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All Journal MEDIA KONSERVASI SOCA: Jurnal Sosial Ekonomi Pertanian E-Journal of Tourism Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Udayana Journal of Social Sciences and Humanities (UJoSSH) Open Access DRIVERset
I Ketut Surya Diarta
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : E-Journal of Tourism

 1 
Between Cultural Preservation and Tourism Industry: Dialectic Relations in Cultural Heritage Tourism Management in Tanah Lot and Borobudur Indonesia I Ketut Surya Diarta
E-Journal of Tourism Volume 4 Number 2 (September 2017)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.645 KB) | DOI: 10.24922/eot.v4i2.36403

Abstract

Cultural heritage tourism has a great role in supporting economic growth in Indoneisa. This can only be achieved if cultural heritage tourism is well managed. Well and integrated management refers to the balance of preservation of cultural heritage and tourism industry since both are two entities that have a contradictory management regime approach. This paper discusses the destination management model of two culural heritages: Borobudur Temple in Central Java and Tanah Lot Temple in Bali which are two cultural heritages developed as cultural heritage tourism destinations. Both are trying to balance between the aspects of cultural heritage preservation and tourism business by emphasizing harmony between tourism aspects, utilization of cultural heritage, consume of products and experiences, and services to tourists. The results show that both destinations provide adequate space of dialectical process that is reflected from the shifting management paradigm from competitors towards collaborators relationship. Both destination managements are directed towards symbiotic cooperation in cultural heritage tourism. Preservation and tourism purposes mutually influencing each other. In Tanah Lot Temple cultural heritage tourism managed by customary village and local goverment while in Borobudur temple managed by PT. Taman Wisata Borobudur, a state owned enterprises.
The Influence of Bali Brand Equity on Tourists Traveling Behavior I Ketut Surya Diarta
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (984.363 KB) | DOI: 10.24922/eot.v2i2.19578

Abstract

There is already known that brand equity of tourism destination can influence tourist decision making to choose a destination to be visited. However, there is no information on how tourism destination brand equity influences tourist’s behavior during their vacation in destination such as extend tourist length of stay, encourage to be revisit tourist, and willing to recommend for others. This research aims to analyze the effect of Bali brand equity on tourists traveling behavior. The research was conducted from January to November 2015 in five main tourism objects in Bali. Data were collected through survey of 240 foreign tourists and analyzed using multivariate analysis of variance (MANOVA). The research result shows that the influence of Bali brand equity to tourists traveling behavior as a whole through destination brand awareness, destination brand image, destination brand association, and destinastion perceived quality. While, individually: (a) the frequency of visiting Bali is affected by distinctive features for stunning natural beauty of Bali and safe and peaceful Bali turism destination, (b) the length of stay during vacation in Bali is affected Bali as one of the world's main destination, strong brand Bali recall, warm-politely-friendly local people, safe and peaceful destination, and excellent tourism physical facilities, and (c) the frequency recommending Bali to others is affected by distinctive features for stunning natural beauty of Bali, warm-politely-friendly local people, and safe and peaceful destination. Give stressing on the attributes of destination that develop tourist’s positive behavior to Bali as a tourism destination will determine the success of Bali in world tourism market competition.
Factors Influencing Brand Equity of Bali as a Tourism Destination I Ketut Surya Diarta; I Gde Pitana; Nyoman Darma Putra; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 2 Number 2 (September 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.292 KB) | DOI: 10.24922/eot.v2i2.19501

Abstract

Globally, competition among tourism destinations is more stringent in getting foreign tourists, including Bali. One effort to win the competition is increasing destination brand equity through maintaining its influencing factors and gaining tourist positive behavior toward destination. This effort, in long run, will increase and stabilize destination revenue and sustainability. This research aims to analyze factors influencing brand equity of Bali as a tourism destination. This research was conducted in Bali’s five major tourism objects. The 240 foreign tourists were chosen as respondents through convenience sampling technique. Data were analyzed using factor analysis. The results showed that factors that significantly influenced Bali brand equity were: symbolic and experiential benefit factor, direct and indirect destinations attributes, destination reliability and tangibility, assurance and empathy, brand destinations recognition and recall, destinations common psychological attributes, destination common functional attributes, unique functional attributes, behavioral loyalty, destination awareness, and attitudinal loyalty. Given the fluctuative nature of brand equity, Bali needs a consistent effort to maintain or to enhance brand equity of Bali as a tourism destination. Maintaining the dominant factors that influence the strength of brand equity can be used as a basis to develop destination branding strategy to expand market segment, choose the right target market, and anchoring destination position in world market competition.
Co-Authors Anak Agung Putu Agung Suryawan Wiranatha ASYHARI YUDHI SAPUTRA CORNELLA FEBRINAULY SILITONGA DJELANTIK, I MADE ASTRADITA I DEWA GEDE WIPA WIRA UTAMA I Dewa Putu Oka Suardi I Gde Pitana, I Gde I GEDE JULI KRISTINA PUTRA I Gede Setiawan Adi Putra I Gusti Ayu Oka Suryawardani I GUSTI NGURAH BAGUS SUPARDI PUTRA I KADEK ARIANTA I Ketut Suamba I Made Antara I MADE ARYA WIRA MARTHA I Made Sarjana I Made Sarjana I Made Sarjana I Putu Adi Purwanta I PUTU PRATYA PERMANA I PUTU PUTRA WIGUNA I PUTU SUDANA I WAYAN BUDIASA I WAYAN NIKA ASTIAWAN I WAYAN SUDARTA I WAYAN WINDIA Ida Ayu Putu Citra Dewi KOMANG BELY SETYAWATI KOMANG TRI PERMATA DEWI LESTARI, I DEWA AYU NYOMAN SRI JULIANA LUKMAN FAUZI MAHADEWI, NI LUH PUTU SRI Meilany Rosita Lengkong MELITA ISTI SEPTIASARI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PRIMA KEMALA DEWI NI LUH PRIMA KEMALA DEWI, NI LUH PRIMA KEMALA NI LUH PUTU RESTUTININGSIH NI LUH PUTU SRI MAHADEWI NI MADE CLASSIA SUKENDAR NI MADE LOSVITASARI NI MADE WAHYU TRI PRATIWI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI Nyoman Darma Putra Nyoman Parining PUTU ASRI CIPTA LESTARIANI Putu Udayani Wijayanti Putu Widhianti Lestari RATNA KOMALA DEWI SAGUNG DIAH NIRMALASARI SINTIKHE AMELIA SIMANJUNTAK SINURAT, REHULINA BR TRI ADINDA HERPRASINTA DEWI WAYAN NOLY KURNYANTI WAYAN SUDARTA WIDANA, I MADE KUSUMA Yuni Sulpia Hariani