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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Jurnal Penelitian Sosial Ilmu Komunikasi International Journal of Research in Community Services Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Diana Amaliasari
UNIVERSITAS PAKUAN
Religion Arts Humanities Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Relationship Between Planned Brand Awareness of Indonesian Radio and Listening Decisions Magdalena Veriyati; Dini Valdiani; Diana Amaliasari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 2 (2025): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v5i2.2982

Abstract

Most of the This study aims to analyze the relationship between brand awareness and listening decisions of Berencana Radio Indonesia, a streaming radio service by the National Population and Family Planning Board targeting listeners aged 13–40. A quantitative methodology was employed, with data collected through online questionnaires, observations, institutional records, and literature reviews. The Spearman correlation coefficient was used to analyze the data. The results showed that there is a significant relationship between brand awareness and listening decision as indicated by a correlation value of 0.546 and a significance value of 0.000 < 0.05. The brand awareness of Berencana Radio Indonesia is very good, with the average score of each indicator in the very high category. From the results of this research, it is hoped that Berencana Radio Indonesia continues to improve its brand awareness campaign to maintain its existence among listeners.
Co-Authors Adnan, Vanya Nafiza Putri Agustina, Muthia alamsyah, Feri ferdinan Aldi Hendryanto Khoiry Amarilisya Zetira Andre Indrawan Apriansyah, Rafli Dhea Riska Purwanty Dini Valdiani Dwi Rini Sovia Firdaus Farel Zalda Risyahman Imani Satriani Intan Tri Kusumaningtias Magdalena Veriyati Mahbub, Muhamad Aulia Novi Fajar Utami Novitasari Novitasari Qoute Nuraini Cahyaningrum Rizqy Febriawan Roni Jayawinangun Sheylla Ayu Prahasty Siregar, Mariana R.A Tiara Puspanidra Yelni Rahmawati Yogaprasta A Nugraha