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All Journal Jurnal Pendidikan dan Pengajaran Harmoni Sosial: Jurnal Pendidikan IPS J-MAS (Jurnal Manajemen dan Sains) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Maker: Jurnal Manajemen EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Satyagraha Multicience International Journal of Social Science Strategic: Journal of Management Sciences Buletin Abdi Masyarakat (BAM) International Journal of Entrepreneurship and Sustainability Studies TGO Journal of Community Development
Vivi Candra
Management Study Program, Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PENGUATAN PENGELOLAAN KEUANGAN DAN PEMASARAN DIGITAL UNTUK UMKM BERKELANJUTAN DI CAFE PELANGI PEMATANG SIANTAR Erbin Chandra; Vivi Candra; Yerisma Welly; Marto Silalahi; Martin Yehezkiel Sianipar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.17390

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peranan sangat penting dalam perekonomian lokal. Pengelolaan keuangan yang efektif dan pemasaran digital yang tepat dapat menjadi faktor kunci dalam meningkatkan kinerja dan daya saing UMKM. Metode pengabdian ini melibatkan pelatihan intensif dan bimbingan praktis kepada UMKM di Cafe Pelangi Pematang Siantar. Pelatihan difokuskan pada pengelolaan keuangan dasar, termasuk pencatatan pendapatan dan pengeluaran, perencanaan anggaran, dan penggunaan alat bantu keuangan. Selain itu, pelatihan juga mencakup pengenalan tentang pemasaran digital, seperti penggunaan media sosial, pembuatan situs web, iklan digital, dan strategi pemasaran online lainnya. Hasil yang diharapkan dari pengabdian masyarakat ini adalah peningkatan kemampuan pengelolaan keuangan dan pemasaran digital UMKM di Cafe Pelangi. Dengan peningkatan ini, diharapkan UMKM dapat mengoptimalkan penggunaan sumber daya keuangan mereka, meningkatkan visibilitas produk atau layanan melalui pemasaran digital, dan mencapai pertumbuhan bisnis yang berkelanjutan.
Purchase Intention of Grooming Products: The Value-Attitude-Behaviour (VAB) Model Andy Wijaya; Erbin Chandra; Julyanthry Julyanthry; Vivi Candra; Salmon Martua Simarmata
International Journal of Entrepreneurship and Sustainability Studies Vol. 1 No. 2 (2021): December 2021
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v1i2.713

Abstract

Grooming products are now one of the daily necessities needed in human life. Not only women who use grooming products, but the majority of men also need grooming products to improve their appearance. The urgency of this research is to explore the values ??that influence the attitudes of men in Indonesia towards grooming products and their intention to purchase these grooming products, using the Value-Attitude-Behaviour (VAB) model. The research instrument used a questionnaire that was distributed online via WhatsApp and Telegram groups during June-July 2021, which resulted in 111 responses. Hypothesis testing was carried out using a variant-based Structural Equation Modeling (SEM) called Partial Least Square (PLS) and the SmartPLS application version 3.0 as a tool to analyze it. The results showed that self-concept (self-image and self-consciousness) and product involvement had a positive and significant effect on men's attitudes towards grooming products and their intention to purchase these products. Furthermore, the effect of men's attitudes towards grooming products on their intention to purchase products also obtained significant result. The results of this study illustrate that self-concept and product involvement have an important role in determining men's attitudes towards grooming products, which in turn will have an impact on their intention to purchase care products to improve their appearance. For further research, it is better to increase the number of samples that are able to represent the entire population and also refer to other factors that influence the purchase intention of grooming products and the use of other approaches in predicting purchase intention such as the TRA model. This study is expected to contribute to the development of male grooming product industry in the country by providing an overview to marketers about the important role of self-concept and product involvement in determining men's attitudes towards grooming products, which in turn will have an impact on their intention to purchase these products to improve their appearance.
PENINGKATAN KUALITAS PELAYANAN UNTUK MENJAMIN KEBERLANGSUNGAN USAHA PADA BENGKEL ZUL KELUARGA JAYA PEMATANGSIANTAR Efendi Efendi; Marto Silalahi; Julyanthry Julyanthry; Vivi Candra; Hendrick Sasimtan Putra; Onita Sari Sinaga
Buletin Abdi Masyarakat Vol 5, No 1 (2024): Edisi Agustus 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v5i1.693

Abstract

The community service activity focusing on the socialization of service quality improvement at Bengkel Zul Keluarga Jaya Pematangsiantar is important to provide additional knowledge to the owners and employees of the workshop, as well as strategies to increase sales turnover. The methods used include lectures and discussions related to the service quality improvement topic. The implementation stages of the event include an opening and explanation of the good and correct services commonly used by companies. After the activity, further interviews were conducted to evaluate the impact of the activity. The results of the interviews showed that the understanding of the owners and employees of Bengkel Zul Keluarga Jaya regarding service quality to ensure business sustainability increased by 90%.
STUDI FENOMENOLOGI MEDIA SOSIAL DAN PERILAKU KONSUMERISME GENERASI Z Syarif Hidayat; Vivi Candra; Supriyanto; Bambang Arianto; Debi Eka Putri
Strategic: Journal of Management Sciences Vol. 4 No. 3 (2024): Strategic : Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v4i3.278

Abstract

Objective. This study aims to elaborate on the existence of social media and the increase in consumer behavior for generation Z. The digital era has made social media have greatly influenced all aspects of citizen life, to the point of creating dependency for generation Z. Research Method. This study involved three subjects who were generation Z active users of Instagram and Tiktok social media. This study uses a phenomenological study approach with the Interpretative Phenomenological Analysis analysis method. Data were obtained through in-depth interviews and observations with categories based on statements from research subjects who actively use social media in their daily activities. Results. The results of this study found that social media greatly contributed to the creation of consumer behavior and changes in the behavior of generation Z. Conclusion. Subjective experiences in interacting with social media have played an important role in creating changes in consumer behavior among generation Z. Thus, social media has become a new space that emphasizes consumer behavior for generation Z.
Developing Recruitment, Training, and Retention Systems in a Culinary MSME: Evidence from Lynn’s Kitchen Marto Silalahi; Efendi Efendi; Marisi Butarbutar; Erbin Chandra; Onita Sari Sinaga; Julyanthry Julyanthry; Vivi Candra
TGO Journal of Community Development Vol. 4 No. 1 (2026): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.v4i1.359

Abstract

This article reports a community service program that developed an integrated human resource management (HRM) system for a growing culinary MSME, Lynn’s Kitchen. The program addressed typical HR problems in small food businesses, such as informal recruitment, unplanned training, high employee turnover, and low job satisfaction. Over a two-week intensive intervention, the team implemented a structured approach that combined pre-surveys, competency-based recruitment workshops, a five-module staff training program, and a basic employee retention scheme. The intervention resulted in a formal recruitment system with clear job descriptions and competency-based selection steps, a training curriculum that substantially strengthened employees’ knowledge and practical skills, and revised compensation, career path, and engagement practices that improved job satisfaction and reduced projected turnover. At the business level, the integrated HRM system contributed to higher employee productivity, better operational efficiency, and improved customer evaluations. The findings indicate that investing in systematic recruitment, training, and retention practices is a strategic choice for culinary MSMEs that seek to enhance both their human capital and business sustainability.
KEPUASAN KONSUMEN YANG DIPENGARUHI OLEH KUALITAS PELAYANAN PADA CAFÉ JERAPAH KOTA PEMATANG SIANTAR Ernest Grace; Kevin Indajang; Hendrick Sasimtan Putra; Vivi Candra; Sudung Simatupang
Jurnal Ilmiah Satyagraha Vol. 8 No. 2 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/80hs9h76

Abstract

Abstrak – Peningkatan kualitas pelayanan merupakan langkah strategis bagi perusahaan untuk menjamin kepuasan konsumen, khususnya apabila pelayanan yang diterima dan dirasakan (perceived service) sesuai dengan harapan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan konsumen pada Café Jerapah di Kota Pematang Siantar. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan analisis regresi linear sederhana. Hasil uji validitas menunjukkan bahwa instrumen untuk variabel kualitas pelayanan dan kepuasan konsumen memenuhi standar validitas. Uji reliabilitas juga menunjukkan bahwa kedua variabel tersebut reliabel. Hasil analisis regresi menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Dengan demikian, peningkatan kualitas pelayanan secara langsung berpengaruh dan dapat meningkatkan kepuasan konsumen di Café Jerapah.   Kata kunci: kualitas pelayanan, kepuasan konsumen, café     Abstract – Improving service quality is a strategic step for companies to ensure customer satisfaction, particularly when the services received and perceived align with customer expectations. This study aims to examine the influence of service quality on customer satisfaction at Café Jerapah in Pematang Siantar City. The research employed a quantitative method with a descriptive approach and simple linear regression analysis. The validity test results indicated that the instruments for both service quality and customer satisfaction variables met the validity standards. The reliability tests also showed that both variables were reliable. The regression analysis revealed that service quality has a positive and significant effect on customer satisfaction. Therefore, enhancing service quality can directly give effect and improve customer satisfaction at Café Jerapah.   Keywords: service quality, customer satisfaction, café
PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA GURU DI SMP TAMAN SISWA PEMATANGSIANTAR Hendrick Sasimtan Putra; Vivi Candra; Debi Eka Putri; Farida Hanum
Jurnal Ilmiah Satyagraha Vol. 8 No. 1 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the representation of OrganizationalCitizenship Behavior (OCB) and teacher performance at SMP Taman SiswaPematangsiantar, as well as evaluate the influence of OCB on teacherperformance. The research employs a quantitative design with a descriptiveapproach through literature and field studies, involving a population of 24individuals. Data were collected through questionnaires, interviews, anddocumentation, and analyzed using normality tests, descriptive analysis, andquantitative analysis. The results indicate that OCB and teacher performanceare categorized as good. Furthermore, it was found that OCB has a positive andsignificant influence on teacher performance. The relationship between OCBand teacher performance is strong, with OCB making a significant contributionto explaining the teacher performance variable. These findings highlight thestrategic role of OCB in enhancing teacher performance, making theoptimization of OCB a crucial factor in improving the quality of education.
Co-Authors Abdurohim Abdurohim Abdurohim Abdurohim Acai Sudirman Andy Wijaya Bambang Arianto Butarbutar, Marisi Darwin Lie Debi Eka Putri Edy Dharma Efendi Efendi Efendi, Efendi EKO HAMDANI Elly Romy Erbin Chandra Ernest Grace Farida Hanum Hendrick Sasimtan Putra Julyanthry Julyanthry Julyanthry Kevin Indajang Lenny Dermawan Sembiring Marthin Hutler Ambarita Martin Yehezkiel Sianipar Marto Silalahi Novelyn Sidabutar Onita Sari Sinaga Pasaman Silaban Rosita Manawari Girsang Salmon Martua Simarmata Sherly Sherly Simatupang, Sudung Sudung Simatupan Sudung Simatupang Sudung Simatupang Sudung Simatupang SUDUNG SIMATUPANG Suhartini Suhartini Supriyanto Syarif Hidayat Yerisma Welly