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All Journal Jurnal Riset Ekonomi & Bisnis Journal of Economics, Business, & Accountancy Ventura Matra Pembaruan: Jurnal Inovasi Kebijakan Journal of Economic, Bussines and Accounting (COSTING) Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Jambura Journal of Educational Management Referensi : Jurnal Ilmu Manajemen dan Akuntansi SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Nusantara Science and Technology Proceedings Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmu Manajemen Advantage Arus Jurnal Sosial dan Humaniora East Asian Journal of Multidisciplinary Research (EAJMR) Journal Of Human And Education (JAHE) Economos : Jurnal Ekonomi dan Bisnis
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Program KALIMASADA: Peningkatan Jenis Layanan Administrasi Kependudukan di Kecamatan Rungkut Syaifudin, Syanita Lailatussa’adah; Wardhani, Nuruni Ika Kusuma
Journal Of Human And Education (JAHE) Vol. 3 No. 4 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i4.498

Abstract

Dinas Kependudukan dan Pencatatan Sipil Kota Surabaya yang bekerja sama dengan Pemerintah Kota Surabaya, telah menghasilkan sejumlah inovasi yang bertujuan menciptakan kesadaran masyarakat Kota Surabaya terhadap pencatatan kependudukan. Inisiatif ini mencakup penerbitan data dan dokumen yang melibatkan proses pendaftaran penduduk, pencatatan sipil, serta manajemen informasi terkait kependudukan. Data ini diharapkan dapat digunakan untuk mendukung layanan publik, tata kelola pemerintahan, dan pembangunan. Kolaborasi antara Pemerintah Kota Surabaya dan Dinas Kependudukan dan Pencatatan Sipil Kota Surabaya menghasilkan inovasi, terutama melalui program yang dikenal sebagai KALIMASADA (Kawasan Lingkungan Masyarakat Sadar Administrasi Kependudukan). Program ini dirancang untuk meningkatkan efektivitas dan efisiensi pelayanan publik. Penulis terlibat sebagai pendamping layanan administrasi kependudukan di Kecamatan Rungkut. Pendekatan yang digunakan dalam penulisan jurnal ini melibatkan kerjasama dan pendampingan bersama Ketua RT dan masyarakat Kecamatan Rungkut terkait administrasi kependudukan dan kegiatan KALIMASADA. Metode ini bertujuan untuk mengoptimalkan penggunaan Identitas Kependudukan Digital (IKD).
EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, AND BRAND TRUST AND THEIR EFFECT ON LOYALTY ON HONDA MOTORCYCLE PRODUCT Kustini, Nuruni Ika
Journal of Economics, Business, and Accountancy Ventura Vol. 14 No. 1 (2011): April 2011
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v14i1.12

Abstract

The rising globalization era has demanded that the world should change from the old para- digms into the new one in every aspect, especially in marketing world. Nowadays, to win over the market share cannot not only do a business that relies on the functionality of their prod- ucts, but also take into account its brand attributed to their products as it delivers certain images in the mind of consumers or end-users. This research aimed to acknowledge the im- pacts of experiential marketing, emotional branding and brand trust towards loyalty on Honda motorcycle products.  Variables  in  this  research  are  experiential  Marketing  (X1), Emotional Branding (X2), Brand Trust (X3) as its independent variables; and Brand Loyalty (Y) as its dependent variable. To measure these variables, this study employed Semantic Dif- ferential Scale by using interval as its scale of measurement. 120 respondents of Honda mo- torcycle users were taken as sample of research from the population of Honda motorcycle users in Surabaya, with SEM (Structural Equation Modeling) employed as data analysis technique. On the one hand, the SEM analysis results revealed the positive and significant relationship of experiential marketing and brand trust on product loyalty. On the other hand, the analysis did not prove the significant nor positive influence of emotional branding to- wards loyalty.
Pengaruh Persepsi Kemudahan dan Online Customer Review Terhadap Minat Beli Pada Online Store Sociolla Alifia, Firza Tsamara; Wardhani, Nuruni Ika Kusuma; Fitriyah, Zumrotul
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 2 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.58 KB) | DOI: 10.34007/jehss.v5i2.1331

Abstract

This study aims to determine the effect of perceived convenience and online customer reviews on consumer buying interest in the sociolla online store. Primary data obtained from this study were used in data collection techniques. To approach this problem, the theory from Kotler and Keller, 2016 states that the factors that influence buying interest are the perception of convenience. The method of data collection is by using the survey method. The research method used is quantitative methods with data analysis techniques using Structural Equation Modeling (SEM) and partial least squares (PLS) as analytical tools. This study found that perceived convenience had a significant and positive impact on purchase intention, and online customer reviews had a significant and positive impact on purchase intention.
Citra Merek, Inovasi Produk pada Minat Beli Ulang Es Krim di Sidoarjo Ahcmady, Anggie Christian Nur; Wardhani, Nuruni Ika Kusuma
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 2 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (985.38 KB) | DOI: 10.34007/jehss.v5i2.1382

Abstract

This research examines the relationship between brand image and product innovation towards the desire to repurchase Campina ice cream in Sidoarjo Regency. Issues focused on brand image and product innovation within the Campina brand. The measuring instrument used is the brand image scale, product innovation scale, and repurchase intention scale for 100 Campina ice cream customers in Sidoarjo Regency. Quantitative analysis is conducted using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the SmartPLS methodology. The results showed a significant positive effect between brand image and product innovation on the intention of repurchasing Campina ice cream in the Sidoarjo Regency. There was mean if the brand image and product innovation increase, repurchase intention will also increase. On the other hand, when the brand image and product innovation decrease, repurchase intention will also decrease. Repurchase intention is influenced by brand image and product innovation for 47.71%, whereas the remaining 52.29% is explained by variables outside the scope of this research (other than brand image and product innovation).
Peningkatan Ekonomi Kreatif Melalui Branding di Kawasan Pesisir Desa Mojosari Kecamatan Puger Kabupaten Jember Majid, Nurkholish; Wardani, Nuruni Ika Kusuma; Hariyana, Nanik
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 6 No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v6i2.16598

Abstract

Mojosari Village, Puger District, Jember Regency has a Home Industry which is driven by Women Asociation of Welfare Guarantee (PKK) by processing seafood into crackers. However, the business is still underdeveloped in terms of: 1) Lack of variety and product diversification 2) Relatively simple of packaging, 3) Limitation of marketing distribution channels. The problem solution are by the way: 1) Increasing the value added of food by increase number of product variety and diversification, 2) increasing channel reach distribution of product marketing 3) Give knowledge transfer about business management. Implementation method by: focus group discussion, demonstration and practice. The results of activities such as: 1) Improving the quality and quantity of locally produced food-based food products 2) Improving skills about product diversification. 3) Increase marketing activities for raise sales.
Co-Authors Ahcmady, Anggie Christian Nur Alifia, Firza Tsamara Amelia, Novi Amirah, Anandah Anggraeni, Aulia Dwi Anisah, Azmi Listya Dewanti, Illona Ratna Ignatia Martha Hendrati Ilmiah, Ismiatul Ismail, Rizky Riza Nanik Hariyana Nur Aisyah, Afinatus Nurhadi, Hana Nazara Putri Nurkholish Majid Perdana, Ramadhanty Khansaputri Pratama, Ovitia Rerolia Fitria Rahma, Tanzalina Aulia Rahmadhani, Novia Rizky Ryandini, Fadilla Safira, Adelia Mayang Santoso, Anugrah Bayu Sauki, Moch Syahrir Septentia, Icasania Sholihah, Dewi Deniaty Sishadiyati Syaifudin, Syanita Lailatussa’adah Thalib, Mochammad Rayyan Tri Kartika Pertiwi Utomo, Diajeng Intan Putri Zumrotul Fitriyah, Zumrotul