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Jushermi '
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PENGARUH EXPERIENTIAL MARKETING DAN BRAND TRUST TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN HOTEL ARYADUTA DI PEKANBARU Boby Setiawan Putra; Jushermi '; Deny Danar Rahayu
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aimed to analysze Experiential Marketing and Brand Trust on Customer Satisfaction and Customer Loyalty. This research was conducted at the customer Aryaduta Hotel Pekanbaru. Where these customers should have more than one time stay at Hotel Aryaduta Pekanbaru. In this study consists of four variables: the dependent variable, the intervening variable and two independent variables. These variables are Customer Loyalty (Y2), Customer Satisfaction (Y1), Brand Trust (X2), and Experiential Marketing (X1). This study was conducted using a sample of 100 people. This study using simple random sampling technique that is making members of the sample of the population was randomly without regard to strata that exist in this population. Thereby done when members of the population considered to be homogeneous. In terms of data analysis, this study using Path Analysis with SPSS (Statistical Package for Social Science) version 20. Based on tests conducted Hypothesis, Results showed that Experiential Marketing and Brand Trust positive and significant impact on the Customer Satisfaction and Customer Loyalty.Keywords: Experiential Marketing, Brand Trust, Customer Satisfaction, Customer Loyalty.
ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAPKEPUTUSAN PEMBELIAN PADA HOTEL ARRAHMAN TEMBILAHAN Abd. Gaffar '; Jushermi '; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to measure the effect of marketing mix analysis on purchasing decisions on Arrahman hotel in Tembilahan. The population in this study is that consumers Arrahman hotel in Tembilahan the total sample of 100 respondents using accidental random sampling technique. Analysis of data using multiple linear regression analysis with SPSS version 20.0.Hotel is a company which is managed by their owners by providing food, drink and amenities to rest or sleep to the people who are doing the activity trips and able to pay with a reasonable amount in accordance with the service received in the absence of a special agreement.The results showed that the variables of the marketing mix of services includes product, price, place, promotion, people, process and consumer services simultaneously significant effect on purchasing decisions on Arraman hotel in Tembilahan. Marketing mix including product, price, place, promotion, people, process and customer service is partially significant effect on purchasing decisions on Arrahman hotel in Tembilahan. marketing mix including product, price, place, promotion, people, process and consumer services simultaneously not significant effect on purchase decisions on Arraman hotel in Tembilahan. Marketing mix including product, price, place, promotion, people, process and consumer services partially not significant effect on purchase decisions on Arrahman hotel in Tembilahan.Keywords:Marketing Mix, Purchasing Decisions, and Regression
ANALISIS SIKAP KONSUMEN PADA ATRIBUT PRODUK PONSEL CINA DI PEKANBARU Hermawan '; Lilis Sulistyowati; Jushermi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study held in Pekanbaru in order to analyze consumer’s attitude on product attributes of China celuller. Population are China celuller users in Pekanbaru. Sampling technique accidental sampling is done using the number of respondests 96 people. Data analyzed by using Fishbein Multi Attribute Analysis. This study reveals that most respondents have a negative attitude towards China celuller attributes. The three most positive attitude come from design, packaging and brand. Meanwhile, the three most negative ones are label, features and quality. It is recommended to provide a more clear and comprehenable language in manual instruction book, internally installing additional features to the handset, enhancing the LED and battery quality, expanding internal memory capacity and informing the term and conditions in external application process.Keywords: Attitude, Product Attributes, and Believe
ANALISIS STRATEGI SALURAN DISTRIBUSI MINYAK PELUMAS ENDURO PADA PT. ARJUNA LUMAS DWIGUNA PEKANBARU Benny Siboro; Jushermi '; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study to determine the management of distribution channels that include market coverage, cost, and control in increasing the sales volume of lubricating oil Enduro at PT. Arjuna Lumas Dwiguna Pekanbaru. Data analysis method used is descriptive analysis.Based on the results of research and discussion, it can be concluded that the management of distribution channels used by PT. Arjuna Lumas Dwiguna Pekanbaru is not optimal. In terms of market coverage PT. Arjuna Lumas Dwiguna Pekanbaru has marketed its products in five districts/cities located in Riau Province. PT. Arjuna Lumas Dwiguna Pekanbaru managed to increase sales of lubricating oil by Enduro innovations, promotions, and even provide training for agents/sales force there. PT. Arjuna Lumas Dwiguna Pekanbaru always evaluating the Enduro lubricating oil revenues so that distribution channel strategy which is seen well maintained and even enhanced marketing strategies that is deemed unfavorable updated in order to increase sales. The availability of the fleet itself as a means of transportation can reduce operating costs there by increasing revenue for PT. Arjuna Lumas Dwiguna Pekanbaru.Keywords : Distribution Channels , Market Coverage , Cost , Control , Sales Volume
Analysis The Influence of Retailing Mix Towards Consumer Purchase Decision at Kinibalu Swalayan in Pekanbaru Feli Fahlevi; Jushermi '; Rio Marpaung
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The research was conducted at Kinibalu Swalayan No. 3 in Pekanbarucity of Riau Province. The research objectives was to determine the variables retailing mix (product, price, location, promotion, service, and physical environment) influence simultaneously and partially. And to determine which variables are the most dominant influence towards purchase decision at Kinibalu Swalayan in Pekanbaru. To achieve these objectives the research carried out by using a sample of 115 respondent, with accidental sampling method. Methods of data analysis using simultaneously and partially test (multiple linear regression analysis with SPSS Windows version 17). Based on the results of hypothesis testing, it is found that the variables of retailing mix (product, price, location, promotion, service and physical environment), proved to have a significant influence towards consumer purchase decisions at Kinibalu Swalayan in Pekanbaru. Recommendations that authors propose is Kinibalu Swalayan should be able to improve services to consumers. By providing services to customers in any way concerned service at the time of the transaction, simplifying payments. Avoid long queues which will reduce customer satisfaction will make a visit to the Kinibalu Swalayan in pekanbaru.Keywords: Retailing Mix (product, price, location, promotion, service andphysical environmant), purchase decision.
Co-Authors Abd. Gaffar ' Abd. Rasyid Syamsuri Aida Nursanti Aida Nursati Andi Rikson Anwar Saidy Siagian Ari Asriandi Benny Siboro Boby Setiawan Putra Deny Danar Rahayu Fajar Arsandy Hutama Feli Fahlevi Henni Noviasari Henny Noviasari Hermawan ' Heru Putra Setiawan Indra Mandala Putra Irfansyah ' Irwanty L Situmorang Lilis Sulistyowati Lusi Tri Hadiningsih Marhadi ' Mita Jayanti Nico Pratama Onasie Nusun Ulina Restu ibrahim Rio Marpaung Rutmaira Sitinjak Siti Nurbaya Sjahruddin ' Taufiqurrahman ' Tengku Firli Musfar Wijaya Saputra Zulhendrawan '