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Pemberdayaan UMKM Melalui Program Pengabdian Masyarakat Berbasis Kearifan Lokal Nuryati Solapari; Siti Shofiah; Indra Tjahyadi; Rinovian Rais; Gamar Al Haddar; Yohanes Susanto
Jurnal Pengabdian West Science Vol 2 No 03 (2023): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.362 KB) | DOI: 10.58812/jpws.v2i03.276

Abstract

Social Marketing adalah penerapan prinsip dan teknik pemasaran pada upaya-upaya melakukan perubahan sosial yang positif, misalnya kampanye bahaya merokok, peningkatan partisipasi masyarakat dalam program keluarga berencana (KB), penyadaran masyarakat untuk tidak membuang sampah di sungai, dan penggunaan kondom untuk hubungan seks yang aman. Tujuan dari diterapkan social marketing atau pengabdian ini adalah tidak untuk menghasilkan keuntungan tapi untuk mencapai tujuan dan kesuksesan sosial. Metode pelaksanaan pengabdian ini dilakukan dengan survei dan observasi. Adapun hasil dari pengabdian ini yaitu kita dapat mengetahui jika suatu promosi sangat penting dilakukan terutama pada UMKM di era digital. Kegiatan yang kami lakukan untuk mengembangkan usaha UMKM tersebut yaitu dengan mendaftarkan UMKM ini kepada e-commers pesan antar, membuat brosur untuk promosi, memasang baliho, membuatkan daftar menu, membuatkan logo usaha dan juga dengan membantu dalam mempromosikannya.
CREATIVITY AND INNOVATIVE BEHAVIOR TO ENHANCE COMPETITIVE ADVANTAGE WITH THE MODERATING ROLE OF DIGITAL LEADERSHIP Yohanes Susanto; Bukman Lian; Fitria Marisya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11861

Abstract

The purpose of this study is to better understand the value of creativity and creative work practices in boosting competitive advantage, starting with psychological empowerment via the mediating impact of digital leadership. In this study's quantitative methodology, 300 SMEs in Palembang City, South Sumatra, Indonesia, were given questionnaires to complete. Path analysis using SEM-PLS is the analysis method employed. The study's findings indicate that psychological empowerment directly influences creativity and innovative work behavior but has no impact on competitive advantage. While creativity promotes new work practices, competitive advantage is unaffected. Competitive advantage is impacted by innovative work practices. Innovative work practices and competitive advantage are mediated by creativity, although competitive advantage is not one of them. Digital leadership does not mediate psychological empowerment and creativity into a competitive advantage, but it does mediate creativity into innovative work behavior and innovative work behavior into a competitive advantage. As a result, it will be simple to mold employees' innovative behavior. Creativity is required to compete in the modern world, and it must be based on the desires of the employees themselves. This creative conduct will encourage the growth of small and medium-sized businesses. Leaders must keep up with trends and technical advancements and be able to help staff members advance their IT literacy. As a result, it will quicken behavioral adjustments necessary to be creative and successful in the contemporary technological era.
The Role Of Job Stress In Mediating The Effect Of Hard Skills, Soft Skills, And Digitalization On Employee Job Readiness Isma Putri Utami; Yohanes Susanto; Herman Paleni; Dheo Rimbano
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8821

Abstract

This study aims to analyze the effect of hard skills, soft skills, and digitalization on employee job readiness and the mediating role of job stress at PT Bank Mandiri (Persero) Tbk Lubuklinggau Branch. The method used is quantitative with a survey approach. The results showed that hard skills, soft skills, and digitalization partially affected work readiness. Simultaneously, the three variables also have a considerable impact, indicating that work readiness is influenced by various skills that support each other. In addition, job stress is proven to act as an intervening variable in the relationship between hard and soft skills and job readiness. Thus, developing technical, interpersonal, and digital skills needs to be accompanied by effective stress management to improve work readiness optimally. These findings provide important implications for human resource management in the banking sector, particularly in enhancing employee competencies and work readiness in the digital era.
Integrative Model Of The Effect Of Competence And Individual Behavior On Employee Performance Through Work Motivation Romasta Napitupulu; Herman Paleni; Yohanes Susanto; Noorchamid Ustadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8823

Abstract

This research is motivated by the importance of improving employee performance within government agencies, which is not only influenced by structural factors but also by competence, individual behavior, and work motivation. This study aimed to analyze the effect of competence and personal behavior on employee performance, with work motivation as an intervening variable at the Research and Development Agency of Musi Rawas Regency. This research uses a quantitative approach with descriptive methods. The sample comprised 42 respondents, determined through the saturated sampling technique. Data collection was done through questionnaires and data analysis using the path analysis method with the help of the SmartPLS version 4.0 application. The results showed that competence and individual behavior positively and significantly affected performance, both partially and simultaneously. Work motivation is proven to mediate the relationship significantly. These findings indicate that positive individual competencies and behaviors can optimally improve employee performance if supported by high work motivation. Therefore, good human resource management that emphasizes the development of aspects of competence, behavior, and motivation is an essential strategy for increasing the effectiveness of public organizations.
THE EFFECT OF COMPENSATION, COMPETENCE, AND JOB PLACEMENT ON JOB SATISFACTION Mada Anggana; Yohanes Susanto; Ronal Aprianto
Jurnal Interprof Vol 11 No 2 (2025): Jurnal Interprof, Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/interprof.v11i2.2965

Abstract

This study aims to investigate the influence of competency and job placement on the job satisfaction of Non-Civil Servant Government Employees (PPNPN) at Silampari Airport Lubuklinggau, with compensation as a moderating variable. Using a quantitative approach, the research employed a survey method with a saturated sample of 134 respondents. Data collection was carried out through questionnaires, and the analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that compensation has the strongest positive effect on job satisfaction, followed by competency, which also demonstrates a positive and significant impact. However, job placement does not significantly influence job satisfaction. Moreover, compensation does not act as a moderating variable that enhances or weakens the relationship between competency and job placement on job satisfaction. These findings emphasize the critical role of fair and transparent compensation systems and the need for continuous competency development, such as through training programs, to increase job satisfaction among PPNPN employees. The study underlines the necessity for organizations, particularly public institutions like airports, to prioritize employee welfare through effective human resource management practices. The research provides valuable insights and recommendations for policymakers to develop more strategic and welfare-oriented HR policies that can improve the performance and satisfaction of non-civil servant personnel in government sectors