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Service quality, financial-spiritual benefits, and dual-pathway loyalty: Evidence from Indonesia’s largest Islamic bank Farhan, Fikri; Wulandari, Azhari Putri; Zalzalah, Guruh Ghifar; Slamet, Slamet; Gustina, Adin
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 2, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss2.art8

Abstract

Purpose – This study examines how service quality and financial and spiritual benefits influence customer satisfaction and loyalty in Indonesian Islamic banking, with satisfaction acting as a mediating variable.Methodology – Data were collected from 300 customers of Bank Syariah Indonesia (BSI) in Java using a structured questionnaire. The relationships among variables were analyzed using partial least squares structural equation modeling (PLS-SEM).Findings – The results show that service quality, financial benefits, and spiritual benefits significantly enhance customer satisfaction. Service quality and financial benefits have direct effects on loyalty, whereas spiritual benefits primarily influence loyalty indirectly through satisfaction. Mediation tests revealed that satisfaction serves as both a complementary and an indirect mediator, depending on its antecedents.Implications – The findings highlight the importance of integrating functional and spiritual value propositions into loyalty-building strategies for Islamic banks. Enhancing service quality, offering competitive financial advantages, and ensuring consistent adherence to Islamic principles are essential to strengthening long-term customer relationships.Originality – This study extends the service quality–satisfaction–loyalty framework by incorporating financial and spiritual benefit dimensions, offering new empirical evidence on how Islamic values complement conventional satisfaction models within the emerging Islamic banking context of Indonesia.
Peran identitas halal dalam membentuk perilaku pembelian konsumen pada produk perawatan diri Utami, Cahyaning Budi; Slamet, Slamet; Sartika, Rebecca Cindy; Bakhri, Muh Syaiful
Journal of Halal Industry Studies Vol. 4 No. 2 (2025): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v4i2.2517

Abstract

The halal personal care industry in Indonesia has recorded rapid growth in recent years, as evidenced by the increasing number of locally halal-certified brands and a noticeable shift in consumer preferences toward prioritising product safety and halal identity. This market dynamic highlights the need to better understand the factors that shape consumer purchasing behaviour. This study aims to examine the influence of internal product characteristics, namely price and halal labelling, and external factors, including perceived product quality and halal awareness, on purchase behaviour, with purchase intention serving as a mediating variable. This study targeted individuals within the productive age group who consume halal personal care products. Data were collected via an online questionnaire administered to 144 respondents and analysed using the Partial Least Squares–Structural Equation Modelling (PLS-SEM) approach. The results indicate that halal awareness and halal labels significantly influence purchase intention, whereas perceived product quality and price do not. Furthermore, purchase intention is shown to be a crucial mediator linking halal awareness and halal label to actual purchase behaviour. These findings underscore that consumer purchase behaviour in this category is driven more by value orientation and halal identity than by functional product considerations.
Pendampingan Digitalisasi Operasional Toko Naungan Lembaga Ekonomi Ansor Kreatif Kecamatan Gunungpati Rifka Uzma Wardati; Slamet; Naya Yasinta Ramadhanti; Gita Hindrawati; Dheanda Maurizta Chairunnisa; Alya Hasna Fauziyyah; Linda Aprillianti
Jurnal Pengabdian Masyarakat - PIMAS Vol. 5 No. 1 (2026): Februari
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v5i1.2156

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi signifikan terhadap perekonomian nasional, namun masih menghadapi keterbatasan dalam pemanfaatan teknologi digital, khususnya pada aspek operasional dan pemasaran berbasis platform daring. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas digital Toko Green LEAK sebagai unit usaha binaan Lembaga Ekonomi Ansor Kreatif (LEAK) Kecamatan Gunungpati, Kota Semarang. Metode pelaksanaan menggunakan pendekatan partisipatif berbasis capacity building melalui tahapan survei kebutuhan, pelatihan literasi digital, pendampingan teknis pembuatan dan optimasi akun e-commerce, penguatan konten promosi digital, serta implementasi pencatatan operasional berbasis platform. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan mitra dalam mengelola toko online, peningkatan kualitas konten promosi, serta perubahan awal pada efisiensi operasional dan jangkauan pemasaran. Program ini berkontribusi pada penguatan daya saing UMKM lokal dan mendukung keberlanjutan transformasi digital berbasis komunitas.