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All Journal Jurnal Komunikasi Pembangunan Nyimak: Journal of Communication Jurnal Komunikasi CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Jurnal Penelitian Sosial Ilmu Komunikasi International Journal of Research in Community Services Journal of Social Studies, Arts and Humanities (JSSAH) SENTRI: Jurnal Riset Ilmiah PESHUM Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Jurnal Penelitian Sosial Ilmu Komunikasi
Diana Amaliasari
Pakuan University
Religion Aerospace Engineering Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Terpaan Kanal Jonathan terhadap Minat Beli Skin pada Game Mobile Legends (Kasus Instagram Jonathan Liandi) Erlangga Yudha Satria; Diana Amaliasari
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 3 (2026): SENTRI : Jurnal Riset Ilmiah, Maret 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i3.5928

Abstract

This study investigates the influence of YouTube content from the Jonathan Liandi channel on purchase interest in Mobile Legends skins. Known among gamers as both entertainment and a source of information on in-game items, the channel delivers engaging and humorous content. Using a quantitative approach and the Uses and Effects theory, the research involved 100 Mobile Legends players selected with the Slovin formula, measuring media exposure through frequency, duration, and depth of attention, and purchase interest from cognitive, affective, and conative aspects. Analysis using mean score calculation, classical assumption tests, and simple linear regression revealed a positive and significant influence, with an R Square of 18.9%, indicating that the content explains part of the variation in purchase interest while the rest is influenced by other factors, confirming that YouTube content can meaningfully affect audience behavior.
The Relationship Between Planned Brand Awareness of Indonesian Radio and Listening Decisions Magdalena Veriyati; Dini Valdiani; Diana Amaliasari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 2 (2025): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v5i2.2982

Abstract

Most of the This study aims to analyze the relationship between brand awareness and listening decisions of Berencana Radio Indonesia, a streaming radio service by the National Population and Family Planning Board targeting listeners aged 13–40. A quantitative methodology was employed, with data collected through online questionnaires, observations, institutional records, and literature reviews. The Spearman correlation coefficient was used to analyze the data. The results showed that there is a significant relationship between brand awareness and listening decision as indicated by a correlation value of 0.546 and a significance value of 0.000 < 0.05. The brand awareness of Berencana Radio Indonesia is very good, with the average score of each indicator in the very high category. From the results of this research, it is hoped that Berencana Radio Indonesia continues to improve its brand awareness campaign to maintain its existence among listeners.
Pemasaran Sosial Berbasis Komunitas pada Satgas Naturalisasi Ciliwung Kota Bogor Diana Amaliasari; Karina Pramita Ningrum; Feliks Markus Agustin; Amanda Rahmadiani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 9 No. 2 (2025): Volume 9 No 2 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i2.43

Abstract

Environmental pollution issues in the Ciliwung River Basin based on latest data from press release of the Ministry of Environment on August 2025 shows that 87.09% of the pollution in the Ciliwung River is dominated by domestic waste, while waste remains an important component of pollution. The Ciliwung River plays an important role for the communities along its banks. Therefore, the Komunitas Peduli Ciliwung (KPC) and the Bogor City Government formed the Ciliwung Naturalization Task Force, which conducts outreach and provides assistance to change the habit of dumping waste into the river. In response to this problem, the Ciliwung Naturalization Task Force was formed to keep the Ciliwung River clean. This community has undertaken several efforts to tackle waste and rehabilitate the ecosystem, including socialization. This study aims to explore how social marketing approaches influence behavioral change among residents, linking it to the Elaboration Likelihood Model. The method used qualitative case study based on in-depth interviews with task force leaders, analyzed thematically and mapped onto marketing components. The findings show that the task force's strategy combines relevant and emotional messages, utilizes media channels such as poster, e-flyers, educational videos, and strengthens the credibility of communicators. The results of this study show that the sustainability of behavior still requires repetition of messages and systematic structural support to ensure that waste sorting practices are consistent. In practical terms this study indicated the need for community-based social marketing designs.
Pengaruh Intensitas Sosialisasi Regulator Terhadap Minat Sertifikasi Halal UMKM Kuliner di Bogor Tengah Muhammad Reza; Muhammad Faisal Nugraha; Diana Amaliasari
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 9 No. 2 (2025): Volume 9 No 2 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i2.44

Abstract

This study aims to determine the effect of regulatory socialization on the interest of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector to register for halal certification in Bogor Tengah District. Considering the large Muslim population in Indonesia and the importance of halal certification for consumer trust, this study examines the dissemination of halal information from regulators to business actors. This study uses a quantitative approach based on the Diffusion of Innovation theory by Everett M. Rogers. Data collection was conducted through observation, interviews, and distribution of questionnaires to 110 respondents who are street vendors in major culinary locations such as Jalan Surya Kencana, Alun-alun Bogor City, and Taman Sempur. Data analysis techniques used include classical assumption tests and simple linear regression tests. The results of the study indicate a positive and significant influence between halal certification socialization on the interest of MSMEs to register. The coefficient of determination value of 0.803 indicates that socialization has a strong influence on interest. Field findings indicate that although awareness of the importance of halal labels is relatively high, procedural knowledge (how-to knowledge) regarding how to register and the BPJPH institution is still low. It was concluded that the more intense and high-quality the socialization carried out, the higher the interest of MSMEs in carrying out halal certification.
Pengaruh Autenthic Narrative dalam Branded Entertainment Clash Of Champions terhadap Brand Trust Ruangguru Muammar Khadafi; Diana Amaliasari
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.18345

Abstract

Perkembangan platform digital membuat perubahan pada sikap konsumen terhadap iklan, kini konsumen lebih skeptis dan menghindari iklan yang bersifat intrusif, berlebihan, dan tidak relevan. Kondisi tersebut mendorong perusahaan beralih ke pendekatan branded entertainment yang diterima secara sukarela oleh audiens. Sebagai platform bimbingan belajar online terbesar di Indonesia, Ruangguru menciptakan program Clash of Champions sebagai bentuk branded entertainment yang menampilkan narasi autentik. Tujuan penelitian ini untuk menguji secara empiris pengaruh narasi autentik dalam program Clash of Champions terhadap brand trust Ruangguru. Penelitian menggunakan metode kuantitatif kausal dengan 100 pelajar SMA/sederajat Kota Bogor yang dipilih melalui teknik purposive sampling dengan kriteria mengetahui dan telah menonton program tersebut. Data diperoleh melalui penyebaran kuesioner dengan skala likert 1-5 lalu dianalisis menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa autenthic narrative dalam Clash of Champions memperoleh nilai yang baik dengan nilai rataan 4,024, dengan indikator emotional meaning sebagai yang tertinggi. Brand trust Ruangguru juga berada pada kategori baik dengan nilai rataan 4,031. Pengujian hipotesis menunjukkan bahwa adanya pengaruh signifikan antara variabel autenthic narrative terhadap brand trust Ruangguru sebesar 44,9%. Temuan tersebut membuktikan bahwa konsep pemasaran branded entertainment dengan autenthic narrative, dapat menjadi strategi komunikasi pemasaran yang efektif dalam menjangkau dan membangun kepercayaan konsumen khususnya pada industri pendidikan.
Motives and Meanings of Herbal Medicine Use: A Qualitative Analysis of Communication and Social Influence Sardi Duryatmo; Ahsani Taqwim Aminuddin; Diana Amaliasari; Roni Jayawinangun; Karuma Barza Afida; Oky Adrian
Nyimak: Journal of Communication Vol. 10 No. 2 (2026): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v10i2.15766

Abstract

Herbal medicine use in Indonesia is usually explained as clinically driven health behavior. This study instead treats it as a communicative accomplishment shaped by social networks, narrative persuasion, and digital media. It asks how efficacy and safety are socially constructed and how reference groups shape them. Sixty-two herbal medicine users in Bogor Regency, Bogor City, and East Jakarta participated starting from March 2025 to February 2026 through semi-structured in-depth interviews, one focus group discussion, and a key informant interview with a practising herbalist. Values coding identified dominant motives, and narrative analysis interpreted their justification. Efficacy and safety or naturalness dominated, followed by access, dissatisfaction with biomedical treatment, cost, and ease of preparation. Parents, relatives, and social media initiated use more often than doctors. Efficacy came from experiential testimony rather than biomedical evidence, while safety was inferred from a natural-equals-safe heuristic, with adverse reactions reinterpreted as detoxification. Credibility followed relational proximity before institutional position. Health interventions should enter the reference networks and narrative forms through which herbal remedies circulate. Findings suggest that trust and safety are assembled through source relationships, so digital literacy and harm reduction should work within channels. Keywords: Herbal medicine, health communication, narrative persuasion, parasocial interaction, digital health influencers.   ABSTRAK Penggunaan obat herbal di Indonesia biasanya dijelaskan sebagai perilaku kesehatan yang didorong secara klinis. Studi ini justru memandangnya sebagai pencapaian komunikatif yang dibentuk oleh jejaring sosial, persuasi naratif, dan media digital. Penelitian ini menanyakan bagaimana efektivitas dan keamanan secara sosial dikonstruksi, serta bagaimana kelompok referensi membentuknya. Enam puluh dua pengguna obat herbal di Kabupaten Bogor, Kota Bogor, dan Jakarta Timur berpartisipasi dimulai pada bulan Maret 2025 hingga Februari 2026 melalui wawancara mendalam semi-terstruktur, satu diskusi kelompok terfokus, dan satu wawancara informan kunci dengan seorang herbalis yang berpraktik. Kode nilai mengidentifikasi motif dominan, dan analisis naratif menafsirkan pembenarannya. Efektivitas dan keamanan atau kealamian mendominasi, diikuti oleh akses, ketidakpuasan terhadap pengobatan biomedis, biaya, dan kemudahan peracikan. Orang tua, kerabat, dan media sosial lebih sering memulai penggunaan dibandingkan dokter. Efektivitas diperoleh dari testimoni pengalaman alih-alih bukti biomedis, sementara keamanan disimpulkan dari heuristik alami sama dengan aman, dengan reaksi merugikan ditafsirkan ulang sebagai detoksifikasi. Kredibilitas mengikuti kedekatan relasional sebelum posisi institusional. Intervensi kesehatan sebaiknya memasuki jejaring referensi dan bentuk naratif tempat sirkulasi ramuan herbal. Temuan menunjukkan bahwa kepercayaan dan keselamatan dibangun melalui hubungan sumber, sehingga literasi digital dan pengurangan dampak buruk sebaiknya bekerja dalam saluran-saluran tersebut. Kata Kunci: Obat herbal, komunikasi kesehatan, persuasi naratif, interaksi parasosial, influencer kesehatan digital.
Co-Authors Adnan, Vanya Nafiza Putri Agustina, Muthia Ahsani Taqwim Aminuddin Aldi Hendryanto Khoiry Amanda Rahmadiani Amarilisya Zetira Andre Indrawan Apriansyah, Rafli Dhea Riska Purwanty Dini Valdiani Dwi Rini Sovia Firdaus Erlangga Yudha Satria Farel Zalda Risyahman Feliks Markus Agustin Feri Ferdinan Alamsyah Imani Satriani Intan Tri Kusumaningtias Karina Pramita Ningrum Karuma Barza Afida Magdalena Veriyati Mahbub, Muhamad Aulia Mariana R.A. Siregar Muammar Khadafi Muhammad Faisal Nugraha Muhammad Reza Novi Fajar Utami Novitasari Novitasari Oky Adrian Qoute Nuraini Cahyaningrum Rizqy Febriawan Roni Jayawinangun Sardi Duryatmo Sheylla Ayu Prahasty Tiara Puspanidra Yelni Rahmawati Yogaprasta A Nugraha