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Peningkatan Keterampilan Komunikasi dan Kapasitas E-Commerce melalui Pendampingan Digital Marketing bagi UMKM Achi Craft Gallery di Kota Padang: Enhancing Communication Skills and E-Commerce Capacity through Digital Marketing Assistance for Achi Craft Gallery MSMEs in Padang City Marta, Revi; Suwandi, Rifki; Havifi, Ilham; Zahra, Anggita Putri; Rosyada, Qania; Ghazi, Sulthan; Eftriani, Viyola; Salsabila, Serly; Giffari, Muhammad Iqbal Al
Jurnal Hilirisasi IPTEKS Vol. 9 No. 2 (2026)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v9i2.920

Abstract

Digital transformation has become essential for micro, small, and medium enterprises (MSMEs) to enhance their competitiveness, particularly in marketing communications and e-commerce management. This community service program aimed to strengthen the digital capabilities of Achi Craft Gallery, an MSME located in Padang City, Indonesia, through structured mentoring in marketing communications, digital content creation, marketplace management, and financial record-keeping. The program adopted a participatory action research approach, incorporating training sessions, hands-on practice, individualized mentoring, and continuous evaluation. The results demonstrated substantial improvements in participants' digital competencies, including enhanced skills in content creation, social media management, and customer engagement. The MSME successfully produced more professional visual content, developed a more attractive and persuasive marketplace presence, and implemented more effective and responsive customer communication strategies. In addition, the production process became more efficient, while financial record-keeping evolved from an unstructured manual system to a more organized and easily monitored process. These improvements contributed to strengthened marketing performance and a gradual expansion of market reach. The program offers practical implications for enhancing the digital competitiveness of MSMEs while contributing academically through an integrated mentoring model that combines communication strategies and digital technology adoption. Future initiatives should incorporate digital analytics and foster collaboration among MSME communities to support sustainable business development.
Co-Authors Adil, Dwi Honesti Kemala Amni, Nurul Azizah Annisa Anindya Diego Diego, Diego Eftriani, Viyola Elva Ronaning Roem Fikri Adha Safril Ghazi, Sulthan Giffari, Muhammad Iqbal Al Hafivi, Ilham Hanana, Alna Hasfera, Imca Pero Ilham Havifi Imra Gusnedi Lestari, Yayuk Lusi Puspika Sari M.A. Dalmenda Muhammad Iqbal Abdi Lubis Novi Elian Oktri Permata Lani Rafiuddin, M. Aqif Rifki Suwandi, Rifki Rinaldi Ekaputra Rinaldi Rinaldi Rizaldi, Achmad Rosyada, Qania Salsabila, Serly Sari, Lusi Puspika Trianto, Indra Yesi Pupita Zahra, Anggita Putri