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Journal : Global Strategis

The Collaboration between Dior and Balinese Endek Woven within The Framework of Indonesian Cultural Diplomacy Putu Ratih Kumala Dewi; I Made Anom Wiranata
Global Strategis Vol. 17 No. 2 (2023): Global Strategis
Publisher : Department of International Relations, Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jgs.17.2.2023.417-442

Abstract

Endek Bali has received world attention after a well-known fashion company from France, Dior, used Balinese endek woven fabric in its 2021 SpringSummer collection. Using the concepts of cultural diplomacy and nation branding and employing qualitative method, this study aims to explain the use of Balinese endek in supporting Indonesia’s nation branding through collaboration with Dior. The data was collected through in-depth interviews, literature studies, as well as thorough analysis of official statements collected from the Bali provincial government and the Ministry of Foreign Affairs of the Republic of Indonesia. The study shows that the Indonesian government plays an important role in facilitating Indonesian cultural diplomacy using Balinese endek woven, which was carried out in colaboration with Christian Dior, where the Indonesian government act as a communicator between the fashion brand and the endek weavers, marking a pattern of cultural diplomacy relations between the government and the private sector, which further strengthen Indonesia’s nation branding as a culturally rich country with creative human resources. Keywords: Christian Dior, Cultural Heritage, Diplomacy, Endek Bali, Nation Branding Tenun endek Bali mendapat perhatian dunia setelah perusahaan fesyen ternama asal Perancis, Dior, menggunakan kain tenun endek Bali sebagai koleksi tahun 2021 untuk busana musim semi dan musim panas. Dengan menggunakan konsep diplomasi budaya dan nation branding serta metode kualitatif, penelitian ini bertujuan menjelaskan penggunaan tenun endek Bali dalam menunjang nation branding Indonesia melalui kolaborasi dengan Christian Dior. Pengumpulan data dilakukan melalui proses wawancara, studi literatur terkait, serta analisis pernyataan resmi pemerintah provinsi Bali dan Kementerian Luar Negeri. Hasil penelitian menunjukkan bahwa Pemerintah Indonesia memiliki peranan penting dalam memfasilitasi diplomasi budaya Indonesia menggunakan tenun endek Bali yang dilakukan melalui kolaborasi dengan Dior, membentuk pola hubungan diplomasi kebudayaan antara pemerintah dan sektor swasta, yang lebih lanjut memperkuat nation branding Indonesia sebagai negara yang kaya ragam budaya dan sumber daya manusia kreatif. Kata-kata kunci: Christian Dior, Diplomasi, Endek Bali, Nation Branding, Warisan Budaya
Co-Authors A. A. Bagus Surya, A. A. Bagus Abigail, Sarah Adi Putra Suwecawangsa Adristy, Tjokorda Istri Ali Djamhuri Anak Agung Ayu Intan Parameswari Anak Agung Ayu Intan Prameswari, Anak Agung Ayu Ananda Pinatih, Gusti Ayu Sabdhadewi Andredita, I Putu Sindhu Aristiani, Desak Made Diah Aristiani, Made Diah Aryastuti Dewi, Ni Made Yuni Asih, Gek Dian Kencana Asri Yudiari, Luh Gede Ervina Aviantara, Jennifer Bayu Prayoga, I Gusti Ngurah Agung Br Silalahi, Bertauli Delima Budiarti, Ni Made Candra Nadisa, Galuh Putu Rarasati Chandra Putra, I Putu Gili Bestar Chandra, Arditya Sukma Cintya Devi, Ni Luh Putu D.A Wiwik Dharmiasih Devi, Ni Luh Putu Cintya Deviyanti, Ni Luh Md. Dewa Ngakan Putu Abhi Mahardika Dharma Putra, I Putu Andre Dwira Angganita, I Gusti Ayu Elvina Chandra Sinaga, Elvina Chandra Febriyanti, Gusti Ayu Lia I Made Anom Wiranata I Made Wisnu Saputera Wardana, I Made Wisnu Saputera I. A. A Wulansari Mahadewi, I. A. A Wulansari Idin Fasisaka indrasawitri, gustiayu made Indrayanthi, Luh Denia Intan Paraeswari, Anak Agung Ayu Julita Maharani, Ni Luh Putu Ratih Kinanti, Tasya Putri Kusuma Sari, Luh Putu Ariska Lokanata Putra S, A.A. Gede Oka Luh Paramitha Dharma Putri Macitra, Ni Putu Wilma Maheswari, I Gusti Ayu Chandra Mannakari, Zaib Zakaria Muryantika, Gusti Ngurah Bagus Nanditya Wardhana, I Gusti Agung Ni Made Indira Santi, Ni Made Ni Nyoman Clara Listya Dewi Ni Putu Ary Pratiwi, Ni Putu Ary Ni Wayan Rainy Priadarsini, Ni Wayan Ningtyas Kusuma, Ni Putu Kristin Nugraha, A.A.B Surya Surya Widya Nugraha, Anak Agung Bagus Surya Widya Pangaribuan, Jeremi Kevin Patty, Angie Marsha Pavilia, Novellita Pebri, Pande Ayu Melinda Permanasari, Komang Adhy Pradnyana, I Putu Hadi Prameswari, A.A. Ayu Intan Pratama Putra, I Dewa Gede Prastha Pratama, I Kadek Putra Purnawan, Putri Andini Purwati, Ni Kt Rai Putri Sanjiwani, Dewa Ayu Putri, Kadek Dwi Sanjani Putu Titah Kawitri Resen Radha Khrisnanta, Putu Gede Rahayu Dian Sari, Ni Luh Putu Ratna Pramesti, Ni Nyoman Ayu Reis Saldanha, Deadora Isabel Dos Rusiantama, Muhammad Prahaseno Santi, Mia Krisna Sastri, Luh Made Krishna Bhakti Shinta, Geraldine Adinda Deby Sholihat, Afifah Puti Simatupang, Zakharia Billy Aprilius Sintya Dewi, Gusti Ayu Nyoman Sri Upayoni, Ni Wayan Sucitri, Ni Ayu Sudharani, Made Gita Sukma Sushanti Sukmatika, Anak Agung Yumas Supraniti Sudharsana, Tjokorda Istri Surya Edi, I Wayan Surya Merta, I Gede Agus Anggita Susanti, Sukma Sutawan, Putu nathania Krissandini Suwecawangsa, Putu Adi Putra Swadevi, Wayan Yulia Tama, Ricky Yoga Variza, Baiq Nayla Adisty Verko, Weinton Vernina Dewi, Luh Gede Merlia Vidiana, Louisia Wasia, Zuriel Juliando Widaloka, I Gusti Agung Widamahanata, I Gede Fredy Wilantari, Made Rai Puspa Wismiati, Fiesta Ayu Yuga, Kadek Vijananda Garba