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TRANSFORMASI PERILAKU KOMUNIKASI PENGGUNA GAME ONLINE MOBILE LEGEND: BANG BANG (STUDI KASUS PADA PELAJAR SMA NEGERI 1 RANTAU SELATAN) Indry Ayu Desvira; Nursapia Harahap; Indira Fatra Deni
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 6 (2023): May
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i6.1005

Abstract

This research is entitled "Transformation of Communication Behavior of Users of Online Game Mobile Legend: Bang-Bang". The purpose of this study was to find out how students' communication behavior changes after using the online game Mobile Legend: Bang-Bang and to find out how the activities of students after using the online game Mobile Legend: Bang-Bang. The theory related to this research is the uses and effects theory. This study uses a qualitative research methodology with a case study approach. The results of this study are changes in students' communication behavior towards people around them depending on their mood when they play the game. If they lose in the game, they will feel annoyed and angry which will carry over to the people around them, but when they win, they will feel happy and carry out activities as usual. Then there are no negative behaviors such as fighting that students follow from the game; students only tend to be carried away by harsh words in the game. Although the game has nothing to do with special subjects in the students' schools, there is knowledge that they get, namely knowing and understanding new foreign language vocabulary that can be practiced in the real world.
ANALISIS SEMIOTIKA PADA BUDAYA PATRIARKI DALAM FILM NGERI-NGERI SEDAP Elsa Khoriah Saqina; Nursapia Harahap; Abdul Rasyid
JURNAL PURNAMA BERAZAM Vol 4 No 2 (2023): EDISI APRIL
Publisher : PROGRAM STUDI ILMU KOMUNIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/ilkom.v4i2.974

Abstract

Tujuan penelitian ini adalah Untuk mengetahui bagaimana Pemaknaan dan representasi peran budaya patriarki dalam Film Ngeri-Ngeri Sedap. Teori yang digunakan untuk mengupas penelitian ini adalah teori budaya Gertz. Objek penelitian ini ialah FilmNgeri-Ngeri Sedap yang berdurasi 1 jam 53 menit 47 detik. Metode yang digunakan penelitian ini merupakan metode kualitatif dengan paradigm deskriptif. Teknik analisis yang digunakan adalah analisis semiotika Charles Sander Pierce. Hasil penelitian menampilkan Film Ngeri-Ngeri Sedap berperan dalam budaya patriarki dalam berbagai cara yang dipahami penulis dengan menggunakan teori Budaya Gertz dan pendekatan analisis semiotika Charles sanders pierce, terdapat 10 scene yang menunjukkan budaya patriarki pada film tersebut. Penyampaian adanya budaya patriarki dalam film Ngeri-Ngeri Sedap yaitu dengan cara menggunakan tahap ikon, indeks, dan symbol. Tahap ikon ini merupakan tanda yang mirip dengan acuannya atau menggunakan persamaan atau ciri yang mirip untuk memudahkan pemakainya mengenalinya. Tahap Indeks ialah adalah tanda yang terkait atau dekat dengan apa yang diwakilinya dan biasanya menunjukkan hubungan sebab akibat. Sedangkan tahap symbol ialah tanda yang bersifat abriter dan konvensional sesuai kesepatan atau konvensi sejumlah orang atau masyarakat.
PERAN KOMUNIKASI KELUARGA DALAM MENGONTROL PENGGUNAAN GADGET PADA ANAK USIA DINI DI KECAMATAN PERCUT SEI TUAN Afni Apriani; Nursapia Harahap
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.337

Abstract

Family communication is inseparable from the relationship between parents and children. In a family, not only parents but also children use gadgets. In fact, almost the average parent associates the use of gadgets with early childhood. Of course this is a challenge in establishing good communication so that parents can control the use of these devices so that their use remains within reasonable limits. This study aims to determine the role of communication used by parents in controlling the use of gadgets in early childhood in Percut Sei Tuan District. In this study used a qualitative method with a phenomenological approach. Then the researcher obtained the data by using observation, interview and documentation techniques. The source of information in this research is Percut Sei Tuan's parents. Data analysis was carried out descriptively and variation techniques and reliability tests were used for validity. The results of this study indicate that in a family, parents control the decision-making process about what children do.
Strategi Pengembangan Sumber Daya Manusia Dalam Menghadapi Tantangan Industri Media Digital Di Tribun Medan Deddy Irawan; Nursapia Harahap
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.3036

Abstract

Penelitian ini menjabarkan tentang bagaimana Tribun Medan mengembangkan Sumber Daya Manusianya (SDM) dalam menghadapi tantangan industri media digital yang saat ini berkembang sangat pesat. Berdasarkan penelitian ini diketahui bahwa Tribun Medan melakukan beberapa upaya dalam mengembangkan SDM-nya. Salah satu cara atau langkah-langkah yang dilakukan Tribun Medan untuk mengembangkan SDM-nya dalam menjawab tantangan industri media adalah dengan melakukan upgrading atau pembaruan terhadap para SDM. Pembaruan dilakukan biasanya dengan cara pelatihan dan pembinaan. Pelatihan-pelatihan ada yang bersifat lokal (internal) khusus SDM yang baru direktrut atau bergabung dengan durasi pelatihan selama dua pekan. Serta, ada juga pelatihan yang dilakukan dalam skala nasional yang diselenggarakan oleh Tribun Network (pusat) dari seluruh elemen Tribun yang ada di seluruh Indonesia. Masing-masing daerah mengirimkan satu perwakilan terbaiknya untuk mengikuti pelatihan tersebut. Diharapkan dari pelatihan tersebut dapat menjadi SDM yang unggul dan siap di tempatkan di mana saja.
Persepsi Mahasiswa UINSU Terhadap Konten Pandawara Grup Dalam Meningkatkan Kesadaran Peduli Lingkungan Aisyah Rayhan Nabila Matondang; Alvi Zakiyah Putri; Ayu Erlina Br Solin; Baginda Mulia Pohan; Nursapia Harahap; Rosmalina Rosmalina; Riska Dwi Putri; Safitri Handayani
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.6604

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana persepsi Mahasiswa UIN Sumatera Utara, terhadap konten dari Pandawara Grup dalam meningkatkan kesadaran perduli lingkungan. Untuk mengetahui seberapa luas jangkauan persepsi Mahasiswa terhadap kesadaran yang ditimbulkan meningkatkan kesadaran peduli lingkungan yang dibangun, serta kita dapat mengetahui seberapa tingkat kepedulian Mahasiswa terhadap kesadaran peduli lingkungan dengan sudah ditambah banyak konten-konten yang membantu untuk mengingatkan kesadaran mereka terhadap lingkungannya sendiri. Dengan menggunakan pendekatan kualitatif bersifat deskriptif, dengan menggunakan metode analisis isi dan wawancara, yang dilakukan secara langsung serta secara online lewat aplikasi WhatsApp kepada Mahasiswa UIN Sumatera Utara, pada Oktober 2023. Pada Mahasiswa UIN SU sendiri Tingkat kesadaran mahasiswa berada pada tingkat tinggi, sedangkan tingkat perilaku mahasiswa berada pada tingkat sedang. Hal ini bahwa mahasiswa sudah berada pada tahap kesadaran bahwa perilaku ramah lingkungan itu penting, namun masih dalam kategori sedang pada saat proses penerapannya, sehingga kesadaran lingkungan hanya bersifat teoritis belum dipraktikkan oleh seluruh mahasiswa.
Use of Social Media as a Communication Media by Public Relations of Medan City Government Sri Nurhayati; Nursapia Harahap
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.815

Abstract

This study aims to determine how the use of social media as a medium of communication by public relations Medan city government). The results of the study show that: 1. Social media is very influential as a means of communication by the protocol and communication of the Medan City leadership, 2. Social media is very effectively used as a means of delivering information to the public, 3. There are no challenges faced as a protocol and communication for City leaders. Medan in using social media as a means of communication, 4. The existence of hoax news and differences of opinion are one of the inhibiting factors that occur as protocol and communication for Medan City leaders in conveying information, 5. The network is evenly distributed throughout the city of Medan, 6. The existence of hoax news and differences of opinion are also a challenge for the community in receiving information conveyed by the Public Relations of the Medan City Government through social media, 7. The community is also satisfied with the information obtained through social media.
THE INFLUENCE OF TIKTOK CONTENT @BUIRAMIRA ON THE EASE OF FINAL-YEAR STUDENTS AT THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA Annisa fadillah; Ainisa Putri; Dhea Fitriana; Uchie; Samsul Bahri Pasaribu; Nursapia Harahap
OPINI: Journal of Communication and Social Science Vol. 2 No. 2 (2025): July
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/xe1mv741

Abstract

This study investigates the influence of TikTok content from the account @buiramira on the ease experienced by final-year students at the State Islamic University of North Sumatra (UINSU) in completing their final projects. “Students’ ease” is measured through respondents’ perceptions of how easily they can find information, understand the material, and apply the tips provided in @buiramira’s content. Using a quantitative method with questionnaires distributed to 50 Communication Science students at UINSU (based on Slovin’s formula with a 10% margin of error), the data were analyzed using simple linear regression, correlation, coefficient of determination, and t-tests. The results indicate a significant influence of @buiramira’s content on students’ ease (p < 0.05), with a contribution of 46.4%. This study concludes that educational content on TikTok can serve as a valuable source of information for students in completing their final projects and highlights the importance of delivering content that is clear, accurate, and easy to understand.
Medan Police Public Relations Strategy in Reducing Traffic Accidents Through Social Media Content Athallah Rafif Syuja; Nursapia Harahap
PERSPEKTIF Vol. 15 No. 3 (2026): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v15i3.18082

Abstract

Previous studies on police public relations have primarily focused on law enforcement, conventional public communication, and traffic safety campaigns, while limited attention has been given to how police institutions strategically employ social media as a digital public relations tool to promote traffic safety awareness. This study addresses this gap by analyzing the public relations strategy of the Medan Police in reducing traffic accidents through social media content. A descriptive qualitative approach was employed using in-depth interviews, observations, and documentation. The study involved public relations personnel of the Medan Police and six members of the Medan community representing students and public workers as research informants. Data were analyzed through data reduction, data display, and conclusion drawing with source triangulation to ensure credibility. The findings reveal that the Medan Police implements a segmented digital public relations strategy by tailoring educational content to the characteristics of different audiences, with Instagram targeting younger users and Facebook targeting adults. The communication strategy combines educational flyers, visual content, and short videos to enhance message accessibility and public engagement while strengthening awareness of traffic safety. The novelty of this study lies in demonstrating how audience segmentation and platform-specific content strategies are integrated into police digital public relations practices for traffic safety education. This study contributes to the development of digital public communication literature by providing empirical evidence on strategic social media utilization within public sector organizations to support community-oriented traffic safety campaigns.
Moderasi Beragama dalam Komunikasi Lintas Kultural di Pancur Batu Hijrah Hayani; Nursapia Harahap
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4395

Abstract

This study explores the practice of religious moderation within the dynamics of intercultural communication in Pancur Batu District, Deli Serdang Regency, North Sumatra a region known for its ethnic, religious, and cultural diversity. Employing a qualitative ethnographic approach, the research highlights how intercultural communication becomes a crucial instrument in sustaining social harmony amidst pluralism. The findings reveal that values of religious moderation such as respect for diversity, non violence, and recognition of local cultural wisdom are embedded through various socializing agents, including religious leaders, educational institutions, family structures, and traditional customs. Invisible cultural elements, such as empathy, tolerance, and mutual respect, serve as the foundation for daily social interactions. The study also underscores the vital role of the Interfaith Harmony Forum (FKUB) in facilitating dialogue and promoting peaceful coexistence among religious communities. Additionally, the strategic use of social media has expanded the dissemination of messages advocating tolerance and unity. These collaborative efforts contribute to a social environment where differences are not merely tolerated but embraced as a source of collective strength. In conclusion, the experience of Pancur Batu offers a valuable model for managing religious and cultural diversity, which can be adapted by other multiethnic and multireligious communities across Indonesia.
Customer Engagement Dalam Mobile Marketing Coffee Shop Titik Koma Medan Zarina Luthfia Salsabiela Hasibuan; Nursapia Harahap
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.1500-1510

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan customer engagement dalam mobile marketing berbasis WhatsApp Business pada Coffee Shop Titik Koma Medan. Latar belakang penelitian ini didasari oleh pesatnya perkembangan teknologi digital dan tingginya penggunaan smartphone di Indonesia yang mendorong pergeseran strategi pemasaran ke arah mobile marketing. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa customer engagement terbentuk melalui beberapa tahapan, yaitu connection, interaction, satisfaction, retention, commitment, advocacy, dan engagement. WhatsApp Business berperan sebagai media komunikasi yang efektif dalam membangun interaksi dua arah yang bersifat personal dan responsif. Namun, praktik komunikasi yang terjadi masih didominasi oleh interaksi fungsional dan transaksional, seperti tanya jawab, pemesanan, dan penanganan keluhan, sehingga dimensi emosional dalam keterlibatan pelanggan belum optimal. Kendala utama yang dihadapi meliputi keterbatasan sumber daya manusia, belum adanya sistem auto-reply, serta keterlambatan respons pada kondisi tertentu. Meskipun demikian, terdapat indikasi bahwa customer engagement memberikan pengaruh positif terhadap loyalitas pelanggan, yang ditandai dengan interaksi berulang, rekomendasi kepada orang lain, serta kebiasaan melakukan pemesanan secara berkelanjutan. Oleh karena itu, diperlukan strategi pengembangan yang lebih komprehensif melalui optimalisasi teknologi dan peningkatan kualitas interaksi agar keterlibatan pelanggan dapat berkembang secara lebih mendalam dan berkelanjutan