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All Journal Jurnal Ilmiah Dikdaya Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat
Siti Fitriah
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Education Social Sciences Other

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Analisis Kemajuan Berbagai UMKM dalam Pemasaran di Desa Tegalwaru, Kabupaten Bogor, Jawa Barat Arya Dwi Praja Usman; Syifa Khoirunnisa; Siti Fitriah; Muhamad Bagus Jatmiko; Bonar Tua Sihite; Nike Nurindah RSB; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1505

Abstract

Tegalwaru Village in Ciampea District, Bogor Regency, possesses substantial potential for sustainable Micro, Small, and Medium Enterprise (MSME) development, yet faces challenges in marketing and digital adoption. This study aims to analyze the progress of MSMEs in Tegalwaru, focusing on production, marketing strategies, and ecotourism integration to enhance economic growth. Using a qualitative descriptive approach, data was collected through in-depth interviews with MSME actors, field observations, and document analysis. Findings indicate that while MSMEs have advanced in product diversification and production capacity, their growth is hindered by limited digital marketing skills and inadequate access to capital. Conversely, the village’s rich natural and cultural resources present significant opportunities for ecotourism, which could synergize with MSMEs to boost local income sustainably. The study highlights the need for targeted interventions, including digital literacy training, improved financing access, and collaborative efforts among MSMEs, local government, and tourism stakeholders. By strengthening these aspects, Tegalwaru can achieve holistic MSME development, fostering economic resilience and community welfare. The research underscores the importance of integrating MSMEs with ecotourism as a strategy for inclusive and sustainable rural development.
Analisis Struktur Naratif Prosa Digital Terhadap Bentuk dan Pola Cerita Dear J Karya Lilac Lulabby Di Platform Wattpad Nadila Saritri; Sovia Wulandari; Siti Fitriah; Anggi Triandana
Jurnal Ilmiah Dikdaya Vol 16, No 1 (2026): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/dikdaya.v16i1.916

Abstract

This study aims to analyze the story structure in digital prose titled Dear J written by Lilac Lullaby on the Wattpad platform, utilizing the structural narratology approach of Gérard Genette and transmedial narratology by Marie-Laure Ryan. The method applied is descriptive qualitative, with data collection techniques including text quotations and screenshot documentation. The research findings indicate that the narrative structure is dominated by anachronic patterns (analepsis) that have variations in duration such as summaries, scenes, and pauses, coupled with iterative and repetition frequencies. The use of internal focalization and a homodiegetic narrator also strengthens the narrative delivery. In addition, the features on Wattpad have an impact on the formation of the narrative through the concepts of cross-media narrative, interactivity, multimodality, seriality, and fragmentation. The narrative is not only presented in written form, but also involves reader interaction through the features on the platform. Thus, the narrative develops through the relationship between text, media, and reader participation.
Analisis Gaya Bahasa Sindiran Pada Kanal Youtube Skinnyindonesian24 RTM Anjali Endah Sari; Siti Fitriah; Aprilia Kartika Putri
Jurnal Ilmiah Dikdaya Vol 16, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/dikdaya.v16i2.935

Abstract

This study aims to describe the types and functions of satirical language found in videos uploaded on the SkinnyIndonesia24 YouTube channel. This research employed a descriptive qualitative method. The data consisted of utterances containing satirical language in three videos, namely DPR VS Mawar, Prabowo VS Jokowi, and Anies VS Prabowo VS Ganjar. Data were collected through observation, documentation, reading, and note-taking techniques, while data analysis applied the interactive model of Miles and Huberman. The findings revealed 37 instances of satirical language, consisting of 4 irony, 10 cynicism, 10 satire, and 13 sarcasm. Sarcasm was identified as the most dominant type. These findings indicate that satirical language functions as an effective medium for conveying social and political criticism in a creative, communicative, and accessible manner through digital media.
Fungsi Informatif Dan Fungsi Simbolik Pada Penamaan Kafe Di Kota Jambi: Studi Lanskap Linguistik Revira Novrilya Safitri; Jalisah Izar; Siti Fitriah; Ulil Amri
Jurnal Ilmiah Dikdaya Vol 16, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/dikdaya.v16i2.938

Abstract

This study aims to describe and analyze the informative and symbolic functions of cafe naming in Jambi City from a linguistic landscape perspective. This study used a descriptive method with a qualitative approach. The research data consisted of words and phrases in the names of 25 local cafes in Jambi City, obtained through field observation, visual documentation, and semi-structured interviews with cafe owners or managers, then analyzed using the interactive analysis model of Miles and Huberman, which includes data reduction, data display, and conclusion drawing. The results show that every cafe name carries an informative function as a marker of business identity while also conveying the concept and reasoning behind the naming, based on the interview results with the owners. In addition, all data also show a symbolic function representing social meaning, social identity, cultural orientation, and language attitude through the use of Indonesian, English, regional languages, and other foreign languages. Based on the classification of language use, two naming patterns were found: monolingual (16 data) and bilingual (9 data), while no multilingual form was found. Indonesian and English are the most dominant languages used in cafe naming in Jambi City. These findings indicate that cafe naming does not merely function as a medium for conveying information, but also as a representation of identity, a marketing strategy, and an expression of the cultural values and social orientation of business owners in public space.
Co-Authors Agief Julio Pratama Anggi Triandana Aprilia Kartika Putri Arya Dwi Praja Usman Bonar Tua Sihite Dewi, Ratih Kemala Edi Wiraguna Jalisah Izar M. Iqbal Nurulhaq Muhamad Bagus Jatmiko Mumpuni, Restu Puji Nadila Saritri Nike Nurindah RSB Revira Novrilya Safitri RTM Anjali Endah Sari Syifa Khoirunnisa Tri Budiarto Ulil Amri Widya Hasian Situmeang Wulandari, Sovia