comprehensive approach. The methodology used is the Systematic Literature Review (SLR) with the PRISMA protocol, analyzing 20 selected journals from the 2019-2024 period obtained from various academic databases such as Google Scholar. The results of the study show that digital marketing elements such as content marketing, influencer marketing, and live streaming have a significant influence on purchasing decisions, with live streaming being the most influential feature. Affiliate marketing has proven to be effective, especially in reaching Generation Z, while several strategies such as flash sales and electronic word of mouth (E-WOM) have shown inconsistent effects. This study concludes that the success of digital marketing on TikTok Shop depends on a holistic approach that integrates various digital marketing elements. It is recommended for business actors to adopt a multi-channel strategy, focus on developing quality content, and utilize the live streaming feature optimally. The TikTok Shop platform needs to continue to refine its features, while further research can explore more deeply the effectiveness of strategies that have not shown significant results
Interest In Transacting : The Role Of Lifestyle And The Effectiveness Of Advertising On Instagram Social Media Harjadi, Dikdik; Fitriani, Lili Karmela
EconBank: Journal of Economics and Banking Vol 6 No 1 (2024): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v6i1.385

Abstract

The purpose of this study is to ascertain how lifestyle affects interest in transactions on social media platforms like Instagram and how effective advertising is in generating interest in transactions on these platforms in Kuningan District. The descriptive verification research method is the one that was employed. Multiple linear regression analysis is the technical analysis that is used. The study's findings indicate that: Interest in transacting on social media platforms like Instagram is positively and significantly influenced by one's lifestyle. The interest in transacting on social media platforms like Instagram is positively and significantly impacted by the efficacy of advertising
Technology exploration of micro, small, and medium enterprises in Kuningan Regency, Indonesia Fitriani, Lili Karmela; Wachjuni, Wachjuni; Krisdiawan, Rio Andriyat; Hamzah, Amir
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 5 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i5.817

Abstract

The purpose of this research is to explore technology use in micro, small, and medium enterprises in Kuningan Regency, Indonesia. The data analysis method used in this study is Structural Equation Modeling (SEM) with programming tools that support primary data analysis in the form of Lisrel 8.8 with the population being UMKM actors totaling 791 people and the sample used was 222 MSMEs offender with random sampling technique. The structural model analysis between the technology learning orientation and the MSMEs performance shows that the estimation coefficient is positive and high at 2.94 with a t-value of 0.77, which means it is significant (the number is greater than 1.96). The results of the structural analysis between Competitive Advantage and MSMEs Performance show a coefficient value of 4.72 and a total value of 0.80. The research is expected to give more insight into the use of technology for MSMEs, especially in Indonesia, and become a reference for future research discussing about similar issues.
ANALYSIS OF THE EFFECT OF JOB BURNOUT AND ORGANIZATIONAL COMMITMENT TO EMPLOYEE PERFORMANCE MEDIATED BY CYBERLOAFING BEHAVIOR Ramdani, Ramdani; Harjadi, Dikdik; Fitriani, Lili Karmela; Djuniardi, Dede; Supriatna, Odang
Journal of Social Research Vol. 3 No. 2 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine and analyze job burnout on employee performance; to determine and analyze organizational commitment to employee performance; to find out and analyze job burnout regarding cyberloafing; to determine and analyze organizational commitment to cyberloafing; to find out and analyze cyberloafing on employee performance; to find out and analyze cyberloafing mediating the relationship between job burnout and employee performance; to find out and analyze cyberloafing mediating the relationship between organizational commitment and employee performance. The research approach used by researchers in this research is a quantitative approach with descriptive and verification methods to prove the research hypothesis. The population used is all staff as total of 112 employees of PT. Shou Fong Lastindo. The sampling technique uses convenience sampling. Convenience sampling is a collection of information from members of the population that is easy to obtain and is able to provide that information. The analysis tool used is SEM-PLS. The research results show that there is a negative influence of job burnout on employee performance; there is a positive influence of organizational commitment on employee performance; there is a positive influence of job burnout on cyberloafing; there is a positive influence of organizational commitment on cyberloafing; there is a positive influence of cyberloafing on employee performance; cyberloafing mediates the effect of job burnout on employee performance; cyberloafing mediates the influence of organizational commitment on employee performance.
Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance Fitriani, Lili Karmela
APMBA (Asia Pacific Management and Business Application) Vol. 4 No. 2 (2015)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2015.004.02.2

Abstract

This research is an empirical study on Batik SMEs (Small Medium Enterprises) in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in Cirebon District West Java. The analysis was done using Structural Equation Modeling (SEM), AMOS ver. 18. The result shows that proactivity power business, market orientation, and competitive advantage give positive influence on marketing performance of  Batik SMEs. The research implication is when SME businesses focus on the effort in improving their proactivity power business and competitive advantage, it will give positive impact on marketing performance. Other research finding reveals that  the orientation of customer and orientation of competitor have some effects on marketing performance. In addition, SME businesses should know what customers want and they should be able to identify their competitors in order to improve their marketing performance. 
Co-Authors . Wachjuni ABID IBNU HUSEN Ade Nurhasanah Aini Nursyafaah Al-atsari, Zafar Shidiq Amir Hamzah Anastasya, Tyas Fitria Anidathi Layla Arief Surya Lesmana Asep Warman Calipah, Ilah Dede Djuniardi Dede Djuniardi Demi Paranita Rustandi Dikdik Harjadi Eti Rusmiati Firdaus, Galih Adam Harjadi, Dikdik Ihsan Ihsan Indra Lesmana Indriarto, Enricho Dwi Iqbal Arraniri Ivan Sofyan Jaenal Hak, Muhammad Rapi Kiswara, Yanneri Elfa Komarudin*, Munir Nur Komarudin, Munir Nur Linda Wulandari Mitha Fajri Fillanov Muhammad Arwani Mustofa, Jeni Nanda Nina Yusiana Ningsih, Liya Nok Ayu Permata Sari Odang Supriatna Omar, Abdisamad Abdirahman Putry, Aglin Tiara Rahmantya, Yanneri Elfa Kiswara Ramdan, Mohamad Ramdani Ramdani RIO ANDRIYAT KRISDIAWAN Rois, Tatang Sudiaatmaja, I. Putu Supriatna, Odang Taopik Mulyana Kuntara Tiar Abdan Hisbih Usti, Yessi Mariana Wachjuni