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ANALYSIS OF THE QUALITY OF SERVICE ON CUSTOMER SATISFACTION AND LOYALTY PT BANK RIAU KEPRI SYARIAH IN PEKANBARU Lusi Tri Hadiningsih; Jushermi '; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study is to know the effect of the quality of service on customer satisfaction of PT Bank Riau Kepri Syariah Pekanbaru and to know the effect of customer satisfaction on customer loyalty of PT Bank Riau Kepri Syariah Pekanbaru. The population in this study were customers of Bank Riau Kepri Syariah Pekanbaru. The samples in this study were 100 people by using accidental technique sampling. Analysis of this research was path analysis method (Two Step Regression) by using SPSS Version 20. Based on testing results that has been done, the first track test result is quality of service has a significant effect on customer satisfaction. And the second track test result is customer satisfaction has a significant effect on customer loyalty.Keywords: Quality of service, Satisfaction and loyalty

ANALISIS PELUANG PASAR PENJUALAN PELUMAS PERTAMINA ENDURO PADA PT. NATIOTAMA PUSAKA CONTRANDA DI KOTA PEKANBARU Zulhendrawan '; Jushermi '; Tengku Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The research was conducted at PT. Natiotama Heritage Contranda in Pekanbaru. This study took place in August 2013 until March 2014. Purpose of this study is to analyze market opportunities Enduro Pertamina Lubricants marketed by PT. Natiotama Heritage Contranda in Pekanbaru and to investigate alternative marketing policies that can be done by the company to expand market opportunities.Information retrieval is done by conducting interviews with the parties concerned as well as the analysis of secondary data submitted by the company. Then the results were analyzed using by calculating the Potential, Market Forecasts, and Market Opportunity Sales Potential ditambulasi and then described its correlation with the theories that support the discussion. Based on the analysis, it can be concluded that the results of the calculation of the potential market, market forecast, and forecast potential sales opportunities Sales knowable Enduro Pertamina Lubricants sales market is quite large and has increased every year. It required the selection of a proper marketing strategy in order to reap optimum market opportunities.Keywords: Market Potential, Market Forecasts, Sales Potential, Divination Sales, Market Opportunities and Marketing Strategies.

ANALISIS SIKAP KONSUMEN PADA ATRIBUT PRODUK PONSEL CINA DI PEKANBARU Hermawan '; Lilis Sulistyowati; Jushermi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study held in Pekanbaru in order to analyze consumer’s attitude on product attributes of China celuller. Population are China celuller users in Pekanbaru. Sampling technique accidental sampling is done using the number of respondests 96 people. Data analyzed by using Fishbein Multi Attribute Analysis. This study reveals that most respondents have a negative attitude towards China celuller attributes. The three most positive attitude come from design, packaging and brand. Meanwhile, the three most negative ones are label, features and quality. It is recommended to provide a more clear and comprehenable language in manual instruction book, internally installing additional features to the handset, enhancing the LED and battery quality, expanding internal memory capacity and informing the term and conditions in external application process.Keywords: Attitude, Product Attributes, and Believe

Analisis Kredibilitas Endorser, Kreativitas Iklan terhadap Efektivitas Iklan AXIS Siap Kaya Mendadak versi Tukang Ojek dan Brand Awareness AXIS di Pekanbaru Rahmat Setiawan; Jushermi '; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research is conducted to analyze comprehensive influences between Endorser Credibility and Advertising Creativity as exogenous constructs towards Advertising Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” and Brand Awareness of AXIS in Pekanbaru as endogenous construcs. There are four latent variables in this research such as Endorser Credibility (X1), Advertising Creativity (X2), Advertising Effectiveness (Y1) and Brand Awareness (Y2). There are 237 respondents in this study which are chosen by quota-area sampling from all Pekanbaru citizens as total population and data are taken by giving them structural questionaires. Meanwhile, Structural Equation Modeling (SEM) method are chosen for data analysis by AMOS version 21. The result of this research shows that Advertising Creativity and Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” affect both positively and significantly towards Brand Awareness of AXIS in Pekanbaru. On the context of affecting Brand Awareness, Advertising Creativity takes greater effect than its Effectiveness. Moreover, Advertising Creativity is also affecting Advertising Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” both positively and significantly. Meanwhile, Endorser Credibility is the only affecting variable to Advertising Creativity, but it doesn’t affect either Advertising Effectiveness of “AXIS Siap Kaya Mendadak versi Tukang Ojek” or Brand Awareness of AXIS in Pekanbaru.Keywords: Endorser Credibility, Advertising Creativity, Advertising Effectiveness, Brand Awareness

Analysis the influence of marketing mix and after sales service towards purchase decision on Toyota Yaris at PT. Agung Automall Duri. Heru Putra Setiawan; Jushermi '; Restu ibrahim
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aimed to analyze the influence of the marketing mix which consisting of Price, Product, Promotion and After sales service towards purchase decision on Toyota Yaris at PT. Agung Automall Duri located on jl.Raya Dumai Km thriteen, number four Duri. The population in this study are the consumers who bought Toyota Yatis car at PT. Agung Automall in year two thousand eleven. The research conducted by using census method with members of thirty seven respondents. Data analyze using multiple linier regression model with SPSS version seventeen.The results of this study showed that simultaneously, all independent variables : Price, Product, Promotion and After sales service have a significant effect towards dependent variable (purchase decision). It can be seen from the calculated F value is greater than the E table. While partially each variable : Price, Product and promotion has a significant effect that indicated from the T value of each variable is greater than. The T table but after sales service variable has not significant effect to its T value is smaller than the T table. The coefficient of determination (Adjusted R2) shows the independent variables contributed very powerfull in explaining the dependent variable (Purchase decision).Keywords: Purchase decision, Price, Product, Promotion, After sales service.

Analisis Strategi Bauran Pemasaran Untuk Meningkatkan Volume Penjualan Sparepart Sepeda Motor pada CV Lembayung Persada Pekanbaru Fajar Arsandy Hutama; Jushermi '; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study uses marketing science approaches, especially regarding the marketing mix strategy in increasing sales volume. As for the location of the research site is at the CV Lembayung Persada Pekanbaru. Sources of data used in this research is the documentation that researchers get the data directly from the data related CV Lembayung Persada Pekanbaru product, price, promotion costs and distribution costs. Based on the result of the study, in the variable product, it is known that in 2004 the type of products sold by CV Lembayung Persada Pekanbaru is a total of 12 items. However, in line with the types of items the business development of products sold has increased, until in 2013 CV Lembayung Persada Pekanbaru has been able to sell as many as 26 kinds of products Asamoto. At variable rates, for example, is the product of spare parts head light, CV Lembayung Persada Pekanbaru in 2009 to fix the price of Rp. 28.000, - and still the same price set in 2010. Though in 2011 the price of this product has increased by 10.71% or Rp. 31,000, - but this product still remains the choice of consumer confidence. In 2012, a decrease of -6.45% or Rp. 29.000, - as an effort to maintain the confidence and customer satisfaction to increase sales volume. The increase and decrease in the price of this happens in nearly all the price of products annually. In the variable cost of promotion, CV Lembayung Persada Pekanbaru only do efforts to provide discounts for new products. Improved high occurred in 2011 which reached 8.51%. This is because at this time the company launched two new products, and to attract customers, the company selling below the normal price for 3 months. In the variable distribution costs, it is known that in 2009 to 2010 the cost of distribution is only used for delivery in the city, and the total cost is only between Rp. 4.715 million, - up to Rp. 5.495 million, - but in 2011 a lot of demand for products for delivery outside the city such as West Sumatra and Jambi. Therefore distribution costs in 2011 increased by 23.52% or the total cost was Rp. 5.824 million for the purposes of distribution in the city and outside the city. It is suggested to the company to be able to maintain or even increase the interest of consumers to buy spare parts at CV Lembayung Persada Pekanbaru with attention to price and products.Keywords : Marketing Mix, Sales Volume.

Effect of sales promotion costs Yamaha motorcycle brand in Scorpio CV. Jadi Cemerlang Jaya Pekanbaru Andi Rikson; Jushermi '; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research is conducted to determine the effect of Promotion Cost (CostAdvertising, Sales Promotion Costs, and Cost Personal Selling) Motorcycles for Sale Yamaha Scorpio Brands at CV. Jadi Cemerlang Jaya Pekanbaru and promotion costs to determine which is the most dominant effect on the Yamaha Motorcycle Sales BrandScorpio at CV. Jadi Cemerlang Jaya Pekanbaru. To analyze the data, in this study used linear regression test is to prove the direction of the influence of service as an independent variable (X1) Price as an independent variable (X2) Sales as the dependent variable (Y) then used multiple linear regression equation.The results showed that simultaneous advertising, sales promotion and personal selling influence sales on the CV. Jadi Cemerlang Jaya Pekanbaru. While partially variable costs Cost Advertising and personal selling to sales in the CV. Jadi Cemerlang Jaya Pekanbaru. While sales promotion costs have no effect on sales. Based on the calculation of the R value of 0.628, meaning the closeness of the relationship jointly between the dependent variable and the independent variables strongly as R> 0.5. R2 value (coefficient of determination) of 0.395 means that 39.50% rate of sales of Yamaha motorcycles socpio type of CV. Jadi Cemerlang Jaya Pekanbaru be affected by Cost Advertising, sales promotion. A percentage of 63.10% is influenced by other variables not included in this studyKeyword : Campaign Costs (Cost Advertising, Sales Promotion Costs, and Cost Personal Selling) to Sales

ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN HOTEL BINTANG LIMA PEKANBARU Nico Pratama Onasie; Jushermi '; Henny Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aimed to analyze the effect of partial and simultaneous variable service quality and price on customer satisfaction levels Five Star Hotels in Pekanbaru. The study was conducted on December 1, 2013 until May 10, 2014 in the city of Pekanbaru Riau.Di province in this study consisted of five variables: the dependent variable and four independent variables. These variables are the Customer Satisfaction (Y), Interaction Quality (X1) Physical Environment Quality (X2) Outcomes Quality (X3) Price (X4). The study was conducted using a sample of 100 people. studies using random sampling techniques. In terms of data analysis, research using multiple linear regression analysis with SPSS (Statistical Package for Social Science) version 20.0. Known quality of service and price positive and significant impact on consumer satisfaction Five Star Hotels Pekanbaru either simultaneously or partially. The variables are the dominant influence on the Five Star Customer Satisfaction Pekanbaru is the variable quality of the Physical Environment. So the consumer needs for quality interaction, physical environment quality, quality and quality results at an affordable price can increase customer satisfaction Pekanbaru. For Five Star Hotels, the management of the hotel should continue to improve the quality of interaction and quality of service associated with the corresponding consumer expectations, as well adjust the price in accordance with customer expectations.Keywords: Service Quality, Interaction Quality, Physical Environment Quality, Outcomes Quality, Price, Customer Satisfaction

ANALISIS PENGARUH ATRIBUT PRODUK ISLAMI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DAN LOYALITAS NASABAH PADA PT BANK NEGARA INDONESIA SYARIAH (BNI SYARIAH) PEKANBARU Rutmaira Sitinjak; Jushermi '; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The main purpose of this research to analysis the influence of islamic attribute product and service quality to customer satisfaction and customer loyalty on PT. Bank Negara Indonesia Syariah (BNI Syariah) Pekanbaru. The population of this study are customer of Bank Negara Indonesia Syariah(BNI Syariah) Pekanbaru, with 100 respondents as the sample selected using purpossive sampling method. Meanwhile, quantitative and qualitative methods using path analysis by SPSS versi 21.0. The result of this research show that, Islamic attribute product and Service quality have positive and significant influence on Customer Satisfaction. Islamic attribute product and Service quality have positive and unsignificant influence on Customer Loyalty. Customer Satisfaction has positive and significant influence on Customer Loyalty. Meanwhile, Islamic attribute product and Service Quality have medium influence on Customer Loyalty with Customer Satisfaction as moderating variable. Researcher suggest the company to take notice of Islamic attribute product and maintain service quality received by Customer to increase Customer Satisfaction and Customer LoyaltyKeywords: Islamic Attribute Product, Service Quality, Customer Satisfaction, and Customer Loyalty

PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MEREK POND’S PADA REMAJA DI KOTA PEKANBARU Irwanty L Situmorang; Jushermi '; Marhadi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to the influence of product quality and advertising on brand image and purchase decision Pond's brand beauty products in Adolescents in Pekanbaru. In this study consisted of four variables Product Quality(X1), Advertising (X2), brand image (Y1) and the purchase decision (Y2). The population of this research is all Youth Pond's product users in the city of Pekanbaru with a sample of 96 respondents were selected using the technique of purposive sampling method or sample conditional criteria, namely Youth aged 14-19 years old and lives in Pekanbaru. Analysis of the data in this study using Path Analysis (Path Analysis) using SPSS version 21.0. Based on hypothesis testing that has been done, the results showed that the quality product and advertisement positive and significant impact on brand image. The quality products and advertising positive and significant impact on the purchase decision. Then the brand image positive and significant impact on the purchase decision. While there is a very strong influence indirectly the quality of the products on purchase decisions through brand image or in other words the brand image is able to mediate the relationship between the quality of the products on purchasing decisions, and there is a very strong influence indirectly between advertising on purchasing decisions through brand images. Keyword: Product Quality, Advertising, Brand image and Purchase Decision

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