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The implementation of green practices to green consumer behavior in Food & Beverage Department at The ONE Legian Anak Agung Putu Parwati; Luh Linna Sagitarini; I Nyoman Rajin Aryana
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.98-109

This study aimed to determine the application of green practice and the effect of green practice on green consumer behavior in the food & beverage department at The ONE Legian, either partially or simultaneously. The population of this study is guests who stay at The ONE Legian. Data collection techniques in this study were through observation and questionnaires, where data collection was carried out by field observations, and questionnaires with fifty-five respondents. The analysis used in this study is multiple linear regression quantitative analysis using the SPSS 25 program. The results of this study indicate a positive and partially significant effect of green practices on green consumer behavior and a simultaneous positive effect of green practice variables on green consumer behavior variables. The results of the coefficient of determination test indicate that the variation of the independent variable is only able to explain fifty-three point four percent of the dependent variable, the remaining forty-six point six is influenced by other factors outside of this study. Before the researcher conducted the research, it was found that there were problems that occurred in the food & beverage department, such as when taking food at a restaurant, many guests asked for plastic bags to wrap the food they brought. And some guests complained to the staff because plastic bags were not provided. In addition, researchers saw several guests smoking carelessly in the restaurant area which caused air pollution. This shows that there are so many guests who did not understand the implementation of green practice implemented by The ONE Legian. After implementing the green practice in the hotel, the researcher did the second observation, the results showed that there was a changed habit in guests who stayed a few days at The ONE Legian, namely guests who already know the implementation of green practice is now smoking in the smoking area that has been provided. The researcher suggests that the implementation of green donation in the food & beverage department is more published to guests or consumers. So that guests or consumers can participate and feel the green donation activity. This activity can be a motivation and example for other hotels to participate in efforts to protect the environment, both hotels around Legian and Kuta.

Green practices to implement green hotel concept at Grand Hotel des Alpes, France I Kadek Petit Arsenal; Ni Nyoman Sri Astuti; I Nyoman Rajin Aryana; Raden Roro Rieta Anggraheni
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.86-98

This research aimed to analyze the implementation the implementation of Green practices and Green hotel concept in Grand Hotel des Alpes, France. It is a descriptive statistic research where questionnaires were distributef to 14 employees in the hotel. The data were collected through observation, document study, literature review, and questionnaires. The result of the study implies that there are aspects that are implemented very appropriately, namely aspects of land use, aspects of energy efficiency, aspects of environmental management, and aspects of operational management. The aspects that are implemented accordingly are aspects of water conservation, aspects of the use of space materials, and aspects of Environmentally Friendly Hotel Operations. The Green practices has been applied appropriately to support the Green hotel concept implementation at Grand Hotel des Alpes, Chamonix, France. Grand Hotel des Alpes has implemented Green practices and Green hotel in line with the Green Hotel Association concept.

Implementation of green purchasing to support a The sustainable environment at Discovery Kartika Plaza Hotel Ni Wayan Rismayanti; I Putu Astawa; I Nyoman Rajin Aryana; I Putu Budiarta; Cokorda Istri Sri Widhari
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.253

Purpose: This research aims to discover the application of green purchasing in Discovery Kartika Plaza Hotel to support a sustainable environment. Research methods: This study uses a qualitative descriptive method through data reduction, data presentation, and conclusions and verification. The observation technique is used in collecting data, supported by interviews and document study. Results and discussion: The green purchasing program has been implemented correctly and by applicable rules and positively impacts the environment. Discovery Kartika Plaza Hotel will implement green purchasing; it will positively impact the surrounding environment and support a sustainable environment. Implication: Therefore, with the implementation of green purchasing, the environment around Discovery Kartika Plaza Hotel will be preserved and support a sustainable environment to meet the needs of living things in future generations. This research contributes to the science of green purchasing. Keywords: hotel, green purchasing, sustainable environment.

New Strategy of Marketing Mix Model to Enhance Hotel Revenue Ni Luh Yuni Widyasari; Ni Nyoman Triyuni; I Nyoman Rajin Aryana
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to determine the marketing strategy implementation and the most suitable marketing strategy that can be applied in increasing revenue at Wyndham Garden Kuta Beach Bali. The research data was collected through questionnaires, participation observation, interviews, and documentation and performed by qualitative descriptive analysis, Internal factors, External factors, IE matrix analysis, SWOT matrix, and QSPM. This research used a marketing mix of 12 Ps (internal-external). Wyndham Garden Kuta Beach Bali is in cell five of the Internal-External matrix with total weighting score of 2,92 on internal factors and a score of 2,96 on external factors. The position in cell five shows Wyndham Garden Kuta Beach Bali is in growth (concentration through horizontal integration) or stability (there is no change).

The implementation of green practices to green consumer behavior in Food & Beverage Department at The ONE Legian Anak Agung Putu Parwati; Luh Linna Sagitarini; I Nyoman Rajin Aryana
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 2 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v5i2.98-109

This study aimed to determine the application of green practice and the effect of green practice on green consumer behavior in the food & beverage department at The ONE Legian, either partially or simultaneously. The population of this study is guests who stay at The ONE Legian. Data collection techniques in this study were through observation and questionnaires, where data collection was carried out by field observations, and questionnaires with fifty-five respondents. The analysis used in this study is multiple linear regression quantitative analysis using the SPSS 25 program. The results of this study indicate a positive and partially significant effect of green practices on green consumer behavior and a simultaneous positive effect of green practice variables on green consumer behavior variables. The results of the coefficient of determination test indicate that the variation of the independent variable is only able to explain fifty-three point four percent of the dependent variable, the remaining forty-six point six is influenced by other factors outside of this study. Before the researcher conducted the research, it was found that there were problems that occurred in the food & beverage department, such as when taking food at a restaurant, many guests asked for plastic bags to wrap the food they brought. And some guests complained to the staff because plastic bags were not provided. In addition, researchers saw several guests smoking carelessly in the restaurant area which caused air pollution. This shows that there are so many guests who did not understand the implementation of green practice implemented by The ONE Legian. After implementing the green practice in the hotel, the researcher did the second observation, the results showed that there was a changed habit in guests who stayed a few days at The ONE Legian, namely guests who already know the implementation of green practice is now smoking in the smoking area that has been provided. The researcher suggests that the implementation of green donation in the food & beverage department is more published to guests or consumers. So that guests or consumers can participate and feel the green donation activity. This activity can be a motivation and example for other hotels to participate in efforts to protect the environment, both hotels around Legian and Kuta.

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