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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Noken: Ilmu-Ilmu Sosial JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora KABILAH : Journal of Social Community PERSPEKTIF Management Studies and Entrepreneurship Journal (MSEJ) JPB Jurnal Indonesia : Manajemen Informatika dan Komunikasi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal IPTEK Bagi Masyarakat Jurnal Ilmu Komunikasi JISOS: Jurnal ilmu sosial Innovative: Journal Of Social Science Research Education & Learning OPINI: Journal of Communication and Social Science Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Nursapia Harahap
Universitas Islam Negeri Sumatera Utara
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Other

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Cultural Communication in Promoting Tebing Tinggi Local Wisdom through Putera Puteri Tebing Tinggi’s Instagram Fathir Syah Amir Sitompul; Nursapia Harahap
Jurnal IPTEK Bagi Masyarakat Vol 6 No 1 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v6i1.1747

Abstract

Social media enables local organizations to introduce cultural identity and local values to wider audiences. This study analyzes how the Instagram account of Putera Puteri Tebing Tinggi promotes the local wisdom of Tebing Tinggi City from a cultural communication perspective. A descriptive qualitative approach was used, with data collected through observation of Instagram posts, content documentation, and interviews with account managers. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña through data reduction, data display, and conclusion drawing. The findings show that the account is used mainly for organizational publication, event promotion, and participant image building rather than for sustained promotion of local wisdom. Local cultural elements, such as traditional attire, appear in several posts, but are rarely supported by educational narratives explaining their meanings, values, and contexts. The account therefore has strong potential as a cultural communication medium, but requires a more focused content strategy. Recommended actions include developing a cultural content calendar, creating regular local wisdom education rubrics, and collaborating with cultural communities to strengthen the promotion of local culture.
Co-Authors Abdul Rasyid Afni Apriani Ahmad Gifari Alamsyah Ainisa Putri Aisyah Rayhan Nabila Matondang Alfatih Yusry S. Alvi Zakiyah Putri Annisa Fadillah Asrie Arianty Athallah Rafif Syuja Ayu Erlina Br Solin Baginda Mulia Pohan Deddy Irawan Deni, Indira Fatra Dhea Fitriana Elsa Khoriah Saqina Fathir Syah Amir Sitompul Filza Rezeki Hijrah Hayani Indry Ayu Desvira Munajmi Ajri Nafan Jamil Polem Nova Yana Azli Harahap Nursiah Nursiah Puspita Simbolon Putri Sukma Nabilla Riska Dwi Putri Rosmalina Rosmalina Safitri Handayani Saif Eldi Hakim Samsul Bahri Pasaribu Sintiya Kartika Siti Aisyah Siti Sarah Sri Nurhayati Syafira Rahma Putri Syahrul Abidil Syahrul Abidin Tasya Ardyah Rahmadani Uchie Zarina Luthfia Salsabiela Hasibuan Zuhriah Zuhriah