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Implementation of Smart Tourism in Kedang Ipil Village Kezia Arum Sary; Silviana Purwanti; Rina Juwita
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2274

Abstract

Information communication technology nowadays is used in the economic era digital and tourism industry. Related to ecotourism is applying intelligent tourist villages, preserving natural resources, maintaining physical and mental health, and providing a positive response to the surrounding community. Not fully utilized by online media. Compete globally but able to take advantage of information technology. This research aims to see the village's concern and readiness to use information technology to realize smart tourism. The qualitative research method used interviews of all managers of Kedang Ipil Village. The results showed that the Kedang Village manager used social media to introduce and even sell the old Kutai traditions through Facebook, website and Instagram.
MSMEs Empowerment Communication in New Normal Era: The Case of Mini University Kaltim Preneurs in East Kalimantan, Indonesia Rina Juwita; Annisa Wahyuni Arsyad; Johantan Alfando
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1439

Abstract

Indonesia’s economy consists mainly of micro, small and medium enterprises (MSMEs). In this pandemic situation, the government through its various institutions has made various efforts to save Micro, Small and Medium Enterprises (MSMEs) from the impact of covid-19, including Indonesian Central Bank located in East Kalimantan Province. Its existing empowerment program named Mini University Kaltim Preneurs made an innovation to accommodate all its graduates to support each other in a local market place named Minishop. This study try to analyse the empowerment communication strategy implemented by Bank Indonesia-East Kalimantan Area in strengthening the local MSMEs in new normal era, and map out the barriers and challenges faced to improve the program. This research employs qualitative method, and using empowerment communication theory as an umbrella to analyse the data. The study found that the success of MSME rescue policy from the impact of the COVID-19 pandemic needs to be supported by some specific strategies to maintain the sustainability of MSMEs as one of the players of the Indonesian economy.