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Model Empirik Efek Mediasi Kapabilitas Inovasi Dalam Meningkatkan Kinerja Pemasaran Lutfi, Lutfi; Ichwanudin, Wawan; Nupus, Hayati
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 11, No 3 (2020): Desember 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.113146

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan segmen terbesar pelaku ekonomi nasional dan berperan penting bagi masyarakat dalam menghadapi krisis ekonomi. Penelitian ini bertujuan untuk mengetahui peranan variabel kapabilitas inovasi dalam memediasi pengaruh orientasi pasar terhadap kinerja pemasaran, studi pada UMKM makanan dan minuman (kuliner) di Kota Cilegon. Data responden yang akan menjadi sampel dalam penelitian ini adalah UMKM makanan dan minuman (kuliner) di Kota Cilegon dengan metode observasi, wawancara, dan kuesioner, sedangkan teknik pengolahan dan analisis data menggunakan SEM dengan software smartPLS versi 2.0.m3. Temuan penelitian ini menunjukkan bahwa secara langsung orientasi pasar tidak berpengaruh signifikan dalam meningkatkan kinerja pemasaran, namun jika melalui variabel mediasi kapabilitas inovasi maka orientasi pasar berpengaruh poisitif dan signifikan terhadap kinerja pemasaran, dengan demikian maka variabel kapabilitas inovasi mampu memediasi pengaruh orientasi pasar terhadap kinerja pemasaran. Implikasi manajerial juga dibahas dalam penelitian ini.
Testing The Indonesian Stock Market Arbitrage Pricing Model Wawan Ichwanudin; Roni Kambara; Fauzi Sanusi
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.950

Abstract

This research aims to explain the return and risk premium using an APT model from the Indonesian stock market. The study uses a two-stage regression model. This study uses a sample of stocks included in the Kompas100 index. The stocks included in Kompas100 represent the market capitalization value from the Indonesian stock market. The originality of this research is the inclusion of foreign macro-factors and the use of surprise or unanticipated factors in the Pre-specified Macro-economic Arbitrage Pricing Theory Model. The results prove that there is a multi-factor APT model consisting of The risk premium for inflation, the risk premium for interest rates, and the risk premium for foreign macroeconomic factors represented by the Dow Jones index and the Shanghai index. The results of this study further strengthen the theory and previous research on the multi-factor APT model.
Pengaruh Rasio Keuangan Terhadap Financial Distress Dengan Profitabilitas Sebagai Variabel Moderating Salma Salma; Wawan Ichwanudin
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.21387

Abstract

The purpose of this study is to determine the effect of liquidity, leverage and sales growth on financial distress and to determine the role of profitability as a moderator between liquidity, leverage and sales growth on financial distress. The sample was selected using a purposive sampling technique, with a total sample of 11 coal sub-sector companies on the IDX. The analytical method used is moderated regression analysis (MRA). The results of this study indicate that liquidity has a significant positive effect on financial distress, leverage has a significant negative effect on financial distress, sales growth has an insignificant negative effect on financial distress. And profitability can weaken the effect of liquidity on financial distress, profitability can weaken the influence of leverage on financial distress, profitability cannot moderate the effect of sales growth on financial distress.
Institutional Ownership Effect on Company Values with CSR and DER as An Intervening Variable Dea Ariana; Fauji Sanusi; Wawan Ichwanudin
Journal of Applied Business, Taxation and Economics Research Vol. 3 No. 1 (2023): October 2023
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v3i1.226

Abstract

This study aims to examine whether institutional ownership has an effect on firm value with debt policies and corporate social responsibility as intervening variables in automotive sub-sector manufacturing companies and their components listed on the Indonesia Stock Exchange for the 2015-2021 period. In this study, institutional ownership is measured by INST, firm value is measured by price to book value (PBV), debt policy is measured by debt to equity ratio, corporate social responsibility is measured by CSRDI index. The population used in this study is the automotive sub-sector manufacturing companies and their components listed on the Indonesia Stock Exchange for the 2015-2021 period. The sample of this study amounted to 12 companies from a total population of 84 companies. Sampling using purposive sampling method. The data analysis tool used in this research is path analysis using smartpls3 software. The results of this study indicate that: (1) Institutional ownership has a significant positive effect on debt policy. (2) Institutional ownership has no significant positive effect on corporate social responsibility. (3) Institutional ownership has no significant positive effect on firm value. (4) Debt policy has a significant negative effect on firm value. (5) Corporate social responsibility has a significant positive effect on firm value. (6) Debt policy cannot mediate institutional ownership on firm value. (7) Corporate social responsibility cannot mediate institutional ownership on firm value.
Pengaruh Suku Bunga, Inflasi, Dan Harga Minyak Dunia Terhadap Harga Saham Dengan Risiko Sistematis Sebagai Variabel Intervening (Studi Pada Perusahaan Sub Sektor Logam Dan Sejenisnya Yang Terdaftar Di Bursa Efek Indonesia Periode 2016 – 2021) Apin Apiun; Wawan Ichwanudin; Ana Susi Mulyani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8445

Abstract

The performance of a company can be seen from the company's stock price. The stock price shows how far the company can prosper shareholders. Fluctuating stock prices are influenced by various factors. External factors include macroeconomics and market conditions themselves. Interest rates, inflation, and oil prices are examples of many macroeconomic factors that are considered to have an impact on stock prices. This study aims to determine whether there is an influence between interest rates, inflation, and world oil prices on stock prices, using systematic risk as an intervening variable. The type of research used is descriptive and associative research. The research population is manufacturing companies in the metal sub- sector and the like listed on the IDX for the 2016-2021 period as many as 14 companies. The data used is secondary data. Data analysis using descriptive statistics, and path analysis and partial tests (t-tests) using version 10 of the Eviews program. The results of structural regression 1 (one) show that variable interest rates, inflation, and oil prices have a significant positive effect on systematic risk. The results of structural regression 2 (two) show that variable interest rates, oil prices, and systematic risk have a significant negative effect on stock prices while inflation variables have a negative effect insignificant. The results of the track analysis and sobel test show that systematic risk is able to mediate the influence of interest rates, inflation, and oil prices on stock prices. As a result, when interest rates, inflation, and world oil prices increase, higher market risks will reduce stock prices. Keywords: Interest Rate, Inflation, Oil Price, Systematic Risk, Stock Price
Moderated Mediation of Capital Structure and Company Value by Asset Utilization and Financial Distress Saputro, Tri Hijrah; Akhmadi, Akhmadi; Ichwanudin, Wawan
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 2 (2024): June
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v2i2.144

Abstract

This study examines the moderated mediation effects between capital structure and company value using asset utilization as the moderating variable and financial stress as the mediating variable. The study uses the Hayes PROCESS macro model 14 with SPSS Statistics 27 version, and it uses a sample size of 40 observations from 8 enterprises listed in the Software and IT Services subsector on IDX between 2019 and 2023. The capital structure has a direct beneficial impact on firm value. There is no mediation of the link between leverage and firm value by asset utilization. The link between asset usage and business value can be moderated by financial distress, but the indirect impact of leverage on firm value through asset use is not much mitigated by financial distress. These results emphasize the dependent impacts of financial crisis on operational efficiency and business valuation while showing the complex function of leverage in boosting corporate value. They also partially align with the trade-off theory and pecking order theory.
Impact of Capital Structure on Firm Value with Profitability as Mediator: Indonesian Coal Companies Study Widigdya, Singgih; Akhmadi, Akhmadi; Ichwanudin, Wawan
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 1 (2024): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v2i1.151

Abstract

Over the past six years, global economic volatility shaped by geopolitical complexities has significantly impacted the coal sector, marked by fluctuating prices influenced by events such as the Ukraine crisis and the COVID-19 pandemic. This study focuses on Indonesian coal companies, examining the relationship between capital structure (DER), firm performance (ROA), and firm value (PBV). Through empirical analysis of 15 listed companies from 2018 to 2023, utilizing Hayes' Process Macro Model 4, the research finds that higher Debt to Equity Ratios (DER) negatively affect Return on Assets (ROA), indicating reduced efficiency in asset utilization. However, DER positively correlates with Price to Book Value (PBV), implying investor optimism regarding future earnings and asset worth. The study underscores the nuanced interplay between financial metrics in shaping corporate value within Indonesia's coal sector, offering insights for strategic financial management amid market uncertainties.
Pemanfaatan Aset, Struktur Modal dan Kinerja Keuangan Terhadap Nilai Perusahaan Manufaktur di Bursa Efek Indonesia (BEI) Kurniasari, Eka; Ichwanudin, Wawan
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 7 No 1 (2023)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v7i1.180

Abstract

Tujuan didirikannya sebuah perusahaan adalah untuk meningkatkan kekayaan pemegang saham yang ditunjukkan melalui peningkatan nilai perusahaan.. Nilai perusahaan dipengaruhi oleh beberapa faktor, antara lain pemanfaatan aset, struktur modal dan kinerja keuangan. tujuan penelitian untuk mengetahui signifikansi pengaruh pemanfaatan aset, struktur modal dan kinerja keuangan terhadap nilai perusahaan pada perusahaan manufaktur di Bursa Efek Indonesia pada tahun 2018-2021. Data sekunder yang digunakan diperoleh dari www.idx.co.id. metode pengambilan sample menggunakan pendekatan non probability sampling dengan teknik purposive sampling dan didapatkan sample sebanyak 134 perusahaan. metode analisis yang digunakan adalah SEM (Struktural Equation Model) - PLS (Partial Least Square) menggunakan smart PLS 3.2.9. Berdasarkan hasil analisis ditemukan bahwa pemanfaatan aset dan struktur modal tidak berpengaruh signifikan secara langsung terhadap nilai perusahaan, namun kinerja keuangan berpengaruh signifikan terhadap nilai perusahaan dan mampu memediasi hubungan antara pemanfaatan aset dan struktur modal terhadap nilai perusahaan manufaktur di Bursa Efek Indonesia periode 2018-2021
THE IMPACT OF VARIED BRAND SOCIAL CONTENT ON LOYALTY PROGRAM MEMBERS: AN EVALUATION Ichwanudin, Wawan; Dwika Ayu Amrita, Nyoman; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study evaluates the impact of diverse brands' social content on loyalty program members, with a focus on consumer perception, engagement and loyalty. Brand social content, including images, videos, reviews and promotions, is key to building strong relationships between brands and consumers in the ever-evolving digital era. Using a literature study research method, this research analyzes related literature to explore how variations in brand social content influence loyalty program members. The analysis results show that variations in brand social content have a significant impact on consumer perceptions of the brand. Varied content allows brands to reach and interact with loyalty program members in a variety of contexts and situations, broadening the relevance and depth of messages delivered, and creating stronger emotional connections. In addition, content variety can also increase loyalty program member engagement through active and participatory interactions on social media platforms. This can create a more valuable and satisfying experience for loyalty program members, as well as strengthen long-term relationships between brands and consumers. Furthermore, varied brand social content can also increase the level of consumer loyalty to the brand. By presenting content that is relevant, inspiring and engaging, a brand can strengthen emotional ties, expand the scope and relevance of the brand in consumers' daily lives, and enrich their experience with the brand. In order to achieve optimal marketing goals, brands must consider the diversity of content presented to loyalty program members to ensure maximum levels of engagement and loyalty.    
INHIBITING PURCHASE INTENTIONS: THE IMPACT OF INAPPROPRIATE BRAND SPEECH ON SOCIAL MEDIA ON CONSUMER ENGAGEMENT BEHAVIOR Budi Raharja, Arif; Ichwanudin, Wawan; Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an increasingly connected digital era, social media has become the primary platform where brands and consumers interact directly. However, these interactions don't always go smoothly, especially when brands engage in inappropriate remarks on social media. This research aims to identify the impact of inappropriate brand remarks on social media on consumers' engagement behavior and their purchase intentions. Through literature analysis and discussion, it was found that consumers tend to respond negatively to brands that engage in inappropriate behavior on social media, which can result in a decrease in consumer trust, loyalty and engagement towards the brand. Additionally, this negative impact can also influence consumer purchase intentions, with consumers becoming hesitant to purchase products or services from brands that engage in inappropriate behavior. Effective communications strategies, including a focus on transparency, responsiveness and consumer education, can help brands reduce the risk of inappropriate speech and maintain or increase consumer engagement and trust in their brand. Therefore, it is important for brands to pay attention to how they interact with consumers on social media and ensure that every word they make reflects the brand's values and is sensitive to consumers' needs and desires.