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FORMULASI STRATEGI PEMASARAN MARCKS’ VENUS DALAM MENGHADAPI PERSAINGAN PRODUK KOSMETIK DENGAN MENGGUNAKAN METODE SWOT, IE DAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) Dwi Anggrayana Nurzanah; Erry Rimawan; Muhammad Kholil
JISI: Jurnal Integrasi Sistem Industri Vol 2, No 2 (2015): JISI UMJ
Publisher : Fakultas teknik Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jisi.2.2.29-38

Abstract

Industri kosmetik merupakan salah satu industri yang memiliki prospek yang cerah dan memberikan peluang pasar yang cukup luas dan besar. Terbukti dengan semakin tumbuh dan berkembangnya industri kosmetik sejalan dengan peningkatan kebutuhan dan keinginan terhadap kecantikan diri serta perubahan gaya hidup masyarakat sekarang ini. Ketatnya persaingan dalam industri kosmetik mengharuskan perusahaan mampu menyusun strategi dalam bersaing untuk mempertahankan dan meningkatkan tingkat keuntungan perusahaan. Tujuan penelitian ini yaitu memformulasikan strategi pemasaran yang tepat yang dapat digunakan oleh perusahaan agar produk Marcks’ VENUS semakin kuat dalam menghadapi persaingan bisnis dan mampu unggul dalam persaingan dan memberikan saran/rekomendasi alternatif strategi yang tepat untuk perusahaan. Penelitian ini menggunakan matriks Internal Eksternal (IE), Matriks Strenght, Weakness, Opportunity dan Threat (SWOT) dan Quantitative Strategic Planning Matrix (QSPM). Matrik IE dan SWOT digunakan untuk perencanaan alternatif strategi sedangkan matrik QSPM digunakan untuk penentuan strategi prioritas. Hasil penelitian menunjukkan bahwa strategi yang dapat diterapkan yaitu penetrasi pasar, pengembangan produk dan integrasi horizontal. Prioritas strategi dengan nilai Total Attractive Score tertinggi adalah mempertahankan kualitas, mutu, dan kehalalan kosmetik bahan-bahan yang digunakan dan meningkatkan kualitas produk Marcks’ VENUS.
Overall Equipment Effectiveness (OEE) Analysis: A Case Study in the PVC Compound Industry Bambang Setiawan; Fikri Al Latif; Erry Rimawan
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 3, No 1: February 2022
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v3i1.12066

Abstract

PT. Riken Indonesia is a company engaged in PVC Compound that is specially designed to meet the needs of industrial markets such as automotive construction, household electronic toys, and high quality disposable medical devices. The sample chosen was line 5 The purpose of this study was to analyze the value of OEE including the Availability, Performance rate and quality rate. The method used is Overall Equipment Effectiveness with analysis of Six Big Losses. For the analysis of six big losses to the OEE value, namely the setup & adjustment value of 86.27%, the breakdown value of 9.06%, the idling & minor stop value of 2.67%, and the defect value of 2.01%. Set up & adjustment are the main thing from the problem of six big losses, the biggest setup and adjustment is influenced by cleaning time of 61.61%, startup/shutdown of 37.65%, and adjustment of 0.74%. Based on the analysis, the Availability rate of 76.72%, a performance rate of 84.66%, and a quality rate of 99.89%. The OEE is consists of availability rate, performance rate and quality rate, the OEE value was 64.88%, which means it was below the standard value that is 85%. So it can be said that the engine performance in line 5 PT. Riken Indonesia has not been effective and requires maintenance or continuous improvement.
A Systematic Review of Kaizen Approach in Industries Barata Sutrisno; Erry Rimawan; Tosty Maylangi Sitorus
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 3, No 2: June 2022
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v3i2.14131

Abstract

Today industries are currently entering the best possibility to action on rapidly changing customer needs, desires and experiences. In the environment of industries, as well as cultural competitiveness and improving market share in the global narrowing market saturation is a big concern, the concept of continuous improvement of manufacturing processes strive to the best experiences to customers has become necessary. Market competition and continuously increasing levels of service and needs for customer satisfaction have proven to be the ultimate driver of an organization's key performance continuous improvement. Adaptable Kaizen refers to sustainable continuous improvement in performance delivery, cost, and quality to a satisfied customer. This paper contribution to define research variable domination in various tools used in Kaizen concept and research variable of Kaizen dominated by VSM and Continuous Improvement with the same percentage number 21%, then Lean 18%, TPM 10%, 5S 8%, PDCA 4%, in this calculation one research paper can use more than one tools of Kaizen.
Analisa Total Productive Maintenance terhadap Produktivitas Kapal/Armada Menggunakan Metode Overall Equipment Effectiveness pada PT. Global Trans Energy International Astrid Diandra Maulidina; Erry Rimawan; Muhammad Kholil
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 9, No 1 (2016): Journal of Industrial Engineering and Management Systems (JIEMS)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v9i1.125

Abstract

Industrial development in the coal mining sector is a government effort to increase the foreign exchange. By seeing the potential, the marine transportation service company for the bulk cargo of coal, the company has a problem that is often happening in customer satisfaction, one of it is low efficiency and effectivity of the ship due to incompetence in the maintenance management of the ship appropriately. By calculating the productivity of the ship by using Overall Equipment Effectiveness (OEE) method is expected to improve the efficiency and effectiveness of the ship. The measurement is done by calculating the level of Availability Rate, Performance Rate, and Quality Yield. From the measurement, we can see Six Big Losses to facilitate in identifying the causes of the productivity which is below the standard ideal value. During January - December 2014 Overall Equipment Effectiveness values are ranged from 73.63% to 88.05% with an average value 80.58%. This proves that the ship operations throughout 2014 have not reached the ideal state yet. Seen from the value obtained is lower than the ideal standard is ≥85%. The cause of OEE low value is due to the effect of idling and minor stoppages amounted to 2.69% and 1.91% losses breakdown caused by Human, Methods, Engineering, and Environment factors.Keywords: Efficiency, Effectivity, Productivity, Overall Equipment Effectiveness, Six Big Losses.
A proposed conceptual framework of supply chain operations reference (SCOR) model in Indonesian industries: a literature review Antonius Setyadi; Erry Rimawan; Ivan Kristanto; Puspita Eka Rohmah
SINERGI Vol 26, No 3 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/sinergi.2022.3.014

Abstract

This article uses the approach of a literature review study sourced from previous research and relevant to this research, namely the Supply Chain Operations Reference model. The phenomenon is that previous studies have not reviewed the Supply Chain Operations Reference (SCOR) model as an interesting thing to study in collaboration with other methods in a structured way. This study aims to give a proposed framework of the SCOR model as a reference for detailed information related to the SCOR model in Indonesia's retail, manufacturing, and service industries. The results of the paper are the year of publication for the 50 articles reviewed consists of 2018-2021 for the country of Indonesia. The research object consists of 3 objects, namely the retail, manufacturing, and service industries. Most supply chain performance levels in Indonesia are in a good category. Most of the research variables majority of the five variables often used in the SCOR model: plan, source, make, deliver, and return. The performance attribute priority that needs to be improved is the reliability attribute. The method used by previous research is 17 methods. This method can be used as an illustration to see how the SCOR model can collaborate with other methods. The paper's conclusion is the research proposed framework regarding the application of the SCOR model that can be collaborated with other methods.
Peningkatan Kapasitas Produksi dengan Metode Lean Manufacturing pada Industri Furnitur Apriani, Ades Yulia; Purba, Humiras Hardi; Rimawan, Erry; Juniawan, Singgih
Jurnal INTECH Teknik Industri Universitas Serang Raya Vol. 10 No. 2 (2024): Desember
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/intech.v10i2.9176

Abstract

Industri furnitur kayu di Indonesia memiliki peranan penting dalam ekonomi nasional dikarenakan mampu menyerap tenaga kerja dalam jumlah besar. Salah satu perusahaan furniture nasional yang berada di daerah Cikarang memiliki kapasitas  produksi 70,03% atau di bawah rata-rata nasional sebesar 74,16%. Penelitian ini bertujuan untuk menge­tahui tingkat utilitas produksi saat ini dan strategi dalam meningkatkan tingkat produk­tivitas beserta implementasi solusi yang dilakukan. Metode yang digunakan dalam penelitian ini adalah Value Stream Mapping (VSM) dalam memvisualisasikan dan menganalisis alur proses produksi furnitur untuk mengetahui potensi penyebab waste atau pemborosan operasional proses produksi serta penerapan pendekatan Root Cause Analysis (RCA) berupa metode 5W1H untuk menghilangkan akar penyebab masalah pada proses produksi furnitur. Hasil penelitian menunjukkan bahwa tingkat utilitas jam kerja produksi sebelum dilakukan perbaikan adalah sebesar 108,67% yang mengindi­kasikan bahwa fasilitas produksi saat ini sudah dalam posisi maksimal. Penelitian ini berhasil melakukan identifikasi waste terbesar pada Movement, Overproduction dan Waiting. Dengan melakukan perubahan Batch Process baru sebanyak 50 set, pengadaan Mesin CNC Cutting for Leather and Fabric sebanyak empat unit, pengadaan Mesin CNC Cutting for Woodworking sebanyak tiga unit serta penambahan operator sebanyak 43 orang didapatkan perbaikan signifikan pada Lead Time Process menjadi 8,01 hari dari sebelumnya 11,98 hari dan total Cycle Time produksi menjadi 850 menit dari sebelumnya 1.068 menit; kapasitas produksi meningkat dari rata-rata 70,03% menjadi 92,38% atau terjadi kenaikan sebesar 22,35% serta rasio biaya terhadap revenue yang dihasilkan adalah sebesar Rp.674.406.962,80 menghasilkan kontribusi pendapatan sebesar Rp.190.277.737.037,20.
Penerapan Metode DMAIC untuk Mengurangi Scrap pada Proses Cutting Fabrikasi Tangki Ermawati, Eli; Purba, Humiras Hardi; Rimawan, Erry
Jurnal INTECH Teknik Industri Universitas Serang Raya Vol. 11 No. 1 (2025): Juni
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/intech.v11i1.8152

Abstract

Pertumbuhan sektor liquid telah membuka peluang bisnis yang signifikan dalam industri manufaktur, khususnya pada fabrikasi tangki. Hal ini menyebabkan peningkatan permintaan terhadap material plat baja, yang pada gilirannya menimbulkan permasalahan peningkatan jumlah scrap yang dihasilkan. Penelitian ini bertujuan untuk mengidentifikasi penyebab terjadinya scrap dalam proses cutting dan mencari solusi untuk meminimalkan scrap tersebut dengan menerapkan metode Six Sigma DMAIC (Define, Measure, Analysis, Improvement, dan Control), yang mengarah pada pemilihan strategi perencanaan yang lebih optimal. Penelitian menunjukkan bahwa pendekatan Six Sigma, dan  Design of Experiments (DoE) menghasilkan scrap paling sedikit didapat dengan kombinasi tebal plat 4 mm dimensi 1460 mm, menghasilkan scrap sebanyak 7,890 Kg. Hasil perbaikan terhadap faktor penyebab scrap pada proses cutting, perusahaan dapat mengurangi kerugian sebesar Rp.337.794.647 selama 6 bulan atau Rp.56.299.107/bulan menjadi Rp.263.262.544 atau Rp.43.877.090/bulan. Perusahaan dapat menghemat Rp. 12.422.017/ bulan. Hasil menunjukkan bahwa tingkat cacat (DPMO) masih tinggi (568) dengan nilai sigma σ 5,75 di bawah target dunia 6σ (3,4 DPMO). Faktor utama penyebab terjadinya scrap adalah dengan adanya kesalahan dimensi dan pemilihan ketebalan plat pada saat proses cutting maka dengan mengimplementasi Six Sigma DMAIC dan DoE dapat secara signifikan mengurangi scrap dan meningkatkan efisiensi operasional dalam industri manufaktur.
Strategic Landscape Planning Using THEMEQUAL for Sustainable Theme Park Project Success: Case BSD City Theme Park Ganesya, Ageng Ramadana; Rimawan, Erry; Amin, Mawardi
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 6, No 2: June 2025
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v6i2.29584

Abstract

The long-term success of theme parks is highly dependent on the integration of robust structural quality and exceptional service delivery. This study examines the influence of strategic landscape planning—using the THEMEQUAL framework—on project outcomes, focusing on BSD City Theme Park, Indonesia. Utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) on responses from 400 theme park visitors, findings show that both structural quality (β = 0.36, p < 0.001) and service quality (β = 0.41, p < 0.001) have strong, significant effects on visitor satisfaction. Visitor satisfaction, in turn, is a significant predictor of project success (β = 0.47, p < 0.001), mediating the effects of both structural and service quality. Indirect (mediation) effects account for 62% of the total influence on project success. These results demonstrate that improved construction robustness and service standards significantly elevate satisfaction (mean index = 4.18/5), visitor loyalty, and positive word-of-mouth, underpinning sustainable project viability. Practical implications highlight that integrating strategic landscape planning and superior service quality is essential for achieving sustained competitive advantage in Indonesia’s growing theme park sector.
Energy Use vs Staff Performance at Soekarno Hatta: Partial Least Squares Structural Equation Modeling and Importance Performance Map Analysis Approach Muchtar, Mc Ali; Rimawan, Erry; Amin, Mawardi
Parameter: Jurnal Matematika, Statistika dan Terapannya Vol 4 No 3 (2025): Parameter: Jurnal Matematika, Statistika dan Terapannya
Publisher : Jurusan Matematika FMIPA Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/parameterv4i3pp485-496

Abstract

This study investigates the operational impact of four key infrastructure systems (HVAC, lighting, electrical equipment, and internal transport) on staff performance at Terminal 3 of Soekarno-Hatta International Airport. Despite consuming 86.59% of the terminal’s energy, HVAC systems show no statistically significant contribution to staff performance. In contrast, lighting, electrical equipment, and internal transport significantly improve staff productivity, with internal transport having the highest influence. A structural equation modeling approach using PLS-SEM and Importance-Performance Map Analysis (IPMA) was employed to analyze data from 400 respondents. The model yielded strong explanatory (R² = 0.613) and predictive relevance (Q² = 0.505), validating its robustness. Findings suggest that energy management in airport terminals should shift from consumption-based to performance-based prioritization, favoring infrastructure investments that directly enhance operational efficiency.
RISK MANAGEMENT ANALYSIS RELATED TO THE ROLE OF INDEPENDENT QUALITY CONTROL CONSULTANTS (PMI) IN THE TRANSITION OF FUNDING FROM TOLL ROAD BUSINESS ENTITIES (BUJT) TO THE STATE BUDGET (APBN) IN TOLL ROAD INFRASTRUCTURE PROJECTS USING THE SEM-PLS AND ANALYTICAL HIERARCHY PROCESS METHODS Muhammad Rifki Rahman; Erry Rimawan; Mawardi Amin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes risk management related to the role of Independent Quality Control Consultants during the transition of toll road infrastructure project funding from Toll Road Business Entities (BUJT) to the State Budget (APBN). The funding transition introduces complex regulatory, technical, and coordination challenges that may affect project quality, time performance, and compliance. Therefore, this research aims to examine the influence of competence and risk assessment on the effectiveness of PMI performance, with stakeholder management positioned as an intervening variable. A mixed analytical approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) and the Analytical Hierarchy Process (AHP). SEM-PLS was applied to test causal relationships among variables, while AHP was used to determine the priority level of factors influencing PMI effectiveness. Data were collected from professionals involved in toll road infrastructure projects, including consultants, contractors, supervisors, and academics. The results show that competence and risk assessment have a significant positive effect on the effectiveness of PMI performance. Furthermore, stakeholder management significantly mediates the relationship between competence and performance, as well as between risk assessment and performance, indicating that effective communication, coordination, and collaboration enhance the impact of technical capabilities and risk control. The AHP analysis reveals that the implementation of government regulatory standards is the most influential factor, followed by professional independence, ethical integrity, and human resource competence in understanding public funding regulations. In conclusion, the effectiveness of PMI during the BUJT-to-APBN funding transition depends on an integrated approach that combines regulatory compliance, professional competence, structured risk assessment, and stakeholder management. These findings provide strategic insights for policymakers and practitioners in strengthening quality control systems within toll road infrastructure projects.