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All Journal Sosiohumaniora MediaTor: Jurnal Komunikasi Jurnal Studi Komunikasi dan Media Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) The Indonesian Journal of Communication Studies WARTA Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) ETTISAL Journal of Communication LENTERA: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Studi Komunikasi JURNAL SIMBOLIKA: Research and Learning in Communication Study SANGKEP: Jurnal Kajian Sosial Keagamaan Jurnal Komunikasi Profesional Jurnal Profetik Jurnal Riset Komunikasi Jurnal Ilmiah Religiosity Entity Humanity (JIREH) Kajian Jurnalisme Jurnal Ilmu Komunikasi dan Bisnis Avant Garde Coverage: Journal of Strategic Communication Journal of Management and Bussines (JOMB) Jurnal Ilmiah komunikasi ABDIMAS Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Warta LPM Lentera: Jurnal Ilmu Dakwah dan Komunikasi Asian Journal of Social and Humanities Jurnal Karya untuk Masyarakat (JKuM) Jurnal Cakrawala Akademika
Muhamad Isnaini
Program Studi Magister Ilmu Komunikasi, Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary

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THE ROLE OF DIGITAL COMMUNICATION IN REBRANDING THE IMAGE OF PT. ANGKASA PURA INDONESIA IN SOCIAL AND RELIGIOUS PERSPECTIVES Julianta Pratama Pinem; Isnaini, Muhamad; Menayang, Alfred P.
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 8 No. 2 (2025): Religion and Society in the Digital Age: Communication, Moderation, and Social
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v8i2.14116

Abstract

This study examines the role of digital communication in the image rebranding process of PT. Angkasa Pura Indonesia, using a social and religious perspective. With the development of information technology and changing public expectations, companies are required to transform their identities through adaptive and valuable communication strategies. Digital communication has become a primary means of rebuilding a company's image by delivering messages that are more inclusive, interactive, and nuanced with social and religious values. In this context, digital media such as official websites, social media, and other digital platforms are used to instill the values of humanistic, transparent public service, reflecting local wisdom and a spirit of interfaith tolerance. This study uses a qualitative approach with descriptive analytical methods, focusing on how digital communication messages are structured and delivered by the company within the framework of its rebranding. The analysis shows that digital communication serves not only as a visual promotional tool but also as a dialogue space that enables the formation of new, positive perceptions of the company, particularly regarding social responsibility, service ethics, and respect for the cultural and religious diversity of airport users. Thus, rebranding through digital communication is a strategy that is not only aesthetic but also ethical and humanistic, in line with the socio-religious values prevailing in Indonesian society.
Strategi Komunikasi dalam Program CSR PT Indofood Sukses Makmur (ISM) Tbk Divisi Bogasari Flour Mills untuk Meningkatkan Kesadaran Merek dan Keterlibatan Masyarakat Avellina, Yoacline Cascia; Isnaini, Muhamad
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 14, No 2 (2025)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v14i2.3269

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi Corporate Social Responsibility (CSR) dalam meningkatkan brand awareness melalui program kunjungan industri di PT Indofood Sukses Makmur Divisi Bogasari Flour Mills. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan paradigma post-positivisme. Teknik pengumpulan data dilakukan melalui wawancara mendalam dengan staf Public Relations yang terlibat dalam perencanaan dan pelaksanaan program CSR, observasi langsung terhadap pelaksanaan program, serta dokumentasi terkait kegiatan CSR dan materi promosi yang digunakan. Teori yang digunakan adalah teori Fungsional dari Randy Hirokawa, yang menganalisis proses pembentukan strategi komunikasi dalam kelompok secara sistematis. Hasil penelitian menunjukkan bahwa program kunjungan industri sebagai bagian dari CSR mampu memberikan edukasi langsung kepada masyarakat dan konsumen potensial, meningkatkan pemahaman dan kedekatan publik terhadap brand Bogasari, dengan fokus pada produknya. Strategi komunikasi yang digunakan oleh Public Relations Bogasari bersifat dua arah dan partisipatif, bertujuan untuk memperkuat top of mind awareness terhadap produk mereka. Kreativitas dan dampak menjadi acuan utama dalam membentuk strategi komunikasi yang efektif untuk meningkatkan brand awareness.This study aims to analyze the Corporate Social Responsibility (CSR) communication strategy in increasing brand awareness through the industrial visit program at PT Indofood Sukses Makmur Bogasari Flour Mills Division. This research uses a descriptive qualitative approach with a post-positivist paradigm. Data collection techniques include in-depth interviews with Public Relations staff involved in the planning and implementation of the CSR program, direct observation of the program's execution, and documentation of related CSR activities and promotional materials. The theory used is Randy Hirokawa's Functional Theory, which analyzes the process of forming communication strategies within groups systematically. The research findings show that the industrial visit program, as part of the CSR strategy, effectively educates the public and potential consumers, enhancing understanding and connection to the Bogasari brand, focusing on its products. The communication strategy employed by Bogasari's Public Relations is two-way and participatory, aimed at strengthening top-of-mind awareness of their products. Creativity and impact are the main references in developing effective communication strategies to increase brand awareness.
Analisis Komunikasi Cuitan Paus Fransiskus pada Akun X @Pontifex dalam Perspektif Servant Leadership Handayani, Lusia Sri; Isnaini, Muhamad
Jurnal Ilmiah Religiosity Entity Humanity (JIREH) Vol 7 No 2 (2025): This issue ongoing for Publication
Publisher : Sekolah Tinggi Teologi Injili dan Kejuruan (STTIK) Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37364/jireh.v7i2.449

Abstract

The purpose of this study is to describe the construction of tweets on the X @Pontifex account (January to April 2025), to describe Van Dijk's critical discourse analysis of Pope Francis' tweets (posts) on the X @Pontifex account. This study is a qualitative study using the critical discourse analysis method of the Teun A. Van Dijk model. The results of the study show that Pope Francis' servant leadership has the following characteristics: listening, teaching, empathy, healing, awareness, persuasion, conceptualization, futuristic, management, commitment, and building community. Macrostructure is related to the topic: gratitude, brotherhood, peace, exemplary, service, love, forgiveness, repentance, humanity, diplomacy of truth, forgiveness, freedom and justice. Superstructure is done by placing it at the beginning of the paragraph as an emphasis. Microstructure includes semantics, syntax, stylistics and rhetoric. Semantically, the meaning is conveyed explicitly or directly. Through @Pontifex, Pope Francis calls for peace and the values ​​of life. As a spiritual leader, the Pope integrates technology in carrying out his ministry duties. This inspires leaders that spiritual leadership, servant leadership are synergistic with leadership in the digital era.
Komunikasi Ansietas dalam Proses Modality Switching Pada Pemain Mobile Legends Bang-Bang Akbar, Muhammad Sayyid; Isnaini, Muhamad
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Modality switching is a change of modality in the form of changing communication channels in e-sports, especially Mobile Legends Bang Bang (MLBB), modality switching can cause anxiety for players. The reason is the change in the way of playing that they usually fight online to fight offline in a tournament. The research was conducted using a qualitative approach with a case study method. The case taken is the MPL 2025 tournament. Data were obtained through field observations and interviews with a number of informants. The results show that MLBB pro players show a variety of anxieties communication that can be seen from face-to-face expressions such as smiles, glances, ways of communicating and how to play in the gameplay screen such as attacking strategies, defense and speed in fighting.
COUNTER DISCOURSE ON MENTAL HEALTH ISSUES IN GENERATION Z ON TWITTER Loho, Pieter Wilson; Isnaini, Muhamad
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 11 (2023): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i11.270

Abstract

This research is motivated by the massive issue of mental health on social media, especially Twitter. Generation Z is the party most stigmatized for mental health issues. This research seeks to answer how discourse develops regarding mental health issues among generation Z on Twitter. This research uses a qualitative approach with virtual ethnographic methods. Generation Z netizens' conversations on Twitter were recorded using cloud-based software Netlytic. The research results show the diversity of discourse on mental health issues. This discourse shows that generation Z displays a counter strategy, namely leaving the dominant discourse on mental health. This counter-discourse arose because so far mental health has always been associated with dictions such as depression, anxiety, stress, and even suicide. To find a solution to this threatening diction, they create a new discursive strategy by saying that mental health is nothing more than a matter of religiosity, espoused values, or seeking professional help.
Co-Authors Abdul Azis Agung Pangestu Akbar, Muhammad Sayyid Albert Marvindo Albert Marvindo Alhafidz, Mohammad Alhabieb Avellina, Yoacline Cascia Busmin Gurning Denny Putra Jayanegara Dinda Prifaty Nareswara Edy Setia, Edy Febryan Kurniawan Florensia Angel Lolita Frans Immanuel Girsang, Lasmery Rosentauly Meissalinya Handayani, Lusia Sri Hartanto Jahja Ilona V.O Situmeang Ilona V.O. Situmeang Julianta Pratama Pinem Julio, Krisjodie Kholil Kholil Krisjodie Julio Lady Yesisca Lasmery Girsang Lieta Septiarysa Loho, Pieter Wilson Marta, Rusnoto Farady Menayang, Alfred P. Michelle Michelle Milanita Puspita Pertiwi nfn Kholil Ni Gusti Ayu Ketut Kurniasari Pieter Wilson Loho Putri Ramadaniar Putri Ramadhaniar R Kinseng Raden Wahyu Utomo Martianto Rafif Azmi Rain Gunawan Rilus Kinseng Rusnoto Farady Marta Rustono - S Sarwoprasodjo Salfiyah Vivi Subekti, Komarudin Umaimah Wahid Vincent Atmadja Vivi, Salfiyah Wahyu Widiyaningrum Yuhdi Fahrimal Yuli Purnamasari Yuni Clara