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Journal : Scientific Journal of Informatics

Software as a Service: Design and Build Lower Usage Cost Email Marketing for Hospitality Industry Sukarsa, I Made; Buana, Putu Wira; Arynasta, I Putu Krisna
Scientific Journal of Informatics Vol 7, No 2 (2020): November 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v7i2.25498

Abstract

The hospitality industry is an industry that is very customer-focused because it relies on customer information. Therefore, Customer Relationship Management (CRM) is implemented worldwide in this sector. Many features of CRM applications that are often not suitable for use by small and medium companies also make features in CRM applications tend to be wasteful. This paper aims to develop a software as a service CRM with lower usage costs without imposing development costs on users and focuses on email marketing features and data exchange integration. The system development uses the SDLC (System Development Life Cycle) method. Testing in this paper was conducted with User Acceptance Testing (UAT) where managers or hotel owners and students in the field of information technology use the application system then provide an assessment through a questionnaire. The total score obtained from 30 respondents is 1233 and be on point between the Quartile III (1200) and the Maximum score point (1500) base on LSR interpretation scaling and showed the system is considered positive and successful. The conclusion of this study is the application system can be used by hoteliers in the hospitality industry at various levels of the company to carry out functions that support customer relationship management and email marketing.
Software as a Service: Design and Build Lower Usage Cost Email Marketing for Hospitality Industry Sukarsa, I Made; Buana, Putu Wira; Arynasta, I Putu Krisna
Scientific Journal of Informatics Vol 7, No 2 (2020): November 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v7i2.25498

Abstract

The hospitality industry is an industry that is very customer-focused because it relies on customer information. Therefore, Customer Relationship Management (CRM) is implemented worldwide in this sector. Many features of CRM applications that are often not suitable for use by small and medium companies also make features in CRM applications tend to be wasteful. This paper aims to develop a software as a service CRM with lower usage costs without imposing development costs on users and focuses on email marketing features and data exchange integration. The system development uses the SDLC (System Development Life Cycle) method. Testing in this paper was conducted with User Acceptance Testing (UAT) where managers or hotel owners and students in the field of information technology use the application system then provide an assessment through a questionnaire. The total score obtained from 30 respondents is 1233 and be on point between the Quartile III (1200) and the Maximum score point (1500) base on LSR interpretation scaling and showed the system is considered positive and successful. The conclusion of this study is the application system can be used by hoteliers in the hospitality industry at various levels of the company to carry out functions that support customer relationship management and email marketing.
Co-Authors Aditya Bhaskara Gde Sang Aditya Herlambang Adyatma, Putu Nanda Arya Ahmad Budi Setiawan Anak Agung Ketut Agung Cahyawan Wiranatha Anak Agung Kompiang Oka Sudana Anak Agung Ngurah Hary Susila Andreyana, Putu Veda Antara, I Kadek Ari Melinia Arynasta, I Putu Krisna Ayu Wirdiani Bambang Wahyudi Chandra, Marceline Lionita Cristianto, Cevin Wahyu Dananjaya, Md Wira Putra Dewa Komang Mahardika Dicky Umardhani Dina Wahyuni Puteri Dwi Suarjaya, I Made Agus Dwipayana, Ida Bagus Alit Fahrur Rohman Fajar Firmansyah Fajar Purnama Fajar Purnama Fathana, Adhitya Frederika, Alesia Arum G M Arya Sasmita Gede Ngurah Pasek Pusia Putra Gus Arisna, I Wayan Gusti Agung Ayu Putri Hany Shavira Qotrunada Pratama I Dewa Made Yuda Aditya Putra I Dewa Nym. Nurweda P., I Dewa Putu Agus Sudiatmika I Gede Nengah Bayu Darmawan I Gede Oka Pradnyana Putra I Gede Sugita Aryandana I Gede Teguh Pribadi I Gst Agung Mahendra Sedana Yoga I Gusti Agung Oka Widiarsana I Kadek Ari Melinia Antara I Ketut Adi Purnawan I ketut Gede Darma Putra I Made Abiyoga Sanjaya I Made Adi Mahendra Arta I Made Ageng Suyasa I Made Agus Dwi Suarjaya I Made Agus Dwi Suarjaya i made bayu bakti kusuma negara I Made Rama Pradana I Made Sukarsa I Made Yudha Arya Dala I Nyoman Artha Wijaya I Nyoman Piarsa I Nyoman, Piarsa I Putu Agung Bayupati I Putu Arya Dharmaadi I Putu Wirawan I Wayan Widiana I. A. K. Sita Laksmita I. P. A. Bayupati Ida Bagus A. Swamardika Ida Bagus Kade Putra Susila Ida Bagus Kresna Adi Jaya INDRA JAYA, I GEDE ADHI K. S. Wibawa Kadek Suar Wibawa Ketut Yudhi Mahartha Komang Arta Wibawa Komang Martadana Wijaya lattifia, tita Lehot, Benedict Kenjiro M. Sukarsa Made Sukarsa Made Wibawa Muhammad Abel Jollando Natayasa, I Komang Pande Ni Luh Candra Darmayanti Ni Made Ika Marini Mandenni Ni Putu Eka Wirayanti Lestari Ni Wayan Wisswani Ni Wayan Wisswani Nyoman Agus Tria Surya Kurniawan Palguna, Yoga Nugraha Pande Made Satrya Dinata Pangidoan, Annes Maria Pradnyani Wulantari, I Gusti Putu Agung Pranata, I Nyoman Krisna Puteri, Dina Wahyuni Putra, Krishna Mahendra Putu Andi Prayoga Putu Kurniawan Adi Krisna Putu Risanti Iswardani Putu Veda Andreyana Rocky Oktaviano Rusjayanthi, Ni Kadek Dwi Sadhaka, Anak Agung Istri Prabhaisvari Saputra, Gede Rizky Chandra Sari, Ni Kadek Ratna Saskara, Ketut Dimas Aresta Sheila Shevira Shevira, Sheila Sintia, Ni Putu Verania Lois Sitta Rahayu Sudana, A.A Kompiang Oka Tantoni Hardiwinata Utama, I Putu Juliarta Arya Wayan, Deden Setyawan Wirananda, I Gusti Ngurah Nova Wirananda Wiranatha, A. A. Ketut Agung Cahyawan Wiranatha, Anak Agung Ketut Agung Cahyawan Wisswani, Wayan Yudi Pratistha, Pande Made