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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Journal of Social Science Jurnal Visi Manajemen (JVM) Gema Wisata Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Management Research and Economics Epaper Bisnis: International Journal Entrepreneurship and Management Buletin Studi Ekonomi E-Jurnal Manajemen
Gede Bayu Rahanatha
Fakultas Ekonomi Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Journal of Social Science

 1 
The Role Of Fear Of Missing Out In Mediating The Influence Of Hedonic Motivation On Compulsive Buying (Study On Marketplace Users In Denpasar City) Komang Gd Cahya Wiguna; Ni Made Asti Aksari; Gede Bayu Rahanatha; I Nyoman Nurcaya
Journal Of Social Science (JoSS) Vol 4 No 8 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i8.489

Abstract

Digital transformation has changed consumer behavior patterns, including an increase in marketplace users that encourage compulsive buying behavior among generation Z. Data from the Ministry of Trade of the Republic of Indonesia in 2024 shows that the number of marketplace users will increase from 38.72 million in 2020 to 58.63 million in 2023 and is predicted to reach 99.1 million in 2029. This study aims to determine the influence of hedonic motivation on compulsive buying and test the role of fear of missing out (FoMO) as a mediating variable. The research was conducted in Denpasar City with a quantitative approach and purposive sampling method on 100 marketplace user respondents. The analysis technique used is path analysis. The results of the study showed that hedonic motivation had a positive and significant effect on compulsive buying and FoMO. FoMO also has a positive and significant effect on compulsive buying and partially mediates the relationship between hedonic motivation and compulsive buying. The conclusions of this study show that hedonic motivation and FoMO play an important role in encouraging excessive shopping behavior in the marketplace.
The Role of Customer Satisfaction Mediates The in-Fluence of Store Atmosphere and Service Quality on Customer Loyalty I Made Michael Wijana; Gede Bayu Rahanatha
Journal Of Social Science (JoSS) Vol 4 No 8 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i8.501

Abstract

The purpose of this study is to explain the role of customer satisfaction mediates the influence of store atmosphere and service quality on customer loyalty (a study on Warung Kopi Jenar Kaliasem customers). The theory used is the Stimulus-Organism-Response (SOR) theory. This research employed a non-random sampling method. The population in this study consists of people in Denpasar City with a minimum education level of high school or equivalent who have visited and purchased products at Warung Kopi Jenar at least twice within six months. The sample selection method used was judgment sampling, with a total of 120 respondents. Data collection was carried out by distributing questionnaires. The data analysis technique used in this study was PLS-based SEM. The results show that store atmosphere and service quality have a positive and significant effect on both customer satisfaction and customer loyalty. Customer satisfaction also has a positive and significant effect on customer loyalty. Mediation analysis indicates that store atmosphere and service quality affect customer loyalty through customer satisfaction. The theoretical implications of this study reveal that store atmosphere and service quality influence customer loyalty not only directly but also indirectly through customer satisfaction as a mediating factor. Practically, these findings provide strategic insights for the managers of Warung Kopi Jenar regarding the important role of customer satisfaction in mediating the influence of store atmosphere and service quality on customer loyalty.
Co-Authors A.A Istri Wimas krisyanti Anak Agung Istri Karlita Aprilianti Angga Prasetya Putra Ayudya Amaranggana Christian Wisnu Gunawarman Siwu Cok Raka Surya Adhitya Desak Agung Sri Prabawati Gayatri Gede Bagus Nando Khrisnayana Dwi Susila Hamzan Wadi I G. R. M. TEMAJA I Gede Dharmana Putra I Gst. A. Kt. Gd. Suasana I Gst. Ayu Kt. Giantari I Gusti Ayu Ketut Giantari I Gusti Ayu Tara Diani Sawitri I Gusti Ngurah Agung Sasmitra Wiguna I Kadek Dwi Prasmana I Kadek Yus Dantara I Ketut Rahyuda I Komang Andre Kusuma Sardana I Made Adi Suka Yasa I Made Arya Dharmayana I Made Michael Wijana I Nyoman Nurcaya I Putu Gisna Da Silva Kusuma Ida Ayu Chintia Pramesti IGst Bagus Karla Pratama Indah Kusuma Dewi Intan Maitri Jennifer Chandra Yuliani Kadek Ari Dwi Divayana Komang Gd Cahya Wiguna Komang Indah Gita Cahyani Kompyang Gede Sathya Narayana Kris Cahyadi Putra Jaya Luh Dwi Mariyanti Made Dio Prakasa Restuputra Made Yoga Saputra Martina Carissa Dewi Martina Carissa Dewi Muhammad Azhari Dadas Muhammad Taufandra Ni Kadek Ayu Intan Maharani Ni Ketut Seminari Ni Luh Nyoman Yuni Anita Ni Made Adelia Putri Diandra Ni Made Asti Aksari Ni Made Eny Primawardani Ni Made Sri Rastini . Ni Made Wulandari Kusumadewi Ni Muni Pracista Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Ni Putu Lely Wahyuni Ni Wayan Ayu Widyanita Ni Wayan Ekawati Ni Wayan SITIARI Nyoman Indra Pranata Nyoman Panji Prabawa Sunu Nyoman Tri Arta Wibawa Putra Putu Adi Saputra Putu Andini Pradnya Dewi Putu Dian Delicia Undiani Putri Putu Gita Amertadevi Dianthini Putu Rico Pradana Putu Suryadika Pramudya Queen Angelina Paramita Sandy Sarah Yulinar Adiputri Sarah Yulinar Adiputri Sundari Dewi Tjok Gde Raka Sukawati Wayan Arisna Pratiwi Yolanda Rodiques