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All Journal Jurnal Ilmiah Dikdaya Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat
Siti Fitriah
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Education Social Sciences Other

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Analisis Kemajuan Berbagai UMKM dalam Pemasaran di Desa Tegalwaru, Kabupaten Bogor, Jawa Barat Arya Dwi Praja Usman; Syifa Khoirunnisa; Siti Fitriah; Muhamad Bagus Jatmiko; Bonar Tua Sihite; Nike Nurindah RSB; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1505

Abstract

Tegalwaru Village in Ciampea District, Bogor Regency, possesses substantial potential for sustainable Micro, Small, and Medium Enterprise (MSME) development, yet faces challenges in marketing and digital adoption. This study aims to analyze the progress of MSMEs in Tegalwaru, focusing on production, marketing strategies, and ecotourism integration to enhance economic growth. Using a qualitative descriptive approach, data was collected through in-depth interviews with MSME actors, field observations, and document analysis. Findings indicate that while MSMEs have advanced in product diversification and production capacity, their growth is hindered by limited digital marketing skills and inadequate access to capital. Conversely, the village’s rich natural and cultural resources present significant opportunities for ecotourism, which could synergize with MSMEs to boost local income sustainably. The study highlights the need for targeted interventions, including digital literacy training, improved financing access, and collaborative efforts among MSMEs, local government, and tourism stakeholders. By strengthening these aspects, Tegalwaru can achieve holistic MSME development, fostering economic resilience and community welfare. The research underscores the importance of integrating MSMEs with ecotourism as a strategy for inclusive and sustainable rural development.
Analisis Struktur Naratif Prosa Digital Terhadap Bentuk dan Pola Cerita Dear J Karya Lilac Lulabby Di Platform Wattpad Nadila Saritri; Sovia Wulandari; Siti Fitriah; Anggi Triandana
Jurnal Ilmiah Dikdaya Vol 16, No 1 (2026): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/dikdaya.v16i1.916

Abstract

This study aims to analyze the story structure in digital prose titled Dear J written by Lilac Lullaby on the Wattpad platform, utilizing the structural narratology approach of Gérard Genette and transmedial narratology by Marie-Laure Ryan. The method applied is descriptive qualitative, with data collection techniques including text quotations and screenshot documentation. The research findings indicate that the narrative structure is dominated by anachronic patterns (analepsis) that have variations in duration such as summaries, scenes, and pauses, coupled with iterative and repetition frequencies. The use of internal focalization and a homodiegetic narrator also strengthens the narrative delivery. In addition, the features on Wattpad have an impact on the formation of the narrative through the concepts of cross-media narrative, interactivity, multimodality, seriality, and fragmentation. The narrative is not only presented in written form, but also involves reader interaction through the features on the platform. Thus, the narrative develops through the relationship between text, media, and reader participation.
Co-Authors Agief Julio Pratama Anggi Triandana Arya Dwi Praja Usman Bonar Tua Sihite Dewi, Ratih Kemala Edi Wiraguna M. Iqbal Nurulhaq Muhamad Bagus Jatmiko Mumpuni, Restu Puji Nadila Saritri Nike Nurindah RSB Sovia Wulandari Syifa Khoirunnisa Tri Budiarto Widya Hasian Situmeang