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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Jurnal Penelitian Sosial Ilmu Komunikasi International Journal of Research in Community Services Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Jurnal Penelitian Sosial Ilmu Komunikasi
Diana Amaliasari
UNIVERSITAS PAKUAN
Religion Arts Humanities Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Relationship Between Planned Brand Awareness of Indonesian Radio and Listening Decisions Magdalena Veriyati; Dini Valdiani; Diana Amaliasari
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 2 (2025): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v5i2.2982

Abstract

Most of the This study aims to analyze the relationship between brand awareness and listening decisions of Berencana Radio Indonesia, a streaming radio service by the National Population and Family Planning Board targeting listeners aged 13–40. A quantitative methodology was employed, with data collected through online questionnaires, observations, institutional records, and literature reviews. The Spearman correlation coefficient was used to analyze the data. The results showed that there is a significant relationship between brand awareness and listening decision as indicated by a correlation value of 0.546 and a significance value of 0.000 < 0.05. The brand awareness of Berencana Radio Indonesia is very good, with the average score of each indicator in the very high category. From the results of this research, it is hoped that Berencana Radio Indonesia continues to improve its brand awareness campaign to maintain its existence among listeners.
Pemasaran Sosial Berbasis Komunitas pada Satgas Naturalisasi Ciliwung Kota Bogor Diana Amaliasari; Karina Pramita Ningrum; Feliks Markus Agustin; Amanda Rahmadiani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 9 No. 2 (2025): Volume 9 No 2 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i2.43

Abstract

Environmental pollution issues in the Ciliwung River Basin based on latest data from press release of the Ministry of Environment on August 2025 shows that 87.09% of the pollution in the Ciliwung River is dominated by domestic waste, while waste remains an important component of pollution. The Ciliwung River plays an important role for the communities along its banks. Therefore, the Komunitas Peduli Ciliwung (KPC) and the Bogor City Government formed the Ciliwung Naturalization Task Force, which conducts outreach and provides assistance to change the habit of dumping waste into the river. In response to this problem, the Ciliwung Naturalization Task Force was formed to keep the Ciliwung River clean. This community has undertaken several efforts to tackle waste and rehabilitate the ecosystem, including socialization. This study aims to explore how social marketing approaches influence behavioral change among residents, linking it to the Elaboration Likelihood Model. The method used qualitative case study based on in-depth interviews with task force leaders, analyzed thematically and mapped onto marketing components. The findings show that the task force's strategy combines relevant and emotional messages, utilizes media channels such as poster, e-flyers, educational videos, and strengthens the credibility of communicators. The results of this study show that the sustainability of behavior still requires repetition of messages and systematic structural support to ensure that waste sorting practices are consistent. In practical terms this study indicated the need for community-based social marketing designs.
Pengaruh Intensitas Sosialisasi Regulator Terhadap Minat Sertifikasi Halal UMKM Kuliner di Bogor Tengah Muhammad Reza; Muhammad Faisal Nugraha; Diana Amaliasari
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 9 No. 2 (2025): Volume 9 No 2 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i2.44

Abstract

This study aims to determine the effect of regulatory socialization on the interest of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector to register for halal certification in Bogor Tengah District. Considering the large Muslim population in Indonesia and the importance of halal certification for consumer trust, this study examines the dissemination of halal information from regulators to business actors. This study uses a quantitative approach based on the Diffusion of Innovation theory by Everett M. Rogers. Data collection was conducted through observation, interviews, and distribution of questionnaires to 110 respondents who are street vendors in major culinary locations such as Jalan Surya Kencana, Alun-alun Bogor City, and Taman Sempur. Data analysis techniques used include classical assumption tests and simple linear regression tests. The results of the study indicate a positive and significant influence between halal certification socialization on the interest of MSMEs to register. The coefficient of determination value of 0.803 indicates that socialization has a strong influence on interest. Field findings indicate that although awareness of the importance of halal labels is relatively high, procedural knowledge (how-to knowledge) regarding how to register and the BPJPH institution is still low. It was concluded that the more intense and high-quality the socialization carried out, the higher the interest of MSMEs in carrying out halal certification.
Co-Authors Adnan, Vanya Nafiza Putri Agustina, Muthia alamsyah, Feri ferdinan Aldi Hendryanto Khoiry Amanda Rahmadiani Amarilisya Zetira Andre Indrawan Apriansyah, Rafli Dhea Riska Purwanty Dini Valdiani Dwi Rini Sovia Firdaus Farel Zalda Risyahman Feliks Markus Agustin Imani Satriani Intan Tri Kusumaningtias Karina Pramita Ningrum Magdalena Veriyati Mahbub, Muhamad Aulia Muhammad Faisal Nugraha Muhammad Reza Novi Fajar Utami Novitasari Novitasari Qoute Nuraini Cahyaningrum Rizqy Febriawan Roni Jayawinangun Sheylla Ayu Prahasty Siregar, Mariana R.A Tiara Puspanidra Yelni Rahmawati Yogaprasta A Nugraha