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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Jurnal Penelitian Sosial Ilmu Komunikasi International Journal of Research in Community Services Journal of Social Studies, Arts and Humanities (JSSAH)
Diana Amaliasari
UNIVERSITAS PAKUAN
Religion Arts Humanities Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Relasi Tingkat Kepercayaan Khalayak Terhadap Pemberitaan di Media Massa dengan Budaya Membandingkan Informasi Feri ferdinan alamsyah; Diana Amaliasari; Imani Satriani
Jurnal Komunikasi Vol. 10 No. 2 (2018): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v10i2.2127

Abstract

The purpose of this study was to find out the characteristics of students in the city of Bogor which is a mass media audience, and to know the relation between the level of audience trust in the news in the mass media and the culture of comparing information. This study uses descriptive quantitative correlational methods. The population in this study were students who enrolled in the city of Bogor, determining the sample using incidental sampling technique. The results showed that the characteristics of the mass media audience in this study were students who were dominated by women with a ratio of 61.2 percent with 38.8 percent. Generally they (61.9 percent) are between 19 and 21 years old. Their purchasing power or pocket money a month is worth Rp. 500,000-1,000,000 with a total of 49.3 percent. Students who become respondents in this study are dominated by students from level 4 or students who study between the 7th and 8th semesters, that is, 50 percent. They generally (69.4 percent) have a cumulative index (GPA) 4. In the essence of the news indicator with knowledge, attention, and interpretation there is a real and significant relationship with a positive direction. While indicators of communicators or news deliverers with knowledge, attention, and interpretation there is no relationship, meaning that respondents do not care about the identity of the source of information they receive. Indicators of the number of news with knowledge and interpretation there is a real and very significant relationship with the direction of the relationship that is in the same direction or positive. However, there is no relationship between the amount of news and student attention in the media coverage.  Tujuan penelitian ini adalah mengetahui karakteristik mahasiswa di Kota Bogor yang merupakan khalayak media massa, dan mengetahui relasi tingkat kepercayaan khalayak terhadap pemberitaan di media massa dengan budaya membandingkan informasi. Penelitian ini menggunakan metode deskriptif kuantitatif korelasional. Populasi dalam penelitian ini adalah mahasiswa yang berkuliah di Kota Bogor, penentuan sampel menggunakan teknik incidental sampling. Hasil penelitian menunjukkan bahwa karakteristik khalayak media massa dalam penelitian ini adalah mahasiswa yang didominasi oleh kalangan perempuan dengan perbandingan 61,2 persen dengan 38,8 persen. Umumnya mereka (61,9 persen) berusia antara 19 hingga 21 tahun. Daya beli atau uang saku mereka perbulan rata-rata senilai Rp. 500.000-1.000.000 dengan jumlah 49,3 persen. Mahasiswa yang menjadi responden dalam penelitian ini didominasi oleh mahasiswa dari tingkat 4 atau mahasiswa yang berkuliah di antara semester 7 dan 8, yakni sejumlah 50 persen. Mereka umumnya (69,4 persen) mempunyai indeks prestasi kumulatif (IPK) 4. Pada indikator esensi berita dengan pengetahuan, perhatian, dan penafsiran terdapat hubungan yang nyata dan signifikan dengan arah yang positif. Sementara indikator Komunikator atau penyampai berita dengan pengetahuan, perhatian, dan penafsiran tidak terdapat hubungan, artinya responden tidak peduli dengan indentitas sumber informasi yang mereka terima. Indikator jumlah berita dengan pengetahuan dan penafsiran terdapat hubungan yang nyata dan sangat signifikan dengan arah hubungan yang searah atau positif. Namun, antara jumlah berita dengan perhatian mahasiswa dalam pemberitaan di media massa tidak terdapat hubungan.
Community Empowerment through Pharmaceutical Technology: Post-Harvest Rhizome Utilization and Product Packaging Skills Enhancement at Kebun Merdesa, Cikarawang Village, Bogor Regency Utami, Novi Fajar; Amaliasari, Diana; Jayawinangun, Roni; Rahmawati, Yelni; Adnan, Vanya Nafiza Putri; Apriansyah, Rafli
International Journal of Research in Community Services Vol. 6 No. 4 (2025): International Journal of Research in Community Service (IJRCS)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v6i4.1079

Abstract

This study presents a community service initiative aimed at empowering a rural community in Indonesia through training in the post-harvest utilisation of rhizomes using pharmaceutical technology, packaging design, and digital marketing. The project involved 20 participants from the Kebun Merdesa community and was conducted by a team of three lecturers and seven students from the University of Pakuan. The training was divided into several stages, including the production of herbal tea, herbal drinks, and kitchen spices, followed by packaging design using the Canva and Pacdora applications and digital marketing using social media platforms and the Buffer application. The results showed significant improvements in the participants' knowledge and skills across all areas, with increases ranging from 31% to 34% in rhizome processing, herbal product manufacturing, packaging design, and digital promotion. These findings align with previous studies that have highlighted the effectiveness of targeted training programs in enhancing participants’ competency in specialised skill areas. The integration of technical production, innovative packaging, and digital marketing has been shown to significantly impacts the economic resilience and competitiveness of small enterprises in rural areas. This initiative demonstrates a practical model for rural community empowerment that can be replicated in other agricultural areas with similar resources and challenges, supporting the Sustainable Development Goals of decent work, economic growth, and responsible consumption and production. The success of this program provides a strong argument for policy support and funding for community-based pharmaceutical product development, contributing to the resilience of rural economies against market fluctuations and climate-related agricultural risks
Analyzing the Communication Strategy of the Youth Information and Counseling Center in Implementing the Marriage Age Maturity Program Agustina, Muthia; Kusumaningtias, Intan Tri; Amaliasari, Diana
Journal of Social Studies Arts and Humanities (JSSAH) Vol 4, No 3 (2024): Vol 4, No 3 (2024): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v4i3.9005

Abstract

This study aims to analyze the strategic communication implemented by the Youth Information and Counseling Center (Pusat Informasi dan Konseling Remaja or PIK-R) Bunga Harapan in promoting the Marriage Age Maturity (Pendewasaan Usia Perkawinan or PUP) program among adolescents in East Bogor. The PUP program seeks to increase youth awareness of the physical, mental, and social readiness required before entering marriage, aligning with Indonesia’s national efforts to prevent early marriage. This research uses a qualitative descriptive method, focusing on the communication strategy framework of Lasswell—who says, what message, in which channel, to whom, and with what effect. Data were collected through in-depth interviews, observation, and documentation from PIK-R coordinators, peer educators, and target adolescents. The findings show that PIK-R Bunga Harapan effectively applies interpersonal communication and social media campaigns as the primary channels for delivering PUP messages. Message design emphasizes emotional and rational appeals, using relatable language and local cultural values to encourage behavioral awareness. However, limited funding, uneven information access, and inconsistent participation remain significant obstacles. The study concludes that well-planned strategic communication, supported by youth participation and institutional collaboration, is crucial in strengthening the effectiveness of the Marriage Age Maturity program and reducing early marriage rates among adolescents.
ANALISIS MANAJEMEN KOMUNIKASI KELURAHAN SUKAHARJA KECAMATAN CIOMAS KABUPATEN BOGOR Farel Zalda Risyahman; Tiara Puspanidra; Diana Amaliasari
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i1.8210

Abstract

Pelayanan dalam suatu organisasi atau instansi akan sangat berperan dalam kelancaran kegiatan organisasi. Pelayanan yang baik adalah pelayanan yang diberikan tidak hanya memberikan bantuan untuk kebutuhan masyarakat tetapi juga memberikan pelayanan yang baik untuk masyarakat umum. Semakin cepat dan akurat pelayanan yang diberikan maka kualitas pelayanan akan semakin baik. Pemerintah mempunyai peranan penting untuk menyediakan layanan publik sesuai yang telah tercantum dalam UU No 25 Tahun 2009 tentang Pelayanan Publik pasal 1 menyebutkan bahwa “Pelayanan publik adalah aktivitas atau rangkaian kegiatan dalam rangka pemenuhan kebutuhan pelayanan sesuai dengan peraturan perundang-undangan bagi setiap warga negara dan penduduk atas barang, jasa dan pelayanan administratif yang disediakan oleh penyelenggara pelayanan publik”. Penelitian ini bertujuan untuk mengetahui manajemen komunikasi Kelurahan Sukaharja Kecamatan Ciomas Kabupaten Bogor dalam meningkatkan pelayanan pada masyarakat. Penelitian ini adalah penelitian deskriptif kualitatif, yaitu penelitian yang bertujuan untuk menggambarkan dan mendeskripsikan peristiwa maupun fenomena yang terjadi di lapangan dan menyajikan data secara sistematis, faktual dan akurat mengenai fakta-fakta atau fenomena yang terjadi di lapangan. Hasil penelitian menunjukkan bahwa penyebab terhambatnya pelayanan di Kelurahan Sukaharja Kecamatan Ciomas Kabupaten Bogor disebabkan oleh beberapa indikator yang ada dalam dimensi Organizing dan Actuating belum berjalan dengan baik dan benar. Adapun indikator yang belum berjalan dengan baik yaitu (1) Dimensi Organizing (Pengorganisasian) yaitu sumber daya manusianya masih kurang karena sering kali dua orang pegawai tidak ada di tempat sehingga pegawai yang lain merangkap pekerjaan. (2) Dimensi Actuating (Pelaksanaan) yaitu saat pelaksanaannya kurang efektif khususnya pelaksanaan sosialisasi yang terbilang ala kadarnya. Faktor penghambat pelaksanaan pelayanan pada masyarakat di Kantor Kelurahan Sukaharja Kecamatan Ciomas Kabupaten Bogor yaitu masalah kuantitas Sumber Daya Manusia, kurangnya koordinasi dengan warga-warga sekitar.
KOMUNIKASI PEMASARAN RUMAH SUTERA ALAM BOGOR DALAM UPAYA MENINGKATKAN JUMLAH PENGUNJUNG Amarilisya Zetira; Diana Amaliasari; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1011

Abstract

ABSTRACT               Writing this reports aims to find out how marketing communications activities carried out by Rumah Sutera Alam in an attempt to increase the number of visits as well as to find out what factors become advocates and brominated in carrying out the activities of marketing communications at Rumah Sutera Alam. This research uses qualitative research approaches that produce descriptive data in the form of the written word and methods, the data used are the primary data and secondary data. Engineering data collection in the study include interviews, observations, and documentation.              The results of this study showed more to marketing communication activities that have been undertaken to increase the number of visitors from Rumah Sutera Alam in order to reach the target of visits that have been set. From the results of the research activities of the marketing communications it is important to be made by the company to introduce the offers products. Rumah Sutera Alam did marketing promotions through some promotional mix, such as personal selling, sales promotion, publicity, communication at the place of purchase, and internet marketing. There is a supporting factor in the implementation of marketing communications activities carried out by Rumah Sutera Alam, through internet marketing, publicity, communication of purchase, and the existence of reviews experiences of visitors through in Blog. While the factors restricting the existence of limitations the costs and human resources. Until now, Rumah Sutera Alam has not been able to maximize the entire elements of marketing communications activities.
PENGARUH TERPAAN TAYANGAN YOUTUBE RUANG GURU DALAM MENINGKATKAN AKTIVITAS BELAJAR SISWA Andre Indrawan; Diana Amaliasari; Dini Valdiani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5316

Abstract

This study aims to determine how much influence the Exposure of Ruang Guru Youtube Impressions as a medium of information on the learning activities of students of SMP Kamandaka Bogor. This study uses descriptive quantitative research methods. The sampling technique used in this study is Probality Sampling, the sample is determined using the Slovin formula and gets the number of respondents as many as 113 students. of 156 students total population. Ruang Guru's Youtube as an information medium is sufficient to provide a lot of information and insight about the world of education from the material presented on the Youtube channel which can be watched for free anywhere and anytime, with various kinds of playlists presented on the Ruang Guru Youtube channel. The learning activities of the students of SMP Kamandaka Bogor are still lacking in using the internet well but with good learning in schools. The results of this study indicate that there is an influence between exposure to the Ruang Guru Youtube show on the learning activities of the students of SMP Kamandaka Bogor. the results of the determination test showed that the exposure of Ruang Guru's Youtube shows had a contribution to the learning activities of students of SMP Kamandaka Bogor by 0.358. influenced by other factors. Further research is needed to explain these other reasons.
HUBUNGAN ANTARA ELECTRONIC WORD OF MOUTH DENGAN MINAT BELI PRODUK NPURE (SURVEI PADA PENGIKUT INSTAGRAM NPURE) Aldi Hendryanto Khoiry; Diana Amaliasari
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 2 (2023): Vol 7, No 2 (2023)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i2.8928

Abstract

Banyaknya informasi yang tersebar di media sosial membuat masyarakat mulai memperhatikan produk perawatan tubuh seperti skincare dan bodycare. Menurut Perhimpunan Perusahaan dan Asosiasi Kosmetika Indonesia (PPAK Indonesia), Indonesia pada tahun 2021 bidang industri kosmetika diproyeksikan akan mengalami pertumbuhan sekitar 7%. Sebagai merek skincare yang dipasarkan secara online, tentu media sosial memegang peranan penting bagi NPURE. Media sosial berfungsi sebagai media komunikasi dan informasi yang menyambungkan antara NPURE dengan calon konsumen. Aktifnya akun NPURE diberbagai platform media sosial dapat menciptakan fenomena Electronic Word of Mouth. Penelitian ini bertujuan untuk mengetahui hubungan Electronic Word of Mouth (Intensity, Positive Valence, dan Content) dengan minat beli konsumen pada pengikut akun Instagram @npureofficial. Penelitian ini dilakukan dengan menyebar kuesioner kepada 100 orang pengikut Instagram @npureofficial. Teknik sampling yang digunakan dalam penelitian ini non probability sampling dengan metode purposive sampling. Teknik analisis data menggunakan korelasi Rank Spearman yang diolah menggunakan software SPSS 16 for windows. Berdasarkan dari hasil penelitian ini, diketahui bahwa nilai koefisien korelasi bernilai 0,709** serta nilai signifikansi bernilai 0,000, serta arah hubungan antar variable bernilai positif. Maka bisa disimpulkan bahwa H0 ditolak dan Ha diterima, yang artinya ada hubungan nyata electronic word of mouth melalui media sosial dengan tingkat minat beli produk NPURE.
BRAND AWARENESS REBRANDING MUSEUM NASIONAL SEJARAH ALAM INDONESIA (MUNASAIN) Diana Amaliasari; Qoute Nuraini Cahyaningrum; Dhea Riska Purwanty
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6300

Abstract

The purpose of this research was to aim regarding how the Public Relations of the Museum Nasional Sejarah Alam Indonesia (MUNASAIN) carried out rebranding and to find out which step of brand awareness carried out by the public relations of the MUNASAIN. The research method used in this research is descriptive qualitative. The results showed that the public relations of the MUNASAIN published information on rebranding, mostly through social media or online media, organized various special events or events, news was created by public relations and disseminated through the official MUNASAIN website and social media, disseminated information on the latest name change. through social relations with the community, besides that, public relations also attracts public attention by freeing entry fees as well as disseminating information about the change in the name of the museum. The MUNASAIN Public Relationss also collaborates with the Ministry of Education and Culture and the Bogor City Tourism Office by disseminating information about the rebranding of the museum in joint activities, there are also activities in the form of social activities named Charity Day with the surrounding community and to form the concern of museum awareness along with efforts to build brand awareness of the museum to the public. The strategy implemented by public relations still places MUNASAIN at the lowest level of brand awareness, Unaware of Brand.
EFEKTIVITAS PROGRAM ACARA 86 NET TERHADAP PENINGKATAN KESADARAN TERTIB BERLALU LINTAS (Studi Kasus Masyarakat Kota Bogor) Rizqy Febriawan; Feri Ferdinan Alamsyah; Diana Amaliasari
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i2.4431

Abstract

This research aims to identify the effectiveness of program 86 NET TV on increasing driving awareness of Bogor City community. The data analysis technique uses a quantitative explanatory survey method by taking data through a questionnaire, and document.The results of the research based on the effectiveness of the program 86 NET (X) significantly affects the community's awareness of driving (Y). The results of the calculation of the coefficient of determination test show that the effectiveness of the program affects driving awareness by 49.5 percent, meaning that it is not only the program effectiveness factor that affects public awareness of driving
HUBUNGAN PERSEPSI KONSUMEN TERHADAP PRODUK OLEH OLEH KHAS BOGOR DENGAN PENGAMBILAN KEPUTUSAN PEMBELIAN Novitasari Novitasari; Diana Amaliasari; Dwi Rini Sovia Firdaus
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i1.1805

Abstract

This study aims to determine the characteristics of consumers and consumer perceptions in making decisions about purchasing traditional food of Bogor, figure out the purchase decisions of traditional food of Bogor, find the correlation between characteristics and perceptions of consumers in decision-making of Bogor traditional food. Tourists who visited Bogor became the populations of this research. The samples are100 people using the Probability Sampling technique: Stratified random sampling. The results showed that the characteristics of consumers were dominated by women with an average age of 23-28 years, with Diploma / Bachelor education, with an average monthly income of Rp. 3,000,000-Rp. 4,000,000 and working as a private employee. Consumer perception in purchasing decisions of traditional food of Bogor showed the "upper" category because the average score obtained from the product quality indicator is 4.14, service quality is 3.85, prices is 3.88 and brands is 4.20 (scale 1 to 5). The decision to purchase a Bogor traditional food shows an average score with "agree” in category on each indicators about purchasing stability in a product of 3.98, the goal of buying a product of 3.81, information processing for up to purchase of 3.95, provide recommendations to others amounting to 3.46 (scale 1 to 5). There is no significant correlation between the characteristics of consumers with purchasing decision making with a correlation level of -0.024 (negative) means the the relationship between the two variables is opposing direction. The results of the analysis of the relationship between consumer perception variables with purchasing decision making showed a significant relationship with a correlation level of 0.360 (positive) with a high degree of correlation, so that the relationship between the two variables is unidirectional.Keywords: Consumer Perception, Consumer Behavior, Purchasing Decision Maker.
Co-Authors Adnan, Vanya Nafiza Putri Agustina, Muthia alamsyah, Feri ferdinan Aldi Hendryanto Khoiry Amarilisya Zetira Andre Indrawan Apriansyah, Rafli Dhea Riska Purwanty Dini Valdiani Dwi Rini Sovia Firdaus Farel Zalda Risyahman Imani Satriani Intan Tri Kusumaningtias Mahbub, Muhamad Aulia Novi Fajar Utami Novitasari Novitasari Qoute Nuraini Cahyaningrum Rizqy Febriawan Roni Jayawinangun Sheylla Ayu Prahasty Siregar, Mariana R.A Tiara Puspanidra Yelni Rahmawati Yogaprasta A Nugraha