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All Journal Jurnal Manajemen dan Bisnis Sriwijaya International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Bisnis Jurnal Media Ekonomi Jurnal Interprof Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Pengabdian West Science
Yohanes Susanto
Universitas Bina Insan
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Public Health Social Sciences

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Pemberdayaan UMKM Melalui Program Pengabdian Masyarakat Berbasis Kearifan Lokal Nuryati Solapari; Siti Shofiah; Indra Tjahyadi; Rinovian Rais; Gamar Al Haddar; Yohanes Susanto
Jurnal Pengabdian West Science Vol 2 No 03 (2023): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.362 KB) | DOI: 10.58812/jpws.v2i03.276

Abstract

Social Marketing adalah penerapan prinsip dan teknik pemasaran pada upaya-upaya melakukan perubahan sosial yang positif, misalnya kampanye bahaya merokok, peningkatan partisipasi masyarakat dalam program keluarga berencana (KB), penyadaran masyarakat untuk tidak membuang sampah di sungai, dan penggunaan kondom untuk hubungan seks yang aman. Tujuan dari diterapkan social marketing atau pengabdian ini adalah tidak untuk menghasilkan keuntungan tapi untuk mencapai tujuan dan kesuksesan sosial. Metode pelaksanaan pengabdian ini dilakukan dengan survei dan observasi. Adapun hasil dari pengabdian ini yaitu kita dapat mengetahui jika suatu promosi sangat penting dilakukan terutama pada UMKM di era digital. Kegiatan yang kami lakukan untuk mengembangkan usaha UMKM tersebut yaitu dengan mendaftarkan UMKM ini kepada e-commers pesan antar, membuat brosur untuk promosi, memasang baliho, membuatkan daftar menu, membuatkan logo usaha dan juga dengan membantu dalam mempromosikannya.
CREATIVITY AND INNOVATIVE BEHAVIOR TO ENHANCE COMPETITIVE ADVANTAGE WITH THE MODERATING ROLE OF DIGITAL LEADERSHIP Yohanes Susanto; Bukman Lian; Fitria Marisya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11861

Abstract

The purpose of this study is to better understand the value of creativity and creative work practices in boosting competitive advantage, starting with psychological empowerment via the mediating impact of digital leadership. In this study's quantitative methodology, 300 SMEs in Palembang City, South Sumatra, Indonesia, were given questionnaires to complete. Path analysis using SEM-PLS is the analysis method employed. The study's findings indicate that psychological empowerment directly influences creativity and innovative work behavior but has no impact on competitive advantage. While creativity promotes new work practices, competitive advantage is unaffected. Competitive advantage is impacted by innovative work practices. Innovative work practices and competitive advantage are mediated by creativity, although competitive advantage is not one of them. Digital leadership does not mediate psychological empowerment and creativity into a competitive advantage, but it does mediate creativity into innovative work behavior and innovative work behavior into a competitive advantage. As a result, it will be simple to mold employees' innovative behavior. Creativity is required to compete in the modern world, and it must be based on the desires of the employees themselves. This creative conduct will encourage the growth of small and medium-sized businesses. Leaders must keep up with trends and technical advancements and be able to help staff members advance their IT literacy. As a result, it will quicken behavioral adjustments necessary to be creative and successful in the contemporary technological era.
Co-Authors Ahmad Basri Alam Al Islami Bukman Lian, Bukman Despita Despita Dian Septiani Effendi Fitria Marisya Gamar Al Haddar Hafsah Hafsah Indan Winarni Indra Tjahyadi Irma Idayati M Bambang Purwanto Muhammad Effendi Noorchamid Ustadi Noviantoro, Djatmiko Nuryati Solapari R. A. Zubaidah RA Zubaidah Rinovian Rais Sakarina, Sari Siti Shofiah Sri Porwani Suryana Agam Sutanta Sutanta Suyadi Suyadi