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All Journal Scriptura Jurnal Studi Pemerintahan Jurnal e-Komunikasi Jurnal ASPIKOM Share : Journal of Service Learning The Journal of Society and Media PERSPEKTIF Harati: Jurnal Pendidikan Kristen Journal of Content and Engagement
Inri Inggrit Indrayani
Universitas Kristen Petra
Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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A Phenomenography Perspective on Digital Transformation in Public Service: : Conceptions of Jogyakarta Smart Service (JSS) Indrayani, Inri Inggrit; Priyowidodo, Gatut; Yogatama, Astri
The Journal of Society and Media Vol. 8 No. 1 (2024): Perspective on Digital Transformation in Public Service
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v8n1.p41-63

Abstract

The study aims to explore the actors' conceptions of the digitalization of public services through their experiences, perceptions, and understanding, which are not widely disclosed in research. These actors include the government as a service provider and users, as well as business actors and academicians. In principle, the sustainability of the digitalization of public services will be primarily determined by the participation and support of its users or citizens. The study used Phenomenography and interviewed eight informants, including three government officials, a citizen, an academic, and three business people, in Yogyakarta. The city introduced the JSS (Jogya Smart Service) one-door digital platform for public services in 2018. Data collection was conducted with interviews. The study revealed that actors had varying conceptions about the digitalization of public services. These differences were related to media use, advantages and challenges, and stakeholder engagement. Each perception had sub-perceptions, with public information digitalization having the most. The number of variations in the sub-conceptions indicates that each informant has a diverse perception and positive experiences related to implementing JSS. The outcome space demonstrated that digitalizing public services entails three understandings: new skills required, technological implications, co-production, and shared values.
The Effectiveness of Tzuyu as a Brand Ambassador in launching Pond’s Bright Miracle Products on @pondsindonesia Followers Kalla, Rachel Ade Suryaning; Indrayani, Inri Inggrit; Budiana, Daniel
Journal of Content and Engagement Vol 2 Issue 3 (2024): December 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.3.201-218

Abstract

This study aims to measure the effectiveness of Tzuyu as a brand ambassador in launching Pond's bright miracle products on the @pondsindonesia Instagram account. A brand ambassador is someone who is the representative or face of a brand used by companies to communicate and connect with the public. The use of popular celebrities as brand ambassadors in product launches will attract greater attention. Tzuyu is a member of one of the famous girl groups in South Korea, Twice. Pond's appointed Tzuyu as a brand ambassador in the launch of Pond's bright miracle product by using Instagram social media as a tool to convey messages to the audience. This study measures the effectiveness of a brand ambassador using the theory of source credibility by Ohanian (1990). This research uses a descriptive quantitative approach with data collection techniques using an online questionnaire via google form. The purposive sampling technique is in accordance with the criteria determined in selecting respondents who fill out the questionnaire. The results showed that Tzuyu as Pond's brand ambassador in the launch of Pond's bright miracle was declared effective, with attractiveness being the most effective indicator.
Interfaith Dialogue Format in Fostering Peace on Instagram: Indonesia Celebrates Diversity Tandawidjaja, Edward Hiroshi; Indrayani, Inri Inggrit; Yogatama, Astri
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.34-53

Abstract

This research aims to examine the peace dialogue format in fostering harmony on Instagram Indonesia Merayakan Perbedaan (IMP). This research uses descriptive quantitative research, where this study aims to examine the use of dialogue formats in fostering harmony on the Instagram social media platform IMP. The researcher found three indicators used in the study, namely cognitive, affective, and collaborative. In each indicator, there are themes raised by the researchers to classify each post. The most frequently appearing theme in the cognitive indicator is the theme of knowledge of differences and similarities. The most frequently appearing affective theme is the theme of togetherness. The most prominent collaborative theme is the theme of collaboration in building the nation. The result of this research is that, in building peace on Instagram IMP, the cognitive indicator is the most widely used indicator. In conclusion, the cognitive aspect is useful for building a dialogue of harmony among religious communities and cultures in Indonesia, especially on the theme of understanding differences and similarities.
Effectiveness of Red Velvet as Brand Ambassadors for Azarine Cosmetic in Makeup Series Products Amijaya, Victoria; Indrayani, Inri Inggrit; Goenawan, Felicia
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.16-33

Abstract

Marketing Public Relations was an activity aimed at creating a positive image. A brand ambassador was someone who functioned as a representation or face of a brand. The use of famous celebrities as brand ambassadors during the launch of new products significantly increased public appeal and attention. Red Velvet was a South Korean girl group that has been active in the music industry for 10 years since their debut in 2014. Azarine Cosmetic appointed Red Velvet as the brand ambassador. This research aimed to measure the effectiveness of Red Velvet as the brand ambassador for Azarine Cosmetic's makeup series. The research approach was descriptive quantitative, with data collection techniques using an online questionnaire method through Google Forms distributed to 100 respondents using a Likert scale. The sampling technique employed purposive sampling. This study measured the effectiveness of the brand ambassador using Hovland's (1953) source credibility theory, which was divided into three indicators: trustworthiness, attractiveness, and expertise. The research results indicated that Red Velvet, as the brand ambassador for Azarine Cosmetic's, was deemed effective according to the source credibility theory, with expertise being the highest indicator because Red Velvet possessed a strong charm as a brand ambassador for the makeup products.
Christian Leadership Education for Youth through Social Organizational Communication Styles Based on Banyuwangi’s Local Culture in the Post-Pandemic Suyanto, Richard Alejandre; Indrayani, Inri Inggrit; Goenawan, Felicia
Harati: Jurnal Pendidikan Kristen Vol 5 No 1 (2025): HaratiJPK: April
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Kristen IAKN Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54170/harati.v5i1.893

Abstract

This study explored Christian leadership education for youth through organizational communication styles within a social institution, specifically, a church-based youth organization in Banyuwangi, Indonesia. The COVID-19 pandemic disrupted social interactions, leading to a significant decline in youth participation. However, post-pandemic observations revealed a notable increase in engagement among the youth members of GKT (Gereja Kristen Tuhan) Banyuwangi. This shift raised important questions about the role of leadership communication in revitalizing youth involvement. This study used a qualitative case study approach, data were collected through participant observation, interviews with four informants, and document analysis. The findings suggested that the youth leader employed varied communication styles depending on his social role within the organization. As a leader, he utilized controlling, structuring, and relinquishing styles; as a coach, he adopted a more directive approach; and as a teacher and peer, he favored an egalitarian style. These communication strategies, shaped by Christian values and local cultural norms of Banyuwangi, played a significant role in fostering motivation and participation among youth members.
The Image of Music Promotor After Communication Crisis Sutanto, Jade Nathania; Indrayani, Inri Inggrit; Yogatama, Astri
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.115-130

Abstract

This study aims to understand the image of Mecimapro according to members of the X Day6 World Tour in Indonesia community following the communication crisis related to the Day6 concert payment system. The crisis sparked various public responses, reflected through the social media platform X (formerly Twitter), making it a significant medium in shaping public perception of the concert promoter’s image. This research employs a quantitative method using an online survey of 100 respondents aged 17 and above who are members of the X Day6 World Tour in Indonesia community. Image analysis is based on six dimensions of image according to Fill (1999): dynamic, cooperative, business, character, successful, and withdrawn. The results indicate that Mecimapro's image after the payment system communication crisis is categorized as negative. The crisis communication, which was perceived as slow, due to delayed official responses and lack of timely clarification, contributed to a negative perception among community members contributed to the formation of a negative perception among community members. This study highlights the importance of effective crisis communication management and the strategic use of social media in shaping and maintaining a company’s image, particularly in the entertainment industry.
Smart Government-Based Governance through Digital Transformation of Public Services: Experience of Surabaya City Government, Indonesia Priyowidodo, Gatut; Indrayani, Inri Inggrit; Yogatama, Astri
PERSPEKTIF Vol. 13 No. 4 (2024): PERSPEKTIF October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i4.12001

Abstract

This research aims to explore Smart Governance in local government institutions. The literature review shows that some models have been developed to explain Smart Government. However, systematic research on Smart Government through the Digital Transformation of Public Services still needs to be developed. This research used a qualitative approach with a phenomenographic method. Phenomenography focuses on three things. First, it focuses on interest.  Second, it is content-oriented.  Third, it describes the conceptions of various aspects of their reality. Data collection through direct observation and interviews with bureaucratic officials (Head of Service), stakeholders, academics, and online service users. The stages of data analysis include three aspects, namely interpreting data (structure and meaning of data) and data categorization/coding (variations in understanding and empirical manner), as well as formulating results (identification of conception and outcome space) and making research reports. The findings of this research show that Smart or M-Government is an Essential Necessity: The evolution toward intelligent government in the digital era is no longer a choice but a historical necessity. The convergence of technological advancements in internet-based information technology and the increasing public demands for top-tier services has made competent government imperative. The city has also made strides in digital transformation, achieving digital people, platforms, processes, public services, and workspaces, accompanied by ten sub-components. This comprehensive approach to digital governance ensures that nearly all public services, including healthcare, education, and infrastructure, are accessible via digital platforms. Surabaya's commitment to diverse digital service platforms reinforces the city's dedication to staying abreast of digital technological advancements.
Co-Authors Aditya, Eric Agusly Irawan Aritonang Albert Leon Suciadi Aldi Ongkojaya Amijaya, Victoria Angelica, Novi Astri Yogatama Astri Yogatama Audrey Zabrina Silas Darmawan Budiana, Daniel Dea Ardina Paraditha Derby Valensia Dethan, Syeilla Adelita Felicia Clairine Ariella Felicia Goenawan Felicia Goenawan Gatut Priyowidodo Gatut Priyowidodo Grace Emmanuella Haryono, Alfredo Isabelle, Eudia Kalla, Rachel Ade Suryaning Lady Joanne Tjahyana Lady Joanne Tjahyana Magdeline Priscilia Purwanto Marsefio S. Luhukay Monica, Vita Rusdianto, Monica Santoso, Beryl Setiawan, Ingrid Clarissa Della Sherlly Christina Dewi Siedharta, Indira Sugiarto, Alvis Sutanto, Jade Nathania Suyanto, Richard Alejandre Tandawidjaja, Edward Hiroshi Tanujaya, Bella Claudia Titi Nur Vidyarini Tjahjo, Judy Djoko W. Tjahyo, Judy Djoko W. Utama, Eldwin Christian Velly Christine Ratu Edo Yustisia Ditya Sari