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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Visi Manajemen (JVM) Gema Wisata Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Epaper Bisnis: International Journal Entrepreneurship and Management Buletin Studi Ekonomi E-Jurnal Manajemen
Gede Bayu Rahanatha
Fakultas Ekonomi Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Gema Wisata

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Pengaruh Content Marketing, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian: Studi pada Produk Dessert Box Bittersweet by Najla di Kota Denpasar Ni Made Adelia Putri Diandra; Gede Bayu Rahanatha
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 20 No. 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v20i3.375

Abstract

Najla Farid Bisyir, who created a dessert box business called Bittersweet by Najla, took advantage of the huge opportunities in the food and beverage industry in Indonesia. The popularity of culinary dessert boxes has made many small businesses start their business by selling dessert box products via social media, which means Bittersweet by Najla has many competitors. Apart from that, there are several consumer complaints regarding the price and quality of products expressed through e-commerce. Bittersweet by Najla's content marketing was also complained about because it was considered excessive and not in accordance with reality. This research aims to test and explain the influence of content marketing, price and product quality on purchasing decisions for Bittersweet by Najla consumers. This research was conducted in Denpasar City in June 2024. Data was collected using an instrument in the form of a questionnaire from 105 Bittersweet by Najla consumers who were determined based on a purposive sampling technique. The data obtained was then analyzed using multiple linear regression analysis. The research results show that all hypotheses are supported, namely content marketing has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions. The implication of this research is that the better the content marketing, price and product quality, the greater the purchasing decisions.
Pengaruh Citra Destinasi, Perceived Value dan Experiental Marketing Terhadap Minat Berkunjung Kembali : (Studi pada Pelanggan Domestik Bali Dive Resort and SPA Tulamben) I Komang Andre Kusuma Sardana; Gede Bayu Rahanatha
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 20 No. 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v20i3.419

Abstract

Nowadays, many people spend their vacation time traveling to a new destination or a destination that has already been visited. This potential must be used by a destination to increase the interest of tourists to visit again. This research was conducted at Bali Dive Resort and Spa Tulamben which is located in Tulamben village, Karangasem. The purpose of this study was to test and explain the role of destination image, perceived value, experiential marketing on revisit intention in domestic customers of Bali Dive Resort and Spa Tulamben. The sample in this study were 120 respondents. Data collection was carried out by distributing questionnaires via google form. The collected data were analysed by classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the variables of destination image, perceived value, experiental marketing have a significant positive effect on revisit intention. The implications of this research can be taken into consideration and input for Bali Dive Resort and Spa Tulamben in maintaining the revisit intention domestic customers by considering the variables of destination image, perceived value and experiential marketing.
Co-Authors A.A Istri Wimas krisyanti Anak Agung Istri Karlita Aprilianti Angga Prasetya Putra Ayudya Amaranggana Christian Wisnu Gunawarman Siwu Cok Raka Surya Adhitya Desak Agung Sri Prabawati Gayatri Gede Bagus Nando Khrisnayana Dwi Susila Hamzan Wadi I G. R. M. TEMAJA I Gede Dharmana Putra I Gst. A. Kt. Gd. Suasana I Gst. Ayu Kt. Giantari I Gusti Ayu Ketut Giantari I Gusti Ayu Tara Diani Sawitri I Gusti Ngurah Agung Sasmitra Wiguna I Kadek Dwi Prasmana I Kadek Yus Dantara I Ketut Rahyuda I Komang Andre Kusuma Sardana I Made Adi Suka Yasa I Made Arya Dharmayana I Putu Gisna Da Silva Kusuma Ida Ayu Chintia Pramesti IGst Bagus Karla Pratama Indah Kusuma Dewi Intan Maitri Jennifer Chandra Yuliani Kadek Ari Dwi Divayana Komang Indah Gita Cahyani Kompyang Gede Sathya Narayana Kris Cahyadi Putra Jaya Luh Dwi Mariyanti Made Dio Prakasa Restuputra Made Yoga Saputra Martina Carissa Dewi Martina Carissa Dewi Muhammad Azhari Dadas Muhammad Taufandra Ni Ketut Seminari Ni Luh Nyoman Yuni Anita Ni Made Adelia Putri Diandra Ni Made Eny Primawardani Ni Made Sri Rastini . Ni Made Wulandari Kusumadewi Ni Muni Pracista Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Ni Putu Lely Wahyuni Ni Wayan Ayu Widyanita Ni Wayan Ekawati Ni Wayan Sitiari Nyoman Indra Pranata Nyoman Panji Prabawa Sunu Nyoman Tri Arta Wibawa Putra Putu Adi Saputra Putu Andini Pradnya Dewi Putu Dian Delicia Undiani Putri Putu Gita Amertadevi Dianthini Putu Rico Pradana Putu Suryadika Pramudya Queen Angelina Paramita Sandy Sarah Yulinar Adiputri Sarah Yulinar Adiputri Sundari Dewi Tjok Gde Raka Sukawati Wayan Arisna Pratiwi Yolanda Rodiques