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All Journal Jurnal Riset Ekonomi & Bisnis Journal of Economics, Business, & Accountancy Ventura JMM17: Jurnal Ilmu Ekonomi dan Manajemen Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Matra Pembaruan: Jurnal Inovasi Kebijakan Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Procuratio : Jurnal Ilmiah Manajemen SULTANIST: Jurnal Manajemen dan Keuangan JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Journal of Economics, Business, and Government Challenges Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL IDEI: Jurnal Ekonomi & Bisnis Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ilmiah Wahana Pendidikan KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Advantage Arus Jurnal Sosial dan Humaniora COVIT East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Journal of Economics Development Issues BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajemen dan Kewirausahaan Economos : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ekonomi, Manajemen, Akuntansi

Nuruni Ika KW

Department Of Management, Universitas Pembangunan Nasional ”Veteran” Jawa Timur, Surabaya, INDONESIA

Author-ID : 285450

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH IKLAN DAN TAGLINE TERHADAP MINAT BELI PADA Tiket.Com. INDONESIA Rizky Hediyanti; Nuruni Ika Kusuma W
REVITALISASI : Jurnal Ilmu Manajemen Vol 10 No 2 (2021): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v10i2.1872

Currently Indonesia has been experiencing a pandemic of Covid-19, a pandemic is evenly distributed globally so that it requires people to do their activities day-to-day to remain at home only. Thus this then the increase in digital services, especially e-commerce is rapidly increasing. Increased service digital in the field of e-commerce is made also of interest high consumer purchasing on e-coommerce one of them. The purpose of performing this research is to observe whether your ad is and the tagline effect on buying interest in Tiket.com. The population in this research is the people who see the ad and tagline Tiket.com Indonesia. This study applies non-probability sampling in the sampling of the research as well as adopting a purposive sampling technique. There were 66 respondents then the data collected from the respondents can be analyzed with Partial Least Square ( PLS ). This study obtained the existence of a positive influence in the buying interest Tiket.com based on ads provide a positive influence on buying interest, the tagline also give the influence of yan positively to purchase intention on Tiket.com Indonesia

KNOWLEDGE, EXPERIENCE, FINANCIAL SATISFACTION, AND INVESTMENT DECISIONS: GENDER AS A MODERATING VARIABLE Tri Kartika Pertiwi; Nuruni Ika Kusuma Wardani; Icasania Septentia
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 1 (2020): MARCH 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

This research aimed to analyze and examine the effect of financial experience, financial knnowledge, and financial satisfaction to the decision making of investor’s investment with gender as a moderation variable. The method of analysis employed was Partial Least Square (PLS). Meanwhile, the research result showed that the knowledge variable, experience, and financial satisfaction significantly affected to the decision making of investment. However, gender as a moderation variable was not significantly strengthening to that relationship. Finally, it could be concluded that in decision making we had to consider several factors like knowledge, experience, and satisfaction in efforts to increase the investor’s prosperity or well-being.

Pengaruh Kualitas Produk dan Motivasi Konsumen terhadap Keputusan Pembelian pada Produk Sepatu Sandal Eiger Moch. Virgiawan Anjasmara; Nuruni Ika K.W
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 1 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to analyze product quality and consumer motivation towards purchasing decisions on Indonesian eiger sandals. Research methodology: This study uses quantitative research methods that are processed using Smart PLS software. To determine the sample in this study using a non-probability sampling method with the technique used is incidental sampling with a total sample of 85 samples. The results showed that product quality and consumer motivation had a positive and significant effect on purchasing decisions on the Eiger sandal shoe product. The limitation of this research is that it only uses one object of research and has not used several companies with different backgrounds. The results of this study can be useful for marketing in the company's consistency process in the next period as an effort to increase the purchase of eiger sandals. Keywords: produk quality; consumer motivation;buying decision

Pengaruh Inovasi Produk Dan Gaya Hidup Terhadap Keputusan Pembelian Smartphone Samsung Di Sidoarjo Ryan Oktavianto; Nuruni Ika Kusuma Wardhani
Jurnal Pemasaran Kompetitif Vol 6, No 1 (2022): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v6i1.22754

Perkembangan teknologi yang semakin cepat membuat permintaan akan smartphone semakin tinggi. Tingginya permintaan ini membuat para produsen smartphone saling berlomba untuk menciptakan inovasi produk yang menarik bagi pelanggan. Adanya pandemi covid-19 membuat perubahan gaya hidup di masyarakat termasuk dalam melakukan keputusan pembelian. Penelitian ini memiliki tujuan guna mengetahui pengaruh inovasi produk dan gaya hidup terhadap keputusan pembelian smartphone Samsung di Sidoarjo. Metode penelitian adalah kuantitatif dengan teknik analisis data menggunakan SEM dengan alat analisis SmartPLS. Data dikumpulkan dengan mempergunakan kuesioner melalui teknik accidental sampling yang disebar kepada 60 responden yaitu pengguna smarphone Samsung di Sidoarjo. Hasil penelitian menunjukkan inovasi produk berpengaruh negatif signifikan terhadap keputusan pembelian smartphone Samsung di Sidoarjo sedangkan gaya hidup berpengaruh positif namun tidak signifikan terhadap keputusan pembelian smartphone Samsung di Sidoarjo.

PENGARUH EKUITAS MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TEH BOTOL SOSRO DI REGIONAL SURABAYA TIMUR Sandi Ariamanda Ariamanda; Nuruni Ika Kusuma Wardani
BBM (Buletin Bisnis & Manajemen) Vol 8, No 2 (2022): Vol 8, No 2 (2022): Vol. 8 No. 2, Tahun 2022
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v8i2.504

Di era globalisasi dimana arus teknologi dan data informasi berkembang sangat pesat saat ini, industri minuman teh dalam kemasan terus mengalami pertumbuhan pangsa pasar yang semakin meningkat dari waktu ke waktu. Sehingga produsen harus lebih inovatif dalam hal branding, promosi dan persaingan harga sehingga tercipta persaingan pasar yang ideal dan menghasilkan kemampuan pangsa pasar yang aktif dalam mendukung aspek perekonomian Indonesia. Tidak hanya itu, budaya atau kebiasaan masyarakat Indonesia dalam mengonsumsi teh ini sudah populer secara turun-temurun. Maka tidak salah jika permintaan pasar dan produktivitas air teh dalam kemasan diminati oleh masyarakat Indonesia, salah satunya adalah Teh Botol Sosro. Penelitian ini bertujuan untuk menganalisis pengaruh ekuitas merek dan promosi terhadap daya beli teh Botolsosro di wilayah Surabaya. Penelitian dalam penelitian ini adalah komunitas yang berada di Surabaya sebanyak 90 responden dan dianalisis menggunakan Partial Least Square (PLS). Mekanisme yang digunakan adalah Non Probability Sampling dengan menggunakan metode sample purposive sampling. Dari kegiatan pengujian informasi menunjukkan bahwa terdapat pengaruh positif dan signifikan antara ekuitas merek, promosi dan keputusan pembelian Teh Botol Sosro di wilayah Surabaya. Katakunci: Ekuitas Merek, Promosi, Kepuasan Pelanggan, Keputusan Pembelian

Analisis Faktor-Faktor Brand Loyalty Smartphone Samsung di Sidoarjo Almira Zakkiya Arofa; Nuruni Ika Kusuma Wardhani
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.622

The rapid advancement of communication technology is characterized by a huge number of requests for various sorts of communication tools, resulting in increased rivalry in communication products such as smartphones. On the market, there are numerous smartphone brands. As a result, Samsung smartphones have a large market share. This study aimed to analyze how Brand Personality, Brand Love, and Brand Experience affect Samsung Smartphone Brand Loyalty in Sidoarjo Regency. This study employed a quantitative approach, with 90 respondents and a total of 90 samples evaluated. The sampling method employed a non-probability approach with a purposive sampling strategy, in which the sample was chosen depending on the researcher's criteria.The data processing technique used was Partial Least Square (PLS). The results revealed that (1) brand personality has no significant effect on brand loyalty, (2) brand love has a significant positive effect on brand loyalty on Samsung smartphones, (3) brand experience significant positive effect on brand experience on Samsung smartphones.

Faktor-Faktor Brand pada Keputusan Pembelian Produk Lipstick Maybelline di Kabupaten Sidoarjo Anita Fine; Nuruni Ika Kusuma Wardhani
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.614

Marketing is a very crucial aspect in a company directly dealing with consumers. Good marketing management in the company increases optimal purchasing decisions to achieve company goals. To achieve maximum purchasing decisions, it is necessary to pay attention to the importance of brand ambassadors and brand awareness. The purpose of this study is to determine the effect of the variable brand ambassador, brand awareness on purchasing decisions for Maybelline lipstick products in Sidoarjo Regency. Using purposive sampling technique as the determination of sampling based on standards. SEM partial least square (PLS) system was used as a tool to analyze the data. This study shows that brand ambassadors have an insignificant positive effect on purchasing decisions. Meanwhile, brand awareness has a significant positive effect on purchasing decisions.

Kepercayaan dalam Memediasi Keamanan dan Persepsi Resiko terhadap Minat Beli Konsumen Mellania Ariya Nitta; Nuruni Ika Kusuma Wardhani
Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i2.5046

This study aims to determine the effect of trust as a mediating variable between security and perceived risk on consumer buying interest, and to determine the effect between security, perceived risk, and trust on consumer buying interest in Lazada consumers in Surabaya. This research method is quantitative. The sample in this study was 90 respondents using a non-probability sampling technique and the analytical tool used was SmartPLS 3.0. The results showed, a) that the path coefficient value of the security variable on trust was 0.512 and the p-value was 0.001, so the results of the study were positive and significant; b) the value of the path coefficient of the risk perception variable on trust is -0.029 and the p-value is 0.748, so the results of the study are negative and not significant; c) the value of the path coefficient of the trust variable on buying interest is 0.270 and the p-value is 0.109, so the results of the study are positive and not significant; d) the value of the path coefficient of the security variable on buying interest is 0.457 and the p-value is 0.001, so the results of the study are positive and significant; e) the value of the path coefficient of the risk perception variable on purchase intention is -0.179 and the p-value is 0.010, so the results of this study are negative and significant. In conclusion, of the 7 existing hypotheses, only 3 hypotheses have an influence including security affecting trust, security influencing purchase intention, and perceived risk influencing buying interest. While the other 4 hypotheses have no effect, namely risk perception has no effect on trust, trust has no effect on purchase intention, trust does not mediate the relationship between security and purchase intention, and trust does not mediate the relationship between perceived risk and purchase intention. Keywords: Security, Trust, Purchase Intention, Perceived Risk

PENGOPTIMALAN MANFAAT PENERAPAN PEMASARAN DIGITAL MENGGUNAKAN MEDIA SOSIAL TIKTOK DI PT. VICTORY INTERNATIONAL FUTURES CABANG SPAZIO SURABAYA (STUDI PADA PT. VICTORY INTERNATIONAL FUTURES KOTA SURABAYA) Putri Aisyah; Ardianita Ardianita; Nuruni Ika Kusuma Wardhani
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pemasaran digital adalah kegiatan pemasaran sebuah produk atau jasa, melalui bantuan teknologi digital. Saat ini, pemasaran digital sudah mulai berkembang, dengan menyatukan platform dan teknologi digital dengan jaringan internet. Banyak sektor industri yang memanfaatkan peran internet dalam setiap pelaksanaannya. Ketika pandemi covid-19 mulai menyerang seluruh penjuru bumi, penggunaan media sosial dengan berbagai platform mengalami peningkatan, hal ini dikarenakan adanya perubahan aktivitas pemasaran yang biasanya dilakukan secara offline harus beralih menjadi online. Dari kecenderungan masyarakat untuk menggunakan media sosial sebagai saluran komunikasi untuk memperoleh berbagai informasi dimasa pandemi covid-19 menjadi tantangan bagi perusahaan untuk melakukan pemasaran melalui media digital untuk tetap bisa menjangkau masyarakat secara luas. PT Victory International Futures adalah perusahaan di bidang jasa keuangan yang mengkuti perkembangan zaman melalui pemasaran digital. Adapun rumusan masalah yang dikaji yaitu pemanfaatan pemasaran digital melalui media sosial pada PT Victory International Futures. Tujuannya untuk mengetahui manfaat pemasaran digital dalam keberlangsungan kinerja perusahaan. Penelitian ini menggunakan pendekatan kualitatif yaitu penelitian yang bermaksud untuk memahami fenomena tentang apa yang dialami subyek penelitian. Pengumpulan data dalam penelitian ini mengunakan metode observasi, wawancara, dan dokumentasi dengan pimpinan cabang perusahaan. Berdasarkan hasil penelitian yang telah dilakukan, maka dapat disimpulkan bahwa karena belakangan ini banyak opini publik mengenai modus penipuan investasi dan trading yang membuat publik sangat berhati-hati dalam mereka memilih perusahaan untuk menginvestasikan uang mereka, menjadi ancaman bagi PT. Victory International Futures cabang Spazio Surabaya yang menyebabkan turunnya citra positif dari perusahaan. Maka dari kejadian itu, PT. Victory International Futures cabang Spazio Surabaya dituntut untuk melakukan strategi baru untuk tetap bertahan dan bersaing dalam kondisi seperti ini PT. Victory International Futures cabang Spazio Surabaya memilih tiktok sebagai media untuk mereka melakukan strategi komunikasi pemasaran.

PENGARUH KUALITAS WEBSITE DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI ULANG PELANGGAN BLIBLI DI SURABAYA Naufal Putra Yundra Perkasa; Nuruni Ika Kusuma Wardhani
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 1 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i1.2073

Customers who wish to shop online must visit the website and see product reviews before making a decision, therefore the quality of the website and user reviews are crucial factors. This research was conducted with the aim of knowing the effect of website quality as well as online customer reviews on customer repurchase intentions on the Blibli marketplace. This study uses a sample size of 72 people who have shopped or are currently shopping on the Blibli website. For this study, information retrieval used a questionnaire distribution method in the southern part of Surabaya. The variables in this study that were chosen by the researcher were Website Quality (X1) and Online customer reviews (X2) as independent variables and then Repurchase Intention (Y) as the dependent variable. for this study using the analysis model that is PLS, as well as for sampling used is nonprobability sampling and the technique for analysis using purposive sampling is a technique using various considerations to determine the study sample. The results of this study show that good website quality and positive online customer reviews can encourage customer repurchase interest in the Blibli marketplace

Co-Authors Achmad Abyan Zharfan Ahcmady, Anggie Christian Nur Ainul Yaqin Alifia, Firza Tsamara Almira Zakkiya Arofa Amelia Retno Wahyu Purnama Amelia, Novi Amirah, Anandah Anggraeni, Aulia Dwi Anisah, Azmi Listya Anita Fine Ardianita Ardianita Arya Yudha Nugraha Dewanti, Illona Ratna Dhianita Yasmin Faisal Prima Agdhanni Hery Pudjo Prastyono Icasania Septentia Ignathia Martha Hendrati Ignathia Martha Hendrati Ignatia Martha H Ignatia Martha H. Ilmiah, Ismiatul Ismail, Rizky Riza Izaak, Wilma Cordelia Kiky Asmara Lifia Hardiyani Martha Hendrati, Ignatia Mei Retno Adiwaty Mellania Ariya Nitta Moch. Virgiawan Anjasmara Mochammad Ismail Alfarizi Muhammad Yohanes Mumtaz, Wafiula Nabilah Amani SALSABILA Nanik Hariyana Naufal Putra Yundra Perkasa Nur Aisyah, Afinatus Nurkholish Majid Perdana, Ramadhanty Khansaputri Pratama, Ovitia Rerolia Fitria Putri Aisyah Putri, Adiesta Aulia Rahma, Tanzalina Aulia Rahmadhani, Novia Rizky Ramadhanty Khansaputri Perdana Reiga Ritomea Ariescy Rishelynia Nastiti Dwi Prayunda Rizky Hediyanti Ryan Oktavianto Ryandini, Fadilla Safira, Adelia Mayang Sandi Ariamanda Ariamanda Santoso, Anugrah Bayu Satuhu, Nia Hanifah Sauki, Moch Syahrir Sebastiana Viphindrartin Septentia, Icasania Sholihah, Dewi Deniaty Sishadiyati Syaifudin, Syanita Lailatussa’adah Syanita Lailatussa’adah Syaifudin Thalib, Mochammad Rayyan Theodora Cicelia Khristi Tri Kartika Pertiwi Utomo, Diajeng Intan Putri Wilma Izaak Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul

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