Garuda - Garba Rujukan Digital

PKM Digitalisasi UMKM di Nagari Guguak Kabupaten Sijunjung Fitra, Halkadri; Andi Mesta, Hendri; Mulyani, Erly; Khatimah, Husnil; Yuza Sari, Astri
Manaruko: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Manaruko: Jurnal Pengabdian Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/manaruko.v3i2.43

The training on digitalization of SMEs in Nagari Guguak, Sijunjung Regency, aims to enhance the capacity of micro, small, and medium enterprises (SMEs) in leveraging digital technology to grow their businesses. This activity is part of an effort to support the digital-based economic transformation, which can improve the competitiveness of SMEs in the modern era. The training covers topics such as the use of digital platforms for marketing, digital payment systems, and efficient business management through information technology. Participants were also educated on the importance of having a digital presence to expand markets and improve operational efficiency. By involving local SMEs, this program is expected to provide new insights into the vast potential offered by the digital world and help businesses optimize online marketing. The training aims to enable participants to improve their business performance, expand their networks, and reach a wider customer base, contributing to the growth of both the local and national economy. The training was attended by business owners from various sectors, including food, handicrafts, and services in Nagari Guguak..

Improving the Al-Qur’an Recitation Skills of Children at Nurul Bahar Mosque’ TPA, Sungai Pisang Village through a Mentoring Program Khatimah, Husnil; Putri, Respika Aprilia; Dwi Salbilah, Shella
Indonesian Journal of Community Services Cel Vol. 2 No. 3 (2023): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v2i3.54

Children in Sungai Pisang Village have a low interest in Al-Qur’an recitation because many of them prefer to play rather than learn the Al-Qu’ran. One of the factors causing the low interest of children in Sungai Pisang Village in reciting the Al-Qur’an is the shortage of teachers or facilitators so that the children feel bored waiting for their turn to recite the Al-Qur’an. For that reason, this community services activity aims to improve the children's ability to recite the Al-Qur’an in Sungai Pisang Village by participating in teaching the Al-Qur’an recitation. The methods used were observation and face-to-face mentoring. Observation was conducted by visiting Al-Qur’an learning center (TPA) at Nurul Bahar Mosque and collecting information from teachers regarding the children's interest in reciting the Al-Qur’an in this place. The activity implementation comprised reading and reciting hijaiyah letters, learning the length and shortness of recitation, reading short passage, and didikan subuh (activities to educate children about fundamental virtues of Islam). Partners in this activity were teachers and children who recite the Al-Qur’an in Sungai Pisang Village. The results of this activity can help teachers to improve the learning process of Al-Qur’an recitation for children at Nurul Bahar Mosque’ TPA, which is indicated by the number of students who have improved their ability to read and recite the Al-Qur’an, namely 35 children or 70% of total participants.

Relational Marketing Strategies in Building Consumer Trust in Printing Businesses in Padang City Fonanda, Borry; Susanto, Perengki; Khatimah, Husnil; Yulianis, Fitri; Fadil Meiseptian
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.7989

In the digital era, printing businesses face significant challenges in retaining customers due to intense competition and rapidly changing consumer behaviors. Beyond product quality, modern consumers increasingly value transparent, consistent, and meaningful interactions with businesses. This study examines how relational marketing strategies can foster consumer trust in printing businesses. Using a qualitative approach, in-depth interviews were conducted with business owners and customers, and the data were analyzed thematically to identify patterns in relational marketing practices and their impact on trust. Findings reveal that clear and consistent communication, high-quality service, and personalized attention to customer needs strengthen emotional connections and long-term loyalty. The strategic use of digital media facilitates faster and more flexible interactions, while long-term commitments, such as after-sales support, continuous innovation, and loyalty programs, emerge as critical for sustaining trust. These results highlight that consumer trust is not solely built through product quality but also through the ongoing cultivation of relational ties. The study concludes that printing businesses should integrate effective communication, consistent service, personalization, digital engagement, and long-term commitment to enhance customer loyalty and competitive advantage in an increasingly complex market. This research provides practical insights for business owners seeking to strengthen customer relationships and sustain growth in the digital era.

Terhadap Keputusan Konsumen Untuk Menggunakan Dompet Digital OVO Di Kota Padang Sakta, Oktoria Prima; Khatimah, Husnil
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10679

Saat ini perkembangan teknologi berjalan dengan sangat cepat. Semua lini kehidupan manusia sudah memanfaatkan teknologi, salah satunya digitalisasi penggunaan dompet digital seperti OVO. Penelitian ini bertujuan untuk menganalisis pengaruh promosi penjualan, kemudahan, dan keamanan terhadap keputusan konsumen dalam menggunakan dompet digital OVO di Kota Padang. Penelitian ini merupakan jenis penelitian kuantitatif. Sampel data dalam penelitian ini berjumlah 150 responden. Pengumpulan data dilakukan melalui kuesioner online (google form). Metode analisis yang digunakan dalam penelitian ini adalah teknik analisis regresi linear berganda, di analisis menggunakan software SPSS. Hasil dari penelitian ini menunjukan bahwa variabel promosi penjualan, kemudahan, dan keamanan berpengaruh signifikan secara parsial maupun simultan terhadap keputusan pengguna dalam menggunakan dompet digital OVO. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif survei.

Pengaruh Promosi Penjualan, Kemudahan Pengguna dan Keamanan Terhadap Keputusan Konsumen untuk Menggunakan Dompet Digital OVO di Kota Padang Sakta, Oktoria Prima; Khatimah, Husnil
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11910

Saat ini perkembangan teknologi berjalan dengan sangat cepat. Semua lini kehidupan manusia sudah memanfaatkan teknologi, salah satunya digitalisasi penggunaan dompet digital seperti OVO. Penelitian ini bertujuan untuk menganalisis pengaruh promosi penjualan, kemudahan, dan keamanan terhadap keputusan konsumen dalam menggunakan dompet digital OVO di Kota Padang. Penelitian ini merupakan jenis penelitian kuantitatif. Sampel data dalam penelitian ini berjumlah 150 responden. Pengumpulan data dilakukan melalui kuesioner online (google form). Metode analisis yang digunakan dalam penelitian ini adalah teknik analisis regresi linear berganda, di analisis menggunakan software SPSS. Hasil dari penelitian ini menunjukan bahwa variabel promosi penjualan, kemudahan, dan keamanan berpengaruh signifikan secara parsial maupun simultan terhadap keputusan pengguna dalam menggunakan dompet digital OVO. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif survei.

Economic Empowerment of Tourism Conscious Housewives Through Social Media Marketing and Product Packaging Design : Pemberdayaan Ekonomi Ibu Rumah Sadar Wisata Melalui Pemasaran Sosial Media dan Desain Pengemasan Produk Khatimah, Husnil; Abel Tasman; Wiwik Indrayeni
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 6 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i6.16032

The Community Partnership Program aims to provide education and assist partners in solving priority problems by using strategic aspects of marketing, finance and product design in the form of a simple and easy to run business model that includes aspects of main partners, main activities and value propositions. The partner for this PKM activity is the Tourism Awareness Women's Group in the East Timbulan Painan tourist area in IV Jurai District, South Coast. In PKM activities, partners will collaborate and be involved in the training provided in the form of creating a business website, assisting in creating promotional content on social media, discussing variations and packaging of business products, as well as how to collaborate with outside parties, managing business finances so that partners are able to increase income. in terms of production and marketing. This PKM is expected to be able to contribute to the community, especially to POKDARWIS women independently and sustainably in accordance with government programs to improve the community's economy in local tourist destinations. The specific targets for this activity are: 1) Increase in partner turnover; 2) Increasing competitiveness (HR, raw materials, production processes, products, marketing; 3) Increasing the quality of partner/SME management (level of IT use, completeness of standard management procedures; 4) Product packaging design, social media content; 5) Increased understanding and skills of partners. The approach methods offered to solve partner problems are 1) Providing training on creating business websites that are used to market pastries and traditional food business products; 2) Increasing knowledge insight through assistance in creating product content that will be promoted through social media; 3) Provide packaging design training for pastries and traditional food businesses with certain characteristics; 4) increase the broadest knowledge of partners regarding business cooperation so that business capital does not rely on personal sources.

Mendorong Keberhasilan Perempuan Wirausaha Melalui Pemasaran dan Media Sosial di Pokdarwis Timbulun Painan Khatimah, Husnil; Doni Tri Putra Yanto; Andi Muhammad Irawan
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 8 No 1 (2026): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v8i1.1616

Pelatihan pemasaran media sosial dan teknik penirisan minyak keripik khas Pokdarwis Pesona Timbulun ini dirancang khusus untuk memberdayakan ibu-ibu yang tergabung dalam kelompok usaha kecil dan menengah (UMKM) di kawasan tersebut. Sebagai pelaku utama dalam produksi keripik tradisional, ibu-ibu ini memiliki peran penting dalam menopang perekonomian keluarga, namun seringkali terkendala dalam memasarkan produk mereka secara efektif dan meningkatkan kualitas produk. Pelatihan ini bertujuan untuk memberikan keterampilan baru kepada para ibu-ibu dalam menggunakan media sosial, seperti Instagram dan Facebook, sebagai platform pemasaran yang lebih luas dan modern. Di samping itu, pelatihan juga memberikan solusi atas masalah kualitas produk melalui teknik penirisan minyak yang lebih efektif, sehingga keripik yang dihasilkan menjadi lebih kering, sehat, dan memiliki daya saing yang lebih tinggi di pasar. Metode pelatihan meliputi ceramah, diskusi interaktif, praktik langsung, dan pendampingan, yang memungkinkan para peserta untuk memahami teori sekaligus mengaplikasikannya dalam kegiatan sehari-hari. Dengan peningkatan keterampilan ini, diharapkan ibu-ibu UMKM Pokdarwis Pesona Timbulun dapat memperluas jangkauan pasar mereka, meningkatkan pendapatan keluarga, dan mengembangkan usaha mereka secara berkelanjutan, sekaligus memberikan kontribusi nyata pada perekonomian lokal.

PENGARUH PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY DAN SOCIAL INFLUENCE TERHADAP BEHAVIORAL INTENTION TO USE PENGGUNAAN QRIS PADA GENERASI Z DI KOTA PADANG; GENDER SEBAGAI MODERATOR Putra, Arif Ferdyan; Khatimah, Husnil
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 12, No 2 (2026): VOLUME XII NO. 2 APRIL 2026
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v12i2.7930

Perkembangan teknologi informasi mendorong peningkatan transaksi non-tunai di Kota Padang, termasuk penggunaan QRIS (Quick Response Code Indonesian Standard). Generasi Z dikenal sebagai digital native yang adaptif terhadap inovasi pembayaran elektronik. Penelitian ini bertujuan menganalisis pengaruh Performance Expectancy, Effort Expectancy, dan Social Influence terhadap niat menggunakan QRIS pada generasi Z Padang, serta menguji peran gender sebagai variabel moderasi. Kuesioner skala Likert disebarkan kepada 140 responden generasi Z, dan data hasilnya dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa Performance Expectancy, Effort Expectancy, dan Social Influence berpengaruh positif signifikan terhadap niat menggunakan QRIS, dengan Effort Expectancy memiliki pengaruh terbesar. Analisis moderasi mengungkapkan perbedaan berdasarkan gender: pada responden perempuan, Effort Expectancy dan Social Influence lebih dominan memengaruhi niat, sedangkan Performance Expectancy tidak signifikan; sebaliknya pada responden laki-laki, ketiga variabel tersebut sama-sama signifikan. Temuan ini memperkuat kerangka UTAUT dalam konteks teknologi pembayaran digital dan menegaskan pentingnya mempertimbangkan faktor gender. Secara keseluruhan, persepsi manfaat, kemudahan penggunaan, dan pengaruh sosial terbukti krusial dalam membentuk niat generasi Z menggunakan QRIS, sehingga strategi peningkatan adopsi QRIS perlu disesuaikan dengan karakteristik pengguna.Kata Kunci: penerimaan teknologi, adopsi inovasi, transaksi nontunai, preferensi pengguna

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