Garuda - Garba Rujukan Digital

NILAI BUDAYA INDIVIDUALISME DAN KOLEKTIVISME PADA KARAKTER DEKU DAN BAKUGO DALAM ANIME MY HERO ACADEMIA: DARI TANGGAPAN NETIZEN DI MEDIA SOSIAL M. Dava Restu Ramandha; Desy Misnawati
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 4 (2025): Jurnal Sains Student Research (JSSR) Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i4.5255

This study looks at how the anime My Hero Academia shows individualistic and collectivistic values through the characters Deku and Bakugo, and how people online understand these values. The study uses existing research and a descriptive way of looking at things. The information used comes from scenes in the anime and comments from users on X and Quora. The study found that Deku shows collectivist values like caring for others and working together, while Bakugo shows individualism through being competitive and wanting to be in charge. People online have different reactions: some like Bakugo for being real, while others don't like that he is aggressive. Many people like Deku because he cares about others. In the end, the characters in the anime show cultural values that people understand in different ways based on their own experiences.

PEMASARAN MELALUI KONTEN DI TIKTOK UNTUK MENDUKUNG PERTUMBUHAN UMKM Selma Salsabila; Isnawijayani, Isnawijayani; Desy Misnawati; Moh. Hafizni
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The digital era has brought significant changes to marketing strategies, particularly in the culinary sector. The use of social media has become a key factor in introducing products, building brand image, and increasing sales. This study aims to analyze the role of content creators in developing culinary businesses in Palembang through the implementation of viral marketing and personal branding strategies. This research employed a qualitative method with a case study approach. Data were collected through in-depth interviews with business owners and content creators, observation of promotional activities on social media, and documentation of published content. The findings reveal that content creators play an important role in expanding market reach, increasing brand awareness, shaping positive perceptions, and fostering greater audience engagement. The applied viral marketing strategies successfully triggered interactions, built trust, and influenced consumers’ purchasing decisions. Furthermore, social media platforms such as TikTok, Instagram, and YouTube proved effective as promotional tools with wide reach and relatively low cost compared to conventional advertising. These findings indicate that the involvement of content creators can be a driving factor in enhancing the competitiveness of culinary MSMEs, especially for business owners with limited promotional resources. In conclusion, creative, well-planned, and consistent digital strategy management can have a significant positive impact on business growth

PROSES PRODUKSI VOICE OVER KONTEN BERITA PENDEK SELEBRITIS DI YOUTUBE TRIBUN SUMATERA SELATAN Amanda Anggun Shalihah; Isnawijayani, Isnawijayani; Desy Misnawati; Leo Ferdian Fauzi4
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

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This study discusses the process of producing celebrity news through voice over in short video content on the YouTube channel of Tribun Sumatera Selatan. The research uses a qualitative approach with descriptive methods. Data collection techniques were carried out through interviews, observations, and documentation. The results showed that the production process involves planning, scripting, voice over execution, video editing, and publication. The voice over technique used plays a significant role in delivering the information clearly and engagingly. The study also highlights the consistency and quality of the voice over, and how audiences respond to the news content

PEMANFAATAN DIGITAL BRANDING DALAM UPAYA PENINGKATAN PEMASARAN UMKM (STUDI KASUS PALEMBANG HARUM) Alkindi Aras Akbar; Siti Rahayu Pratami Lexianingrum; Desy Misnawati
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 4: September 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i4.8404

Dalam era digital saat ini, pemanfaatan digital branding telah menjadi salah satu strategi yang efektif dalam meningkatkan pemasaran bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Artikel ini bertujuan untuk mengkaji bagaimana penerapan digital branding dapat meningkatkan kinerja pemasaran UMKM, dengan studi kasus pada Palembang Harum, sebuah produk lokal khas Palembang. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, di mana data dikumpulkan melalui wawancara mendalam dan observasi partisipatif. Hasil penelitian menunjukkan bahwa digital branding yang diterapkan secara strategis mampu meningkatkan visibilitas produk, memperluas jangkauan pasar, dan memperkuat hubungan dengan konsumen. Selain itu, artikel ini juga mengidentifikasi tantangan dan hambatan yang dihadapi oleh UMKM dalam mengimplementasikan digital branding serta memberikan rekomendasi untuk mengoptimalkan pemanfaatannya.

Komunikasi Efektif Pemberdayaan Masyarakat Pada Program Corporate Social Responsibility PT. Pertamina Patra Niaga Regional Sumbagsel M. Akbar Ghazali; Desy Misnawati
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v2i2.205

Tujuan penelitian ini untuk mengetahui Komunikasi Efektif Pemberdayaan Masyarakat Pada Program Corporate Social Responsibility PT Pertamina Patra Niaga Regional SUMBAGSEL Program Corporate Social Responsibility PT Pertamina Patra Niaga Regional SUMBAGSEL adalah unit pelaksana dibawah kantor pusat yang berorientasi dalam pelaksanaan pelayanan masyarakat di wilayah Palembang. Teori yang digunakan dalam pendekatan ini menggunakan teori yang digunakan adalah strategi komunikasi efektif pemberdayaan masyarakatdengan pendekatan (Customer Relationship Management (CRM). Penelitian ini menggunakan metode kualitatif dengan menggunakan data primer hasil wawancara dengan informan penelitian yaitu dengan masyarakat Desa Pulau Semambu, kasubang pelayanan dan pimpinan Program Corporate Social Responsibility PT Pertamina Patra Niaga Regional SUMBAGSEL. Hasil penelitian Strategi komunikasi pelayanan terhadap masyarakat adalah tindakan dan kebijakan yang digunakan oleh suatu organisasi atau lembaga dalam memberikan layanan yang efektif, efisien dan memuaskan kepada masyarakat. Dengan tujuan meningkatkan kualitas pelayanan, meningkatkan aksesibilitas, transparansi dan pemberdayaan masyarakat, diharapkan pelayanan yang diberikan dapat meningkat dan masyarakat dapat merasakan dampak positif dari pelayanan tersebut.

Komunikasi Antar Budaya Pertukaran Pelajar Universitas Binadarma Palembang dan University Selangor Malaysia Rizka Nadiyah Rahmah Safhirah; Desy Misnawati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1800

Behavior, interaction, and aculturation of intercultural communication in students of Communication Sciences University of Binadarma and University of Cultural Sciences Selangor Malaysia are the subject of this research. Using student exchange programmes to enhance mutual cultural understanding and understanding, this intercultural communication is facilitated through introduction, adaptation, symbolic interactionalism, and cultural accuracy. The author hopes to improve inter-cultural communication through methods such as cultural identification, adaption, and accuration. The writer uses qualitative methods and performs interviews with several students of Selangor University Malaysia to answer various questions. The results of this study show that his friends of different cultures have very intense intercultural communication. In places like cafés, lobbies, halls, classrooms, seats, and campus courts, people show their culture. Readers get literature about intercultural communication with new students who have cultural differences because the same cases happen every year. This is the benefit of this research.

Identifikasi Program CSR pada Bidang Pendidikan di PT Suryabumi Agrolanggeng Kabupaten Penukal Abab Lematang Ilir (Pali) Anggun; Desy Misnawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1890

Corporate Social Responsibility (CSR) has now become a common behavior in Indonesia, but not all companies have implemented it. making education in Indonesia a quite complex problem. The role of the government, community and other parties including the business world is needed in developing education, as long as it is an effort to support government programs. The freeing up of the company's role gave rise to various forms of activities in the education sector. The type of research used is qualitative descriptive research with data sources from observation, interviews and documentation. When viewed from the data sources, the data collection uses primary data sources and secondary data sources. Identification of CSR Programs in the Education Sector at PT. Suryabumi Agrolanggeng has been implemented well, every year the company provides assistance for teachers' welfare, the construction of a prayer room for SMP Negeri 6, assistance for the construction of the building of SMK Negri 2 and many others in building quality education, making the nation's life intelligent and the welfare of teachers for the education sector in PALI Regency

KOMUNIKASI BUDAYA DALAM PENDIDIKAN MEMBANGUN JEMBATAN PEMBELAJARAN ANTARBUDAYA Putri Stevani A; Desy Misnawati
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 4: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i4.7364

Cultural communication is what occurs between people who have different cultures, be they racial, ethnic, or socio-economic, or a combination of all of these differences. Culture is a way of life that develops and is adopted by society and lasts from generation to generation. Cultural communication plays a role in education because it can broaden students' knowledge and learning experiences and open their knowledge horizons. Cultural communication also has an important role in terms of broadening understanding and improving intercultural relations and building strong bridges between students from different cultural backgrounds. Meanwhile, this communication can become a venue for cultural exchange in terms of education and also create effective communication strategies. effective in facilitating intercultural learning such as inclusive use of language, respect for differences, and promotion of cross-cultural cooperation in education

KOMUNIKASI ANTAR BUDAYA (STUDI KASUS : PERTUKARAN PELAJAR INDONESIA DI MALAYSIA) Tarisa Febrina Maharani; Desy Misnawati; Bastian Jabir Pattara
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 4: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i4.7365

Intercultural communication occurs during communication between individual or groups of different races, ethnicities, or socio-economic level. The differences between two or more cultures that meet each other can of course give rise to different patterns of intraction and communication, this is a resultof the diverse experiences, values and perspectives of each culture. This research was conducted to understand intercultural communication that course among Indonesian studens and how they overcome these communications barriers , as well as their efforts to interact with each other. This research uses qualitative methods. Data was collected using interview techniques with three Indonesian students studying at the state University of Malang. To achive this aim, five research questions were asked. The results of this research show that Indonesian intercultural communication is quite good, although initially there were many obstacles in the communication process, such as problems with diffrences in terms in the language used, habits, and the way of conveying information (both directly and via social media) which caused misunderstandings. However, this is not an obstacle for them to continue interacting and communicating with each other. To overcome this problem, they must learn more about Malaysian culture and respect each other’s cultural differences.

Identifikasi Program CSR pada Bidang Pendidikan di PT Suryabumi Agrolanggeng Kabupaten Penukal Abab Lematang Ilir (Pali) Anggun; Desy Misnawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1890

Corporate Social Responsibility (CSR) has now become a common behavior in Indonesia, but not all companies have implemented it. making education in Indonesia a quite complex problem. The role of the government, community and other parties including the business world is needed in developing education, as long as it is an effort to support government programs. The freeing up of the company's role gave rise to various forms of activities in the education sector. The type of research used is qualitative descriptive research with data sources from observation, interviews and documentation. When viewed from the data sources, the data collection uses primary data sources and secondary data sources. Identification of CSR Programs in the Education Sector at PT. Suryabumi Agrolanggeng has been implemented well, every year the company provides assistance for teachers' welfare, the construction of a prayer room for SMP Negeri 6, assistance for the construction of the building of SMK Negri 2 and many others in building quality education, making the nation's life intelligent and the welfare of teachers for the education sector in PALI Regency

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