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All Journal Jurnal Teknik Industri J@TI (TEKNIK INDUSTRI) Prosiding Seminas Competitive Advantage REKAYASA Jurnal Ilmiah Teknik Industri Jurnal Serambi Engineering ARIKA JURNAL TEKNIK INDUSTRI Jurnal Pengabdian Masyarakat Charitas Metris: Jurnal Sains dan Teknologi Journal of Optimization System and Ergonomy Implementation
Retno Indriartiningtias
Universitas Trunojoyo Madura
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Physics Social Sciences Transportation

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Pengembangan Strategi Bisnis pada CV. XYZ Menggunakan Pendekatan Business Model Canvas Ahmad Rizal Prayogo; Mohammad Sholihul Zain; Moch Noval Ilham Askafi; Retno Indriartiningtias
Metris: Jurnal Sains dan Teknologi Vol. 26 No. 02 (2025): Desember
Publisher : Prodi Teknik Industri, Fakultas Teknik - Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/metris.v26i02.7480

Abstract

The construction industry in Indonesia continues to grow but often faces inefficiencies in conventional construction methods. This study aims to analyze and develop a business strategy for CV. XYZ, a manufacturer of Rekabrick interlock bricks, using the Business Model Canvas (BMC) approach. The research methodology employed is descriptive qualitative and quantitative, with data obtained through direct observation and interviews with management regarding operational activities. The BMC mapping results indicate that CV. XYZ has a strong business foundation, particularly in its value proposition of project time and cost efficiency. However, this study formulates improvement strategies by expanding customer segments to include home improvement enthusiasts and interior designers, as well as optimizing digital channels through VR/AR preview features. The recommended strategies focus on market education and digitalization to expand market reach and ensure business sustainability amidst competitive industry pressure.
STRATEGI PENGEMBANGAN PEMASARAN UMKM KULINER MELALUI DIGITAL PAYMENT DENGAN METODE SEM DAN TOPSIS (Studi Kasus UMKM Kuliner Daerah Jombang) Eka Septiana Wulandari Eka; Retno Indriartiningtias; Ernaning Widiaswanti; Ida Lumintu; Kukuh Winarso; Sabarudin Akhmad
Journal of Optimization System and Ergonomy Implementation Vol 3 No 02 (2025): Journal of Optimization System and Ergonomy Implementation
Publisher : Program Studi Teknik Industri S-1, Fakultas Teknik UPN Veteran Jakarta

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Abstract

The development of culinary UMKM Jombang is currently starting to grow rapidly. With the presence of non-cash payments, it can increase efficiency and increase the success of an UMKM business. The use of e-wallets can currently help consumers be more effective, and they do not need to carry cash. Most culinary UMKM in the Jombang area have not used digital payments. To overcome this problem, a study was conducted to determine the interest in using e-wallets among culinary UMKM consumers in the Jombang City area. This study uses five exogenous variables consisting of the variables of perceived ease of use, trust, perceived usefulness, risk, promotion, while the endogenous variable is the intention to transact online. This study uses the Structural Equation Modeling method which is used to determine the variables that influence the selection of e-wallets. The results of SEM will be used to rank which e-wallet is the best based on consumer preferences using the TOPSIS method. Data collection in this study used a questionnaire distributed offline, with the criteria of sample respondents who had used e-wallets. The number of samples in this study used 125 respondents. The test results using SEM show that significant variables consisting of trust, usability, and promotion variables have an effect on the intention to transact online using e-wallets. The results of the TOPSIS analysis show that the best e-wallet is Dana, followed by Shopeepay, LinkAja, Gopay, and Ovo.
Co-Authors Ahmad Jauhari Ahmad Rizal Prayogo Ahmad, Sabarudin Alan Abdullah, Iqbal Amiren, Fuad Arik Kurniawati Damayanti, Elok Dinar Al Fahmi Rizkiyah Eka Septiana Wulandari Eka Ernaning Widiaswanti Fathkur Rhozi, Arista Fitri Agustina Ida Lumintu Iwan Inrawan Wirajmadja Jannah Suroso, Eka Nur Kukuh Winarso Mafrufah, Ibnatul Mega Fatimah Rosana Moch Noval Ilham Askafi Mohammad Sholihul Zain Nia Budi Puspitasari Resta Amijaya Sabarudin Akhmad Subagyo Subagyo Titim Ainul Mufid Trifandi Lasalewo Trisita Novianti Waridah, Amnauw Widi Nugroho Zuhriyah, Anifatuz