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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Mamangan Professional : Jurnal Komunikasi dan Administrasi Publik jurnal niara Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi PROSIDING KOMUNIKASI Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL PUSTAKA KOMUNIKASI Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdi Insani Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Ranah Komunikasi (JRK) Caraka : Indonesia Journal of Communication Mamangan Social Science Journal RANGKIANG: Jurnal Pengabdian Pada Masyarakat Al-Ma'arif: Ilmu Perpustakaan dan Informasi Islam
Revi Marta
Universitas Andalas
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Model Komunikasi Humas Pemerintah Daerah dalam Penerapan Keterbukaan Informasi Publik (Studi Deskriptif pada DPRD Kota Padang dan DPRD Kabupaten 50 Kota) Havifi, Ilham; Marta, Revi; Diego; Sari, Lusi Puspika; Lani, Oktri Permata
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 11 No 2 (2023): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau)
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2023.vol11(02).14882

Abstract

Communication plays a pivotal role in the endeavor to achieve success, which, in this study, is examined through the lens of government public relations' communication in the political context, to channel the aspirations of the community through political communication in the Regional People's Representative Council (DPRD) of West Sumatra. The government PR of the DPRD plays a significant role in conveying information to the public regarding the performance of the DPRD as the vehicle for public aspirations in the political arena and the democratic processes in Indonesia, through the study of political communication. This research delves into the processes, characteristics, power relations from the perspective of political communication, specifically within government PR. The research analysis commences by mapping the issues faced by Government PR as Information and Documentation Management Officials, who function as the custodians and conveyors of documents held by Public Bodies in accordance with the mandate of Law No. 14/2008 on Public Information Disclosure in the DPRD of Cities and Regencies in West Sumatra. The research methodology employs a qualitative approach with a Constructivist Paradigm. The research subjects encompass government PR officials in the DPRD of West Sumatra, members of the DPRD, media practitioners, political activists, and other relevant stakeholders. The research findings observe a model of political communication by local government PR officers, implemented by the Information and Documentation Management Officials (PPID) of the DPRD in the City of Padang and the 50 Districts in the West Sumatra Province, in order to enhance public trust through effective public information disclosure.
Manajemen Event Dalam Penguatan Branding Kota Wisata dan Budaya Marta, Revi; Hafivi, Ilham; Diego, Diego; Trianto, Indra
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3511

Abstract

Entertainment is a human need fulfilled through tourism, which not only provides enjoyment but also offers new experiences. The tourism sector has significant potential to boost local and national economies, requiring effective management and promotion through various strategies, including events. This research highlights the crucial role of event management in strengthening the branding of Sawahlunto City as a "Cultural Mining Tourism City," focusing on how events can be designed, managed, and evaluated to support the city's identity. This study employs a qualitative approach with a case study method. The results showed that the event management was still far from what should be done. This can be seen from several points that are not well implemented in the procurement of the event.Research that is seen from the shortcomings related to preliminary research that should be done before event planning. Design that has been done quite well by the city government of Sawahlunto. Planning is seen from the city government of Sawahlunto has been in accordance with what should be related to event planning to brand the city. Coordination is seen that the Sawahlunto city government pays less attention to this. And evaluation is not done by the city government of Sawahlunto.
Polarisasi Dan Pembentukan Opini Publik Di Media Sosial Selama PILKADA Sumatera Barat 2024 Rinaldi; M.A. Dalmenda; Revi Marta
CARAKA : Indonesia Journal of Communication Vol. 5 No. 2 (2024): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v5i2.177

Abstract

Abstrak Penelitian ini melihat tentang polarisasi Politik di Media Sosial dalam Pemilihan Kepala Daerah (Pilkada), Sumatera Barat 2024. Poin penting yang dilihat adalah opini publik yang terbentuk setelah mengakses narasi tentang Pilkada 2024 di sosial media. Narasi tentang pilkada dibuat oleh buzzer di sosial media untuk mendukung calon tertentu. Narasi yang dibentuk dalam pilkada Sumbar lebih banyak membahasa seputar ekonomi lokal, infrastruktur, personal calon kepala daerah, lapangan kerja, dan budaya. Berdasarkan isu tersebut dibuatlah kampanye negatif dan juga kampanye positif. Dengan menggunakan analisis sentimen dan analisis konten, Penelitian ini melihat bagaimana opini publik terbentuk dari wacana tersebut. Hasil penelitian ini menemukan bahwa, publik terbelah ke dalam beberapa segmen karena mengakses wacana politik pilkada di sosial media. Polarisasi tersebut meliputi isu tentang ekonomi lokal, budaya dan agama, serta isu personal calon Kepala Daerah Kata Kunci: Polarisasi Politik, Opini Publik, Pemilihan Kepala Daerah, Sumatera Barat Abstract This study examines Political Polarization on Social Media in the 2024 Regional Head Election (Pilkada), West Sumatra. An important point to be seen is the public opinion formed after accessing the narrative about the 2024 Regional Elections on social media. Narratives about the regional elections are made by buzzers on social media to support certain candidates. The narrative formed in the West Sumatra regional elections concerns the local economy, infrastructure, personal candidates for regional heads, employment, and culture. Based on this issue, negative campaigns and positive campaigns were made. This research uses sentiment and content analysis to examine how public opinion is formed from the discourse. The results of this study found that the public was divided into several segments because of accessing the political discourse of the regional elections on social media. The polarization includes issues about the local economy, culture and religion, as well as personal issues of regional head candidates  Keywords: Political Polarization, Public Opinion, Regional Head Election, West Sumatra
PENINGKATAN KETERAMPILAN MEDIA SOSIAL MELALUI PELATIHAN DIGITAL MARKETING PADA PELAKU UMKM “ACHI CRAFT GALERY” DI KECAMATAN KURANJI KOTA PADANG Marta, Revi; Suwandi, Rifki; Havifi, Ilham
Jurnal Hilirisasi IPTEKS Vol 7 No 4 (2024)
Publisher : LPPM (Lembaga Penelitian dan Pengabdian kepada Masyarakat) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i4.841

Abstract

The digital marketing training for “Achi Craft Galery” MSME players in Kuranji District, Padang City, aims to improve skills in digital marketing, especially through social media and packaging design. MSME players face significant challenges in the form of a lack of understanding of modern marketing strategies and limitations in utilizing digital technology, which has an impact on product sales. The activity methods include intensive training using the Canva graphic design platform, focus group discussion (FGD) sessions to identify marketing problems, and assistance in implementing digital marketing strategies. The targets of the activities included 6 MSME partners with various business fields under “Achi Craft Galery”. The results of the activity showed an increase in participants' skills in promotional design, understanding of social media algorithms, and the ability to develop digital marketing strategies. Participants were able to create attractive and informative flyer designs, improve product packaging quality, and utilize social media and e-commerce platforms such as Tokopedia and Instagram Shopping to expand the market. FGD sessions helped participants overcome technical and operational obstacles in digital marketing. The conclusion of this activity is that the training succeeded in increasing the competitiveness of MSMEs in the dynamic digital economy era. This success is reflected in the improvement of participants' technical skills, expansion of market access, and improvement of marketing quality. The program also has the potential to create sustainability through long-term development based on digital technology. Further assistance to support the implementation and development of marketing strategies is recommended.
DIGITALIZATION OF SONGKET PROMOTION MEDIA IN NAGARI LUNTO, LEMBAH SEGAR DISTRICT, SAWAHLUNTO CITY Marta, Revi; Anindya, Annisa; Havifi, Ilham
RANGKIANG: Jurnal Pengabdian Pada Masyarakat Vol 6, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/rangkiang.2024.v6i2.9119

Abstract

This community service activity involves partners, namely songket weavers in Nagari Lunto, Lembah Segar District, Sawahlunto City, West Sumatra Province. The partner's problem to date is the limited knowledge of partners about the use of new media as a promotional media that can be used to promote and sell songket. The purpose of this service is to design a solution that will help partner problems by conducting training, creating social media accounts for Nagari Lunto songket promotional media. The methods used are: providing solutions in order to overcome partner problems. Through needs analysis, work plans, activity implementation, and evaluation. The results of this service are as follows: 1). Increasing weavers' understanding of the importance of using the internet as a new media in promoting the songket they produce, 2) Implementing websites and social media in songket promotional activities in Nagari Lunto, 3). Increasing the quantity of songket sales by weavers in Nagari Lunto. The methods used in this service activity are 1). Empowerment through internet training for the community around the weaving village, 2) Training in creating social media accounts that are trending in current business promotional media, 3). Community empowerment through increasing weavers' participation in the importance of appropriate promotional media to promote silungkang songket weaving so that it can beat conventional media.  
CITY BRANDING BERBASIS KEARIFAN LOKAL Marta, Revi; Hasfera, Imca Pero
Jurnal Al- Ma'arif : Ilmu Perpustakaan dan Informasi Islam Vol. 1 No. 2 (2021): Al-Ma'arif : Jurnal Ilmu Perpustakaan dan Informasi Islam
Publisher : UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37108/almaarif.v1i2.733

Abstract

ABSTRACT Currently, many regions are trying to image themselves as best they can by implementing the right brand strategy in order to provide many benefits and advantages. Location, geographic location, locale, products and personal figures from an area are used as references to create a brand by communicating its identity and various uniqueness within it. This phenomenon has resulted in many cities, provinces and even countries actively campaigning through various promotional media. Initially, branding was a science that was applied to goods and services, but in its development the brand concept expanded to various objects, including cities. In contrast to the product, a city is a complex entity because it is related to nature, people, objects and the artificial environment. Branding is indeed not seen as a way to manage a city, but rather as a tool to convey a positive image with the aim of increasing the perception of various stakeholders where branding cannot change a city but can help increase its overall competitiveness. the formation of city branding can affect the mental map of how visitors perceive a city in their minds, this happens because the image is a reflection or description of the condition of the elements that a city has in a relatively long period of time. Keyword: City Branding, Kearifan Lokal, pemasaran ABSTRAK Saat ini banyak daerah berusaha mencitrakan dirinya sebaik mungkin dengan menerapkan brand strategy yang tepat agar memberikan banyak manfaat dan keuntungan. Lokasi, letak geografis, kelokalan, produk dan sosok personal dari suatu daerah dijadikan acuan untuk membuat brand dengan mengkomunikasikan identitas dan beragam keunikan di dalamnya. Fenomena ini mengakibatkan banyak kota, provinsi bahkan negara aktif mengkampanyekan diri melalui berbagai media promosi. randing awalnya merupakan keilmuan yang diterapkan pada produk barang dan jasa, namun dalam perkembangannya konsep brand meluas ke berbagai objek termasuk kota. Berbeda dengan produk, sebuah kota merupakan entitas yang kompleks karena berkaitan dengan alam, manusia, benda dan lingkungan buatan. Branding memang tidak dipandang sebagai cara untuk mengelola suatu kota, melainkan sebagai alat untuk menyampaikan citra positif dengan tujuan meningkatkan persepsi yang dimiliki berbagai pemangku kepentingan di mana branding tidak dapat mengubah suatu kota tetapi dapat membantu meningkatkan daya saing secara keseluruhan. pembentukan branding kota dapat mempengaruhi peta mental bagaimana pengunjung mempersepsikan sebuah kota di benak mereka, ini terjadi karena citra merupakan cerminan atau gambaran kondisi dari unsur-unsur yang dimiliki suatu kota pada kurun waktu yang relatif lama. Kata Kunci: Directory,Medicine, Traditional Medicine
STRATEGI KOMUNIKASI EFEKTIF UNTUK LAYANAN PERPUSTAKAAN PERGURUAN TINGGI Marta, Revi
Jurnal Al- Ma'arif : Ilmu Perpustakaan dan Informasi Islam Vol. 3 No. 1 (2023): Al-Ma'arif : Jurnal Ilmu Perpustakaan dan Informasi Islam
Publisher : UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37108/almaarif.v3i01.1092

Abstract

College Libraries have various ways to communicate with users. This article describes how to communicate information and services effectively in the library field, especially the relationship between librarians and users. Another main focus of this article is assessing what the library wants to communicate and interact with. This article will present a summary of the communication styles that form the basis of librarian communication skills. College-level libraries must build strong social relationships with their academic communities in order to serve them in the most effective way, especially in an environment where resources are limited. In addition, this article also examines various forms of communication between library staff and library users in library services
KETERAMPILAN KONTEN KREATIF DIGITAL MARKETING MELALUI PELATIHAN E-COMMERCE DAN MERANCANG PESAN PERSUASIF BAGI KELOMPOK WANITA TANI (KWT) UMKM BUDIDAYA JAMUR TIRAM DI KELURAHAN LIMAU MANIS KOTA PADANG Havifi, Ilham; Lubis, Muhammad Iqbal Abdi; Marta, Revi; Rafiuddin, M. Aqif; Adil, Dwi Honesti Kemala; Amni, Nurul Azizah
Jurnal Abdi Insani Vol 12 No 2 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i2.2201

Abstract

Business communication media is currently facing online-based global challenges through digital media. Small and medium enterprises (MSMEs) can utilize digital marketplaces (e-commerce) to expand their product sales. MSMEs need to use various promotional methods, such as creative content, videographics, colorful designs, and interesting stories on social media. Awareness of these digital opportunities is important to grow the business and reach a wider market. Digital media, such as websites, Instagram, and Tiktok, can convey information without restrictions on public access.Andalas University plays a role in helping MSMEs in the vicinity, such as in Limau Manis village, Padang, with a focus on oyster mushroom cultivation by the Women Farmers Group (KWT). KWT Tabiang Mandiri, which consists of 77 households, experiences problems with the quality of oyster mushrooms that easily change color and marketing problems. Digital marketing training, including the development of creative content and persuasive messages, is needed to increase the attractiveness of oyster mushroom products in e-commerce, so that products look more prominent and attract the attention of buyers. The first step was carried out in the form of assistance in making a Logo as a Persuasive Message for the KWT Oyster Mushroom Tabiang Mandiri MSME players, which was carried out skillfully and independently by MSME players with the Canva Pro Application. Then optimizing the use of appropriate technology for drying machines that prolong the storage period of Oyster Mushrooms so that they are durable when marketed in online media which requires delivery time to consumers. Urgency, digital marketing creative content skills through e-commerce training and designing persuasive messages for women farmer groups (kwt) umkm oyster mushroom cultivation in limau manis urban village, padang city
PELATIHAN PENINGKATAN KOMPETENSI KOMUNIKASI VERBAL BAGI KELOMPOK NELAYAN KASIAK ANGEK PURUS (KNKAP) KELURAHAN PURUS KECAMATAN PADANG BARAT KOTA PADANG Marta, Revi; Havifi, Ilham; Putra, Rinaldi Eka; Lestari, Yayuk; Diego, Diego
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 4 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i4.724

Abstract

This training activity aims to improve the verbal and nonverbal communication competencies of fishermen of Kasiak Angek Purus Group (KNKAP) to support the branding of Elo Pukek Thematic Village as a culture-based tourist destination. The implementation of activities was carried out systematically through an initial survey, communication theory training, role play simulation, and interactive evaluation. The results of the training showed a significant improvement in participants' communication skills. Fishermen who previously tended to be passive and lack confidence are now more active, confident, and able to deliver persuasive messages in a structured manner, including in explaining the Maelo Pukek tradition. The training was also fully supported by the local government, demonstrating a shared commitment to the development of local tourism potential. The direct impact of this activity is the improvement of fishermen's communication skills, while the indirect impact is the strengthening of the Elo Pukek Thematic Village branding which is starting to be recognized as a culture-based tourist destination. In addition, a more informative and interactive tourism experience is also able to attract more tourists, which in turn contributes to increasing the potential of the local economy. In conclusion, this training activity successfully achieved its main objectives and had a positive impact on the fishing community. For sustainability, regular monitoring and follow-up trainings are needed so that the results achieved can continue to be applied and improved in the future.
ANALYSIS OF CITY BRANDING OF THE OLD CITY OF PADANG BY THE PADANG HERITAGE COMMUNITY IN INCREASING HISTORICAL AND CULTURAL TOURISM INTEREST Marta, Revi; Rizaldi, Achmad; Havifi, Ilham; Roem, Elva Ronaning
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 2 (2025): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i2.10372

Abstract

Kota Tua Padang, as a city branding icon, has great potential as a historical and cultural tourism destination, but the government's efforts in branding this area are still not optimal. The Padang Heritage Community, through programs such as the Padang Heritage Walk, plays an important role in increasing tourist interest in the history and culture as well as the branding of Kota Tua Padang. This research aims to deeply understand how the Padang Heritage Community conducts city branding through the Padang Heritage Walk program and analyze the persuasive messages conveyed. This research uses a case study approach by collecting data through interviews, observation, and documentation, and analyzing the data qualitatively. The results show that Padang Heritage Community, through the Padang Heritage Walk program, has played an important role in the city branding process of Kota Tua Padang. They have succeeded in reviving this historical area through interactive and educational activities, as well as building a positive image of the area as a tourist destination rich in historical and cultural values. For the persuasive messages delivered by the Padang Heritage Community, they have successfully created a positive impact on the image of Kota Tua Padang as a historical and cultural tourist destination.
Co-Authors Adil, Dwi Honesti Kemala Amni, Nurul Azizah Annisa Anindya Diego Diego, Diego Elva Ronaning Roem Fikri Adha Safril Hafivi, Ilham Hanana, Alna Hasfera, Imca Pero Ilham Havifi Imra Gusnedi Lestari, Yayuk Lusi Puspika Sari M.A. Dalmenda Muhammad Iqbal Abdi Lubis Novi Elian Oktri Permata Lani Rafiuddin, M. Aqif Rifki Suwandi, Rifki Rinaldi Rinaldi Ekaputra Rinaldi Rinaldi Rizaldi, Achmad Sari, Lusi Puspika Trianto, Indra Yesi Pupita