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Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

ANALISIS PERSEPSI DAN RELIGIUSITAS TERHADAP KEPUTUSAN PEMBELIAN PRODUK MIXUE ICE CREAM AND TEA SEBELUM DAN SESUDAH BERSERTIFIKAT HALAL Revani Rahma Diana; Nurida Isnaeni
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 2 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/mnmae.v1i2.367

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi dan religiusitas terhadap keputusan pembelian produk Mixue Ice Cream and Tea sebelum dan sesudah bersertifikat halal dan untuk mengetahui perbedaan persepsi dan religiusitas terhadap keputusan pembelian produk Mixue Ice Cream and Tea sebelum dan sesudah bersertifikat halal. Metode yang digunakan adalah deskriptif kuantitatif dengan sumber data penelitian yaitu berupa data primer yang diperoleh dari penyebaran kuesioner kepada 80 responden yang merupakan konsumen muslim Mixue Ice Cream and Tea sebelum dan sesudah bersertifikat halal. Teknik analisis yang digunakan yaitu analisis regresi linear berganda dan menggunakan uji Paired Sample t Test dan uji Wilcoxon Signed Rank Test. Hasil penelitian menunjukkan bahwa persepsi berpengaruh signifikan terhadap keputusan pembelian baik sebelum bersertifikat halal maupun sesudah bersertifikat halal. Religiusitas sebelum bersertifikat halal tidak berpengaruh signifikan terhadap keputusan pembelian. Sedangkan sesudah bersertifikat halal, religiusitas berpengaruh signifikan terhadap keputusan pembelian. Pada Uji Wilcoxon Signed Rant Test, diketahui terdapat perbedaan persepsi dan religiusitas terhadap keputusan pembelian baik sebelum bersertifikat halal dan sesudah bersertifikat halal.
PENGARUH E-MONEY DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF DIKALANGAN MAHASISWA DALAM EKONOMI ISLAM (Studi Kasus Mahasiswa Ekonomi Islam Universitas Jambi) Khairun Najwa; Nurida Isnaeni
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 10 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i10.687

Abstract

This research aims to determine the influence of the use of electronic money and lifestyle on consumer behavior among students. And to find out the consumer consumer behavior that arises when using E-money among Jambi University Islamic Economics Study Program students. This research uses a quantitative approach with survey research methods. The population of this research is Islamic Economics students at Jambi University 2020, 2021, 2022, totaling 399 students with a sample size of 80 students. Sampling used purposive sampling technique. Data collection uses questionnaires and analysis uses simple linear regression analysis. The research results show that there is an influence of the use of E-Money and lifestyle on consumptive behavior, and the consumptive behavior of students that arises from using E-Money is not considering function/use, consuming goods excessively prioritizing desires over needs.
PENGARUH MUJAHADAH AN-NAFS DAN AL-BI’AH AL-IJTIMA’IYAH TERHADAP PERILAKU PENGELOLAAN KEUANGAN PRIBADI MAHASISWA (STUDI MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS JAMBI) Frisca D. Br. Silalahi; Nurida Isnaeni; Paulina Lubis
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 11 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v1i11.696

Abstract

This research is entitled The Influence of Mujahadah an-nafs and Al-bi'ah Al-ijtima'iyah on Students' Personal Financial Management Behavior. This research aims to determine the influence of Mujahadah an-nafs and Al-bi'ah Al-ijtima'iyah on students' personal financial management behavior. The research method used is descriptive quantitative, with primary data sources. The population used was 3,248 students from the Faculty of Economics and Business, Jambi University, and the sample for this research was 100 students taken using proportionate stratifield random sampling. The data analysis technique used is the partial T test, coefficient of determination, and continued with multiple linear regression analysis. The results of this research show that the variables Mujahadah an-nafs and Al-bi'ah Al-ijtima'iyah partially and simultaneously influence the personal financial management behavior of students at the Faculty of Economics and Business, Jambi University.