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All Journal HUMANIKA LITE: Jurnal Bahasa, Sastra, dan Budaya IZUMI Lingua Cultura JURNAL ILMU BUDAYA Aksara EDUVELOP (Journal of English Education and Development) Kiryoku: Jurnal Studi Kejepangan Japanese Research on Linguistics, Literature, and Culture Pustaka : Jurnal Ilmu-Ilmu Budaya J-Litera; Jurnal Kajian Bahasa, Sastra dan Budaya Jepang Mezurashii: Journal of Japanese Studies NAWA: Journal of Japanese Studies
Taqdir Taqdir
Hasanuddin University
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : HUMANIKA

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Mitos sebagai Narasi dalam Iklan Rokok Gudang Garam: Analisis Semiotika Roland Barthes Taqdir, Taqdir; Masdiana, Masdiana; Nursakinah, Nursakinah; Muhammad, Hasyim
HUMANIKA Vol 32, No 1 (2025): June
Publisher : Faculty of Humanities, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/humanika.v32i1.69311

Abstract

This article examines how Gudang Garam Filter International advertisements construct myths of masculinity, power, and success using visual and narrative elements. Using Roland Barthes’s semiotic approach, which conceptualizes myth not as falsehood but as a culturally constructed narrative that gives ideological meaning to signs, this study analyzes symbols such as dark colors, luxury cars, formal clothing, and dominant activities that create the image of a strong and sophisticated man. The analysis shows that these elements build a narrative of a successful man who dominates his social environment despite contradicting government health warnings. Ethical implications are also discussed considering how such advertisements may create cognitive dissonance among consumers. Furthermore, although consumers are generally aware of the dangers of smoking, factors such as addiction, identity seeking among teenagers, and the tobacco industry's contribution to the national economy highlight the complexity of the issue. This study emphasizes the need for critical awareness in interpreting advertising narratives in broader social and public health realities.
Formula Cerita Detektif dalam Novel Yogisha X No Kenshin Karya Keigo Higashino Putri, Tiara Rosmika; Anwar, Fithyani; Taqdir, Taqdir; Nurfitri, Nurfitri
HUMANIKA Vol 32, No 2 (2025): December
Publisher : Faculty of Humanities, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/humanika.v32i2.78049

Abstract

This study analyzes the application of the classical detective formula in Keigo Higashino’s novel Yogisha X no Kenshin using John George Cawelti’s theory of the classical detective formula. The purpose of this research is to identify the narrative patterns and their modifications that distinguish the novel from conventional detective formulas. The study employs a descriptive qualitative method with a close-reading technique. The data were obtained from the Japanese version of the novel and its Indonesian translation, then classified according to the five aspects of the classical detective formula: introduction of the detective, crime and clues, investigation, announcement of the solution, explanation of the solution, and the ending. The findings show that although the classical detective formula is applied consistently, it is accompanied by structural innovations. The story does not begin with the introduction of the detective, but instead opens with the depiction of a crime supported by false clues functioning as diversions. The character Yukawa Manabu is portrayed as a physics professor who solves the case through a scientific approach. The investigation process highlights not only the criminal aspects but also the moral conflicts accompanying the perpetrator’s actions. The stages of announcing and explaining the solution, together with the ending, are presented sequentially and form a confrontational structure in revealing the true perpetrator. Yogisha X no Kenshin enriches the detective genre by modifying the classical formula through scientific reasoning, clue manipulation, and nuanced characterization of the perpetrator. Such innovations represent an important contribution to the development of modern detective formulas in Japan.
Co-Authors Adnan Saputra Agus Suryadimulya Aladdin, A. Muhammad Nurfitrah Insan Alghifari, Muhammad Faiz Asri, Rina Afdhaliah Ayu Gardenia Lantang B.S. Maturbongs, Winona Raissa Baehaqi Ery, Anda Prasetyo Fajrin, Muh. Farhan Firdaus, Muhammad Fithyani Anwar Gosal, Squal William Huzain, Nurimam Alfian Jaharuddin, A. Alfandy Kasmawati Kasmawati Masdiana Masdiana Muhammad Arfin Muhammad Salim Muhammad Faiz Alghifari Nani Sunarni Nurfitri Nurfitri, Nurfitri Nursakinah, Nursakinah Nursidah Nursidah Putri, Tiara Rosmika Renold Renold Renold Yusri, Muh. Haizam