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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN EQIEN - JURNAL EKONOMI DAN BISNIS GANEC SWARA Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Administrasi dan Kesekretarisan Target : Jurnal Manajemen Bisnis SOLID Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Sasambo: Jurnal Abdimas (Journal of Community Service)
Agus Hermanto
Universitas Teknologi Mataram
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : GANEC SWARA

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA DALAM MEMILIH KULIAH DI UNIVERSITAS TEKNOLOGI MATARAM (UTM) MUHAMAD AHYAT; OKKY AFRIWAN; AGUS HERMANTO
GANEC SWARA Vol 16, No 1 (2022): Maret 2022
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v16i1.287

Abstract

This study aims to analyze the factors that influence student decisions in choosing lectures at the Mataram University of Technology (UTM). This research was conducted during September to March, namely on first semester students of the odd semester class of 2021/2022 at the Mataram University of Technology. This study is a causal associative research which means that the dependent variable is influenced by the independent variable, data collection is carried out using an instrument/questionnaire for 36 new students using the sampling method using Non-Probability Sampling. Analysis of the data used is multiple linear regression analysis and hypothesis testing using the Statistical Product and Solution (SPSS) for Windows program.The results also show that 1) Study Program variables, Accreditation Status, Tuition Fees, Promotion, Lecturer Quality, Campus Facilities, Campus Locations, Lecturer Quantity, Physical Evidence, Alumni, Image, Family and Reference Groups have a significant influence as factors that influence consumers choose to study at UTM, 2) Study Program Variable Factors have the most dominant influence on students choosing to study at UTM.
Co-Authors Adlilulhak Adlilulhak AFRIWAN, OKKY Agus Marjan Saputra Agustina, Fitria ika Ahyat, Muhamad Amiruddin Kalbuadi Amirudin Kalbuadi Arwidiyarti, Dwinita Aryan Agus Pratama Baiq Ishariaty Wika Utary Farha Farha Farha Farha Henni Comala Hikmi Ibrahim, Isra Dewi Kuntary Ika Yuliana Irwan Cahyadi Kembang, Lale Puspita Muhammad Rahmatul Burhan Raden Bagus Faizal Irany Sidharta Restu Alpiansah Rezana Yeyen Rian Indranopa Saniyah, Eluiz Yansirus Subki, Ahmad